Online Marketing Masters Programs
Online master's in marketing programs train students for various careers. Learners strengthen their analytical and decision-making skills. Graduates may work for corporations or start their own companies. Many graduates pursue careers as marketing managers. These professionals research consumer behavior, develop new products, and analyze competitors.
Our list ranks the best online master's in marketing programs. Read on to learn about courses and potential careers for graduates.
Frequently Asked Questions About Master's in Marketing Degrees
How long does it take to get a master's degree in marketing?
Students can earn an online master's degree in marketing in two years. Learners can explore accelerated programs to graduate sooner.
Does marketing require a lot of math?
Marketing requires data analytics and research skills, which often draw on math. Master's programs incorporate math principles in their curriculum rather than requiring separate math classes.
Does a marketing degree pay well?
Marketing managers earn a median annual salary of $141,490, according to the Bureau of Labor Statistics (BLS). This far exceeds the median annual salary of $41,950 for all occupations.
Recommended Online Programs
Why Get a Master's in Marketing Degree?
A master's degree in marketing prepares graduates for management-level roles in high-paying fields. Graduates may work in supervisory roles in corporations, nonprofits, or advertising agencies.
An online learning format makes it easier for working students to earn a master's degree. They do not need to commute to campus and can often continue their jobs. Online learners can also attend top programs without relocating.
How Much Does a Master's in Marketing Degree Cost?
Master's degree costs vary by program. Public universities generally charge less than private schools. Master's degrees cost an average of $66,340, according to EducationData.org.
Online master's programs charge different per-credit rates. Students may spend $300-$1,350 per credit. The total cost depends on the number of credits and program length. Master's in marketing programs usually require 30-40 credits.
Additional Online Student Fees
In addition to tuition, students should budget for expenses such as books and technology fees. Some programs also charge graduation fees. Online master's in marketing programs may require in-person components. Learners should factor in transportation and lodging costs.
Before enrolling, students should check with their prospective schools on total degree costs.
How Much Do Marketing Majors Make?
Salaries for marketing graduates vary by their role, employer, and experience level. Marketing directors earn an average annual salary of $91,760, according to Dec. 2021 Payscale data. Professionals with more than 20 years of experience earn $112,840.
The highest-earning marketing managers earn median annual salaries of $208,000, according to the BLS. The top industries for marketing managers include professional services and finance.
Courses in Marketing
Online master's in marketing programs emphasize research and analysis skills. Learners grow their skills in marketing research, strategic planning, and competitor analysis. Students often choose electives or concentrations to customize their degree. Options include digital marketing, marketing analytics, and marketing management.
Students pursuing an online degree in marketing may complete internships or capstone projects. See below for common courses in online master's in marketing programs. Keep in mind that each program sets its own curriculum.
Marketing Analytics
Marketing professionals use analytics to devise strategies, reach potential customers, and increase market share. This course teaches students how to use software programs and tools to process data sets. Coursework emphasizes decision-making as part of the analytics process.
Product Development
Learners examine the development process from a marketing perspective, including researching consumer demand, generating ideas, and bringing new products to market. Coursework emphasizes service development, launch strategies, and marketing innovation.
Marketing Strategy
Marketing leaders set strategies for their teams, divisions, and corporations. This class teaches students how to plan and implement strategies. Coursework emphasizes research's role in creating strategies. Enrollees also examine the importance of marketing strategies to gain a competitive advantage. Coursework prepares students for marketing management roles.
Career and Salary Outlook for Marketing
A master's degree in marketing prepares graduates for management-level roles. While many of these careers require several years of experience, a master's degree shows advanced knowledge and skills in marketing. As a result, professionals can advance in their career faster by earning a master's degree.See below for potential careers for professionals with a master's degree in marketing.
Marketing Managers
These managers research consumer demand, competitor advantages, and new markets. They oversee teams of marketing specialists and analyze research to create pricing strategies. They also work to increase market share and improve customer satisfaction. They work closely with departments like advertising and public relations.
Financial Managers
These managers oversee investment strategies, risk management, and financial issues. They create long-term financial plans and forecast future earnings. They also evaluate business activity and recommend strategies to improve organizations' financial health. Most financial managers hold a graduate degree and have a finance background.Public Relations and Fundraising Managers
These managers shape organizations' public perception and raise funds. They focus on media outreach, brand identity, and corporate image. Fundraising managers develop campaigns to build donor bases and raise money. They often work for nonprofits. Some employers prefer to hire candidates with a master's degree.
| Career | Median Annual Salary | Projected Growth Rate (2020-2030) |
|---|---|---|
| Marketing Managers | $141,490 | 10% |
| Financial Managers | $134,180 | 17% |
| Public Relations and Funding Managers | $118,430 | 13% |
Source:BLS
