Advertising, promotions, and marketing managers develop campaigns, design websites, and perform market research. These professionals create the advertisements that people see and hear on a daily basis. The Bureau of Labor Statistics (BLS) projects employment for these creative professionals to grow 6% from 2019-2029, faster than the average projected growth rate for all careers.
According to the BLS, advertising managers earn a median salary of $135,900 per year, more than three times higher than the median salary for all occupations. However, earning potential varies based on factors including geographic location, experience, and education level. The top-paying states for marketing managers include New York, New Jersey, and Virginia, according to the BLS data. Additionally, marketing managers with sales and public relations experience often qualify for higher salaries.
Both recent high school graduates and working professionals can benefit from online marketing programs. Distance learning often provides greater academic flexibility and lower costs than on-campus programs. Admission requirements vary by school, but students may need to complete general education courses before beginning the marketing curriculum.
What does a marketing professional do?
Although job duties vary based on employer and title, marketing professionals typically judge consumers’ preferences, develop marketing plans, and train less experienced staff.
What careers can I get with a marketing degree?
Professionals with an online marketing degree can qualify for positions such as promotions manager, marketing manager, and account executive.
Does marketing pay well?
According to the BLS, advertising, promotions, and marketing managers earn a median annual salary of $135,900. Professionals in fields including finance and insurance, technical services, and wholesale trade often earn higher salaries.
How do I start a career in marketing?
Marketing managers typically need a bachelor’s degree and relevant experience. Employers often prefer applicants with honed communication, creative, decision-making, and interpersonal skills.
Accredited Online College Programs
Explore our featured online programs and find the right match for you today.
What Are the Goals of a Marketing Degree?
Earning an online marketing degree helps learners develop the skills and knowledge necessary to succeed in marketing positions. Undergraduate students can pursue a bachelor’s degree in marketing or business administration. Bachelor’s students often focus their education by selecting a concentration in an area such as data-driven marketing, innovation and design, or digital marketing and promotions.
All marketing degree-seekers study core topics such as quantitative marketing skills, consumer market behavior, and strategic planning for management. Learners consult with an advisor before choosing upper-division electives that align with their career goals.
Why Get a Marketing Degree?
Earning an online marketing degree can lead to professional advancement and personal satisfaction. Students often achieve the following outcomes by earning good grades and taking advantage of their school’s career resources.
- Explore Multiple Subjects
- Marketing professionals must understand business fundamentals, human psychology, and consumer behavior. Online marketing programs feature interdisciplinary curricula, making them ideal for learners seeking a holistic education.
- Gain 21st-Century Skills
- Marketers need digital skills to create campaigns that consumers view on smartphones and computers. Online marketing programs prepare students to use technology to sell goods and services.
- Explore Different Careers
- Students earning an affordable marketing degree develop transferable communication and creative skills. Graduates can apply these skills to roles in marketing and other fields.
- Enter a Graduate Program
- Some graduates of bachelor’s-level marketing programs pursue an MBA or master’s in marketing. Graduate students in the field further refine their skills and increase their employability.
- Earn More
- According to the BLS, workers with a bachelor’s degree earn a median weekly salary about $340 higher than associate degree-holders.
What Are the Requirements for a Marketing Degree?
Admission requirements for online marketing programs vary by school. However, applicants often need a minimum GPA, prerequisite coursework, and sufficient standardized test scores. Many of the top programs in the field accept applicants who passed the GED or HiSET exams. Admissions counselors help incoming students submit high school or college transcripts, apply for financial aid, and explore course options.
Degree-seekers must maintain a satisfactory GPA to meet graduation requirements. Additionally, learners often complete a marketing capstone project during their senior year, which usually involves creating a business plan. Graduates can use their capstone project to demonstrate their knowledge and skills to prospective employers.
What is Accreditation and Why Does it Matter?
Professional Organizations for Marketing Students
Students earning an online marketing degree can prepare for career success by taking advantage of their school’s academic and career resources. Learners can also join professional organizations that serve marketing professionals. Organizations like those below can help students turn their affordable marketing degree into a fulfilling and lucrative career.
American Marketing Association
AMA represents more than 30,000 members throughout the United States. Approximately 300 colleges and universities host AMA chapters, and degree-seekers can access marketing competitions, the annual collegiate conference, and networking events. Alumni who maintain their AMA membership receive discounts on professional certifications and virtual toolkits.
The eMA provides professional and student members with the latest digital marketing tools and information. The association publishes in-depth blog posts that feature experienced professionals, highlight best practices, and provide tips for creating authentic brands. Full membership with the eMA requires an invitation.
National Association of Sales Professionals
NASP members can pursue certifications such as the certified professional salesperson credential. The association also delivers online programs on topics such as advanced sales influence and the power of contact marketing. Members can access job opportunities and self-assessments through the organization's resource center. NASP does not charge membership fees.
Scholarships for Marketing Students
Learners in online marketing programs often benefit from flexible curricula and cost savings. However, even learners pursuing the most affordable marketing degrees may need financial assistance. Scholarships help degree-seekers minimize or avoid student debt. The following financial aid opportunities support marketing degree-seekers.
Who Can Apply: High school seniors and undergraduate students preparing for a digital marketing career can apply for this annual scholarship from 10x digital. Applicants submit a two-part essay in which they respond to a prompt and describe why they deserve the award. Students apply by June 1, and 10x digital notifies recipients by June 15.
Who Can Apply: Servco funds this scholarship program to support Hawaii high school seniors who plan to major in business or a related field. Applicants must hold a minimum 3.0 high school GPA, provide FAFSA results, and demonstrate community involvement. Interested students should apply by February 22. The scholarship renews up to three times as long as recipients maintain a minimum 3.0 GPA.
Amount: Up to $20,000
Who Can Apply: The Securities and Insurance Licensing Association Foundation awards this scholarship to undergraduate students majoring in one of seven disciplines, including marketing. Applicants need a minimum 3.0 undergraduate GPA, and part-time students must also work 20-32 hours per week. The application window is open from April 1 to May 31. Candidates submit one recommendation letter and official transcripts.
Most Affordable Online Marketing Degrees 2021
New Mexico State University
A public university located in Las Cruces, NMSU offers an online bachelor of business administration in marketing. Students learn to meet organizations' modern marketing needs through a convenient, asynchronous course delivery format.
In addition to general education requirements, students take business foundation courses such as business information systems, human behavior in organizations, and production and operations management. From there, learners complete marketing-specific courses to satisfy concentration requirements. Notable courses include marketing strategy and policy techniques and marketing research.
First-year students must meet one of three requirements for unconditional admission: a cumulative GPA of 2.75, a minimum ACT score of 21 (SAT 1060), or a top 20% ranking in their graduating class. All students must submit SAT or ACT scores for program eligibility.
NMSU is regionally accredited by the Higher Learning Commission. The school also boasts programmatic accreditation from the Association to Advance Collegiate Schools of Business.
Florida International University
A public research university based in Miami, FIU offers an online bachelor of business administration in marketing. Students complete 120 credits in an asynchronous delivery format.
Required courses include the legal environment of business, financial management, organization and management, and applied business statistics. Marketing students complete a four-course concentration series, including consumer behavior, marketing strategy, personal selling, and marketing yourself in today's job market. The program also includes business professional development courses to ensure top-level skills in writing and communication.
The program offers three start dates in fall, spring, and summer. Applicants need a high school diploma or GED equivalent to qualify for admission. The school also requires students to submit SAT or ACT scores for eligibility.
FIU is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Southeastern Oklahoma State University
A public university serving students in Durant, SOSU offers an online bachelor of business administration in marketing. Students complete 124 credits online with no campus requirements.
Learners begin with a business core, which includes fundamentals of financial accounting, business information management, management and organizational behavior, and production and operations management. From there, students finish three marketing core requirements: consumer behavior, marketing research, and marketing management. Along with marketing electives, students complete general education core courses to satisfy undergraduate credit requirements.
Applicants need a high school diploma with a minimum 2.7 GPA or a minimum 20 ACT score to qualify for admission. Students who apply without standardized test scores may need to take a placement exam. The school allows students to transfer up to 90 credits toward their degree. Transfer students need a minimum GPA of 2.0 for eligibility.
SOSU is regionally accredited by the Higher Learning Commission. The school also boasts programmatic accreditation from the Association to Advance Collegiate Schools of Business.
Eastern Washington University
A public university based in Cheney, EWU offers an online bachelor of arts in business administration in marketing. Students complete 93 quarter credits for the major itself and must finish general education courses to receive the degree.
Learners take required business courses such as principles of financial accounting, introduction to microeconomics, organizational theory and behavior, and business ethics and society. Marketing students complete a three-course series: buyer behavior, marketing research, and marketing management. A senior capstone experience allows students to take a deep dive into a business topic while marketing electives finish degree requirements.
Applicants need a high school diploma and one of the following: a minimum GPA of 2.5, official SAT or ACT scores, or a recommendation letter from a teacher or school counselor. Applicants with a minimum GPA of 3.0 receive automatic admission to the university.
EWU is regionally accredited by the Northwest Commission on Colleges and Universities. The school also holds programmatic accreditation from the Association to Advance Collegiate Schools of Business.
University of Minnesota Crookston
A public university founded in 1966, UMC offers an online bachelor of science in marketing. Students learn current techniques and technologies in the field of marketing and complete an internship at an approved location.
Students take 62 credits for the major itself. Notable course requirements include managerial finance, introduction to management information systems, integrated marketing communication, and brand management.
An internship at an approved location near the student provides hands-on experience in a marketing environment and mentoring from those working in the field. Students must finish general education requirements and electives to satisfy degree requirements.
Applicants need a high school diploma or GED equivalent to qualify for admission. UMC takes a holistic approach to admissions and does not require a minimum GPA or standardized tests for program eligibility.
UMC is regionally accredited by the Higher Learning Commission. The school also holds programmatic accreditation from the Accreditation Council for Business Schools and Programs.