Public relations (PR) is all about creating a favorable image for clients, whether that means crafting a political campaign for a politician or helping a new business find customers. A master's degree in public relations can give you the skills necessary for leadership and management roles in this popular field.
Our guide to master's in public relations programs gives you an overview of career and salary data, common courses in public relations, and info on how to become a public relations manager.
Featured Online Master's in Public Relations Programs
Earn a Master's in Public Relations
Why Get a Master's in Public Relations?
A master's degree in public relations can teach you new skills, bring you new job opportunities, and help you earn a higher salary. This degree can prepare you for management and leadership opportunities in the public relations field.
A master's in public relations degree also helps you meet other PR professionals, giving you a wide variety of networking opportunities with both classmates and professors.
How Much Does a Master's in Public Relations Cost?
How much you pay for a master's degree in public relations can vary according to factors like program length, location, and whether a school is public or private. The National Center for Education Statistics reports that grad students paid an average tuition of $19,749 for the 2020-2021 school year.
In general, private colleges charge more than public colleges. In 2020-2021, public schools charged an average tuition rate of $12,394, while private colleges charged $26,621.
How Much Do Public Relations Majors Make?
The Bureau of Labor Statistics (BLS) reports that public relations specialists earned an annual median salary of $62,800 in 2021. However, earning a master's degree in public relations can help you move into management positions with higher salary potential. According to the BLS, public relations managers earned an annual median salary of $119,860 in 2021.
What Courses Are Required for a Master's in Public Relations?
Master's in public relations programs prepare students to act as their employer's representative. Degree seekers learn how to create relationships between a company and the public. Students take classes in public relations theory and management. They also complete a final-term capstone.
Many top public relations master's degrees require the three core classes below. Please note that curriculum requirements, class topics, and graduate outcomes vary by school. Students should contact their prospective schools for details.
Public Relations Theory and Management
This introductory class emphasizes the different theories and practices of public relations. Assignments cover persuasion, media, and professional ethics to prepare students to create relationships with the public and act as crisis communicators. In this class, you'll learn how to apply management best practices in the workplace.
Public Relations Research
Public relations specialists and managers research their field's latest trends. This course covers topics like research methodologies and data gathering, and coursework may include performing original research and writing essays. You'll use your knowledge to create presentations, work as a consultant, and give recommendations to senior managers.
Capstone
A capstone class requires you to complete a semester-long project, such as writing a thesis on public relations or completing an internship. Throughout the semester, you'll write about your experience and critique your work. After graduating, you may be able to use your capstone project as part of a job application portfolio.
How to Become a Public Relations Manager
PR managers need at least a bachelor's degree, preferably in public relations, and five years of experience as a public relations specialist. Some employers require a master's in public relations, communications, or business.
Public relations managers spend much of their day helping their employer or client create a positive public image. They write press releases, create promotional campaigns, and direct public relations specialists' work. PR managers may also write grant applications and meet with potential donors to help with fundraising.
Frequently Asked Questions About Master's in Public Relations
How long is a master's in public relations?
Full-time master's in public relations programs typically take about two years to complete. However, some accelerated programs may let you finish in as little as one year. On the other hand, part-time programs may give you five years or more to complete your studies while you work or juggle other responsibilities.
How much do you make with a master's in public relations?
You can expect to earn anywhere from $62,800-$$119,860 with a master's in public relations, according to the BLS. Management positions offer higher salaries, but these roles usually require more professional experience. Location, experience, and industry of employment can all affect your salary level.
Is public relations in demand?
The BLS projects jobs for public relations specialists and public relations managers to grow 8% from 2021-2031, which is faster than the national average. Social media and other forms of online advertising should continue fueling job growth in public relations.
