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Many schools offer affordable online marketing degrees. These programs build skills in general business and marketing strategies. Applicants usually only need a high school diploma. Graduates with a bachelor's in marketing may complete a variety of duties. They may work on advertising campaigns, market research, or product placements.
Our guide to affordable online marketing degrees includes information on tuition, common classes, and potential jobs for marketing graduates.
An online marketing degree prepares students for careers in advertising, business, and public relations. With experience, degree-holders can move into management roles.
Which degree is best for marketing?
A bachelor's is the standard degree for most entry- and mid-level marketing careers. More advanced positions may require a master's degree.
Are marketing degrees in demand?
Yes. The Bureau of Labor Statistics (BLS) projects jobs for market research analysts to grow 22% from 2020-2030. This rate is much faster than average for all occupations.
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Most Affordable Online Marketing Degrees
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We use trusted sources like
the National Center for Education Statistics to inform the data for these schools.
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from our partners appear among these rankings and are indicated as such.
#1 Most Affordable Online Marketing Degrees
Southern New Hampshire University
Manchester, NH
4 years
Online + Campus
Southern New Hampshire University offers 63 bachelor's degrees, including a bachelor of science in business administration. The degree prepares students for careers in diverse fields. Graduates also meet the requirements for master's studies.
The curriculum includes introductory business classes and upper-division courses. General education requirements strengthen writing, communication, and critical thinking skills. Enrollees can gain interdisciplinary training by choosing a minor or a second major.
Student services help incoming degree-seekers transition into the school's community. For example, financial aid counselors meet with learners to identify their financial need and suggest funding sources.
Southern New Hampshire University at a Glance:
Location: Manchester, New Hampshire
Type of School: Private
Admission Rate: 94%
Total Online Bachelor's Programs: 45
Undergrad Tuition In State: $9,600
Undergrad Tuition Out of State: $9,600
Average Undergrad Tuition
In-state
$9,600
Out-of-state
$9,600
Average Graduate Tuition
In-state
$18,810
Out-of-state
$18,810
Retention Rate
67%
Acceptance Rate
94%
Students Enrolled
134,345
Institution Type
Private
Percent Online Enrollment
96%
Percentage of all students who are enrolled online.
Accreditation
Yes
New England Commission on Higher Education
#2 Most Affordable Online Marketing Degrees
Florida International University
Miami, FL
4 years
Online + Campus
Florida International University enrolls learners in 81 bachelor's programs, including a bachelor of business administration in marketing. This program builds broad knowledge and skills that prepare students for entry- and mid-level careers. Bachelor's graduates can continue their education by applying to master's or doctoral programs.
The curriculum includes foundational and advanced courses in marketing. Undergraduates strengthen their analytical and critical thinking skills during general education classes. Students can explore other academic and professional interests by declaring a minor or a second major.
Degree-seekers receive access to support services whether they enroll on campus or online. For example, career counselors work with students to determine their professional goals and create a plan to reach them.
Florida International University at a Glance:
Location: Miami, Florida
Type of School: Public
Admission Rate: 58%
Total Online Bachelor's Programs: 40
Undergrad Tuition In State: $4,721
Undergrad Tuition Out of State: $16,529
Average Undergrad Tuition
In-state
$4,721
Out-of-state
$16,529
Average Graduate Tuition
In-state
$8,912
Out-of-state
$21,393
Retention Rate
91%
Acceptance Rate
58%
Students Enrolled
58,836
Institution Type
Public
Percent Online Enrollment
86%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#3 Most Affordable Online Marketing Degrees
Grand Canyon University
Phoenix, AZ
4 years
Online + Campus
Grand Canyon University, a private institution, enrolls learners in its bachelor of science in marketing and advertising program. Degree-seekers can take classes online or on the Phoenix campus. Undergraduates benefit from rigorous academic standards and comprehensive student support services.
Learners complete general education courses like humanities, math, and communication. The major curriculum covers theoretical and practical approaches to marketing, preparing graduates for entry-level roles in diverse industries.
Grand Canyon University at a Glance:
Admission Rate: 81%
Student-to-Faculty Ratio: 21-to-1
Total Bachelor's Programs: 67
Total Online Bachelor's Programs: 39
Undergrad Tuition In State: $16,424
Undergrad Tuition Out of State: $16,424
Graduation Rate: 47%
Average Graduate Earnings After Six Years: $36,000
Average Undergrad Tuition
In-state
$16,424
Out-of-state
$16,424
Average Graduate Tuition
In-state
$10,528
Out-of-state
$10,528
Retention Rate
74%
Acceptance Rate
81%
Students Enrolled
103,427
Institution Type
Private
Percent Online Enrollment
92%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
#4 Most Affordable Online Marketing Degrees
Western Governors University
Salt Lake City, UT
4 years
Online
Western Governors University, a private institution, offers a bachelor of science business administration in marketing. From its campus in Salt Lake City, Utah, the school enrolls degree-seekers in on-campus and online programs. Undergraduates benefit from rigorous academic standards and comprehensive support services.
The marketing curriculum includes general education and field-specific courses. The general education requirements introduce academic subjects including math, the humanities, and the natural sciences. Advanced marketing courses cover theoretical and practical topics, preparing graduates to enter the workforce or pursue a higher degree.
Western Governors University at a Glance:
Student-to-Faculty Ratio: 42-to-1
Total Bachelor's Programs: 30
Total Online Bachelor's Programs: 30
Undergrad Tuition In State: $6,380
Undergrad Tuition Out of State: $6,380
Graduation Rate: 47%
Average Graduate Earnings After Six Years: $48,100
Average Undergrad Tuition
In-state
$6,380
Out-of-state
$6,380
Average Graduate Tuition
In-state
$7,500
Out-of-state
$7,500
Retention Rate
75%
Acceptance Rate
Not provided
Students Enrolled
147,866
Institution Type
Private
Percent Online Enrollment
Not provided
Accreditation
Yes
Northwest Commission on Colleges and Universities
#5 Most Affordable Online Marketing Degrees
Florida Atlantic University
Boca Raton, FL
4 years
Online + Campus
Florida Atlantic University offers a bachelor's in marketing as one of its 69 bachelor's programs. Graduates enter the workforce prepared for diverse career paths. The degree also qualifies graduates for master's-level programs, which can lead to additional career opportunities.
The curriculum covers core and advanced topics in marketing. General education courses emphasize in-demand skills like communication, writing, and critical thinking. Minors and double majors allow students to explore other academic and professional interests.
Incoming degree-seekers receive strong support from the school's student services professionals. For example, career counselors help learners find and review job opportunities.
Florida Atlantic University at a Glance:
Location: Boca Raton, Florida
Type of School: Public
Admission Rate: 75%
Total Online Bachelor's Programs: 13
Undergrad Tuition In State: $2,522
Undergrad Tuition Out of State: $14,374
Average Undergrad Tuition
In-state
$2,522
Out-of-state
$14,374
Average Graduate Tuition
In-state
$5,467
Out-of-state
$16,695
Retention Rate
82%
Acceptance Rate
75%
Students Enrolled
30,805
Institution Type
Public
Percent Online Enrollment
97%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#6 Most Affordable Online Marketing Degrees
Thomas Edison State University
Trenton, NJ
4 years
Online
The bachelor's in marketing program at Thomas Edison State University, a public institution, stands out for its quality. Located in Trenton, New Jersey, the school serves students with diverse backgrounds through on-campus and online courses. Undergraduates benefit from flexible course options and comprehensive support services.
Marketing students earn the bachelor's degree after completing field-specific and general education courses. Classes in math, the humanities, and the natural sciences meet general education requirements. Advanced marketing courses cover theoretical and practical subjects, training learners for entry-level careers or further education.
Thomas Edison State University at a Glance:
Student-to-Faculty Ratio: 20-to-1
Total Bachelor's Programs: 21
Total Online Bachelor's Programs: 21
Undergrad Tuition In State: $7,182
Undergrad Tuition Out of State: $9,342
Average Graduate Earnings After Six Years: $50,900
Average Undergrad Tuition
In-state
$7,182
Out-of-state
$9,342
Average Graduate Tuition
In-state
$12,024
Out-of-state
$12,024
Retention Rate
Not provided
Acceptance Rate
Not provided
Students Enrolled
10,495
Institution Type
Public
Percent Online Enrollment
100%
Percentage of all students who are enrolled online.
Accreditation
Yes
Middle States Commission on Higher Education
#7 Most Affordable Online Marketing Degrees
Oklahoma State University
Stillwater, OK
4 years
Online + Campus
The bachelor of science in business administration in marketing program from Oklahoma State University, a public institution, offers high academic quality. From its Stillwater campus, the school delivers in-person and online programs. Flexible course options meet the needs of busy undergraduate students.
The marketing curriculum combines upper-division, specialized classes with general education courses in areas such as STEM, social sciences, and humanities. Enrollees prepare for entry-level roles or further education during advanced marketing courses, which cover theoretical and practical issues in the field.
Oklahoma State University at a Glance:
Admission Rate: 67%
Student-to-Faculty Ratio: 18-to-1
Total Bachelor's Programs: 90
Total Online Bachelor's Programs: 10
Undergrad Tuition In State: $5,357
Undergrad Tuition Out of State: $20,877
Average Amount Aid Awarded: $9,148
Graduation Rate: 64%
Average Graduate Earnings After Six Years: $42,600
Average Undergrad Tuition
In-state
$5,357
Out-of-state
$20,877
Average Graduate Tuition
In-state
$5,531
Out-of-state
$21,034
Retention Rate
85%
Acceptance Rate
67%
Students Enrolled
24,535
Institution Type
Public
Percent Online Enrollment
88%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
#8 Most Affordable Online Marketing Degrees
University of Minnesota-Crookston
Crookston, MN
4 years
Online + Campus
The bachelor of science in marketing at the University of Minnesota-Crookston, a public institution, compares favorably to similar programs. The school offers online and in-person classes. Undergraduates participate in rigorous academic coursework and benefit from comprehensive support services.
The curriculum combines upper-division classes with general education courses. Coursework in math, the humanities, and the natural sciences meet general education requirements. Enrollees prepare for the workforce or further studies by taking advanced marketing courses that cover theoretical and practical topics.
University of Minnesota-Crookston at a Glance:
Admission Rate: 72%
Student-to-Faculty Ratio: 18-to-1
Total Bachelor's Programs: 38
Total Online Bachelor's Programs: 15
Undergrad Tuition In State: $10,438
Undergrad Tuition Out of State: $10,438
Average Amount Aid Awarded: $11,628
Graduation Rate: 51%
Average Graduate Earnings After Six Years: $42,500
Average Undergrad Tuition
In-state
$10,438
Out-of-state
$10,438
Average Graduate Tuition
In-state
Not provided
Out-of-state
Not provided
Retention Rate
64%
Acceptance Rate
72%
Students Enrolled
2,530
Institution Type
Public
Percent Online Enrollment
54%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
#9 Most Affordable Online Marketing Degrees
The University of Texas Permian Basin
Odessa, TX
4 years
Online + Campus
The bachelor's in marketing from The University of Texas Permian Basin, a public institution, stands out for its academic quality. Degree-seekers can enroll in online classes or take in-person courses on the Odessa campus. Undergraduates benefit from comprehensive support services, including academic and career advising.
The marketing curriculum includes specialized and general education courses. The general education curriculum introduces major academic subjects including the humanities, math, and the natural sciences. Upper-division marketing classes cover theoretical and practical topics, preparing learners for entry-level careers or further education.
The University of Texas Permian Basin at a Glance:
Admission Rate: 88%
Student-to-Faculty Ratio: 17-to-1
Total Bachelor's Programs: 32
Total Online Bachelor's Programs: 10
Undergrad Tuition In State: $2,530
Undergrad Tuition Out of State: $7,438
Average Amount Aid Awarded: $11,509
Graduation Rate: 41%
Average Graduate Earnings After Six Years: $44,800
Average Undergrad Tuition
In-state
$2,530
Out-of-state
$7,438
Average Graduate Tuition
In-state
$2,384
Out-of-state
$6,065
Retention Rate
65%
Acceptance Rate
88%
Students Enrolled
5,530
Institution Type
Public
Percent Online Enrollment
87%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#10 Most Affordable Online Marketing Degrees
Eastern Washington University
Cheney, WA
4 years
Online + Campus
Eastern Washington University offers 90 bachelor's degrees, including a bachelor of science in business administration in marketing that prioritizes flexibility. The degree prepares students for a variety of entry-level careers in diverse industries. A bachelor's degree also qualifies graduates for master's and doctoral programs.
The curriculum covers foundational concepts and methods in marketing. General education classes emphasize key skills like writing, research, communication, and critical thinking. Declaring a minor or double majoring can help students stand out in the job market.
The school's student services help degree-seekers thrive in their bachelor's program. For example, academic advisors meet with students to recommend course selections and review graduation requirements.
Eastern Washington University at a Glance:
Location: Cheney, Washington
Type of School: Public
Admission Rate: 79%
Total Online Bachelor's Programs: 6
Undergrad Tuition In State: $6,707
Undergrad Tuition Out of State: $24,676
Average Undergrad Tuition
In-state
$6,707
Out-of-state
$24,676
Average Graduate Tuition
In-state
$12,015
Out-of-state
$27,895
Retention Rate
71%
Acceptance Rate
79%
Students Enrolled
12,349
Institution Type
Public
Percent Online Enrollment
93%
Percentage of all students who are enrolled online.
Accreditation
Yes
Northwest Commission on Colleges and Universities
#11 Most Affordable Online Marketing Degrees
University of Louisiana at Monroe
Monroe, LA
4 years
Online + Campus
The bachelor of business administration in marketing at the University of Louisiana at Monroe, a public institution, prioritizes flexibility. The school serves students of all backgrounds through on-campus and online courses. Undergraduates participate in rigorous academic programs and benefit from comprehensive support services.
The marketing program builds comprehensive skills and knowledge through general education and major courses. Classes in STEM, social science, and humanities fields make up the general education curriculum. Learners prepare for the workforce or further education through upper-division marketing classes.
University of Louisiana at Monroe at a Glance:
Admission Rate: 78%
Student-to-Faculty Ratio: 18-to-1
Total Bachelor's Programs: 39
Total Online Bachelor's Programs: 15
Undergrad Tuition In State: $5,788
Undergrad Tuition Out of State: $17,888
Average Amount Aid Awarded: $10,416
Graduation Rate: 57%
Average Graduate Earnings After Six Years: $38,100
Average Undergrad Tuition
In-state
$5,788
Out-of-state
$17,888
Average Graduate Tuition
In-state
$6,490
Out-of-state
$18,590
Retention Rate
74%
Acceptance Rate
78%
Students Enrolled
8,888
Institution Type
Public
Percent Online Enrollment
70%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#12 Most Affordable Online Marketing Degrees
New Mexico State University
Las Cruces, NM
4 years
Online + Campus
New Mexico State University offers 89 bachelor's degrees, including a bachelor of business administration in marketing. Graduates can pursue many career paths after earning their marketing degree. The program also prepares graduates for master's-level studies, which can lead to additional career opportunities.
The curriculum covers foundational concepts and methods in marketing. General education classes emphasize key skills like writing, research, communication, and critical thinking. Students can complement their major by selecting a minor or a double major.
The school's student services help incoming degree candidates integrate into the larger campus community. Career counselors recommend job training workshops and offer career assessments.
New Mexico State University at a glance:
Location: Las Cruces, New Mexico
Type of School: Public
Admission Rate: 63%
Total Online Bachelor's Programs: 11
Undergrad Tuition In State: $6,041
Undergrad Tuition Out of State: $22,507
Average Undergrad Tuition
In-state
$6,041
Out-of-state
$22,507
Average Graduate Tuition
In-state
$4,981
Out-of-state
$17,330
Retention Rate
75%
Acceptance Rate
63%
Students Enrolled
14,227
Institution Type
Public
Percent Online Enrollment
54%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
#13 Most Affordable Online Marketing Degrees
Kennesaw State University
Kennesaw, GA
4 years
Online + Campus
The BBA in marketing program at Kennesaw State University, a public institution, prepares graduates for the workforce. Located in Georgia, the school offers on-campus and online courses. Undergraduates benefit from strong support services and rigorous academics.
Majors take marketing courses and general education classes to earn their bachelor's degree. Students meet general education requirements by completing coursework in the humanities, social sciences, and natural sciences. Learners prepare for the workforce or further studies during advanced marketing courses that cover theoretical and practical topics.
Kennesaw State University at a Glance:
Admission Rate: 83%
Student-Faculty Ratio: 22-to-1
Total Bachelor's Programs: 89
Total Online Bachelor's Programs: 12
Undergrad Tuition In State: $4,450
Undergrad Tuition Out of State: $15,704
Average Amount Aid Awarded: $6,110
Graduation Rate: 47%
Average Undergrad Tuition
In-state
$4,450
Out-of-state
$15,704
Average Graduate Tuition
In-state
$5,328
Out-of-state
$19,188
Retention Rate
80%
Acceptance Rate
83%
Students Enrolled
41,181
Institution Type
Public
Percent Online Enrollment
94%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#14 Most Affordable Online Marketing Degrees
Louisiana State University-Shreveport
Shreveport, LA
4 years
Online + Campus
The bachelor of science in marketing program at Louisiana State University-Shreveport, a public institution, prepares graduates for the workforce. Degree-seekers can enroll in online classes or take in-person courses. Undergraduates benefit from rigorous academic standards and comprehensive support services.
Majors complete general education and marketing courses. Classes in the social sciences, humanities, and STEM fields complement marketing coursework. Major classes introduce theoretical and practical approaches to the marketing field, preparing learners to enter the workforce or pursue further education.
Louisiana State University-Shreveport at a Glance:
Admission Rate: 83%
Student-to-Faculty Ratio: 28-to-1
Total Bachelor's Programs: 28
Total Online Bachelor's Programs: 5
Undergrad Tuition In State: $5,656
Undergrad Tuition Out of State: $5,656
Average Amount Aid Awarded: $10,090
Graduation Rate: 37%
Average Graduate Earnings After Six Years: $36,000
Average Undergrad Tuition
In-state
$5,656
Out-of-state
$5,656
Average Graduate Tuition
In-state
$6,196
Out-of-state
$6,196
Retention Rate
62%
Acceptance Rate
83%
Students Enrolled
9,955
Institution Type
Public
Percent Online Enrollment
86%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#15 Most Affordable Online Marketing Degrees
Temple University
Philadelphia, PA
4 years
Online + Campus
The bachelor of business administration in marketing at Temple University, a public institution, prioritizes flexibility. From its campus in Philadelphia, Pennsylvania, the school enrolls degree-seekers in on-campus and online programs. Undergraduates benefit from strong student support services and rigorous academics.
The marketing program features general education and major courses, which help learners build in-demand knowledge and skills. Classes in STEM, social science, and humanities fields make up the general education curriculum. Upper-division marketing classes explore theoretical and practical issues in the field, preparing enrollees for entry-level roles or further education.
Temple University at a Glance:
Admission Rate: 71%
Student-to-Faculty Ratio: 13-to-1
Total Bachelor's Programs: 140
Total Online Bachelor's Programs: 6
Undergrad Tuition In State: $16,080
Undergrad Tuition Out of State: $28,992
Average Amount Aid Awarded: $9,986
Graduation Rate: 75%
Average Graduate Earnings After Six Years: $42,200
Average Undergrad Tuition
In-state
$16,080
Out-of-state
$28,992
Average Graduate Tuition
In-state
$16,956
Out-of-state
$23,346
Retention Rate
87%
Acceptance Rate
71%
Students Enrolled
37,236
Institution Type
Public
Percent Online Enrollment
92%
Percentage of all students who are enrolled online.
Accreditation
Yes
Middle States Commission on Higher Education
#16 Most Affordable Online Marketing Degrees
Southeastern Oklahoma State University
Durant, OK
4 years
Online + Campus
Southeastern Oklahoma State University, a public institution, offers an online bachelor of business administration in marketing program. From its Durant campus, the school delivers in-person and online programs. The university's flexible course options, along with its high academic standards, meet the needs of many undergraduates.
The marketing program features general education and major coursework that build key knowledge and skills. Learners take classes in the social sciences, humanities, and STEM fields to fulfill general education requirements. The marketing curriculum covers theoretical and advanced topics, preparing graduates for the workforce or further studies.
Southeastern Oklahoma State University at a Glance:
Admission Rate: 79%
Student-to-Faculty Ratio: 24-to-1
Total Bachelor's Programs: 37
Total Online Bachelor's Programs: 15
Undergrad Tuition In State: $6,240
Undergrad Tuition Out of State: $14,880
Average Amount Aid Awarded: $8,152
Graduation Rate: 31%
Average Graduate Earnings After Six Years: $34,300
Average Undergrad Tuition
In-state
$6,240
Out-of-state
$14,880
Average Graduate Tuition
In-state
$4,716
Out-of-state
$10,872
Retention Rate
61%
Acceptance Rate
79%
Students Enrolled
5,607
Institution Type
Public
Percent Online Enrollment
91%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
#17 Most Affordable Online Marketing Degrees
University of Alabama at Birmingham
Birmingham, AL
4 years
Online + Campus
The bachelor of science in marketing degree at the University of Alabama at Birmingham, a public institution, compares favorably to similar programs. The school offers both in-person and online classes. Undergraduates participate in rigorous academic programs and benefit from comprehensive support services.
The marketing curriculum combines upper-division marketing classes with general education courses. Coursework in the social sciences, STEM fields, and the humanities meet general education graduation requirements. Learners study theoretical and advanced topics, preparing them for the workforce or further education.
University of Alabama at Birmingham at a Glance:
Admission Rate: 81%
Student-to-Faculty Ratio: 20-to-1
Total Bachelor's Programs: 51
Total Online Bachelor's Programs: 13
Undergrad Tuition In State: $8,568
Undergrad Tuition Out of State: $20,400
Average Amount Aid Awarded: $8,815
Graduation Rate: 61%
Average Graduate Earnings After Six Years: $39,400
Average Undergrad Tuition
In-state
$8,568
Out-of-state
$20,400
Average Graduate Tuition
In-state
$8,100
Out-of-state
$19,188
Retention Rate
86%
Acceptance Rate
81%
Students Enrolled
22,563
Institution Type
Public
Percent Online Enrollment
65%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#18 Most Affordable Online Marketing Degrees
Maryville University of Saint Louis
Saint Louis, MO
4 years
Online + Campus
The bachelor's in marketing program at Maryville University of Saint Louis, a private institution, provides flexible enrollment options. The school offers both in-person and online classes. Flexible course options, rigorous academics, and comprehensive support services appeal to many undergraduates.
Students earn a bachelor's degree from the marketing program after taking major and general education courses. Social science, humanities, and STEM classes complement field-specific coursework. Learners prepare for the workforce or an advanced program by taking high-level marketing courses that cover theoretical and practical topics.
Maryville University of Saint Louis at a Glance:
Admission Rate: 95%
Student-to-Faculty Ratio: 13-to-1
Total Bachelor's Programs: 53
Total Online Bachelor's Programs: 33
Undergrad Tuition In State: $24,766
Undergrad Tuition Out of State: $24,766
Graduation Rate: 75%
Average Graduate Earnings After Six Years: $44,100
Average Undergrad Tuition
In-state
$24,766
Out-of-state
$24,766
Average Graduate Tuition
In-state
$14,346
Out-of-state
$14,346
Retention Rate
83%
Acceptance Rate
95%
Students Enrolled
10,979
Institution Type
Private
Percent Online Enrollment
83%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
#19 Most Affordable Online Marketing Degrees
Northern Kentucky University
Highland Heights, KY
4 years
Online + Campus
The bachelor of science in business administration in marketing program at Northern Kentucky University is one of the school's 73 bachelor's programs. The degree can lead to career opportunities in many different industries. Graduates also meet the requirements for master's programs.
The curriculum trains learners in core marketing principles and practices. In addition to completing major coursework, undergraduates take general education classes that build writing, communication, and critical thinking skills. Students can explore other interests by declaring a complementary minor or a second major.
Student services help incoming degree candidates transition into the school's community. Financial aid counselors work with students to determine the best sources of educational funding, such as grants, scholarships, and loans.
Northern Kentucky University at a Glance:
Location: Highland Heights, Kentucky
Type of School: Public
Admission Rate: 87%
Total Online Bachelor's Programs: 14
Undergrad Tuition In State: $9,912
Undergrad Tuition Out of State: $19,872
Average Undergrad Tuition
In-state
$9,912
Out-of-state
$19,872
Average Graduate Tuition
In-state
$11,034
Out-of-state
$16,974
Retention Rate
75%
Acceptance Rate
87%
Students Enrolled
16,211
Institution Type
Public
Percent Online Enrollment
94%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#20 Most Affordable Online Marketing Degrees
University of Mary
Bismarck, ND
4 years
Online
The bachelor of science in marketing program at the University of Mary, a private institution, earns top marks. Degree-seekers choose from online classes and in-person classes offered on the Bismarck, North Dakota, campus. Undergraduates benefit from flexible enrollment options, rigorous academics, and comprehensive support services.
The program helps learners build comprehensive skills and knowledge through both general education and major courses. Students meet general education requirements by taking classes in the humanities, social sciences, and natural sciences. Marketing courses introduce theoretical and practical approaches to the field, preparing learners to enter the workforce or pursue further education.
University of Mary at a Glance:
Admission Rate: 72%
Student-to-Faculty Ratio: 11-to-1
Total Bachelor's Programs: 69
Total Online Bachelor's Programs: 69
Undergrad Tuition In State: $17,980
Undergrad Tuition Out of State: $17,980
Graduation Rate: 59%
Average Graduate Earnings After Six Years: $46,700
Average Undergrad Tuition
In-state
$17,980
Out-of-state
$17,980
Average Graduate Tuition
In-state
$16,875
Out-of-state
$16,875
Retention Rate
78%
Acceptance Rate
72%
Students Enrolled
3,799
Institution Type
Private
Percent Online Enrollment
49%
Percentage of all students who are enrolled online.
A marketing degree builds broad knowledge in business and marketing practices. The most affordable online marketing degrees let students build knowledge without taking on too much debt.
Marketing graduates can apply their skills to many different jobs. Degree-holders often pursue business, public relations, or advertising careers. An online marketing degree provides flexibility for students to continue their careers while earning a degree.
Full-time students can complete a bachelor's degree in four years. Accelerated programs can help students graduate faster. Many schools offer affordable online marketing degrees that learners complete without visiting campus.
Additional Online Student Fees
Online students can save money by avoiding relocation and commuting expenses. However, they should budget for other expenses, such as graduation and technology fees. Online enrollees also need materials and books. They can save money by buying used or digital textbooks.
Some online marketing programs use a hybrid format that includes campus and online components. Learners should budget for travel and lodging expenses for any in-person requirements.
How Much Do Marketing Graduates Make?
Salaries vary depending on a person's title, employer, and geographic location. Marketing degree-holders may work as market research analysts, marketing managers, or copywriters. Graduates may also work as advertising, promotions, and marketing managers. These professionals earn an annual median salary of $141,490.
Professionals can increase their salary potential by earning an advanced degree. People with a master's degree in marketing can qualify for leadership and research positions.
Courses in Marketing
Learners pursuing the most affordable online marketing degrees develop broad business and specialized marketing skills. Students also build communication and organizational management skills. Programs cover finance, business communication, and information systems.
Enrollees may take classes in advertising, consumer analysis, and marketing management. Some programs offer specializations in digital marketing and social media marketing.
See below for three common classes in bachelor's in marketing programs. Keep in mind that courses vary by program.
Market Research
This class explores common practices for planning, performing, and analyzing market research. Learners study marketing research methods and strategies. Other topics may include market segmentation, distribution, and pricing.
Advertising
Advertising forms another major component of marketing, helping organizations communicate with the public. This class offers an overview of the development, implementation, and evaluation of advertising campaigns. Students learn about copywriting and strategic market planning. They also explore art direction and media planning.
Digital Marketing
Online communication affects nearly every aspect of marketing. This class explores marketing strategies for the internet and other digital platforms. Degree-seekers explore how to blend traditional marketing methods with digital content. The class may also cover search marketing, social media, and search engine optimization.
Career and Salary Outlook for Marketing Students
An online marketing degree can lead to many careers. Most graduates work in the business world. However, marketing can apply to any industry that needs to communicate with the public. Advertising agencies, nonprofits, and private businesses all use marketing techniques.
See below for three possible careers for marketing graduates.
Market Research Analysis
These professionals help organizations understand and predict market trends. They monitor sales trends and other market data to determine the potential consumer desire for specific goods or services. Analysts may also devise and coordinate methods for gathering market data, such as surveys and focus groups.
Advertising, Promotions, and Marketing Managers
These managers plan and direct an organization's overall marketing and advertising strategies. They take data from market research and use it to make promotional campaigns. These managers may also oversee marketing budgets and determine overall media strategies. They commonly work alongside other department heads and managers.
Meeting, Convention, and Event Planners
These professionals coordinate and manage all types of major events, such as professional conferences. They commonly work with event venues to ensure adequate preparation for events. These planners also arrange transportation, food, and lodging for attendees.
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