Most Affordable Online Master’s in Marketing Degrees

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Are you ready to find your fit?

Launch your career with one of the nation’s most affordable online Master in Marketing degrees.

Do you envision yourself drafting innovative marketing campaigns and implementing them effectively? Do you see yourself as a leader and part of a team? Do you believe social media is more than just a way to chat, but an actual way to connect?

Then a graduate degree in marketing may be the next best step for you!

Top 10 Most Affordable Online Master’s in Marketing Degrees

Rank School Location
1 Bellevue University Bellevue, NE
2 Texas A&M University-College Station College Station, TX
3 University of North Carolina Chapel Hill, NC
4 Columbia Southern University Orange Beach, AL
5 University of Maryland-University College Adelphi, MD
6 Baker College Flint, MI
7 Indiana University of Pennsylvania Indiana, PA
8 University of Wisconsin-Whitewater Whitewater, WI
9 Arizona State University Phoenix, AZ
10 Oklahoma State University Stillwater, OK

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What kind of Master’s in Marketing degree should you get?

There are a couple ways to earn an advanced degree (and advance your career) in marketing. You can either take on a full Master of Business Administration degree, which will give you several options after graduation. Or you can earn a direct MS in Marketing degree, which will allow you to specialize.

However you design your degree experience, take note that all of the programs on our list can be completed fully online. That means you will be able to keep working while earning your degree. It’s not only flexible, but it’s also one of the most affordable options for education. Many programs offer lower tuition rates for their online learners.

Whether you’re just considering options or you’re ready to enroll, be sure to check out College Choice’s Most Affordable Online Graduate Colleges and Universities.

How much money do people make with a Masters in Marketing degree?

With a Master’s in Marketing degree you will be able to find work in a variety of industries and fields. Whether its healthcare or corporate office, everyone needs a smart, intuitive marketer who can brand and spotlight their organization.

And for that reason, marketers are well paid. For example, marketing managers make, on average, over $127,000 annually.

And not only is the field lucrative, but it’s stable. Marketing managers are always in demand. In fact, it’s projected that the need for people with a Masters in Marketing degree will rise another 9 percent in the next few years alone.

What are the requirements for an online Masters in Marketing degree?

Most of these programs are two-year programs. You will spend the first year building a sturdy foundation in business principles. This means classes on leadership and decision-making.

In your second year you will delve into an array of marketing issues, concepts, and applications. You will specialize in an area that aligns with your interest and career goals. Finally, many programs require a capstone project. This can look like a lot of things, but will probably involve the creation of an exhaustive, sample marketing campaign.

What are the most affordable online Masters in Marketing degrees?

Most Affordable Online Master's in Marketing Degrees Badge

Though some of these marketing programs offer a global perspective and others focus on digital marketing, all share one thing in common: they offer the best bang for your buck.

To determine the most affordable Master in Marketing degrees we looked at every program across the nation that offers a program online. From there we cut the list down to the 20 most affordable graduate marketing programs.

All of these are super affordable but many are also top-ranked.

Our figures and information come from the university and colleges’ websites, PayScale, and nationally recognized US News & World Report and The National Center for Education Statistics.

Rankings

See our rankings methodology page.

  1. Bellevue University
    Location

    Bellevue, NE

    Tuition

    $$$$$

    Overview

    Bellevue University is uniquely known for offering curriculums and learning experiences that are targeted to adult learners. Of the 10,000 students attending Bellevue, most of those students are returning to school or attending for the first time as an adult. The university is located in Bellevue, Nebraska but has a large online learning platform too.

    Features

    Bellevue offers a MS in Strategic Marketing degree that can be completed fully online. This program focuses on local, national, and global market demands. You will learn how to leverage those demand through classes such as:

    • Marketing Strategies
    • Buyer Behavior
    • Strategic Internet Marketing
    • Social Media

    Notables

    Bellevue’s online education program is among the best in the nation. In fact, US News & World Report ranks it in the top ten. Bellevue is also recognized as a leader in adult education and programming.

  2. Texas A&M University-College Station
    Location

    College Station, TX

    Tuition

    $$$$$

    Overview

    A flagship university, Texas A&M University (TAMU) is a land, sea, and space grant institution known for its research in health, space, business, and aeronautics. TAMU is located in College Station, Texas. Over 50,000 students attend TAMU.

    Features

    Through TAMU’s online program you can earn a MS in Marketing degree that trains you in both practical and theoretical applications of marketing. For example, you will equally gain skills in business-to-business marketing as you will in global perspectives. This 30 credit-hour program is comprised of classes such as:

    • Finance for Decision Makers
    • Management and Organizational Behavior
    • International Marketing
    • Financial Marketing

    Notables

    TAMU is a highly decorated university. US News & World Report includes it on many of its rankings. For example, it consistently makes the list for “Best National Universities,” “Best Value Schools,” and top “25 Best Public Schools.”

  3. University of North Carolina
    Location

    Chapel Hill, NC

    Tuition

    $$$$$

    Overview

    The Chapel Hill campus in the wider University of North Carolina System (UNC) is the flagship university. It is one of the oldest schools in the United States, though today it is organized into over a dozen schools and colleges. UNC offers a liberal arts education to its nearly 30,000 students.

    Features

    At UNC you can earn an online MBA that comes with specialization in marketing. This program focuses on the emerging technologies in business and marketing, such as mobile applications and social media. You will therefore graduate ready for an array of career options. Graduates, for example, have gone on to become:

    • Brand Strategists
    • Market Researchers
    • Public Relations Specialists
    • Product Managers

    Notables

    UNC is top-ranked by US News & World Report, ARWU, Forbes, and Washington Monthly. It also receives consistent recognition for its vibrant research activities, especially in the areas of business, health, medicine, and information technology.

  4. Columbia Southern University
    Location

    Orange Beach, AL

    Tuition

    $$$$$

    Overview

    Columbia Southern University is located in Orange Beach, Alabama, though it specializes mostly in online, distance education. It is a for-profit university with over 20,000 enrolled students. Columbia Southern offers degrees in business, computer science, criminal justice, and health administration.

    Features

    Columbia Southern University offers an online Master of Business Administration degree through which you can concentrate in marketing. You will learn how to apply various business theories to tangible marketing strategies. In addition to a business core, at CSU you will take classes such as:

    • Strategic Marketing
    • Marketing Research
    • New Product Marketing
    • Business-to-Business Marketing

    Notables

    Because CSU specializes in distance and adult education, all of the programming has been designed with the working professional in mind. Therefore, CSU is distinctively student-centric with support services and resources that are geared toward student success.

  5. University of Maryland-University College
    Location

    Adelphi, MD

    Tuition

    $$$$$

    Overview

    The University of Maryland University College (UMUC) is located in Adelphi, Maryland. However, UMUC offers many of its degrees online and is, in fact, considered one of the largest distance education providers in the United States. Nearly 100,000 students are enrolled in one of UMUC’s online programs.

    Features

    UMUC offers an online graduate degree in management with specialization in marketing. This degree is ideal for those who envision themselves in leadership roles. You will not only learn how to develop effective marketing strategies but you’ll also hone your communication and management skills. Classes cover:

    • Legal and Ethical Issues in Global Communications
    • Consumer Behavior
    • Brand Management
    • International Marketing Management

    Notables

    UMUC is one of the nation’s most military friendly universities. It has been top ranked by The Military Times. And it is the recipient of the Institution Award from the Council of College and Military Education.

  6. Baker College
    Location

    Flint, MI

    Tuition

    $$$$$

    Overview

    Baker College is a private school with a dozen locations throughout Michigan. Baker is specifically a career college, serving adult and returning learners. It offers students over 150 vocational training programs, from nursing to teaching, computer and internet technologies, and more.

    Features

    Baker College’s MBA allows you to study marketing. This program focuses on technology’s role in the current global climate. Designed for working professionals who want to move their careers into management roles, you will take classes such as:

    • Business Intelligence
    • The Marketing Environment
    • Data Warehousing
    • The Financial Environment

    Notables

    Baker’s online and distance education program has served tens of thousands of students. Like some of the other programs on our list that were specifically designed with the working professional in mind, Baker’s education experience is notably student-centric. Education at Baker is at once accessible, affordable, and flexible.

  7. Indiana University of Pennsylvania
    Location

    Indiana, PA

    Tuition

    $$$$$

    Overview

    Indiana University in Bloomington (IU) is a member of the Association of American Universities and the Big Ten Conference. IU is one of the best schools in the Midwest, offering many well-ranked academic programs to its 50,000 students. IU is comprised of 16 colleges and schools and over 500 degree programs.

    Features

    Offered through the renowned Kelley School of Business, IU provides students a way to earn a MS in Marketing degree online. You will learn how to research, analyze, and apply consumer data to create effective and strategic marketing campaigns. This is a 30 credit-hour program that can take as little as one year to complete. It is comprised of classes such as:

    • Performance Driven Pricing
    • Marketing Strategy Simulation
    • Advertising and Promotion Management
    • Applied Marketing Research

    Notables

    IU Bloomington is a flagship university and a Public Ivy. It is one of the top public universities in the country and is ranked 75th among all national universities by US News & World Report. The Kelley School of Business is also considered one of the best in the United States.

  8. University of Wisconsin-Whitewater
    Location

    Whitewater, WI

    Tuition

    $$$$$

    Overview

    The University of Wisconsin in Whitewater (UWW) offers many of its degrees online, specifically its business, marketing, political science, and education programs. UWW is home to 12,000 students and offers around 50 areas of study. The university is known for its emphasis on the liberal arts.

    Features

    The online MBA program offered at UW Whitewater allows students to specialize in marketing. Through the UWW program you will not only gain a foundation in business principles, but you will polish your leadership and team-building skills. UWW marketing classes cover:

    • Consumer Behavior
    • International Marketing
    • Entrepreneurial Marketing Strategy
    • Digital Marketing

    Notables

    UWW is particularly focused on encouraging diversity. This is reflected both in its on-campus programs and through its traditional and online curriculums. UW Whitewater also offers students the opportunity to do grant-funded research and scholarship. And it rewards credit hours for professional experience, giving returning learners a unique advantage.

  9. Arizona State University
    Location

    Phoenix, AZ

    Tuition

    $$$$$

    Overview

    Arizona State University (ASU) is a huge research school based in Phoenix but with multiple campuses throughout the state. More than 72,000 students attend ASU, either on campus or online. ASU is known for its excellence in online education and its vibrant research activity.

    Features

    ASU’s prestigious W.P. Carey School of Business offers an online MBA degree. This program allows you to specialize in marketing. ASU’s program is a great option for those who are interested in the concepts and applications of successful management. ASU’s curriculum covers:

    • Leading People, Teams, and Organization
    • Operations and Supply Management
    • Create and Deliver Customer Value: Marketing Management
    • Ethical Issues for Managers

    Notables

    Arizona State University is designated a top research school by Carnegie, ranked among the top 20 in the nation for its research expenditures. It is also consistently ranked well by U.S News, Washington Monthly, and ARWU. Arizona State University is also considered one of the most innovative schools in the country.

  10. Oklahoma State University
    Location

    Stillwater, OK

    Tuition

    $$$$$

    Overview

    Oklahoma State University (OSU) is located in Stillwater. It is a public research university and home to over 35,000 students. It was originally founded as an agricultural and mechanical college, though today it offers more than 200 degree programs in a diverse array of subjects.

    Features

    Oklahoma State offers an online MBA through which you can specialize in Global Marketing. After completing your general core you will take two foundational classes: Global Competitive Environments and International Marketing Strategy. You can then add any of the following electives to your program:

    • International Resource Management
    • Globalization and Culture
    • External Environments of Business
    • Seminar in Marketing

    Notables

    The Princeton Review designates OSU as one of the “Best Western Colleges” as well as one of the “Best Value Colleges.” Likewise, US News & World Report includes OSU among its ranking of Top Public Schools. And Kiplinger calls OSU a “best value in public education.”

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