Marketing professionals create advertising campaigns that people encounter during their daily life. Many of these professionals work in digital marketing, creating the advertisements people see on the internet.
A digital marketing degree prepares individuals for entry-level positions. After gaining professional experience, degree-holders may qualify for more advanced roles in the field. Applicants to on-campus or online digital marketing degree programs typically need a high school diploma or the equivalent. Some programs require standardized test scores.
Digital marketing experts with professional experience often secure positions as advertising, promotions, and marketing managers. According to the Bureau of Labor Statistics, these professionals earn a median salary of more than $135,000 per year. The BLS projects employment for these managers to increase 6% from 2019-2029, a rate faster than the average for all occupations.
FAQ about Digital Marketing Degrees
Q. How do I become a digital marketer?
Most positions in this field require a digital marketing degree. However, a degree in a related field, such as public relations, can also lead to a digital marketing career.
Q. Is digital marketing well paid?
According to Glassdoor, digital marketers without supervisory responsibilities earn an average salary of $52,860 per year. Earning potential depends on the individual’s experience and geographic location.
Q. Which degree is best for digital marketing?
Aspiring digital marketers can choose from on-campus and online digital marketing degrees. Many online programs offer scheduling flexibility for working professionals.
Q. What does a career in digital marketing look like?
Digital marketers use hardware and software to create apps, develop content strategy, and guide the creative direction of projects. Other typical responsibilities include using analytical tools to determine the effectiveness of digital marketing campaigns.
What Are the Goals of a Digital Marketing Degree?
Digital marketing programs emphasize the knowledge and skills that entry-level marketing professionals apply daily. Students learn about marketing principles, digital marketing strategies, and business communication. Degree-seekers also develop transferable skills during general education courses. Digital marketing students typically earn a BA or BS, the latter of which requires fewer general education courses.
Marketing students can pursue a specialization to prepare for specific careers. Typical digital marketing program specializations include digital technology and digital marketing applications. To earn a specialization, learners must typically pass multiple upper-division electives. Career counselors can help learners choose the best specialization for their goals.
Why Get a Digital Marketing Degree?
Students enroll in digital marketing degree programs for a variety of reasons. Many learners earn a marketing degree immediately after graduating high school, while others pursue higher education to advance their current career. The following list highlights a few benefits of completing a digital marketing program.
Companies and organizations need highly trained digital marketers to reach customers all over the world. Because of the increasing importance of digital marketing, graduates of programs in the field often have ample employment opportunities.
The digital marketing industry encompasses many positions. After gaining professional experience, graduates of digital marketing degree programs often obtain jobs at top corporations.
Individuals with an online digital marketing degree often qualify for high-paying positions. Particularly, most management positions in the field pay salaries that are well above average.
Digital marketing professionals collaborate with individuals from different backgrounds. Earning a bachelor’s degree in the field helps learners hone their interpersonal and communication skills.
Digital marketers must think creatively to meet the needs of employers and clients. While completing digital marketing programs, students gain knowledge in key concepts and practice applying creative skills.
What Are the Requirements for a Digital Marketing Degree?
Application requirements vary by school. Some institutions require prospective students to speak with an admissions advisor before applying. Applicants must typically submit high school transcripts or GED scores. Schools may also require recommendation letters and standardized test scores.
Generally, transfer applicants must submit official undergraduate transcripts. Many of the top online schools partner with community and junior colleges to facilitate a smooth transfer process. Admissions counselors provide transfer students with additional resources.
Students pursuing a digital marketing degree must typically meet specific academic requirements, such as maintaining at least a 2.0 GPA and obtaining a minimum grade in each course. Many digital marketing programs feature a capstone course during which learners synthesize knowledge from previous coursework.
Most Affordable Online Digital Marketing Degrees
Explore our list of the cheapest online business degrees
University of Illinois at Urbana-Champaign
Based in Champaign, Illinois' Gies College of Business offers a fully online master of business administration with a specialization in digital marketing.
The required core curriculum begins with courses from each core area: strategic leadership and management, managerial economics, value chain management, and financial management. Notable courses include designing and managing organizations, firm-level economics, marketing management, and corporate finance. Students then move on to their specialization sequence. For digital marketing participants, these courses consist of marketing in a digital world, digital analytics, and digital channels. Students must also complete a capstone experience for collaboration and to demonstrate skills mastery.
Applicants must possess at least two years of relevant professional experience and hold a bachelor's degree with a minimum 3.0 GPA. Students do not need to send standardized test scores but may send them to strengthen an application.
Illinois is regionally accredited by the Higher Learning Commission. The school also boasts programmatic accreditation from the Association to Advance Collegiate Schools of Business.
Located in Lebanon, Illinois, McK offers a master of business administration with a focus on digital marketing. Students complete 39 credits 100% online in eight-week course formats with no residency requirements.
Students take required business courses such as accounting for managers, business research methods and applications, customers and competitive advantage, and stakeholder business advantage. Specialization courses include digital marketing, social media marketing, and marketing analytics. Learners receive foundational training in leadership and do not need to complete a capstone or thesis to graduate.
Applicants must hold a bachelor's degree from an accredited institution with a minimum GPA of 3.0 to qualify for admission. The school does not require students to submit standardized test scores. The program allows students to transfer up to 12 eligible credits toward their degree.
McK is regionally accredited by the Higher Learning Commission. The school also boasts programmatic accreditation from the International Assembly of Collegiate Business Education.
Fort Hays State University
Located in Hays, Kansas, FHSU offers an online master of business administration with a concentration in digital marketing. Students complete 33 credits fully online with nine credits dedicated to their chosen concentration.
The program begins with core business courses, such as advanced managerial accounting, information systems for management, advanced corporate finance, and organizational behavior in a global context. Concentration-specific courses consist of choices for a variety of marketing topics, such as integrated marketing communications, social media marketing, and social media marketing content and analytics. Students do not need to complete any residencies or a capstone experience, and the program does not require a thesis to graduate.
Applicants must hold a bachelor's degree with a minimum GPA of 2.5 on the last 60 credits of coursework to qualify for admission. The school prefers GMAT (no minimum specified) scores, but students can submit GRE scores for consideration as well. Students with a 3.0 GPA may waive standardized test requirements.
FHSU is regionally accredited by the Higher Learning Commission.
Based in Detroit, Michigan, WSU's Mike Ilitch School of Business offers an online master of business administration with a concentration in marketing. Participants complete 36 credits of business and marketing core coursework in addition to any necessary prerequisites.
Students can use previous coursework and experience to waive foundation course requirements but may need to complete options like basics of accounting or quantitative analysis before beginning. Required business courses include managerial accounting, marketing strategy, and strategic management. Students then study marketing topics in social media, branding, and consumer behavior.
Applicants must hold an undergraduate degree with a cumulative 2.75 GPA to qualify for admission. Students must also submit GMAT or GRE scores to apply. The school may waive standardized tests for students with a GPA of 3.0 or higher in a business accredited major or a GPA of 3.2 for other majors.
WSU is regionally accredited by the Higher Learning Commission. The school also boasts programmatic accreditation from the Association to Advance Collegiate Schools of Business.
Located in St. Louis, Missouri, Maryville offers an online master of business administration with a concentration in marketing. Students complete 39 credits 100% online and can graduate in as little as one year.
The program begins with core business courses such as business ethics, organizational behavior and ethics, the legal environment of business, and corporate financial policies. From there, learners study marketing through a modern digital perspective, participating in courses such as branding, integrated marketing communications, and social networking and search engine optimization.
Students may apply for one of six start dates throughout the year. Applicants must hold a bachelor's degree from an accredited institution to qualify for admission. The school does not require GMAT or GRE scores.
Maryville is regionally accredited by the Higher Learning Commission. The school also boasts programmatic accreditation from the Association to Advance Collegiate Schools of Business.