Are you already blowing up social media and wondering how to monetize what comes so naturally? Are you driven to design and implement strategic marketing plans that spread your unique brand while also bringing financial stability? Then a career in digital marketing may be just for you!
What kind of Digital Marketing degree should you get?
Many business programs specialize in digital marketing, which is also known as online or internet marketing. Though marketing once happened primarily in the pages of magazines, today it is driven by online communities.
Getting a business degree that emphasizes the online landscapes of marketing is a forward-leaning way to advance your career.
All of the programs on our list can be completed fully online. Meaning, you can maintain your current career while advancing it at the same time. It’s also one of the most affordable options for education. Many programs offer lower tuition rates for their online learners.
Whether you’re just considering options or you’re ready to enroll, be sure to check out College Choice’s Best Online Colleges and Universities.
How much money do people make with a Digital Marketing degree?
With a Bachelor’s in Digital Marketing degree in hand you can find work in an array of industries and fields. From corporate business to nonprofit management, everyone needs a savvy online marketer who can bring attention to the organization and its mission.
Because the applications of the degree are so varied, so too are the average salaries. However, the field is a lucrative one: marketing managers make, on average, over $127,000 annually.
Not only are marketing managers bringing home good money, but they are always in demand. The need for people with a BS in Digital Marketing degree is projected to rise another 9 percent in the next few years alone.
What are the requirements for an online Digital Marketing degree?
Like any traditional bachelor’s degree, you’ll have to either transfer in or complete a number of general education core credits. Once those are out of the way you can dive into your business and marketing classes.
An undergraduate degree in marketing is comprised of several foundational business concepts and applications. For example, all marketing students learn the basics of public relations and plan development. However, for those who are interested in digital marketing, classes will also cover such concepts as search engine optimization, social media marketing, mobile phone applications, and more.
What are the best online BS in Digital Marketing degrees?
Though some of these programs are held within business schools and others specialize in media and entertainment, all ten share one thing in common: they offer the nation’s best BS in Digital Marketing degrees that can be earned online.
To determine the best BS in Digital Marketing degrees we looked at every program across the nation offering such a program online. We then looked at crucial additional factors, such as student retention, which is a sign of student satisfaction. We examined early salaries of graduates and tuition rates too, to determine the best return on investment. What we found after such exhaustive research are the top 10 Best Online Bachelor’s in Digital Marketing degrees in the nation.
See our rankings methodology page.
Full Sail University
College Choice Score: 100
Average Net Price: $27,840
Full Sail University is located in Winter Park, Florida. It is a private school that was founded as a sound recording and film production school. Today, though, it offers a number of degrees in the media and entertainment fields.
Earn a BS in Internet Marketing degree in as few as 29 months from Full Sail University. Through this program you’ll gain crucial insight into the relationship between marketer and consumer. And you’ll create an integrated portfolio that will help launch your career. Classes include:
- Marketing Law and Contracts
- Content Strategy, Development, and Marketing
- Social Media Marketing
- Search Engine Optimization
With Rolling Stone Magazine calling Full Sail “one of the five best music programs in the country” you know that this is the university to be for all things media. Campus is also home to Full Sail Studios, a 22k square foot multi-use recording and production studio.
Colorado Technical University
College Choice Score: 98.94
Average Net Price: $19,856
Colorado Technical University (CTU) is probably best known for its business, management, and tech-related degree programs. However, it also offers degrees in health sciences, security studies, and project management. U.S. News & World Report ranks CTU’s online degrees among the top 100 best in the country.
Colorado Tech has one of the nation’s best online Bachelor in Business Administration degrees. And one that can be paired with a concentration in Digital Marketing. This program gives you a foundation in traditional marketing concepts and applications while also expanding into online aspects of successful marketing, covering:
- Search Engine Optimization
- Data Analysis
- Social Media Marketing
- Brand and Visual Marketing
A leader in online education, over 90 percent of CTU students study from a distance. The university also has a reputation for its care of student vets. Nearly all of CTU’s funding comes from the U.S government, and much of it from the Department of Defense and GI Bill funds.
Granite State College
College Choice Score: 96.41
Average Net Price: $13,922
Granite State College is a member of the larger University System of New Hampshire. While it is based in Concord, it also has campuses all over the state as well as its online school too. Granite State is the least expensive college in all of New England.
The BS in Digital Media degree from Granite State College emphasizes the creative aspects of marketing. This is an ideal program for those who want to learn how to design web platforms or write persuasive online content. For example, just some of the classes you’ll take at Granite State include:
- Design Fundamentals
- Web Development
- Foundations of Digital Media Production
- Consumer Behavior
Granite State was founded under the vision of providing affordable, accessible higher education to students of all backgrounds. Unsurprisingly then, its online degrees are top-ranked and included in U.S. News & World Report’s ranking of top 100 best online programs.
University of Wisconsin-Stout
College Choice Score: 95.22
Average Net Price: $14,038
Part of the renowned University of Wisconsin System, the Stout campus is located in Menomonie. It is understood to be the polytechnic university is the UW system and provides professional degrees in everything from technology to home economics. UW Stout has over 10k students enrolled.
UW Stout offers a BS in Digital Marketing Technology degree that can be completed fully online. This is a highly flexible program that prepares students to become Marketing Technologists. This means you can expect to learn HTML5 and CSS3 as well as social media marketing and consumer behavior. Other classes include:
- Digital Marketing Technology
- Business Marketing
- Information Communication Technologies
- Industrial Management
UW Stout is home to many highly regarded and active research centers. The university also maintains a relationship with the Stout Technology and Research Park, a sprawling research facility committed to ongoing studies in engineering, product development, commercial testing, and more.
College Choice Score: 93.43
Average Net Price: $19,044
A private school based in Waterbury, Connecticut, Post University offers around 30 undergraduate and graduate degrees to its 7k students. Most of these students, however, are studying online, enrolled in one of Post’s highly ranked distance education programs.
Through Post’s online BS in Marketing degree you can specialize in digital and online marketing. You’ll learn the ins and outs of social media, sales and accounting, and consumer trends. And you’ll also gain skills in customer relationship, public relations, and communications. Some of the classes you’ll take at Post are:
- Marketing Strategy and Targeting
- Marketing Research
- Business Ethics
- Marketing Communication
Post was recently ranked 19th among all online programs and universities by U.S. News & World Report. A member of the American Council on Education Alternative Credit Consortium, Post works hard to create innovative learning opportunities for students.
Southern New Hampshire University
College Choice Score: 92.71
Average Net Price: $34,984
Southern New Hampshire University (SNHU) is a nonprofit university. It is located near Hooksett and has over 4k attending classes on campus. Though, another 70k are taking classes online. SNHU is organized into six academic colleges and schools.
SNHU’s online Bachelor’s in Marketing degree comes with specialization in Digital Marketing. Through this program you will learn not only how to employ successful marketing campaigns online but you’ll also gain familiarity with diverse digital channels. Once you finish your basic business education classes, you’ll dive into the digital marketing core:
- Integrated Marketing Communications
- Social Media and Marketing
- Mobile Marketing
- SEO vs. SEM
SNHU houses an Honors program that allows students to expedite their education. For example, this integrated program allows business majors to earn a full undergraduate degree in just three years. For these reasons among others, U.S. News & World Report designates SNHU one of the “Most Innovative Schools” in the nation.
College Choice Score: 92.25
Average Net Price: $26,240
Independence University (IU), as its name suggests, is a fully online school. Independence is affiliated with Stevens-Henager College, and is considered its online branch. IU is organized into four schools, of healthcare, business, technology, and graphic arts.
If you’re looking for largely a business degree but still want to focus on internet marketing, then consider IU. They offer an online BS in Business Administration degree with a New Media Marketing emphasis. Graduates from this broad-based program have gone on to find work in settings as equally diverse as their curriculum, as:
- Social Media Specialists
- Business Managers
- Human Resource Specialists
- Marketing Managers
IU is a member of the Center for Excellence in Higher Education. As such, it has proven its commitment to helping students advance their careers through career-focused curriculums. Students also have access to a wide range of services and support at no extra charge.
College Choice Score: 91.02
Average Net Price: $22,377
National University is located in La Jolla, California, though it offers academic programming and has affiliate campuses throughout the state. National is comprised of four professional schools and two traditional colleges, through which it offers degrees in everything from engineering to health and human services.
The only BA on our list, National University distinctively offers an online Bachelor of Arts in Integrated Marketing Communications. This interdisciplinary program is a blend of marketing and advertising principles as well as communication technology applications. National offers a number of ways to specialize even further, through an array of electives:
- Intercultural Communication
- Integrated Marketing Communication
- Global Marketing
A known military friendly university, National was founded by a retired U.S. Navy lieutenant. And today active-duty and veteran students come from all branches of the military. National is even considered a Yellow Ribbon school.
New England College of Business and Finance
College Choice Score: 88.87
Average Net Price: $10,400
A private online college, New England College of Business (NECB) is located in Boston. It proffers degrees specifically in the areas of business, digital marketing, and international business. NECB offers both undergraduate and graduate degrees, plus certifications in digital marketing, financial management, global finance, and more.
NECB offers a fully online BS in Digital Marketing degree. NECB introduces students to all the emerging and trending technologies. Meaning, you can expect a curriculum that engages mobile technology as much as it does the broader concepts of global marketing. Areas to focus on and specialize in include:
- Web Analytics
- Email Marketing
- Online Automated Tools
- Viral Marketing
NECB started offering online education over fifteen years ago. Its established experience working with distance students and through online platforms shows. A few years ago it was awarded a Gold Practice Award for Distance Learning from the U.S. Distance Learning Association.
University of Phoenix
College Choice Score: 85.00
Average Net Price: $18,062
Though headquartered in Phoenix, the University of Phoenix offers degrees to students studying from all around the country and world. It is a private college with open enrollment. And they offer over 100 programs at all degree levels, from associates to doctorates.
Housed in the well-respected School of Business, the University of Phoenix proffers a BS in Business with Digital Marketing certification. Offered fully online, this program will give you a solid foundation in digital marketing, search engine optimization, consumer behavior, and much more. At Phoenix you will take a range of classes, many of which are business focused, such as:
- Finance for Business
- Integrated Business Topics
- Consumer Behavior
- Advertising and Creative Strategy
The University of Phoenix is also known for its quality care of student vets. They even offer a full military service center, which pairs students with military counselors who understand the culture and can help you navigate tuition, GI Bill benefits, and more.