Most Affordable Online Marketing Degrees

Updated November 17, 2022

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Earning an online marketing degree can lead to many careers. Marketing degree-holders may work as market research analysts, marketing managers,

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Many schools offer affordable online marketing degrees. These programs build skills in general business and marketing strategies. Applicants usually only need a high school diploma. Graduates with a bachelor's in marketing may complete a variety of duties. They may work on advertising campaigns, market research, or product placements.

Our guide to affordable online marketing degrees includes information on tuition, common classes, and potential jobs for marketing graduates.

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Questions About Marketing Degrees

What can I do with a marketing degree?

An online marketing degree prepares students for careers in advertising, business, and public relations. With experience, degree-holders can move into management roles.

Which degree is best for marketing?

A bachelor's is the standard degree for most entry- and mid-level marketing careers. More advanced positions may require a master's degree.

Are marketing degrees in demand?

Yes. The Bureau of Labor Statistics (BLS) projects jobs for market research analysts to grow 22% from 2020-2030. This rate is much faster than average for all occupations.

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Most Affordable Online Marketing Degrees 2022

#1 Most Affordable Online Marketing Degrees

New Mexico State University

  • Las Cruces, NM
  • 4 years
  • Online + Campus

A public institution, New Mexico State University offers flexible education opportunities for degree-seekers of all kinds. The Las Cruces-based school supports 6,244 learners attending remotely from all over the country, offering them 12 virtual bachelor's programs to choose from. Of these, the top-ranking bachelor of business administration in marketing attracts people interested in a marketing-related career.

Connecting with premier faculty members and a supportive learning community benefits marketing students. Relevant coursework and projects completed in a virtual learning environment help degree-seekers advance their personal and professional goals. Many learners complete internships, externships, or research projects led by faculty members. Choosing electives and customizing classes with the help of an advisor helps enrollees tailor their academic experience to their needs and interests.

Degree-seekers can help lower their education costs by applying for a variety of internal and external funding opportunities. Students who meet the eligibility requirements may benefit from fellowships, scholarships, and other types of financial assistance. At the college, 99% of enrollees receive some form of aid to help bring down the price of their education.

Average Tuition
In-state
$5,875
Out-of-state
$21,864
Retention Rate
75%
Admission Rate
55%
Students Enrolled
14,296
Institution Type
Public
Percent Online Enrollment
44% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#2 Most Affordable Online Marketing Degrees

Florida International University

  • Miami, FL
  • 4 years
  • Online + Campus

Looking for a flexible education that prepares you for the marketing field? Consider Florida International University’s online BBA in marketing. The public college connects 39,863 distance learners with a top online education, offering 36 bachelor's programs remotely.

The BBA in marketing equips students with the tools to succeed in a marketing career. Classes provide enrollees with broad knowledge of the marketing field, covering both foundational and advanced subjects. If it makes sense for their career aspirations, degree-seekers can complete hands-on learning experiences to strengthen their industry knowledge. Applied research projects, externships, and internships impart learners with valuable knowledge. Students can get help from their academic advisor and career counselor throughout the degree.

Applicants who qualify can bring down the price of their degree with internal and external funding opportunities like scholarships and fellowships. A total of 90% of enrollees at the college receive financial aid from the leader in distance learning.

Average Tuition
In-state
$4,721
Out-of-state
$16,529
Retention Rate
89%
Admission Rate
58%
Students Enrolled
58,711
Institution Type
Public
Percent Online Enrollment
68% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#3 Most Affordable Online Marketing Degrees

Southeastern Oklahoma State University

  • Durant, OK
  • 4 years
  • Online + Campus

Durant-based Southeastern Oklahoma State University offers premier online degrees for students looking for a competitive program. The public institution's 4,047 online learners choose from 13 virtual bachelor's programs. The school's bachelor of business administration in marketing program's rigorous education appeals to degree-seekers interested in marketing careers.

Enrollees can take advantage of the program's supportive virtual learning community by connecting with peers and faculty in a remote classroom environment. Foundational and advanced topics in marketing are covered in the program's classes, giving enrollees the relevant knowledge to prepare them for the field. Experiential learning opportunities, like internships and research projects, give learners hands-on practice to develop their skills. The institution offers resources focused on student success to help degree-seekers throughout the course of their program, such as academic advising and career counseling.

Learners should seek funding opportunities with the help of a financial aid officer before budgeting for the costs of a marketing degree. The college's students have many funding opportunities available to them, including fellowships, scholarships, and federal aid. Some form of financial aid is awarded to 95% of the institution's enrollees.

Average Tuition
In-state
$6,240
Out-of-state
$14,880
Retention Rate
62%
Admission Rate
74%
Students Enrolled
5,049
Institution Type
Public
Percent Online Enrollment
80% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#4 Most Affordable Online Marketing Degrees

Eastern Washington University

  • Cheney, WA
  • 4 years
  • Online + Campus

Looking for a flexible education that prepares you for the marketing field? Consider Eastern Washington University’s bachelor's in marketing. The public college connects 3,825 distance learners with a top online education, offering 33 bachelor's programs remotely.

The program provides students with the tools needed for a successful career in marketing. Classes help enrollees develop broad knowledge of the marketing field, covering both foundational and advanced subjects. If applicable to their career goals, degree-seekers can participate in experiential learning opportunities to strengthen their knowledge of the industry. Learners can also gain valuable knowledge from internships, externships, and applied research projects. Academic advising and career services provide guidance to enrollees throughout their course of study.

Applicants who qualify can reduce the price of their degree with internal and external funding opportunities like scholarships and fellowships. Degree-seekers get support for their educational endeavors from the leader in online education, with the college awarding financial aid to 96% of enrollees.

Average Tuition
In-state
$6,543
Out-of-state
$24,074
Retention Rate
70%
Admission Rate
96%
Students Enrolled
12,410
Institution Type
Public
Percent Online Enrollment
31% Percentage of all students who are enrolled online.
Accreditation
Yes Northwest Commission on Colleges and Universities

#5 Most Affordable Online Marketing Degrees

University of Minnesota-Crookston

  • Crookston, MN
  • 4 years
  • Online + Campus

All kinds of degree-seekers choose University of Minnesota-Crookston because the public institution offers learning opportunities with a great deal of flexibility. The school supports 1,266 virtual learners around the country, offering 15 bachelor's programs online. Of these, the top-ranking bachelor's in marketing attracts people interested in a marketing-related career.

Marketing students get support from their peers and from premier faculty members. Furthering personal and professional goals is made easier for degree-seekers with the remote classroom environment's career-relevant coursework and projects. Learners can participate in faculty-driven research, internships, and externships. Enrollees can customize their academic experience by working with an advisor to choose electives and an individualized plan of study.

The college's large availability of internal and external funding opportunities help make an education more affordable. Students meeting eligibility requirements benefit from different kinds of financial aid, including scholarships and fellowships. Some type of financial assistance helps 93% of enrollees lower the price of their education at the college.

Average Tuition
In-state
$10,438
Out-of-state
$10,438
Retention Rate
72%
Admission Rate
68%
Students Enrolled
2,768
Institution Type
Public
Percent Online Enrollment
46% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

Why Get a Degree in Marketing?

A marketing degree builds broad knowledge in business and marketing practices. The most affordable online marketing degrees let students build knowledge without taking on too much debt.

Marketing graduates can apply their skills to many different jobs. Degree-holders often pursue business, public relations, or advertising careers. An online marketing degree provides flexibility for students to continue their careers while earning a degree.

How Much Does a Marketing Degree Cost?

College costs an average of $35,331 a year, according to EducationData.org. However, tuition rates for a bachelor's in marketing vary by school, learners' residency status, and program length.

Full-time students can complete a bachelor's degree in four years. Accelerated programs can help students graduate faster. Many schools offer affordable online marketing degrees that learners complete without visiting campus.

Additional Online Student Fees

Online students can save money by avoiding relocation and commuting expenses. However, they should budget for other expenses, such as graduation and technology fees. Online enrollees also need materials and books. They can save money by buying used or digital textbooks.

Some online marketing programs use a hybrid format that includes campus and online components. Learners should budget for travel and lodging expenses for any in-person requirements.

How Much Do Marketing Graduates Make?

Salaries vary depending on a person's title, employer, and geographic location. Marketing degree-holders may work as market research analysts, marketing managers, or copywriters. Graduates may also work as advertising, promotions, and marketing managers. These professionals earn an annual median salary of $141,490.

Professionals can increase their salary potential by earning an advanced degree. People with a master's degree in marketing can qualify for leadership and research positions.

Courses in Marketing

Learners pursuing the most affordable online marketing degrees develop broad business and specialized marketing skills. Students also build communication and organizational management skills. Programs cover finance, business communication, and information systems.

Enrollees may take classes in advertising, consumer analysis, and marketing management. Some programs offer specializations in digital marketing and social media marketing.

See below for three common classes in bachelor's in marketing programs. Keep in mind that courses vary by program.

  • Market Research

    This class explores common practices for planning, performing, and analyzing market research. Learners study marketing research methods and strategies. Other topics may include market segmentation, distribution, and pricing.
  • Advertising

    Advertising forms another major component of marketing, helping organizations communicate with the public. This class offers an overview of the development, implementation, and evaluation of advertising campaigns. Students learn about copywriting and strategic market planning. They also explore art direction and media planning.
  • Digital Marketing

    Online communication affects nearly every aspect of marketing. This class explores marketing strategies for the internet and other digital platforms. Degree-seekers explore how to blend traditional marketing methods with digital content. The class may also cover search marketing, social media, and search engine optimization.

Career and Salary Outlook for Marketing Students

An online marketing degree can lead to many careers. Most graduates work in the business world. However, marketing can apply to any industry that needs to communicate with the public. Advertising agencies, nonprofits, and private businesses all use marketing techniques.

See below for three possible careers for marketing graduates.

  • Market Research Analysis

    These professionals help organizations understand and predict market trends. They monitor sales trends and other market data to determine the potential consumer desire for specific goods or services. Analysts may also devise and coordinate methods for gathering market data, such as surveys and focus groups.
  • Advertising, Promotions, and Marketing Managers

    These managers plan and direct an organization's overall marketing and advertising strategies. They take data from market research and use it to make promotional campaigns. These managers may also oversee marketing budgets and determine overall media strategies. They commonly work alongside other department heads and managers.
  • Meeting, Convention, and Event Planners

    These professionals coordinate and manage all types of major events, such as professional conferences. They commonly work with event venues to ensure adequate preparation for events. These planners also arrange transportation, food, and lodging for attendees.
Career Salary Outlook
CareerMedian Annual SalaryProjected Growth Rate (2020-2030)
Market Research Analysts$65,81022%
Advertising, Promotions, and Marketing Managers$141,49010%
Meeting, Convention, and Event Planners$51,56018%

Source: BLS

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