Online master’s in marketing programs train students for various careers. Learners strengthen their analytical and decision-making skills. Graduates may work for corporations or start their own companies. Many graduates pursue careers as marketing managers. These professionals research consumer behavior, develop new products, and analyze competitors.
Our list ranks the best online master’s in marketing programs. Read on to learn about courses and potential careers for graduates.
Frequently Asked Questions About Master’s in Marketing Degrees
trueQ. How long does it take to get a master’s degree in marketing?
Students can earn an online master’s degree in marketing in two years. Learners can explore accelerated programs to graduate sooner.
trueQ. Does marketing require a lot of math?
Marketing requires data analytics and research skills, which often draw on math. Master’s programs incorporate math principles in their curriculum rather than requiring separate math classes.
trueQ. Does a marketing degree pay well?
Marketing managers earn a median annual salary of $141,490, according to the Bureau of Labor Statistics (BLS). This far exceeds the median annual salary of $41,950 for all occupations.
Recommended Online Programs
Why Get a Master’s in Marketing Degree?
A master’s degree in marketing prepares graduates for management-level roles in high-paying fields. Graduates may work in supervisory roles in corporations, nonprofits, or advertising agencies.
An online learning format makes it easier for working students to earn a master’s degree. They do not need to commute to campus and can often continue their jobs. Online learners can also attend top programs without relocating.
How Much Does a Master’s in Marketing Degree Cost?
Master’s degree costs vary by program. Public universities generally charge less than private schools. Master’s degrees cost an average of $66,340, according to EducationData.org.
Online master’s programs charge different per-credit rates. Students may spend $300-$1,350 per credit. The total cost depends on the number of credits and program length. Master’s in marketing programs usually require 30-40 credits.
Additional Online Student Fees
In addition to tuition, students should budget for expenses such as books and technology fees. Some programs also charge graduation fees. Online master’s in marketing programs may require in-person components. Learners should factor in transportation and lodging costs.
Before enrolling, students should check with their prospective schools on total degree costs.
How Much Do Marketing Majors Make?
Salaries for marketing graduates vary by their role, employer, and experience level. Marketing directors earn an average annual salary of $91,760, according to Dec. 2021 Payscale data. Professionals with more than 20 years of experience earn $112,840.
The highest-earning marketing managers earn median annual salaries of $208,000, according to the BLS. The top industries for marketing managers include professional services and finance.
Courses in Marketing
Online master’s in marketing programs emphasize research and analysis skills. Learners grow their skills in marketing research, strategic planning, and competitor analysis. Students often choose electives or concentrations to customize their degree. Options include digital marketing, marketing analytics, and marketing management.
Students pursuing an online degree in marketing may complete internships or capstone projects. See below for common courses in online master’s in marketing programs. Keep in mind that each program sets its own curriculum.
Marketing professionals use analytics to devise strategies, reach potential customers, and increase market share. This course teaches students how to use software programs and tools to process data sets. Coursework emphasizes decision-making as part of the analytics process.
Learners examine the development process from a marketing perspective, including researching consumer demand, generating ideas, and bringing new products to market. Coursework emphasizes service development, launch strategies, and marketing innovation.
Marketing leaders set strategies for their teams, divisions, and corporations. This class teaches students how to plan and implement strategies. Coursework emphasizes research’s role in creating strategies. Enrollees also examine the importance of marketing strategies to gain a competitive advantage. Coursework prepares students for marketing management roles.
Career and Salary Outlook for Marketing
A master’s degree in marketing prepares graduates for management-level roles. While many of these careers require several years of experience, a master’s degree shows advanced knowledge and skills in marketing. As a result, professionals can advance in their career faster by earning a master’s degree.
See below for potential careers for professionals with a master’s degree in marketing.
These managers research consumer demand, competitor advantages, and new markets. They oversee teams of marketing specialists and analyze research to create pricing strategies. They also work to increase market share and improve customer satisfaction. They work closely with departments like advertising and public relations.
These managers oversee investment strategies, risk management, and financial issues. They create long-term financial plans and forecast future earnings. They also evaluate business activity and recommend strategies to improve organizations’ financial health. Most financial managers hold a graduate degree and have a finance background.
Public Relations and Fundraising Managers
These managers shape organizations’ public perception and raise funds. They focus on media outreach, brand identity, and corporate image. Fundraising managers develop campaigns to build donor bases and raise money. They often work for nonprofits. Some employers prefer to hire candidates with a master’s degree.
Florida International University is located in sunny Miami. This is the city's first and only public research university, offering bachelor's, master's, and doctoral degrees. Degree programs are available both on campus and online. The university opened in 1972 with 5,667 students, making it the largest opening enrollment in U.S. collegiate history. Today, an annual student body of nearly 54,000 places FIU among the top 10 largest universities in the country.
The master of science in marketing program in the FIU business school focuses on three key strategic areas: digital marketing, brand development, and marketing analytics. When started in August, the program takes just 10 months to complete.
Students can also participate in a 16-month version of the program that begins in January. The program is composed of weekday evening or Saturday-only classes to meet working professionals' needs. Program faculty are marketing industry leaders with current, real-world experience.
The FIU business school is accredited by the Association to Advance Collegiate Schools of Business International. FIU is also regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Located in Lynchburg, Virginia, Liberty University was founded in 1971 and now enrolls over 100,000 students. Lynchburg sits on the edge of the Blue Ridge Mountains, about 180 miles southwest of Washington, D.C. The university offers over 700 programs and more than 450 online programs across its 15 colleges and schools.
Liberty's master's in marketing degree is 100% online and comprises 36 credit hours. Students can personalize their marketing degree with specializations including project management, public relations, and social media management. Liberty University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges, and its school of business is accredited by the Accreditation Council for Business Schools and Programs.
Regent University is a Christian university located in Virginia Beach, Virginia. The campus sits just 16 miles from the Atlantic Ocean, near Norfolk. Regent offers over 150 areas of study on campus and online. Founded in 1978, the university now enrolls more than 11,000 students annually.
Regent's master of arts in campaigns and political leadership with a concentration in marketing and communication serves students with a passion for politics and marketing. Award-winning faculty with extensive field experience teach this program. At 33 credit hours, the program takes place fully online or online with some face-to-face components at the Virginia Beach campus.
Students can also pursue a master of arts in campaigns and political leadership. This master's offers concentrations in information studies and data analytics, leadership and ethics, and policy studies. The university is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges, and its school of business is accredited by the Advance Collegiate Schools of Business International.
Founded in 1879, Union College is located in Barbourville, Kentucky, and affiliated with the United Methodist Church. Barbourville is known for its rich history and extensive outdoor recreation options. The university is home to more than 25 clubs and organizations that help students develop their personal and professional passions.
Union offers several online undergraduate and graduate degree programs with eight-week courses and six starting points each year. The university's master of science in digital marketing and communications takes less than two years to complete. The 30-credit program is 100% online, including 12 credits of core management classes and 18 credits of discipline-specific management coursework.
Union College is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges and the Kentucky Education Professional Standards Board.
Concordia University Wisconsin is part of the Concordia University System, a nationwide network of colleges and universities affiliated with The Lutheran Church-Missouri Synod. The university was founded in Mequon in 1881, now enrolling over 8,000 students across more than 70 majors and programs. Mequon is situated along Lake Michigan, about 40 miles north of the Illinois border.
CUW offers an online master of business administration in strategic marketing with a schedule developed for working professionals' needs. In addition to its main Mequon and online campuses, CUW also has center locations that offer in-person, accelerated versions of the program.
This MBA curriculum familiarizes students with the modern tools, applications, and platforms used by marketing industry professionals, comprising 36 credits. Concordia University Wisconsin is regionally accredited by the Higher Learning Commission.
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