Most Affordable Online Marketing Degrees 2022

Most Affordable Online Marketing Degrees 2022

Are you ready to find your fit?

Many schools offer affordable online marketing degrees. These programs build skills in general business and marketing strategies. Applicants usually only need a high school diploma. Graduates with a bachelor's in marketing may complete a variety of duties. They may work on advertising campaigns, market research, or product placements.

Our guide to affordable online marketing degrees includes information on tuition, common classes, and potential jobs for marketing graduates.

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Questions About Marketing Degrees

What can I do with a marketing degree?

An online marketing degree prepares students for careers in advertising, business, and public relations. With experience, degree-holders can move into management roles.

Which degree is best for marketing?

A bachelor's is the standard degree for most entry- and mid-level marketing careers. More advanced positions may require a master's degree.

Are marketing degrees in demand?

Yes. The Bureau of Labor Statistics (BLS) projects jobs for market research analysts to grow 22% from 2020-2030. This rate is much faster than average for all occupations.

Why Get a Degree in Marketing?

A marketing degree builds broad knowledge in business and marketing practices. The most affordable online marketing degrees let students build knowledge without taking on too much debt.

Marketing graduates can apply their skills to many different jobs. Degree-holders often pursue business, public relations, or advertising careers. An online marketing degree provides flexibility for students to continue their careers while earning a degree.

How Much Does a Marketing Degree Cost?

College costs an average of $35,331 a year, according to EducationData.org. However, tuition rates for a bachelor's in marketing vary by school, learners' residency status, and program length.

Full-time students can complete a bachelor's degree in four years. Accelerated programs can help students graduate faster. Many schools offer affordable online marketing degrees that learners complete without visiting campus.

Additional Online Student Fees

Online students can save money by avoiding relocation and commuting expenses. However, they should budget for other expenses, such as graduation and technology fees. Online enrollees also need materials and books. They can save money by buying used or digital textbooks.

Some online marketing programs use a hybrid format that includes campus and online components. Learners should budget for travel and lodging expenses for any in-person requirements.

How Much Do Marketing Graduates Make?

Salaries vary depending on a person's title, employer, and geographic location. Marketing degree-holders may work as market research analysts, marketing managers, or copywriters. Graduates may also work as advertising, promotions, and marketing managers. These professionals earn an annual median salary of $141,490.

Professionals can increase their salary potential by earning an advanced degree. People with a master's degree in marketing can qualify for leadership and research positions.

Courses in Marketing

Learners pursuing the most affordable online marketing degrees develop broad business and specialized marketing skills. Students also build communication and organizational management skills. Programs cover finance, business communication, and information systems.

Enrollees may take classes in advertising, consumer analysis, and marketing management. Some programs offer specializations in digital marketing and social media marketing.

See below for three common classes in bachelor's in marketing programs. Keep in mind that courses vary by program.

  • Market Research

    This class explores common practices for planning, performing, and analyzing market research. Learners study marketing research methods and strategies. Other topics may include market segmentation, distribution, and pricing.
  • Advertising

    Advertising forms another major component of marketing, helping organizations communicate with the public. This class offers an overview of the development, implementation, and evaluation of advertising campaigns. Students learn about copywriting and strategic market planning. They also explore art direction and media planning.
  • Digital Marketing

    Online communication affects nearly every aspect of marketing. This class explores marketing strategies for the internet and other digital platforms. Degree-seekers explore how to blend traditional marketing methods with digital content. The class may also cover search marketing, social media, and search engine optimization.

Career and Salary Outlook for Marketing Students

An online marketing degree can lead to many careers. Most graduates work in the business world. However, marketing can apply to any industry that needs to communicate with the public. Advertising agencies, nonprofits, and private businesses all use marketing techniques.

See below for three possible careers for marketing graduates.

  • Market Research Analysis

    These professionals help organizations understand and predict market trends. They monitor sales trends and other market data to determine the potential consumer desire for specific goods or services. Analysts may also devise and coordinate methods for gathering market data, such as surveys and focus groups.
  • Advertising, Promotions, and Marketing Managers

    These managers plan and direct an organization's overall marketing and advertising strategies. They take data from market research and use it to make promotional campaigns. These managers may also oversee marketing budgets and determine overall media strategies. They commonly work alongside other department heads and managers.
  • Meeting, Convention, and Event Planners

    These professionals coordinate and manage all types of major events, such as professional conferences. They commonly work with event venues to ensure adequate preparation for events. These planners also arrange transportation, food, and lodging for attendees.
CareerMedian Annual SalaryProjected Growth Rate (2020-2030)
Market Research Analysts$65,81022%
Advertising, Promotions, and Marketing Managers$141,49010%
Meeting, Convention, and Event Planners$51,56018%

Source: BLS

Most Affordable Online Marketing Degrees 2022

  1. New Mexico State University
    Location

    Las Cruces, NM

    Tuition

    $9462

    A public university located in Las Cruces, NMSU offers an online bachelor of business administration in marketing. Students learn to meet organizations' modern marketing needs through a convenient, asynchronous course delivery format.

    In addition to general education requirements, students take business foundation courses such as business information systems, human behavior in organizations, and production and operations management. From there, learners complete marketing-specific courses to satisfy concentration requirements. Notable courses include marketing strategy and policy techniques and marketing research.

    First-year students must meet one of three requirements for unconditional admission: a cumulative GPA of 2.75, a minimum ACT score of 21 (SAT 1060), or a top 20% ranking in their graduating class. All students must submit SAT or ACT scores for program eligibility.

    NMSU is regionally accredited by the Higher Learning Commission. The school also boasts programmatic accreditation from the Association to Advance Collegiate Schools of Business.

  2. Florida International University
    Location

    Miami, FL

    Tuition

    $9180

    A public research university based in Miami, FIU offers an online bachelor of business administration in marketing. Students complete 120 credits in an asynchronous delivery format.

    Required courses include the legal environment of business, financial management, organization and management, and applied business statistics. Marketing students complete a four-course concentration series, including consumer behavior, marketing strategy, personal selling, and marketing yourself in today's job market. The program also includes business professional development courses to ensure top-level skills in writing and communication.

    The program offers three start dates in fall, spring, and summer. Applicants need a high school diploma or GED equivalent to qualify for admission. The school also requires students to submit SAT or ACT scores for eligibility.

    FIU is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.

  3. Southeastern Oklahoma State University
    Location

    Durant, OK

    Tuition

    $8490

    A public university serving students in Durant, SOSU offers an online bachelor of business administration in marketing. Students complete 124 credits online with no campus requirements.

    Learners begin with a business core, which includes fundamentals of financial accounting, business information management, management and organizational behavior, and production and operations management. From there, students finish three marketing core requirements: consumer behavior, marketing research, and marketing management. Along with marketing electives, students complete general education core courses to satisfy undergraduate credit requirements.

    Applicants need a high school diploma with a minimum 2.7 GPA or a minimum 20 ACT score to qualify for admission. Students who apply without standardized test scores may need to take a placement exam. The school allows students to transfer up to 90 credits toward their degree. Transfer students need a minimum GPA of 2.0 for eligibility.

    SOSU is regionally accredited by the Higher Learning Commission. The school also boasts programmatic accreditation from the Association to Advance Collegiate Schools of Business.

  4. Eastern Washington University
    Location

    Cheney, WA

    Tuition

    $10751

    A public university based in Cheney, EWU offers an online bachelor of arts in business administration in marketing. Students complete 93 quarter credits for the major itself and must finish general education courses to receive the degree.

    Learners take required business courses such as principles of financial accounting, introduction to microeconomics, organizational theory and behavior, and business ethics and society. Marketing students complete a three-course series: buyer behavior, marketing research, and marketing management. A senior capstone experience allows students to take a deep dive into a business topic while marketing electives finish degree requirements.

    Applicants need a high school diploma and one of the following: a minimum GPA of 2.5, official SAT or ACT scores, or a recommendation letter from a teacher or school counselor. Applicants with a minimum GPA of 3.0 receive automatic admission to the university.

    EWU is regionally accredited by the Northwest Commission on Colleges and Universities. The school also holds programmatic accreditation from the Association to Advance Collegiate Schools of Business.

  5. University of Minnesota Crookston
    Location

    Crookston, MN

    Tuition

    $12135

    A public university founded in 1966, UMC offers an online bachelor of science in marketing. Students learn current techniques and technologies in the field of marketing and complete an internship at an approved location.

    Students take 62 credits for the major itself. Notable course requirements include managerial finance, introduction to management information systems, integrated marketing communication, and brand management.

    An internship at an approved location near the student provides hands-on experience in a marketing environment and mentoring from those working in the field. Students must finish general education requirements and electives to satisfy degree requirements.

    Applicants need a high school diploma or GED equivalent to qualify for admission. UMC takes a holistic approach to admissions and does not require a minimum GPA or standardized tests for program eligibility.

    UMC is regionally accredited by the Higher Learning Commission. The school also holds programmatic accreditation from the Accreditation Council for Business Schools and Programs.

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