Completing your marketing degree sets you on a path to influence consumers and drive change within an array of industries.
Whether the occupation you pursue entails advertising and promotions, fundraising, research, or sales, you can take confidence knowing you possess the skills to influence the way people think about how they spend their money and time. Moreover, advances in technology create opportunities to further help how businesses remain competitive in a rapidly evolving online environment. Your studies allow you to examine marketing management, ethics, marketing communication, and consumer behavior. In addition, many programs encourage experiential learning through internships and co-ops so that you can apply your textbook studies to real-world situations like professionals face every day in the workplace. You can also expect to earn a competitive income: the Bureau of Labor Statistics reports advertising, promotions, and marketing managers earned a median income of $129,380 in 2017. It also projects a 10% growth in occupations in these fields by 2026.
We also have a list of the best online degrees in marketing for you to browse.
What kind of marketing degree should you get?
Regardless of which program below you choose, each of these degrees will help you succeed as a marketer. While some programs are housed within elite business schools and others at small liberal arts colleges, every program will give you the knowledge and skills it takes to be successful.
To choose a program for you, look thoroughly at the curriculum for classes that interest you. Maybe you want to focus on social media. Or maybe you want to a broader educational experience in business. Figure out what fits best with you and your career goals.
How much does one make with a degree in marketing?
There's good news for the future of this profession, too. Nearly all sectors of marketing are slated to grow between 5 and 9 percent over the next several years according to the Bureau of Labor and Statistics, and pay continues to look rewarding with median annual wages holding steady between $95,000 and $130,000 per year. Not too shabby!
What can you do with a degree in marketing?
Marketing managers—as well as their close cousins, advertising and promotions managers—generate interest in products and services. They work with just about everyone in an organization to do one thing really well: getting the word out!
Graduates from the programs below have attained a diversity of jobs in a diversity of settings. Indeed, they have earned titles such as:
Director of Marketing and Promotions
Marketing Manager
Social Media Specialist
And much more
Furthermore, these graduates have found careers in a range of fields. From publishing to start ups, nonprofits to healthcare, every company and organization needs someone who can boost their brand.
What are the requirements for a degree in marketing?
Marketers need to be skilled in lots of different areas—communications, business, people management, public relations, and more. These programs ensure you receive full training in each area.
How? Through rigorous coursework and hands-on experience. Foremost, you'll take a variety of introductory marketing classes. Then you'll build upon that foundation with focused coursework. You can even earn added certification or formally specialize in a specific area of marketing.
Most of these programs require internships. Hands-on experience is one of the best ways to boost your resume and show future employers you have what it takes. We've been sure to note which programs require practicums or internships.
What are the best degrees in marketing?
We at College Choice believe the best way to get a handle on all the things you'll need to succeed in a career in marketing is to invest a few years in a four-year degree. And that's where we come in. We've compiled a list of the top 50 bachelor's degrees in marketing with your needs in mind.
The rankings you're about to read are based on a few important sources. The first source is actual college freshman polled during a nationwide survey published by the Higher Education Research Institute at UCLA. These students rated academic reputation, financial aid offerings, overall cost of school, and the survey also took into account graduate success rates ono the post-college job market. These factors were weighed equally alongside data from other publicly available sources, including U.S. News & World Report, the National Center for Education Statistics, and PayScale.com.
Now, what were you saying about that cool new app . . . ?
Rankings
See our rankings methodology page.
