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Digital Marketing Degree Programs Online
Marketing professionals create advertising campaigns that people encounter during their daily life. Many of these professionals work in digital marketing, creating the advertisements people see on the internet.
A digital marketing degree prepares individuals for entry-level positions. After gaining professional experience, degree-holders may qualify for more advanced roles in the field. Applicants to on-campus or online digital marketing degree programs typically need a high school diploma or the equivalent. Some programs require standardized test scores.
Digital marketing experts with professional experience often secure positions as advertising, promotions, and marketing managers. According to the Bureau of Labor Statistics, these professionals earn a median salary of more than $135,000 per year. The BLS projects employment for these managers to increase 6% from 2019-2029, a rate faster than the average for all occupations.
FAQ about Digital Marketing Degrees
How do I become a digital marketer?
Most positions in this field require a digital marketing degree. However, a degree in a related field, such as public relations, can also lead to a digital marketing career.
Is digital marketing well paid?
According to Glassdoor, digital marketers without supervisory responsibilities earn an average salary of $52,860 per year. Earning potential depends on the individual's experience and geographic location.
Which degree is best for digital marketing?
Aspiring digital marketers can choose from on-campus and online digital marketing degrees. Many online programs offer scheduling flexibility for working professionals.
What does a career in digital marketing look like?
Digital marketers use hardware and software to create apps, develop content strategy, and guide the creative direction of projects. Other typical responsibilities include using analytical tools to determine the effectiveness of digital marketing campaigns.
Explore Programs From Boston University
What Are the Goals of a Digital Marketing Degree?
Digital marketing programs emphasize the knowledge and skills that entry-level marketing professionals apply daily. Students learn about marketing principles, digital marketing strategies, and business communication. Degree-seekers also develop transferable skills during general education courses. Digital marketing students typically earn a BA or BS, the latter of which requires fewer general education courses.
Marketing students can pursue a specialization to prepare for specific careers. Typical digital marketing program specializations include digital technology and digital marketing applications. To earn a specialization, learners must typically pass multiple upper-division electives. Career counselors can help learners choose the best specialization for their goals.
Why Get a Digital Marketing Degree?
Students enroll in digital marketing degree programs for a variety of reasons. Many learners earn a marketing degree immediately after graduating high school, while others pursue higher education to advance their current career. The following list highlights a few benefits of completing a digital marketing program.
Companies and organizations need highly trained digital marketers to reach customers all over the world. Because of the increasing importance of digital marketing, graduates of programs in the field often have ample employment opportunities.
The digital marketing industry encompasses many positions. After gaining professional experience, graduates of digital marketing degree programs often obtain jobs at top corporations.
Individuals with an online digital marketing degree often qualify for high-paying positions. Particularly, most management positions in the field pay salaries that are well above average.
Digital marketing professionals collaborate with individuals from different backgrounds. Earning a bachelor's degree in the field helps learners hone their interpersonal and communication skills.
Digital marketers must think creatively to meet the needs of employers and clients. While completing digital marketing programs, students gain knowledge in key concepts and practice applying creative skills.
Featured Online Digital Marketing Programs
Find a program that meets your affordability, flexibility, and education needs through an accredited, online school.
What Are the Requirements for a Digital Marketing Degree?
Application requirements vary by school. Some institutions require prospective students to speak with an admissions advisor before applying. Applicants must typically submit high school transcripts or GED scores. Schools may also require recommendation letters and standardized test scores.
Generally, transfer applicants must submit official undergraduate transcripts. Many of the top online schools partner with community and junior colleges to facilitate a smooth transfer process. Admissions counselors provide transfer students with additional resources.
Students pursuing a digital marketing degree must typically meet specific academic requirements, such as maintaining at least a 2.0 GPA and obtaining a minimum grade in each course. Many digital marketing programs feature a capstone course during which learners synthesize knowledge from previous coursework.
Most Affordable Online Digital Marketing Degrees
#1 Most Affordable Online Digital Marketing Degrees
McKendree University
- Lebanon, IL
- 4 years
- Online + Campus
Degree-seekers can choose from a variety of online graduate degrees at McKendree University. The MBA in digital marketing is an excellent choice for bachelor's degree-holders who want to advance their education with a master’s. This program successfully blends a rigorous curriculum and a flexible online format.
More individualized attention and opportunities to collaborate with peers are key benefits of the 14-to-1 student-to-teacher ratio that students enjoy. The curriculum is steeped in advanced theoretical concepts and practices in digital marketing. The degree prepares graduates with the academic training necessary to succeed in a competitive workforce or a doctoral program.
All students pay $9,522 annually, regardless of where they live. The financial aid options available to qualifying students include grants and scholarships to help fund their master’s. Student loans are another option, and about 54% of enrollees use this popular funding stream to afford their education.
Percent Online Enrollment
47%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
#2 Most Affordable Online Digital Marketing Degrees
Fort Hays State University
- Hays, KS
- 4 years
- Online + Campus
Fort Hays State University is home to several quality online graduate programs. The MBA in digital marketing is a wise option for bachelor's degree-holders who want to earn an advanced degree online. The graduate program provides advanced training in a format friendly to those who work or must manage other obligations.
The school’s 18-to-1 student-to-teacher ratio provides personalized learning opportunities to students. Faculty teach a rigorous curriculum that both educates and engages learners. The strong academic preparation that a master’s provides makes potential employees stands out.
The tuition rate stands at $3,582 per year for Kansas residents, and $10,206 for out-of-state residents. The financial aid department can explore aid with degree-seekers. Funding options may include scholarships and grants. Factoring in student loans, used by about 36% of enrollees, degree-seekers can explore many ways to finance all or part of a program.
Percent Online Enrollment
55%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
#3 Most Affordable Online Digital Marketing Degrees
Maryville University of Saint Louis
- Saint Louis, MO
- 4 years
- Online + Campus
Maryville University of Saint Louis is a private college located in Saint Louis, Missouri, with a strong catalog of academic programs and a learning experience tailored to meet enrollees’ needs. The institution is a leader in online graduate education with 15 master's degrees available remotely. The MBA in marketing is one such option for students interested in the field.
Logistics is no barrier to earning this degree, which offers graduate students the freedom to learn at their convenience. Enrollees can earn the degree by attending sessions and completing coursework at convenient times that often do not require real-time interaction. Strong career preparation is a key feature of the program, which does not sacrifice rigor for convenience.
An acceptance rate of 83% of applicants is the average, with some variations across programs. A bachelor’s degree in the field, or a related one, is the usual threshold for entry into a master’s program. Students may also need to submit official transcripts and recommendation letters, which the department outlines in its admissions policy.
Percent Online Enrollment
76%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
Featured Online Marketing Degrees
Find a program that meets your affordability, flexibility, and education needs through an accredited, online school.
