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Online Marketing Masters Programs
Online master's in marketing programs train students for various careers. Learners strengthen their analytical and decision-making skills. Graduates may work for corporations or start their own companies. Many graduates pursue careers as marketing managers. These professionals research consumer behavior, develop new products, and analyze competitors.
Our list ranks the best online master's in marketing programs. Read on to learn about courses and potential careers for graduates.
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Frequently Asked Questions About Master's in Marketing Degrees
How long does it take to get a master's degree in marketing?
Students can earn an online master's degree in marketing in two years. Learners can explore accelerated programs to graduate sooner.
Does marketing require a lot of math?
Marketing requires data analytics and research skills, which often draw on math. Master's programs incorporate math principles in their curriculum rather than requiring separate math classes.
Does a marketing degree pay well?
Marketing managers earn a median annual salary of $141,490, according to the Bureau of Labor Statistics (BLS). This far exceeds the median annual salary of $41,950 for all occupations.
Recommended Online Programs
Why Get a Master's in Marketing Degree?
A master's degree in marketing prepares graduates for management-level roles in high-paying fields. Graduates may work in supervisory roles in corporations, nonprofits, or advertising agencies.
An online learning format makes it easier for working students to earn a master's degree. They do not need to commute to campus and can often continue their jobs. Online learners can also attend top programs without relocating.
How Much Does a Master's in Marketing Degree Cost?
Master's degree costs vary by program. Public universities generally charge less than private schools. Master's degrees cost an average of $66,340, according to EducationData.org.
Online master's programs charge different per-credit rates. Students may spend $300-$1,350 per credit. The total cost depends on the number of credits and program length. Master's in marketing programs usually require 30-40 credits.
Additional Online Student Fees
In addition to tuition, students should budget for expenses such as books and technology fees. Some programs also charge graduation fees. Online master's in marketing programs may require in-person components. Learners should factor in transportation and lodging costs.
Before enrolling, students should check with their prospective schools on total degree costs.
How Much Do Marketing Majors Make?
Salaries for marketing graduates vary by their role, employer, and experience level. Marketing directors earn an average annual salary of $91,760, according to Dec. 2021 Payscale data. Professionals with more than 20 years of experience earn $112,840.
The highest-earning marketing managers earn median annual salaries of $208,000, according to the BLS. The top industries for marketing managers include professional services and finance.
Courses in Marketing
Online master's in marketing programs emphasize research and analysis skills. Learners grow their skills in marketing research, strategic planning, and competitor analysis. Students often choose electives or concentrations to customize their degree. Options include digital marketing, marketing analytics, and marketing management.
Students pursuing an online degree in marketing may complete internships or capstone projects. See below for common courses in online master's in marketing programs. Keep in mind that each program sets its own curriculum.
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Marketing Analytics
Marketing professionals use analytics to devise strategies, reach potential customers, and increase market share. This course teaches students how to use software programs and tools to process data sets. Coursework emphasizes decision-making as part of the analytics process. -
Product Development
Learners examine the development process from a marketing perspective, including researching consumer demand, generating ideas, and bringing new products to market. Coursework emphasizes service development, launch strategies, and marketing innovation. -
Marketing Strategy
Marketing leaders set strategies for their teams, divisions, and corporations. This class teaches students how to plan and implement strategies. Coursework emphasizes research's role in creating strategies. Enrollees also examine the importance of marketing strategies to gain a competitive advantage. Coursework prepares students for marketing management roles.
Career and Salary Outlook for Marketing
A master's degree in marketing prepares graduates for management-level roles. While many of these careers require several years of experience, a master's degree shows advanced knowledge and skills in marketing. As a result, professionals can advance in their career faster by earning a master's degree.
See below for potential careers for professionals with a master's degree in marketing.
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Marketing Managers
These managers research consumer demand, competitor advantages, and new markets. They oversee teams of marketing specialists and analyze research to create pricing strategies. They also work to increase market share and improve customer satisfaction. They work closely with departments like advertising and public relations. -
Financial Managers
These managers oversee investment strategies, risk management, and financial issues. They create long-term financial plans and forecast future earnings. They also evaluate business activity and recommend strategies to improve organizations' financial health. Most financial managers hold a graduate degree and have a finance background. -
Public Relations and Fundraising Managers
These managers shape organizations' public perception and raise funds. They focus on media outreach, brand identity, and corporate image. Fundraising managers develop campaigns to build donor bases and raise money. They often work for nonprofits. Some employers prefer to hire candidates with a master's degree.
Source: BLS
Best Online Master's in Marketing Degrees
#1 Best Online Master’s In Marketing Degrees
Florida International University
- Miami, FL
- 4 years
- Online + Campus
Prospective graduate students can earn a marketing degree at Florida International University, an institution known for developing flexible graduate programs. Learners can choose the master of science in marketing from 31 online master's programs, some of them top-ranked degrees offered from the Miami school. This adaptable program makes graduate education accessible to degree-seekers with busy lives.
A bachelor’s in the major is a typical requirement for many master’s programs, but criteria vary depending on the degree. A bachelor’s alone cannot provide the kind of advanced training students receive in a master’s program, such as the master of science in marketing, and that is a key feature that attracts them. Degree recipients can also apply to terminal programs in their field, such as a Ph.D.
The school keeps tuition competitive with $8,912 per year for residents of Florida, and $21,393 per year for those who live elsewhere. Learners can use resources at the financial aid department to determine if they qualify for financial assistance like grants and scholarships. Many students may also want to consider loans as an option to afford tuition.
Percent Online Enrollment
68%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#2 Best Online Master’s In Marketing Degrees
Liberty University
- Lynchburg, VA
- 4 years
- Online + Campus
At Liberty University, prospective marketing graduate students receive advanced preparation in degrees designed for busy learners. From the campus in Lynchburg, Virginia, the school delivers 67 online master's degrees that include a master of science in marketing. People who may have had challenges pursuing graduate school because of their hectic schedules can appreciate this degree’s flexibility.
Applicants should expect to have a bachelor’s degree in the major or a related one unless otherwise stated on the program or admissions website. The enhanced job opportunities and potentially higher pay make the master of science in marketing program a worthy pursuit for many people. The degree may satisfy the entry requirements for a Ph.D. program in the field.
The tuition rate depends on residency, with people living in Virginia paying $7,980 per year, and non-residents paying $7,980. Education funding options include institutional scholarships and grants, and opportunities found elsewhere, like through foundations and other nonprofits. Another source of financial aid are loans, which students can pursue from the government or private banks.
Percent Online Enrollment
92%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#3 Best Online Master’s In Marketing Degrees
Regent University
- Virginia Beach, VA
- 4 years
- Online + Campus
The master of arts in campaigns and political leadership with a concentration in marketing and communication at Regent University is a top-ranked degree designed for online marketing students. The degree goes much deeper in training highly skilled workers in the field compared to a bachelor's. A terminal degree like a doctorate is the next stop for some holders of a marketing master's degree.
The school’s online format is a big draw for students who have a lot to accomplish and need adaptability. The flexible program grants students more control over their schedules and makes education easier to fit with other priorities. Enrollees enjoy a student-focused environment whether they study remotely or on campus.
School application requirements for a master’s include a bachelor’s degree and transcripts. The acceptance rate is 86% at the school, but expect some differences across programs. In-state students can expect to pay around $15,552 per year, which they can help fund through grants, loans, and scholarships.
Percent Online Enrollment
92%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#4 Best Online Master’s In Marketing Degrees
Union College
- Barbourville, KY
- 4 years
- Online + Campus
Union College offers a number of graduate programs through its online platform. The master of digital marketing and communications management may be of particular interest to holders of a bachelor’s in marketing. Enrollees complete a curriculum that is very rigorous, using a flexible format that accommodates their schedules.
Students in the master of digital marketing and communications management program receive more individualized attention with a 12-to-1 student-to-teacher ratio. Learners complete a strong curriculum in marketing delivered by faculty with industry expertise. Obtaining this degree is of great benefit to those who want to advance their careers and pursue higher-paying positions.
Kentucky students enrolled in the program pay a yearly average of $9,600, while those elsewhere pay $9,600. Grants and scholarships, both from the school and from third parties, can help reduce this cost. Learners may also be directed to financial aid, used by about 57% of the school’s enrollees, as a means to fund their education.
Percent Online Enrollment
71%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#5 Best Online Master’s In Marketing Degrees
Concordia University-Wisconsin
- Mequon, WI
- 4 years
- Online + Campus
Concordia University Wisconsin provides marketing students with an online master of business administration (MBA) in strategic marketing that ranks highly among similar degree offerings. The program prepares learners for higher-level work in the field than a bachelor's degree typically allows. If they choose, graduates with an MBA in strategic marketing can also pursue a doctorate later on.
The school’s online format is a big draw for students who have a lot to accomplish and need adaptability. Learners can juggle their various responsibilities thanks to the program's flexibility. Here it is not enough to emphasize academic rigor and flexibility; support from faculty and the community plays an integral role in enrollees' academic development.
School application requirements for a master’s include a bachelor’s degree and transcripts. About 64% of applicants get accepted to the school on average, but applicants may find that programs have different averages. If accepted, students in Wisconsin can expect to pay around $11,052 per year before applying grants, loans, and scholarships.
Percent Online Enrollment
39%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
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