Prepare yourself for a world of career opportunities with an affordable online Bachelor’s degree in Marketing.

Most Affordable Online Bachelor s in Marketing Degrees

Are you looking for a career in a creative, fast-paced field? Then look no further. A degree in Marketing can open exciting doors for you—whether you’re entering the field for the first time or wanting to advance your business career.

We’ve all been on the receiving end of advertising. And behind every marketing campaign are teams of marketers: researching, strategizing, and crafting the reputation of their products.

In fact, marketing is one of the more diverse areas of business study—integrating knowledge of management, psychology, and strategy, as well as research, sociology, publicity, and ethics.

A Bachelor’s degree in Marketing gives you a flexible set of skills that you can apply to a variety of employment settings, making you more adaptable to a changing job market.

What kind of Marketing Degree should you get?

When people think of “going to college” they generally envision a brick-and-mortar campus, preferably with a tree-lined quad and a host of fresh-faced undergrads reclining on the lawn. The reality, though, is that the campus-based experience is both costly and inaccessible to many students.

Enter the online degree.  Online programs have emerged from their early days of dubious respectability and are now a great alternative to campus-based programs. They provide flexibility and affordability for students who need to work while they study.

And you’ll emerge with the same degree as students who attend face-to-face classes.

For more general information, check out our list of the Most Affordable Online Colleges and Universities.

How much money do people make with a Marketing Degree?

As long as people like buying stuff, there will be jobs in marketing –  and jobs with pretty competitive salaries. A market research analyst with a Bachelor’s degree, for example, can expect a respectable median salary of $62,250. And with a job growth rate of 23%, you can be pretty sure there will be demand for those services.

Of course, with experience and education, salaries will only rise. The median salary of a marketing manager is $127,560—and the BLS cites a Bachelor’s degree as the educational requirement for these positions. Realistically, though, a Master’s degree will be necessary to compete for the most lucrative management jobs.

What can you do with a Marketing Degree?

There is a very long list of possible jobs for people with skills in Marketing. A good program will give you both a broad-based foundation of business knowledge and an understanding of how to make your brand competitive in a crowded marketplace. You’ll gain communication skills, as well as creative and technical skills which will make you an asset to any organization.

  • Advertising, promotion, or marketing manager
  • Brand marketing manager
  • Marketing research analyst
  • Public relations manager
  • Business intelligence analyst
  • Fundraising manager
  • Sales and marketing director
  • Event marketer
  • Digital marketing specialist

What are the requirements for a Marketing Degree?

First, you’ll need to be accepted to the university of your choice. This may sound obvious, but some online degrees are completion programs, which means you need to have completed all or most of your general education requirements before being admitted to the program.

Most Bachelor’s programs require you to complete around 120 credits of coursework. About half of those are general education requirements—once you’ve completed these, some business programs will have separate requirements for acceptance to the major (like prerequisite courses and a minimum GPA).

Upper-level courses are generally devoted to required courses in Business and Marketing.

What are the most affordable Online Marketing Degrees?

College Choice is all about the numbers.

To find the most affordable online degree programs, we search out online undergraduate Marketing programs and compile their tuition information. Then we rule out any institution that does not have regional accreditation—the highest level of accreditation for universities and colleges. Finally, we rank schools based on affordability.

And you can verify all our data yourself since it comes from publicly available sources—check out the college websites (listed with each ranking), U.S. News and World Report, and the National Center for Educational Statistics.

We hope our ranking helps you find a great (and affordable) program!

1

The University of Texas of the Permian Basin

Net Price: $9,109

Degree/program Website

Overview

Located in the city of Odessa, TX, the University of Texas of the Permian Basin is a state university that ranks among the top 35 regional public universities in the West (according to U.S. News and World Report). The school has a robust online presence, and their online Bachelor’s programs currently rank in the top 100 nationally.

Program Features

UT Permian Basin’s AACSB-accredited business school offers an affordable, online Bachelor of Business Administration in Marketing. The program has been crafted for working professionals seeking careers in a variety of marketing professions. As a student, you’ll receive a comprehensive analysis of a broad range of business concepts and best practices. Courses include:

  • Consumer Behavior
  • Marketing Research
  • Sales Management

Notables

UT Permian Basin’s BBA in Marketing is an online completion degree. This means that most students will have completed lower level requirements, though some students may be able to transfer into the program with only 24 credits completed (finishing the remaining general education credits online). And courses are taught in accelerated, eight-week terms in order to help students move quickly through the program.

2

Western Governors University

Net Price: $9,115

Degree/program Website

Overview

Headquartered in Salt Lake City, Utah, Western Governors University is an innovative, private, non-profit, online university. The school has a serious commitment to making education as accessible as possible—and to achieve this, they employ a competency-based learning model that makes learning flexible and efficient for adult students.

Program Features

If you are a self-motivated learner, Western Governors University offers an affordable, online Bachelor of Science in Marketing that will prepare you for a variety of careers in marketing, promotion, or sales management. The broad-based curriculum provides a solid background in both business and the way digital and social media improve marketing campaigns. Subject Areas include:

  • Introduction to Business
  • Organizational Behavior
  • Business Ethics

Notables

Western Governors University’s BS in Marketing is competency-based, which means that you can move through courses as quickly as you are able (rather than taking classes in set terms). WGU also has a generous transfer policy for students who have begun their degree elsewhere. And the flat-rate tuition means that you can complete the degree at a very affordable price.

3

Minot State University

Net Price: $9,987

Degree/program Website

Overview

Built upon a core commitment to students, Minot State University is a small public university that has been making a name for itself by its expansive online education program.  The school is the third largest member of the North Dakota University System and their online business programs have ranked among the top 100 nationally (U.S. News and World Report).

Program Features

Minot State University’s College of Business offers an affordable, online Bachelor of Science with a major in Marketing that prepares graduates for careers in marketing, sales, advertising, and public relations. As a student, you’ll become familiar with business basics before moving on to upper-level courses in topics like marketing strategy and consumer behavior. Core courses include:

  • International Business
  • Applied Business Research
  • International Marketing

Notables

Minot State University’s online BS in Marketing is a completion degree comprised of 60 credits of required upper-level courses (the Business Core and the Marketing major) and electives to complete the required 120 credits for graduation. And in order to gain real-world experience before graduation, Minot State encourages students to take part in internships—either full-time, part-time, or project-oriented.

4

Clayton State University

Net Price: $10,330

Degree/program Website

Overview

Located in the Atlanta suburb of Morrow, Georgia, Clayton State University is a small public university and a member of the University System of Georgia. The school is relatively young (founded in 1969) and offers small class sizes and a personalized approach to education—as well as high-quality online business programs through their AACSB-accredited School of Business.

Program Features

Clayton University’s School of Business offers an affordable, online Bachelor of Business Administration in Marketing which will prepare you for a successful career in Marketing. As a student, you’ll study under industry experts who offer the theoretical knowledge and practical experience you’ll need to succeed in the industry. Courses include:

  • Marketing Management
  • Strategic Management
  • Global Business

Notables

Clayton State’s online BBA in Marketing includes 24 credits in the Marketing major (120 credits for the whole degree).  Online students work with top-notch faculty in an immersive environment, with instruction, assignments and classroom materials all accessible online. And College of Business students are highly encouraged to pursue an internship opportunity either for academic credit or not-for-credit.

5

Eastern New Mexico University - Main Campus

Net Price: $10,481

Degree/program Website

Overview

Founded in 1934 in Portales, NM, Eastern New Mexico University (ENMU) is the largest public university in the state. The school has demonstrated its commitment to both academic excellence and affordable tuition and offers accessible, high-quality programs (undergraduate and graduate) both on campus and online.  

Program Features

Eastern New Mexico University offers an online Bachelor of Business Administration with an Emphasis in Marketing that will hone your communication and creative thinking skills. The curriculum provides students with a comprehensive understanding of the principles, processes, and practices involved in the management of people and organizations. Courses in the major include:

  • Services Marketing
  • Consumer Behavior
  • Integrated Marketing Communications

Notables

Eastern New Mexico University’s BBA in Marketing is comprised of General Education requirements, Business Foundation and Core requirements, and 18 credits of Marketing coursework (120 credits total) . You’ll have the opportunity to take part in internships as well. ENMU has the second lowest tuition in the state of New Mexico, and has one of the most affordable tuition rates in the United States.

6

Colorado State University - Global

Net Price: $10,500

Degree/program Website

Overview

Founded in 2007, CSU Global Campus is the online campus of the public Colorado State University system. Headquartered in Greenwood Village, Colorado, the school offers flexible, high-quality online programs—and their online Bachelor’s and Business programs rank among the best in the country (U.S. News and World Report).

Program Features

CSU Global Campus offers an online Bachelor of Science in Marketing that will give you comprehensive knowledge and aptitude in the business world. Students gain fundamental knowledge and skills for the development, promotion, distribution, and sale of products and services—and that’s just the tip of the iceberg. Courses include:

  • Applying Leadership Principles
  • Consumer Behavior
  • Product and Brand Management

Notables

CSU-Global’s BS in Marketing consists of 10 three-credit core courses as part of a full 120-credit bachelor’s degree. And CSU Global also offers Awards of Completion and Skills Endorsements to help you spotlight the knowledge, skills, and abilities that you are gaining. Students in the BS in Marketing program earn certificates in Marketing Research and Analysis and Strategic Marketing in the 21st Century.

7

Northwestern State University of Louisiana

Net Price: $11,567

Degree/program Website

Overview

Situated in the small, historic city of Natchitoches, LA, Northwestern State University of Louisiana is a four-year public university. Through both traditional campus-based programs and a robust online presence, the school continues to have a strong emphasis on teaching, research, and service. The school is also home to an AACSB-accredited School of Business.

Program Features

Northwestern State University of Louisiana offers an online, AACSB-accredited Bachelor of Science in Business Administration with a Concentration in Marketing. The curriculum embraces analytical thinking, leadership skills, and advanced technological knowledge along with all the tools you’ll need to compete and succeed in a global economy. Courses include:

  • Principles of Marketing
  • Marketing Promotions
  • Services Marketing

Notables

Northwestern State University of Louisiana’s Business Administration degree plan is comprised of 120 credits total—-and the Marketing concentration consists of 21 hours of 3000-4000 upper-level courses. All courses are available online, and Northwestern offers courses in 8-week sessions during the fall and spring, which allows the student to focus on one or two courses at a time. Summer courses are offered in four and eight-week sessions.

8

West Texas A & M University

Net Price: $12,022

Degree/program Website

Overview

Located in the small town of Canyon, Texas, West Texas A&M University is a public university and a member of the Texas A&M System. The school ranks among the top 100 regional schools in the West, and has a high ranking online Bachelor’s program (#6 nationally according to U.S. News and World Report) as well as online Business programs.  

Program Features

The Paul and Virginia Engler College of Business at West Texas A&M University offers an online, AACSB-accredited Bachelor of Business Administration (B.B.A.) degree with a Major in Marketing. Students receive a broad foundation in marketing concepts and practices—as well as opportunities to pursue greater understanding and skills in selected areas of the discipline. Courses include:

  • Consumer Behavior
  • Marketing Research
  • International Marketing

Notables

The Marketing major in West Texas A&M’s BBA program is comprised of 27 credits of the 120-credit degree program. All courses can be earned completely online, or students can combine on-campus and online courses to earn the degree. Web-based and on-campus courses are offered during the same semesters, are taught by the same faculty, share the same content, and meet the same learning objectives.

9

Georgia Southwestern State University

Net Price: $12,453

Degree/program Website

Overview

Located in the small city of Americus, Georgia, Georgia Southwestern State University is a state university in the University System of Georgia. The school offers a full range of bachelor degree programs, along with selected masters and specialist degree programs—including AACSB-accredited business programs—both online and on campus.  

Program Features

Georgia Southwestern’s School of Business Administration offers an online, AACSB-accredited Bachelor of Business Administration in Marketing that will prepare you for a successful marketing career. The program provides students with a solid understanding of how to find and partner with customers and other businesses—along with an understanding of consumer and business behavior. Courses include:

  • Personal Selling
  • Marketing Communication
  • Marketing Management

Notables

Georgia Southwestern’s BBA in Marketing is a 120-credit program, with 27 credits in the Marketing major. Students in the program benefit from industry-experienced faculty and hands-on coursework that inculcates real-world knowledge. And internships, business clubs, mentorships, cases, and other marketing-related projects prepare students for a successful career in Marketing.

10

Peru State College

Net Price: $12,557

Degree/program Website

Overview

Nestled in the hills of historic southeast Nebraska on the Missouri River, Peru State College is a small, public, liberal arts college. The College offers a mix of innovative online and traditional classroom undergraduate and graduate programs, including accredited online degrees in business and marketing.

Program Features

Peru State College offers a Bachelor of Business Administration in Marketing that prepares graduates for a wide variety of high-demand careers in marketing and sales.  The curriculum features a strategy-development focus and case-oriented instructional approach that ensures that students are prepared for real-world applications, as well as for graduate work. Courses include:

  • Integrated Marketing Communications
  • Marketing Research
  • Consumer Behavior

Notables

Peru State College’s online BBA in Marketing is a 120-credit degree with eight courses (24 credits) in the Marketing major. The online instructional format creates space for personal and extended contact with faculty and individualized guidance throughout all coursework. Peru State Marketing students are also encouraged to develop graphic design and other creative skills by earning a Graphic Design Minor.

11

University of West Alabama

Net Price: $13,545

Degree/program Website

Overview

Situated in the small town of Livingston, Alabama, the University of West Alabama is a small public university. The school has a serious commitment to making their high-quality programs both accessible and affordable to its diverse student body.  Currently, the university offers more than 50 online programs—including ACBSP-accredited Business degrees—and serves over 2,000 online students.

Program Features

The University of West Alabama offers an affordable, online, ACBSP-accredited Bachelor of Business Administration with a concentration in Marketing. The curriculum develops relevant skills and up-to-date knowledge of modern marketing techniques, broadening your career horizons and improving your earning potential. Graduates are ready to hit the ground running in a variety of Marketing-related careers. Courses include:

  • Consumer Behavior
  • Advertising and Promotion
  • Marketing Management

Notables

The University of West Alabama’s BBA in Marketing is a 123-125-credit degree, with 30-36 credit hours in the Marketing concentration. Courses are taught in accelerated 8-week terms, ensuring that students move through the program quickly. UWA online students also benefit from a generous transfer policy and personal support from application to graduation.

12

Granite State College

Net Price: $13,922

Degree/program Website

Overview

Headquartered in Concord, New Hampshire, Granite State College is the adult-centered college of the New Hampshire’s University System and the leading public provider of online education in the state. And their online programs are receiving national acclaim—with both online Graduate Business and Bachelor’s programs ranking in the top 100 nationally (U.S. News and World Report).

Program Features

Granite State College offers an online Bachelor of Science in Marketing that will give you a solid foundation in marketing. The curriculum explores global markets, consumer behavior, branding, and social media—while helping to develop creative and data-driven approaches that will give you a competitive edge in the Marketing field. Courses include:

  • Conducting Critical Inquiry
  • Trends in Digital and Social Media
  • Principles of Marketing

Notables

Granite State’s BS in Marketing is a 120-credit degree, with 16 courses in the Marketing major. The program is available fully online with select on-campus courses. Many Granite State students can demonstrate college-level knowledge gained from military, workplace, and volunteer-based training, and experiences—the school is eager to help students demonstrate learning and earning academic credit.

13

Bemidji State University

Net Price: $14,334

Degree/program Website

Overview

Located in the Northern Minnesota town of Bemidji, Bemidji State University is a public university and a member of the Minnesota State Colleges and University System. The school ranks among the top 35 public regional universities in the Midwest, with high-quality online and campus-based courses—Bemidji State offers some of the premier online programs in Minnesota.

Program Features

Bemidji State University offers an online Bachelor of Science in Business Administration with an emphasis in Marketing. The program promises a comprehensive background in business administration as well as specific, Marketing-related competencies. Hands-on learning, full student participation, and technology are integrated throughout the Business Administration program.  Courses in the Marketing emphasis include:

  • Consumer Behavior
  • Marketing Research
  • Marketing Management

Notables

Bemidji State University’s online BSBA is a completion program requiring students to have completed at least 24 credits (of the 120 total credits) before being admitted to the program. The Marketing emphasis itself is comprised of 5 required courses (In addition to business core courses). If you haven’t begun your degree yet, you might want to consider completing the Minnesota transfer curriculum first, to simplify your major and degree requirements from BSU.

14

Wayland Baptist University

Net Price: $14,453

Degree/program Website

Overview

Located in the North Texas city of Plainview, Wayland Baptist University is a private, regionally accredited Baptist University with 14 campuses throughout Texas and six other states. WBU Online offers in-demand degree programs with quality instruction, delivered with the convenience of online access for students who cannot attend their campuses.

Program Features

Wayland Baptist University offers a Bachelor of Business Administration with a specialization in Marketing/Management. The curriculum provides insight into business functions and their interconnection—while allowing for specialization. The degree prepares students for careers in management and marketing by emphasizing analytical skills and leadership skills as well as market research and the optimization of marketing tools. Courses include:

  • Human Resource Management
  • Theory and Practice
  • Personal Selling
  • Marketing Promotion

Notables

Wayland’s online Business Administration degree with a Marketing emphasis requires students take 24 hours of Marketing courses, along with several core business classes. Students should expect to take 12 hours of coursework in Management and 12 hours in Marketing. Wayland’s BBA can be obtained completely online, or combined with coursework at one of WBU’s many campus sites.

15

Wilmington University

Net Price: $14,471

Degree/program Website

Overview

Located in the town of New Castle, Delaware, Wilmington University is a private research university with a professional focus. The school offers more than 150 career-oriented degree and certificate programs in person (on its main campus and in educational centers throughout the state) and online. The school is also home to an IACBE-accredited College of Business.

Program Features

The College of Business at Wilmington University offers an online, IACBE-accredited Bachelor of Science in Marketing which will prepare you to pursue a variety of careers in the field of Marketing. Students focus on strategic, as well as tactical, marketing concepts and the curriculum integrates product, price, promotion and physical distribution throughout courses. Students can also add one of two marketing concentrations:

  • Digital Marketing
  • Nonprofit Management

Notables

Wilmington University’s BS in Marketing is a 120-credit degree offered entirely online, or as a completion degree (for those who have completed an associate degree at another accredited institution). The Marketing core of the degree is comprised of 27 credits and includes a cooperative learning experience (co-op) which gives students hands-on experience in the field of marketing.

16

Eastern Oregon University

Net Price: $14,973

Degree/program Website

Overview

Situated east of Oregon’s Blue Mountains in the town of La Grande, Eastern Oregon University is one of the state’s seven public four-year universities. The school provides high-quality liberal arts and professional programs in small classes which allow for a personalized educational experience. EOU is also home to an IACBE-accredited College of Business.   

Program Features

Eastern Oregon University’s College of Business offers an online, IACBE-accredited Bachelor of Science in Business Administration with a concentration in Marketing. The degree gives a broad background in business principles, while preparing students for a variety of positions in the marketing and public relations world—as well as for further graduate study. Courses include:

  • E-Marketing
  • Marketing Research
  • Principles of International Business

Notables

Eastern Oregon University’s BS in Business Administration-Marketing program is a 120 credit program, with five courses (15 credits) in the Marketing concentration. No internship is required as part of the program, but for students who wish to gain hands-on experience before they graduate, EOU’s Career Services Center can help set you up. And every student is assigned an advisor to assist them with planning their schedules and staying on track for graduation.

17

Metropolitan State University

Net Price: $15,231

Degree/program Website

Overview

Located in the chilly but beautiful Minnesota state capital of St. Paul, Metropolitan State University is a relatively young, four-year public university and a member of the Minnesota State Colleges and Universities system.  The school was founded with a commitment to provide access to higher education for nontraditional students—today they accomplish those goals through high-quality programs on-campus and online.

Program Features

Metropolitan State University offers an online Bachelor of Science in Marketing program that will provide the knowledge and skills to help you contribute to your organization’s success. The curriculum covers key marketing strategies and tactics, as well as the analysis of research, buyer behavior, and demographics—and much more. Graduates are well-prepared to begin—or continue—a career in Marketing. Courses include:

  • Consumer and Professional Buyer Behavior
  • Integrated Marketing Communications
  • Marketing Research

Notables

Metropolitan State University’s BS in Marketing can be completed on campus, online, or in a hybrid of both. Requirements are the same in all formats, so this is a flexible option for students who live in the area. Students can either complete the entire degree online, or as a completion program. And you won’t be alone—a team of faculty members, advisors, and supporting staff are ready to assist MSU students in achieving their goals.

18

Dakota State University

Net Price: $15,375

Degree/program Website

Overview

Based in Madison, South Dakota, Dakota State University is a public institution and a national leader in cyber education, offering a full suite of technology-focused programs. Even their business and education programs are technology-infused—and their programs hold four distinctions of excellence from federal agencies.  The school is also home to an ACBSP-accredited business program.

Program Features

Dakota State University offers an online, ACBSP-accredited Bachelor of Business Administration in Marketing that combines foundational business processes with the creative aspects of Marketing. The curriculum integrates existing and new technologies into the traditional marketing coursework—so graduates are prepared with cutting-edge marketing techniques and technologies. Courses include:

  • Personal Selling
  • Marketing Research
  • Consumer Behavior

Notables

DSU’s online BBA in Marketing is a 120-credit program with 27 credits in the Marketing Major. Students are encouraged to participate in internships are also encouraged and the school will help you find them. DSU students have completed internships with sports teams, arts organizations, and major technical corporations. Marketing majors are also encouraged to take courses in electronic publishing, computer graphics, and multimedia design.

19

University of South Dakota

Net Price: $16,502

Degree/program Website

Overview

Founded in the mid-nineteenth century, the University of South Dakota is the oldest university in the state, and one of a growing list of rurally-based schools that are extending their reach through online academic programs. Situated in Vermillion, SD, the school prides itself on innovative technology combined with long-standing tradition—and their online Business programs rank with the best in the country.

Program Features

The Beacom School of Business at the University of South Dakota offers an online, AACSB-accredited Bachelor of Business Administration with an emphasis area in Marketing. The program provides students with a broad-based understanding of business disciplines blended with specific Marketing skills. Graduates are well-prepared for a business career in a variety of settings. Marketing courses include:

  • Brand Management
  • Consumer Behavior
  • Marketing

Notables

The University of South Dakota’s online BBA program is comprised of 120 credits total. As a student, you’ll first be admitted to USD as general business student before being accepted to the School of Business for upper level courses. The flexibility of SDU’s BBA in Business Administration is particularly well-suited to working adults who would like to finish their degree while furthering their current career or pursuing a new one.

20

Kennesaw State University

Net Price: $17,441

Degree/program Website

Overview

Located in the small city of  Kennesaw, Georgia, Kennesaw State University is a large public research university and a member of the University System of Georgia. The school is home to both a vibrant and diverse campus culture and nationally ranked programs. The school has a strong online presence, and is home to AACSB-accredited Business programs that rank with the best in the country.

Program Features

Kennesaw State University’s Coles College of Business offers an online, AACSB-accredited Bachelor of Business Administration in Marketing that merges Marketing theory with real world strategy. With a focus on experiential learning, students experience hands-on training like mock sales calls and internships to prepare them for successful careers in marketing. Marketing courses include:

  • International Marketing
  • Consumer Behavior
  • Marketing Strategy

Notables

Kennesaw State University’s online BBA in Marketing is a 120-credit degree with 27 credits (5 required courses and 4 electives) in the Marketing major. You’ll have to complete prerequisites and be accepted to Coles Undergraduate Professional Program to take upper level courses. Coles also offers opportunities to study abroad—in programs like Social Entrepreneurship Corps which alleviates poverty by developing sustainable business programs.

COLLEGE CHOICE
Sponsored Schools