Do you envision yourself drafting innovative marketing campaigns and implementing them effectively? Do you see yourself as a leader and part of a team? Do you believe social media is more than just a way to chat, but an actual way to connect?
Then a graduate degree in marketing may be the next best step for you!
What kind of Master’s in Marketing degree should you get?
There are a couple ways to earn an advanced degree (and advance your career) in marketing. You can either take on a full Master of Business Administration degree, which will give you several options after graduation. Or you can earn a direct MS in Marketing degree, which will allow you to specialize.
However you design your degree experience, take note that all of the programs on our list can be completed fully online. That means you will be able to keep working while earning your degree. It’s not only flexible, but it’s also one of the most affordable options for education. Many programs offer lower tuition rates for their online learners.
Whether you’re just considering options or you’re ready to enroll, be sure to check out College Choice’s Most Affordable Online Graduate Colleges and Universities.
How much money do people make with a Masters in Marketing degree?
With a Master’s in Marketing degree you will be able to find work in a variety of industries and fields. Whether its healthcare or corporate office, everyone needs a smart, intuitive marketer who can brand and spotlight their organization.
And for that reason, marketers are well paid. For example, marketing managers make, on average, over $127,000 annually.
And not only is the field lucrative, but it’s stable. Marketing managers are always in demand. In fact, it’s projected that the need for people with a Masters in Marketing degree will rise another 9 percent in the next few years alone.
What are the requirements for an online Masters in Marketing degree?
Most of these programs are two-year programs. You will spend the first year building a sturdy foundation in business principles. This means classes on leadership and decision-making.
In your second year you will delve into an array of marketing issues, concepts, and applications. You will specialize in an area that aligns with your interest and career goals. Finally, many programs require a capstone project. This can look like a lot of things, but will probably involve the creation of an exhaustive, sample marketing campaign.
What are the most affordable online Masters in Marketing degrees?
Though some of these marketing programs offer a global perspective and others focus on digital marketing, all share one thing in common: they offer the best bang for your buck.
To determine the most affordable Master in Marketing degrees we looked at every program across the nation that offers a program online. From there we cut the list down to the 20 most affordable graduate marketing programs.
All of these are super affordable but many are also top-ranked.
See our rankings methodology page.
Average Net Price: $6,349
Bellevue University is uniquely known for offering curriculums and learning experiences that are targeted to adult learners. Of the 10,000 students attending Bellevue, most of those students are returning to school or attending for the first time as an adult. The university is located in Bellevue, Nebraska but has a large online learning platform too.
Bellevue offers a MS in Strategic Marketing degree that can be completed fully online. This program focuses on local, national, and global market demands. You will learn how to leverage those demand through classes such as:
- Marketing Strategies
- Buyer Behavior
- Strategic Internet Marketing
- Social Media
Bellevue’s online education program is among the best in the nation. In fact, US News & World Report ranks it in the top ten. Bellevue is also recognized as a leader in adult education and programming.
Texas A&M University
Average Net Price: $9,032
A flagship university, Texas A&M University (TAMU) is a land, sea, and space grant institution known for its research in health, space, business, and aeronautics. TAMU is located in College Station, Texas. Over 50,000 students attend TAMU.
Through TAMU’s online program you can earn a MS in Marketing degree that trains you in both practical and theoretical applications of marketing. For example, you will equally gain skills in business-to-business marketing as you will in global perspectives. This 30 credit-hour program is comprised of classes such as:
- Finance for Decision Makers
- Management and Organizational Behavior
- International Marketing
- Financial Marketing
TAMU is a highly decorated university. US News & World Report includes it on many of its rankings. For example, it consistently makes the list for “Best National Universities,” “Best Value Schools,” and top “25 Best Public Schools.”
University of North Carolina
Average Net Price: $10,077
The Chapel Hill campus in the wider University of North Carolina System (UNC) is the flagship university. It is one of the oldest schools in the United States, though today it is organized into over a dozen schools and colleges. UNC offers a liberal arts education to its nearly 30,000 students.
At UNC you can earn an online MBA that comes with specialization in marketing. This program focuses on the emerging technologies in business and marketing, such as mobile applications and social media. You will therefore graduate ready for an array of career options. Graduates, for example, have gone on to become:
- Brand Strategists
- Market Researchers
- Public Relations Specialists
- Product Managers
UNC is top-ranked by US News & World Report, ARWU, Forbes, and Washington Monthly. It also receives consistent recognition for its vibrant research activities, especially in the areas of business, health, medicine, and information technology.
Columbia Southern University
Average Net Price: $10,287
Columbia Southern University is located in Orange Beach, Alabama, though it specializes mostly in online, distance education. It is a for-profit university with over 20,000 enrolled students. Columbia Southern offers degrees in business, computer science, criminal justice, and health administration.
Columbia Southern University offers an online Master of Business Administration degree through which you can concentrate in marketing. You will learn how to apply various business theories to tangible marketing strategies. In addition to a business core, at CSU you will take classes such as:
- Strategic Marketing
- Marketing Research
- New Product Marketing
- Business-to-Business Marketing
Because CSU specializes in distance and adult education, all of the programming has been designed with the working professional in mind. Therefore, CSU is distinctively student-centric with support services and resources that are geared toward student success.
University of Maryland University College
Average Net Price: $12,483
The University of Maryland University College (UMUC) is located in Adelphi, Maryland. However, UMUC offers many of its degrees online and is, in fact, considered one of the largest distance education providers in the United States. Nearly 100,000 students are enrolled in one of UMUC’s online programs.
UMUC offers an online graduate degree in management with specialization in marketing. This degree is ideal for those who envision themselves in leadership roles. You will not only learn how to develop effective marketing strategies but you’ll also hone your communication and management skills. Classes cover:
- Legal and Ethical Issues in Global Communications
- Consumer Behavior
- Brand Management
- International Marketing Management
UMUC is one of the nation’s most military friendly universities. It has been top ranked by The Military Times. And it is the recipient of the Institution Award from the Council of College and Military Education.
Average Net Price: $12,554
Baker College is a private school with a dozen locations throughout Michigan. Baker is specifically a career college, serving adult and returning learners. It offers students over 150 vocational training programs, from nursing to teaching, computer and internet technologies, and more.
Baker College’s MBA allows you to study marketing. This program focuses on technology’s role in the current global climate. Designed for working professionals who want to move their careers into management roles, you will take classes such as:
- Business Intelligence
- The Marketing Environment
- Data Warehousing
- The Financial Environment
Baker’s online and distance education program has served tens of thousands of students. Like some of the other programs on our list that were specifically designed with the working professional in mind, Baker’s education experience is notably student-centric. Education at Baker is at once accessible, affordable, and flexible.
Average Net Price: $12,621
Indiana University in Bloomington (IU) is a member of the Association of American Universities and the Big Ten Conference. IU is one of the best schools in the Midwest, offering many well-ranked academic programs to its 50,000 students. IU is comprised of 16 colleges and schools and over 500 degree programs.
Offered through the renowned Kelley School of Business, IU provides students a way to earn a MS in Marketing degree online. You will learn how to research, analyze, and apply consumer data to create effective and strategic marketing campaigns. This is a 30 credit-hour program that can take as little as one year to complete. It is comprised of classes such as:
- Performance Driven Pricing
- Marketing Strategy Simulation
- Advertising and Promotion Management
- Applied Marketing Research
IU Bloomington is a flagship university and a Public Ivy. It is one of the top public universities in the country and is ranked 75th among all national universities by US News & World Report. The Kelley School of Business is also considered one of the best in the United States.
University of Wisconsin
Average Net Price: $12,849
The University of Wisconsin in Whitewater (UWW) offers many of its degrees online, specifically its business, marketing, political science, and education programs. UWW is home to 12,000 students and offers around 50 areas of study. The university is known for its emphasis on the liberal arts.
The online MBA program offered at UW Whitewater allows students to specialize in marketing. Through the UWW program you will not only gain a foundation in business principles, but you will polish your leadership and team-building skills. UWW marketing classes cover:
- Consumer Behavior
- International Marketing
- Entrepreneurial Marketing Strategy
- Digital Marketing
UWW is particularly focused on encouraging diversity. This is reflected both in its on-campus programs and through its traditional and online curriculums. UW Whitewater also offers students the opportunity to do grant-funded research and scholarship. And it rewards credit hours for professional experience, giving returning learners a unique advantage.
Arizona State University
Average Net Price: $13,007
Arizona State University (ASU) is a huge research school based in Phoenix but with multiple campuses throughout the state. More than 72,000 students attend ASU, either on campus or online. ASU is known for its excellence in online education and its vibrant research activity.
ASU’s prestigious W.P. Carey School of Business offers an online MBA degree. This program allows you to specialize in marketing. ASU’s program is a great option for those who are interested in the concepts and applications of successful management. ASU’s curriculum covers:
- Leading People, Teams, and Organization
- Operations and Supply Management
- Create and Deliver Customer Value: Marketing Management
- Ethical Issues for Managers
Arizona State University is designated a top research school by Carnegie, ranked among the top 20 in the nation for its research expenditures. It is also consistently ranked well by U.S News, Washington Monthly, and ARWU. Arizona State University is also considered one of the most innovative schools in the country.
Oklahoma State University
Average Net Price: $13,951
Oklahoma State University (OSU) is located in Stillwater. It is a public research university and home to over 35,000 students. It was originally founded as an agricultural and mechanical college, though today it offers more than 200 degree programs in a diverse array of subjects.
Oklahoma State offers an online MBA through which you can specialize in Global Marketing. After completing your general core you will take two foundational classes: Global Competitive Environments and International Marketing Strategy. You can then add any of the following electives to your program:
- International Resource Management
- Globalization and Culture
- External Environments of Business
- Seminar in Marketing
The Princeton Review designates OSU as one of the “Best Western Colleges” as well as one of the “Best Value Colleges.” Likewise, US News & World Report includes OSU among its ranking of Top Public Schools. And Kiplinger calls OSU a “best value in public education.”
Average Net Price: $14,471
Wilmington University is a private school located in New Castle, Delaware. Though it has another half dozen campuses located throughout the state and region. Wilmington is a large, research-driven university with over 20,000 students and 100 academic programs.
The online MBA program from Wilmington allows students to specialize in Marketing Management. At Wilmington you will gain a solid foundation in business fundamentals while also exploring the management issues facing those in marketing leadership positions. Classes cover:
- Quantitative Business Analysis
- Economic and Financial Environment of Business
- Integrated Business Communications
- Business to Business and Business to Government Marketing
Wilmington is well-ranked by Forbes and US News & World Report. Likewise, its online programs are also highly regarded. In fact, they are consistently ranked among the best online education programs in the country. Not surprising then that nearly half of Wilmington’s student population is enrolled in the Online College.
University of Colorado
Average Net Price: $15,248
The Colorado Springs branch in the wider University of Colorado System (UCCS) has nearly 15,000 students. UCCS is organized into six schools that proffer degrees in nursing and health, business, education, public health, engineering and the arts and sciences.
UCCS’s online Master of Business Administration degree can be paired with specialization in marketing. You will take foundational classes in accounting, economics, business and society, and statistics. Then you will concentrate on marketing concepts through classes such as:
- Marketing Analytics
- Service Marketing
- Internet Marketing and Social Media
- International Marketing and Export Management
UCCS is regionally ranked by US News & World Report. It also receives praise for its engineering, business, and graduate programs. And campus is notably home to the El Pomar Institute for Innovation and Commercialization.
Average Net Price: $16,538
Based in Minneapolis, Capella University is mostly an online education provider. It is owned and managed by the Capella Education Company. Capella offers nearly 150 undergraduate and graduate degrees to its 30,000 students.
Capella’s online MBA allows students to specialize in marketing. While gaining insight into the needs of consumers you will also learn how to manage sales and oversee international marketing plans. Graduates from this program have found careers in diverse roles such as:
- Web Marketing Manager
- Public Relations Manager
- Corporate Communications Writer
- Creative Director
Capella University is a leader in distance graduate education. It is most regarded for its online degrees in business, technology, and psychology, specifically those at the graduate level. Capella boasts a student-centric approach to education, providing students plenty of resources and services, and even rewarding credit for past work experiences.
Washington State University
Average Net Price: $17,815
Located in Pullman, Washington State University (WSU) is a public research university. With academic strengths in many areas, WSU is perhaps best known for its programs in veterinary medicine, agriculture, food science, and business. 30,000 students attend WSU.
Through WSU’s online MBA program you can specialize in marketing. You will explore the roles of advertising in business as well as consumer behavior. You will also gain knowledge of global influences on business and marketing. WSU’s featured marketing classes include:
- International Marketing Management
- New Product Marketing
- Promotional Management
- And more
WSU has been ranked by the National Science Foundation for its research funding and expenditure. The university also maintains relationships with several government agencies, such the US Department of Energy. Through these relationships the university coordinates much of its research efforts.
University of Phoenix
Average Net Price: $18,062
The University of Phoenix is a private college with over 100 programs offered at all degree levels. Though based and headquartered in Phoenix, the University of Phoenix primarily offers degrees online. Indeed, its students study from all around the country and world.
The online MBA program at the University of Phoenix is highly customizable. This means you can fully tailor the program to fit your interests in marketing and advertising. A sampling of classes includes:
- Organizational Leadership
- Strategic Planning and Implementation
- Applied Business Research & Statistics
The University of Phoenix is one of the nation’s leaders in veteran care. They are a military friendly school with a full military service center, which pairs students with specifically trained counselors.
University of the Southwest
Average Net Price: $18,063
The University of the Southwest is located in Hobbs, New Mexico. It is a private, religiously based college. Only around 1,000 students attend, but the university offers degrees in over 50 areas of study.
The online MBA degree from the University of the Southwest gives students the opportunity to specialize in marketing. Meaning, you will take core classes in business analytics, leadership, and information technology. And then you will take the following core marketing classes:
- Small Business Marketing
- Organizational Design and Strategy
- Innovative Management
The University of the Southwest was founded as a Baptist two-year college. Today it is non-denominational but still very much faith-centered in its curriculums and programming. Students take classes in theology and are expected to show commitment to public service.
University of Massachusetts
Average Net Price: $18,348
The University of Massachusetts system, including UMass Lowell, is regarded as one of the most trusted providers of online education. Its curriculums have been designed specifically for working professionals. And all students have the option of taking classes fully online or mixing online coursework with on-campus classes.
Through UMass Lowell’s online MBA program you can specialize in marketing. In addition to building a foundation in business fundamentals you will also get to take classes distinctive to the UMass program. These include classes such as Sustainable/Green Marketing. Other classes cover:
- International Marketing
- New Product Development
- Market Research
- Current Topics in Marketing
Ranked among the best online programs in the country by US News & World Report, UMass also ranks first among public universities in New England according to the Times Higher Education.
Average Net Price: $19,044
Post University is located in Waterbury, Connecticut. It is a private, for-profit university that offers around 25 undergraduate and graduate degrees. Over 7,000 students are studying at Post, taking classes in the evening, online, and through the university’s satellite centers.
Post’s online MBA program gives students effective solutions to trending and complex business problems. Plus, you can concentrate in marketing and learn how to write creative marketing plans. Graduates from Post’s MBA program who concentrated in marketing have gone on to become:
- Marketing Analysts
- Business Development Managers
- Product Researchers
- Sales Managers
US News & World Report ranks Post’s online degrees as among the best in country. And specifically, the business degrees at Post are counted as among the top 100 online graduate business programs in the United States.
University of Saint Mary
Average Net Price: $19,455
The University of Saint Mary (USM) is a private, liberal arts school. It is based in Leavenworth, Kansas and is part of the Sisters of Charity of Leavenworth. USM was founded as a women’s school though it is coeducational today. Under 1,000 students attend USM.
Like many of the other programs on our list, the University of Saint Mary offers an online MBA that can be paired with specialization in marketing. Through this program you will learn how to create compelling marketing campaigns. USM’s classes include the following unique courses:
- The Advertising Industry in the 21st Century
- Buyer Behavior and Marketing Research
- Advanced Marketing Strategy and Planning
University of Saint Mary is regionally ranked by US News & World Report. And The Princeton Review has included it in its “Best Value College” listings. Students at USM come from all over the country and world.
Colorado Technical University
Average Net Price: $19,856
Nearly all of Colorado Technical University (CTU) students study online. In fact, CTU is a leader in distance education, proffering online degrees in business, management, allied health, and technology. CTU is located in Colorado Springs and has approximately 25,000 students.
CTU’s online MBA program offers a concentration in marketing. This is an ideal program for those who want to focus on the international and emerging issues facing marketing strategists. You will explore digital and global influences on marketing through classes such as:
- Marketing Research Methods
- Marketing in the Digital Age
- International Marketing
- Management Capstone
US News & World Report has consistently ranked CTU well. While the university as a whole is well-ranked, so are its individual departments and degree programs. CTU is most known for its MBAs, criminal justice, and information technology programs.
CTU has been included among the best graduate technology program rankings, the best graduate criminal justice program, best online bachelor degree, best MBAs, and more.