Most Affordable Online Marketing Degrees

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Online Bachelor’s Degree in Marketing.

An online marketing degree can open exciting doors for you—whether you’re entering the field for the first time or wanting to advance your business career.

We’ve all been on the receiving end of advertising. And behind every marketing campaign are teams of marketers: researching, strategizing, and crafting the reputation of their products.

In fact, marketing is one of the more diverse areas of business study—integrating knowledge of management, psychology, and strategy, as well as research, sociology, publicity, and ethics.

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A Bachelor’s degree in Marketing gives you a flexible set of skills that you can apply to a variety of employment settings, making you more adaptable to a changing job market.

Top 10 Most Affordable Online Marketing Degrees

What kind of Marketing Degree should you get?

When people think of “going to college” they generally envision a brick-and-mortar campus, preferably with a tree-lined quad and a host of fresh-faced undergrads reclining on the lawn. The reality, though, is that the campus-based experience is both costly and inaccessible to many students.

Enter the online degree.  Online programs have emerged from their early days of dubious respectability and are now a great alternative to campus-based programs. They provide flexibility and affordability for students who need to work while they study.

And you’ll emerge with the same degree as students who attend face-to-face classes.

For more general information, check out our list of the Most Affordable Online Colleges and Universities.

How much money do people make with a Marketing Degree?

As long as people like buying stuff, there will be jobs in marketing – and jobs with pretty competitive salaries. A market research analyst with a Bachelor’s degree, for example, can expect a respectable median salary of $62,250. And with a job growth rate of 23%, you can be pretty sure there will be demand for those services.

Of course, with experience and education, salaries will only rise. The median salary of a marketing manager is $127,560—and the BLS cites a Bachelor’s degree as the educational requirement for these positions. Realistically, though, a Master’s degree will be necessary to compete for the most lucrative management jobs.

What can you do with a Marketing Degree?

There is a very long list of possible jobs for people with skills in Marketing. A good program will give you both a broad-based foundation of business knowledge and an understanding of how to make your brand competitive in a crowded marketplace. You’ll gain communication skills, as well as creative and technical skills which will make you an asset to any organization.

  • Advertising, promotion, or marketing manager
  • Brand marketing manager
  • Marketing research analyst
  • Public relations manager
  • Business intelligence analyst
  • Fundraising manager
  • Sales and marketing director
  • Event marketer
  • Digital marketing specialist

What are the requirements for a Marketing Degree?

First, you’ll need to be accepted to the university of your choice. This may sound obvious, but some online degrees are completion programs, which means you need to have completed all or most of your general education requirements before being admitted to the program.

Most Bachelor’s programs require you to complete around 120 credits of coursework. About half of those are general education requirements—once you’ve completed these, some business programs will have separate requirements for acceptance to the major (like prerequisite courses and a minimum GPA).

Upper-level courses are generally devoted to required courses in Business and Marketing.

What are the most affordable online marketing degrees?

College Choice is all about the numbers.

Most Affordable Online Marketing Degrees Badge

To find the most affordable online degree programs, we search out online undergraduate Marketing programs and compile their tuition information. Then we rule out any institution that does not have regional accreditation—the highest level of accreditation for universities and colleges. Finally, we rank schools based on affordability.

And you can verify all our data yourself since it comes from publicly available sources—check out the college websites (listed with each ranking), U.S. News and World Report, and the National Center for Educational Statistics.

We hope our ranking helps you find a great (and affordable) program!

Rankings

See our rankings methodology page.

  1. The University of Texas of the Permian Basin
    Location

    Odessa, TX

    Tuition

    $$$$$

    Overview

    Located in the city of Odessa, TX, the University of Texas of the Permian Basin is a state university that ranks among the top 35 regional public universities in the West (according to U.S. News and World Report). The school has a robust online presence, and their online Bachelor’s programs currently rank in the top 100 nationally.

    Program Features

    UT Permian Basin’s AACSB-accredited business school offers an affordable, online Bachelor of Business Administration in Marketing. The program has been crafted for working professionals seeking careers in a variety of marketing professions. As a student, you’ll receive a comprehensive analysis of a broad range of business concepts and best practices. Courses include:

    • Consumer Behavior
    • Marketing Research
    • Sales Management

    Notables

    UT Permian Basin’s BBA in Marketing is an online completion degree. This means that most students will have completed lower level requirements, though some students may be able to transfer into the program with only 24 credits completed (finishing the remaining general education credits online). And courses are taught in accelerated, eight-week terms in order to help students move quickly through the program.

  2. Western Governors University
    Location

    Salt Lake City, UT

    Tuition

    $$$$$

    Overview

    Headquartered in Salt Lake City, Utah, Western Governors University is an innovative, private, non-profit, online university. The school has a serious commitment to making education as accessible as possible—and to achieve this, they employ a competency-based learning model that makes learning flexible and efficient for adult students.

    Program Features

    If you are a self-motivated learner, Western Governors University offers an affordable, online Bachelor of Science in Marketing that will prepare you for a variety of careers in marketing, promotion, or sales management. The broad-based curriculum provides a solid background in both business and the way digital and social media improve marketing campaigns. Subject Areas include:

    • Introduction to Business
    • Organizational Behavior
    • Business Ethics

    Notables

    Western Governors University’s BS in Marketing is competency-based, which means that you can move through courses as quickly as you are able (rather than taking classes in set terms). WGU also has a generous transfer policy for students who have begun their degree elsewhere. And the flat-rate tuition means that you can complete the degree at a very affordable price.

  3. Minot State University
    Location

    Minot, ND

    Tuition

    $$$$$

    Overview

    Built upon a core commitment to students, Minot State University is a small public university that has been making a name for itself by its expansive online education program. The school is the third largest member of the North Dakota University System and their online business programs have ranked among the top 100 nationally (U.S. News and World Report).

    Program Features

    Minot State University’s College of Business offers an affordable, online Bachelor of Science with a major in Marketing that prepares graduates for careers in marketing, sales, advertising, and public relations. As a student, you’ll become familiar with business basics before moving on to upper-level courses in topics like marketing strategy and consumer behavior. Core courses include:

    • International Business
    • Applied Business Research
    • International Marketing

    Notables

    Minot State University’s online BS in Marketing is a completion degree comprised of 60 credits of required upper-level courses (the Business Core and the Marketing major) and electives to complete the required 120 credits for graduation. And in order to gain real-world experience before graduation, Minot State encourages students to take part in internships—either full-time, part-time, or project-oriented.

  4. Clayton State University
    Location

    Morrow, GA

    Tuition

    $$$$$

    Overview

    Located in the Atlanta suburb of Morrow, Georgia, Clayton State University is a small public university and a member of the University System of Georgia. The school is relatively young (founded in 1969) and offers small class sizes and a personalized approach to education—as well as high-quality online business programs through their AACSB-accredited School of Business.

    Program Features

    Clayton University’s School of Business offers an affordable, online Bachelor of Business Administration in Marketing which will prepare you for a successful career in Marketing. As a student, you’ll study under industry experts who offer the theoretical knowledge and practical experience you’ll need to succeed in the industry. Courses include:

    • Marketing Management
    • Strategic Management
    • Global Business

    Notables

    Clayton State’s online BBA in Marketing includes 24 credits in the Marketing major (120 credits for the whole degree). Online students work with top-notch faculty in an immersive environment, with instruction, assignments and classroom materials all accessible online. And College of Business students are highly encouraged to pursue an internship opportunity either for academic credit or not-for-credit.

  5. Eastern New Mexico University
    Location

    Portales, NM

    Tuition

    $$$$$

    Overview

    Founded in 1934 in Portales, NM, Eastern New Mexico University (ENMU) is the largest public university in the state. The school has demonstrated its commitment to both academic excellence and affordable tuition and offers accessible, high-quality programs (undergraduate and graduate) both on campus and online.

    Program Features

    Eastern New Mexico University offers an online Bachelor of Business Administration with an Emphasis in Marketing that will hone your communication and creative thinking skills. The curriculum provides students with a comprehensive understanding of the principles, processes, and practices involved in the management of people and organizations. Courses in the major include:

    • Services Marketing
    • Consumer Behavior
    • Integrated Marketing Communications

    Notables

    Eastern New Mexico University’s BBA in Marketing is comprised of General Education requirements, Business Foundation and Core requirements, and 18 credits of Marketing coursework (120 credits total) . You’ll have the opportunity to take part in internships as well. ENMU has the second lowest tuition in the state of New Mexico, and has one of the most affordable tuition rates in the United States.

  6. Colorado State University Global
    Location

    Aurora, CO

    Tuition

    $$$$$

    Overview

    Founded in 2007, CSU Global Campus is the online campus of the public Colorado State University system. Headquartered in Greenwood Village, Colorado, the school offers flexible, high-quality online programs—and their online Bachelor’s and Business programs rank among the best in the country (U.S. News and World Report).

    Program Features

    CSU Global Campus offers an online Bachelor of Science in Marketing that will give you comprehensive knowledge and aptitude in the business world. Students gain fundamental knowledge and skills for the development, promotion, distribution, and sale of products and services—and that’s just the tip of the iceberg. Courses include:

    • Applying Leadership Principles
    • Consumer Behavior
    • Product and Brand Management

    Notables

    CSU-Global’s BS in Marketing consists of 10 three-credit core courses as part of a full 120-credit bachelor’s degree. And CSU Global also offers Awards of Completion and Skills Endorsements to help you spotlight the knowledge, skills, and abilities that you are gaining. Students in the BS in Marketing program earn certificates in Marketing Research and Analysis and Strategic Marketing in the 21st Century.

  7. Northwestern State University of Louisiana
    Location

    Natchitoches, LA

    Tuition

    $$$$$

    Overview

    Situated in the small, historic city of Natchitoches, LA, Northwestern State University of Louisiana is a four-year public university. Through both traditional campus-based programs and a robust online presence, the school continues to have a strong emphasis on teaching, research, and service. The school is also home to an AACSB-accredited School of Business.

    Program Features

    Northwestern State University of Louisiana offers an online, AACSB-accredited Bachelor of Science in Business Administration with a Concentration in Marketing. The curriculum embraces analytical thinking, leadership skills, and advanced technological knowledge along with all the tools you’ll need to compete and succeed in a global economy. Courses include:

    • Principles of Marketing
    • Marketing Promotions
    • Services Marketing

    Notables

    Northwestern State University of Louisiana’s Business Administration degree plan is comprised of 120 credits total—-and the Marketing concentration consists of 21 hours of 3000-4000 upper-level courses. All courses are available online, and Northwestern offers courses in 8-week sessions during the fall and spring, which allows the student to focus on one or two courses at a time. Summer courses are offered in four and eight-week sessions.

  8. West Texas A&M University
    Location

    Canyon, TX

    Tuition

    $$$$$

    Overview

    Located in the small town of Canyon, Texas, West Texas A&M University is a public university and a member of the Texas A&M System. The school ranks among the top 100 regional schools in the West, and has a high ranking online Bachelor’s program (#6 nationally according to U.S. News and World Report) as well as online Business programs.

    Program Features

    The Paul and Virginia Engler College of Business at West Texas A&M University offers an online, AACSB-accredited Bachelor of Business Administration (B.B.A.) degree with a Major in Marketing. Students receive a broad foundation in marketing concepts and practices—as well as opportunities to pursue greater understanding and skills in selected areas of the discipline. Courses include:

    • Consumer Behavior
    • Marketing Research
    • International Marketing

    Notables

    The Marketing major in West Texas A&M’s BBA program is comprised of 27 credits of the 120-credit degree program. All courses can be earned completely online, or students can combine on-campus and online courses to earn the degree. Web-based and on-campus courses are offered during the same semesters, are taught by the same faculty, share the same content, and meet the same learning objectives.

  9. Georgia Southwestern State University
    Location

    Americus, GA

    Tuition

    $$$$$

    Overview

    Located in the small city of Americus, Georgia, Georgia Southwestern State University is a state university in the University System of Georgia. The school offers a full range of bachelor degree programs, along with selected masters and specialist degree programs—including AACSB-accredited business programs—both online and on campus.

    Program Features

    Georgia Southwestern’s School of Business Administration offers an online, AACSB-accredited Bachelor of Business Administration in Marketing that will prepare you for a successful marketing career. The program provides students with a solid understanding of how to find and partner with customers and other businesses—along with an understanding of consumer and business behavior. Courses include:

    • Personal Selling
    • Marketing Communication
    • Marketing Management

    Notables

    Georgia Southwestern’s BBA in Marketing is a 120-credit program, with 27 credits in the Marketing major. Students in the program benefit from industry-experienced faculty and hands-on coursework that inculcates real-world knowledge. And internships, business clubs, mentorships, cases, and other marketing-related projects prepare students for a successful career in Marketing.

  10. Peru State College
    Location

    Peru, NE

    Tuition

    $$$$$

    Overview

    Nestled in the hills of historic southeast Nebraska on the Missouri River, Peru State College is a small, public, liberal arts college. The College offers a mix of innovative online and traditional classroom undergraduate and graduate programs, including accredited online degrees in business and marketing.

    Program Features

    Peru State College offers a Bachelor of Business Administration in Marketing that prepares graduates for a wide variety of high-demand careers in marketing and sales. The curriculum features a strategy-development focus and case-oriented instructional approach that ensures that students are prepared for real-world applications, as well as for graduate work. Courses include:

    • Integrated Marketing Communications
    • Marketing Research
    • Consumer Behavior

    Notables

    Peru State College’s online BBA in Marketing is a 120-credit degree with eight courses (24 credits) in the Marketing major. The online instructional format creates space for personal and extended contact with faculty and individualized guidance throughout all coursework. Peru State Marketing students are also encouraged to develop graphic design and other creative skills by earning a Graphic Design Minor.

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