Most Affordable Online Marketing Degrees 2021

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Advertising, promotions, and marketing managers develop campaigns, design websites, and perform market research. These professionals create the advertisements that people see and hear on a daily basis. The Bureau of Labor Statistics (BLS) projects employment for these creative professionals to grow 6% from 2019-2029, faster than the average projected growth rate for all careers.

According to the BLS, advertising managers earn a median salary of $135,900 per year, more than three times higher than the median salary for all occupations. However, earning potential varies based on factors including geographic location, experience, and education level. The top-paying states for marketing managers include New York, New Jersey, and Virginia, according to the BLS data. Additionally, marketing managers with sales and public relations experience often qualify for higher salaries.

Both recent high school graduates and working professionals can benefit from online marketing programs. Distance learning often provides greater academic flexibility and lower costs than on-campus programs. Admission requirements vary by school, but students may need to complete general education courses before beginning the marketing curriculum.

Top 10 Most Affordable Online Marketing Degrees

FAQ


  • What does a marketing professional do?

    Although job duties vary based on employer and title, marketing professionals typically judge consumers’ preferences, develop marketing plans, and train less experienced staff.


  • What careers can I get with a marketing degree?

    Professionals with an online marketing degree can qualify for positions such as promotions manager, marketing manager, and account executive.


  • Does marketing pay well?

    According to the BLS, advertising, promotions, and marketing managers earn a median annual salary of $135,900. Professionals in fields including finance and insurance, technical services, and wholesale trade often earn higher salaries.


  • How do I start a career in marketing?

    Marketing managers typically need a bachelor’s degree and relevant experience. Employers often prefer applicants with honed communication, creative, decision-making, and interpersonal skills.


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What Are the Goals of a Marketing Degree?

Earning an online marketing degree helps learners develop the skills and knowledge necessary to succeed in marketing positions. Undergraduate students can pursue a bachelor’s degree in marketing or business administration. Bachelor’s students often focus their education by selecting a concentration in an area such as data-driven marketing, innovation and design, or digital marketing and promotions.

All marketing degree-seekers study core topics such as quantitative marketing skills, consumer market behavior, and strategic planning for management. Learners consult with an advisor before choosing upper-division electives that align with their career goals.

Why Get a Marketing Degree?

Earning an online marketing degree can lead to professional advancement and personal satisfaction. Students often achieve the following outcomes by earning good grades and taking advantage of their school’s career resources.

Explore Multiple Subjects
Marketing professionals must understand business fundamentals, human psychology, and consumer behavior. Online marketing programs feature interdisciplinary curricula, making them ideal for learners seeking a holistic education.
Gain 21st-Century Skills
Marketers need digital skills to create campaigns that consumers view on smartphones and computers. Online marketing programs prepare students to use technology to sell goods and services.
Explore Different Careers
Students earning an affordable marketing degree develop transferable communication and creative skills. Graduates can apply these skills to roles in marketing and other fields.
Enter a Graduate Program
Some graduates of bachelor’s-level marketing programs pursue an MBA or master’s in marketing. Graduate students in the field further refine their skills and increase their employability.
Earn More
According to the BLS, workers with a bachelor’s degree earn a median weekly salary about $340 higher than associate degree-holders.

What Are the Requirements for a Marketing Degree?

Admission requirements for online marketing programs vary by school. However, applicants often need a minimum GPA, prerequisite coursework, and sufficient standardized test scores. Many of the top programs in the field accept applicants who passed the GED or HiSET exams. Admissions counselors help incoming students submit high school or college transcripts, apply for financial aid, and explore course options.

Degree-seekers must maintain a satisfactory GPA to meet graduation requirements. Additionally, learners often complete a marketing capstone project during their senior year, which usually involves creating a business plan. Graduates can use their capstone project to demonstrate their knowledge and skills to prospective employers.

What is Accreditation and Why Does it Matter?

Professional Organizations for Marketing Students

Students earning an online marketing degree can prepare for career success by taking advantage of their school’s academic and career resources. Learners can also join professional organizations that serve marketing professionals. Organizations like those below can help students turn their affordable marketing degree into a fulfilling and lucrative career.


  • American Marketing Association AMA represents more than 30,000 members throughout the United States. Approximately 300 colleges and universities host AMA chapters, and degree-seekers can access marketing competitions, the annual collegiate conference, and networking events. Alumni who maintain their AMA membership receive discounts on professional certifications and virtual toolkits.
  • eMarketing Association The eMA provides professional and student members with the latest digital marketing tools and information. The association publishes in-depth blog posts that feature experienced professionals, highlight best practices, and provide tips for creating authentic brands. Full membership with the eMA requires an invitation.
  • National Association of Sales Professionals NASP members can pursue certifications such as the certified professional salesperson credential. The association also delivers online programs on topics such as advanced sales influence and the power of contact marketing. Members can access job opportunities and self-assessments through the organization's resource center. NASP does not charge membership fees.

Scholarships for Marketing Students

Learners in online marketing programs often benefit from flexible curricula and cost savings. However, even learners pursuing the most affordable marketing degrees may need financial assistance. Scholarships help degree-seekers minimize or avoid student debt. The following financial aid opportunities support marketing degree-seekers.

Digital Marketing Scholarship


Who Can Apply: High school seniors and undergraduate students preparing for a digital marketing career can apply for this annual scholarship from 10x digital. Applicants submit a two-part essay in which they respond to a prompt and describe why they deserve the award. Students apply by June 1, and 10x digital notifies recipients by June 15.

Amount: $2,000

Fukunaga Scholarship Foundation Scholarship


Who Can Apply: Servco funds this scholarship program to support Hawaii high school seniors who plan to major in business or a related field. Applicants must hold a minimum 3.0 high school GPA, provide FAFSA results, and demonstrate community involvement. Interested students should apply by February 22. The scholarship renews up to three times as long as recipients maintain a minimum 3.0 GPA.

Amount: Up to $20,000

SILA Foundation Post-Secondary College Scholarship


Who Can Apply: The Securities and Insurance Licensing Association Foundation awards this scholarship to undergraduate students majoring in one of seven disciplines, including marketing. Applicants need a minimum 3.0 undergraduate GPA, and part-time students must also work 20-32 hours per week. The application window is open from April 1 to May 31. Candidates submit one recommendation letter and official transcripts.

Amount: $1,000

Most Affordable Online Marketing Degrees 2021

  1. The University of Texas of the Permian Basin
    Location

    Odessa, TX

    Tuition

    $$$$$

    Overview

    Located in the city of Odessa, TX, the University of Texas of the Permian Basin is a state university that ranks among the top 35 regional public universities in the West (according to U.S. News and World Report). The school has a robust online presence, and their online Bachelor’s programs currently rank in the top 100 nationally.

    Program Features

    UT Permian Basin’s AACSB-accredited business school offers an affordable, online Bachelor of Business Administration in Marketing. The program has been crafted for working professionals seeking careers in a variety of marketing professions. As a student, you’ll receive a comprehensive analysis of a broad range of business concepts and best practices. Courses include:

    • Consumer Behavior
    • Marketing Research
    • Sales Management

    Notables

    UT Permian Basin’s BBA in Marketing is an online completion degree. This means that most students will have completed lower level requirements, though some students may be able to transfer into the program with only 24 credits completed (finishing the remaining general education credits online). And courses are taught in accelerated, eight-week terms in order to help students move quickly through the program.

  2. Western Governors University
    Location

    Salt Lake City, UT

    Tuition

    $$$$$

    Overview

    Headquartered in Salt Lake City, Utah, Western Governors University is an innovative, private, non-profit, online university. The school has a serious commitment to making education as accessible as possible—and to achieve this, they employ a competency-based learning model that makes learning flexible and efficient for adult students.

    Program Features

    If you are a self-motivated learner, Western Governors University offers an affordable, online Bachelor of Science in Marketing that will prepare you for a variety of careers in marketing, promotion, or sales management. The broad-based curriculum provides a solid background in both business and the way digital and social media improve marketing campaigns. Subject Areas include:

    • Introduction to Business
    • Organizational Behavior
    • Business Ethics

    Notables

    Western Governors University’s BS in Marketing is competency-based, which means that you can move through courses as quickly as you are able (rather than taking classes in set terms). WGU also has a generous transfer policy for students who have begun their degree elsewhere. And the flat-rate tuition means that you can complete the degree at a very affordable price.

  3. Minot State University
    Location

    Minot, ND

    Tuition

    $$$$$

    Overview

    Built upon a core commitment to students, Minot State University is a small public university that has been making a name for itself by its expansive online education program. The school is the third largest member of the North Dakota University System and their online business programs have ranked among the top 100 nationally (U.S. News and World Report).

    Program Features

    Minot State University’s College of Business offers an affordable, online Bachelor of Science with a major in Marketing that prepares graduates for careers in marketing, sales, advertising, and public relations. As a student, you’ll become familiar with business basics before moving on to upper-level courses in topics like marketing strategy and consumer behavior. Core courses include:

    • International Business
    • Applied Business Research
    • International Marketing

    Notables

    Minot State University’s online BS in Marketing is a completion degree comprised of 60 credits of required upper-level courses (the Business Core and the Marketing major) and electives to complete the required 120 credits for graduation. And in order to gain real-world experience before graduation, Minot State encourages students to take part in internships—either full-time, part-time, or project-oriented.

  4. Clayton State University
    Location

    Morrow, GA

    Tuition

    $$$$$

    Overview

    Located in the Atlanta suburb of Morrow, Georgia, Clayton State University is a small public university and a member of the University System of Georgia. The school is relatively young (founded in 1969) and offers small class sizes and a personalized approach to education—as well as high-quality online business programs through their AACSB-accredited School of Business.

    Program Features

    Clayton University’s School of Business offers an affordable, online Bachelor of Business Administration in Marketing which will prepare you for a successful career in Marketing. As a student, you’ll study under industry experts who offer the theoretical knowledge and practical experience you’ll need to succeed in the industry. Courses include:

    • Marketing Management
    • Strategic Management
    • Global Business

    Notables

    Clayton State’s online BBA in Marketing includes 24 credits in the Marketing major (120 credits for the whole degree). Online students work with top-notch faculty in an immersive environment, with instruction, assignments and classroom materials all accessible online. And College of Business students are highly encouraged to pursue an internship opportunity either for academic credit or not-for-credit.

  5. Eastern New Mexico University
    Location

    Portales, NM

    Tuition

    $$$$$

    Overview

    Founded in 1934 in Portales, NM, Eastern New Mexico University (ENMU) is the largest public university in the state. The school has demonstrated its commitment to both academic excellence and affordable tuition and offers accessible, high-quality programs (undergraduate and graduate) both on campus and online.

    Program Features

    Eastern New Mexico University offers an online Bachelor of Business Administration with an Emphasis in Marketing that will hone your communication and creative thinking skills. The curriculum provides students with a comprehensive understanding of the principles, processes, and practices involved in the management of people and organizations. Courses in the major include:

    • Services Marketing
    • Consumer Behavior
    • Integrated Marketing Communications

    Notables

    Eastern New Mexico University’s BBA in Marketing is comprised of General Education requirements, Business Foundation and Core requirements, and 18 credits of Marketing coursework (120 credits total) . You’ll have the opportunity to take part in internships as well. ENMU has the second lowest tuition in the state of New Mexico, and has one of the most affordable tuition rates in the United States.

  6. Colorado State University Global
    Location

    Aurora, CO

    Tuition

    $$$$$

    Overview

    Founded in 2007, CSU Global Campus is the online campus of the public Colorado State University system. Headquartered in Greenwood Village, Colorado, the school offers flexible, high-quality online programs—and their online Bachelor’s and Business programs rank among the best in the country (U.S. News and World Report).

    Program Features

    CSU Global Campus offers an online Bachelor of Science in Marketing that will give you comprehensive knowledge and aptitude in the business world. Students gain fundamental knowledge and skills for the development, promotion, distribution, and sale of products and services—and that’s just the tip of the iceberg. Courses include:

    • Applying Leadership Principles
    • Consumer Behavior
    • Product and Brand Management

    Notables

    CSU-Global’s BS in Marketing consists of 10 three-credit core courses as part of a full 120-credit bachelor’s degree. And CSU Global also offers Awards of Completion and Skills Endorsements to help you spotlight the knowledge, skills, and abilities that you are gaining. Students in the BS in Marketing program earn certificates in Marketing Research and Analysis and Strategic Marketing in the 21st Century.

  7. Northwestern State University of Louisiana
    Location

    Natchitoches, LA

    Tuition

    $$$$$

    Overview

    Situated in the small, historic city of Natchitoches, LA, Northwestern State University of Louisiana is a four-year public university. Through both traditional campus-based programs and a robust online presence, the school continues to have a strong emphasis on teaching, research, and service. The school is also home to an AACSB-accredited School of Business.

    Program Features

    Northwestern State University of Louisiana offers an online, AACSB-accredited Bachelor of Science in Business Administration with a Concentration in Marketing. The curriculum embraces analytical thinking, leadership skills, and advanced technological knowledge along with all the tools you’ll need to compete and succeed in a global economy. Courses include:

    • Principles of Marketing
    • Marketing Promotions
    • Services Marketing

    Notables

    Northwestern State University of Louisiana’s Business Administration degree plan is comprised of 120 credits total—-and the Marketing concentration consists of 21 hours of 3000-4000 upper-level courses. All courses are available online, and Northwestern offers courses in 8-week sessions during the fall and spring, which allows the student to focus on one or two courses at a time. Summer courses are offered in four and eight-week sessions.

  8. West Texas A&M University
    Location

    Canyon, TX

    Tuition

    $$$$$

    Overview

    Located in the small town of Canyon, Texas, West Texas A&M University is a public university and a member of the Texas A&M System. The school ranks among the top 100 regional schools in the West, and has a high ranking online Bachelor’s program (#6 nationally according to U.S. News and World Report) as well as online Business programs.

    Program Features

    The Paul and Virginia Engler College of Business at West Texas A&M University offers an online, AACSB-accredited Bachelor of Business Administration (B.B.A.) degree with a Major in Marketing. Students receive a broad foundation in marketing concepts and practices—as well as opportunities to pursue greater understanding and skills in selected areas of the discipline. Courses include:

    • Consumer Behavior
    • Marketing Research
    • International Marketing

    Notables

    The Marketing major in West Texas A&M’s BBA program is comprised of 27 credits of the 120-credit degree program. All courses can be earned completely online, or students can combine on-campus and online courses to earn the degree. Web-based and on-campus courses are offered during the same semesters, are taught by the same faculty, share the same content, and meet the same learning objectives.

  9. Georgia Southwestern State University
    Location

    Americus, GA

    Tuition

    $$$$$

    Overview

    Located in the small city of Americus, Georgia, Georgia Southwestern State University is a state university in the University System of Georgia. The school offers a full range of bachelor degree programs, along with selected masters and specialist degree programs—including AACSB-accredited business programs—both online and on campus.

    Program Features

    Georgia Southwestern’s School of Business Administration offers an online, AACSB-accredited Bachelor of Business Administration in Marketing that will prepare you for a successful marketing career. The program provides students with a solid understanding of how to find and partner with customers and other businesses—along with an understanding of consumer and business behavior. Courses include:

    • Personal Selling
    • Marketing Communication
    • Marketing Management

    Notables

    Georgia Southwestern’s BBA in Marketing is a 120-credit program, with 27 credits in the Marketing major. Students in the program benefit from industry-experienced faculty and hands-on coursework that inculcates real-world knowledge. And internships, business clubs, mentorships, cases, and other marketing-related projects prepare students for a successful career in Marketing.

  10. Peru State College
    Location

    Peru, NE

    Tuition

    $$$$$

    Overview

    Nestled in the hills of historic southeast Nebraska on the Missouri River, Peru State College is a small, public, liberal arts college. The College offers a mix of innovative online and traditional classroom undergraduate and graduate programs, including accredited online degrees in business and marketing.

    Program Features

    Peru State College offers a Bachelor of Business Administration in Marketing that prepares graduates for a wide variety of high-demand careers in marketing and sales. The curriculum features a strategy-development focus and case-oriented instructional approach that ensures that students are prepared for real-world applications, as well as for graduate work. Courses include:

    • Integrated Marketing Communications
    • Marketing Research
    • Consumer Behavior

    Notables

    Peru State College’s online BBA in Marketing is a 120-credit degree with eight courses (24 credits) in the Marketing major. The online instructional format creates space for personal and extended contact with faculty and individualized guidance throughout all coursework. Peru State Marketing students are also encouraged to develop graphic design and other creative skills by earning a Graphic Design Minor.

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