Most Affordable Online Master’s In Marketing Degrees 2022

Launch your career with one of the nation's most affordable online Master in Marketing degrees.

Updated August 30, 2022

check mark Reviewed by

Our Integrity Network

CollegeChoice.net is committed to delivering content that is objective and actionable. To that end, we have built a network of industry professionals across higher education to review our content and ensure we are providing the most helpful information to our readers.

Drawing on their firsthand industry expertise, our Integrity Network members serve as an additional step in our editing process, helping us confirm our content is accurate and up to date. These contributors:

  • Suggest changes to inaccurate or misleading information.
  • Provide specific, corrective feedback.
  • Identify critical information that writers may have missed.

Integrity Network members typically work full time in their industry profession and review content for CollegeChoice.net as a side project. All Integrity Network members are paid members of the Red Ventures Education Integrity Network.

Explore our full list of Integrity Network members.

Most Affordable Online Master’s In Marketing Degrees 2022

Are you ready to find your fit?

Launch your career with one of the nation’s most affordable online Master in Marketing degrees.

Do you envision yourself drafting innovative marketing campaigns and implementing them effectively? Do you see yourself as a leader and part of a team? Do you believe social media is more than just a way to chat, but an actual way to connect?

Then a graduate degree in marketing may be the next best step for you!

What kind of Master’s in Marketing degree should you get?

There are a couple ways to earn an advanced degree (and advance your career) in marketing. You can either take on a full Master of Business Administration degree, which will give you several options after graduation. Or you can earn a direct MS in Marketing degree, which will allow you to specialize.

However you design your degree experience, take note that all of the programs on our list can be completed fully online. That means you will be able to keep working while earning your degree. It’s not only flexible, but it’s also one of the most affordable options for education. Many programs offer lower tuition rates for their online learners.

Whether you’re just considering options or you’re ready to enroll, be sure to check out College Choice’s Most Affordable Online Graduate Colleges and Universities.

mini icon

Accredited Online College Programs

Explore our featured online programs and find the right match for you today.

How much money do people make with a Masters in Marketing degree?

With a Master’s in Marketing degree you will be able to find work in a variety of industries and fields. Whether its healthcare or corporate office, everyone needs a smart, intuitive marketer who can brand and spotlight their organization.

And for that reason, marketers are well paid. For example, marketing managers make, on average, over $127,000 annually.

And not only is the field lucrative, but it’s stable. Marketing managers are always in demand. In fact, it’s projected that the need for people with a Masters in Marketing degree will rise another 9 percent in the next few years alone.

What are the requirements for an online Masters in Marketing degree?

Most of these programs are two-year programs. You will spend the first year building a sturdy foundation in business principles. This means classes on leadership and decision-making.

In your second year you will delve into an array of marketing issues, concepts, and applications. You will specialize in an area that aligns with your interest and career goals. Finally, many programs require a capstone project. This can look like a lot of things, but will probably involve the creation of an exhaustive, sample marketing campaign.

What are the most affordable online Masters in Marketing degrees?

Most Affordable Online Master's in Marketing Degrees Badge

Though some of these marketing programs offer a global perspective and others focus on digital marketing, all share one thing in common: they offer the best bang for your buck.

To determine the most affordable Master in Marketing degrees we looked at every program across the nation that offers a program online. From there we cut the list down to the 20 most affordable graduate marketing programs.

All of these are super affordable but many are also top-ranked.

Our figures and information come from the university and colleges’ websites, PayScale, and nationally recognized US News & World Report and The National Center for Education Statistics.

Most Affordable Online Master's in Marketing Degrees

See our rankings methodology page.

#1 Most Affordable Online Master’s In Marketing Degrees 2022

Bellevue University

  • Bellevue, NE
  • 4 years
  • Online + Campus

Bellevue University is home to a number of quality online graduate programs. The master of science in strategic marketing is an excellent choice for people with a bachelor’s in marketing who want to advance their education with a master’s. Enrollees complete an accredited curriculum with little need to relocate or give up their full-time jobs.

Students in the master of science in strategic marketing receive more individualized attention with a 27-to-1 student-to-teacher ratio. Faculty teach a rigorous curriculum that both educates and engages marketing learners. Obtaining this degree prepares graduates for more advanced career opportunities than a bachelor's degree typically allows.

Paying for college is a top issue and students can expect to pay $10,530 per year, regardless of residency. Grants and scholarships help degree-seekers pay for their education if they qualify. Student loans are also available, with 37% of enrollees using them to finance all or part of their degree.

Average Tuition
In-state
$7,176
Out-of-state
$7,176
Retention Rate
78%
Admission Rate
Not provided
Students Enrolled
11,637
Institution Type
Private
Percent Online Enrollment
95% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#2 Most Affordable Online Master’s In Marketing Degrees 2022

Texas A&M University-Commerce

  • Commerce, TX
  • 4 years
  • Online + Campus

Many marketing students want to attend graduate school online and Texas A&M University-Commerce offers that privilege. People can choose from 38 master's degrees available online. Learners interested in marketing can pursue the master of science in marketing from among the options.

Online education's flexibility and adaptability attract many graduate students to this master's program. They can earn the degree by attending sessions and completing coursework at convenient times that often do not require real-time interaction. Strong career preparation is a key feature of the program, which does not sacrifice rigor for convenience.

An acceptance rate of 58% of applicants is the average, with some variations across programs. Interested learners will need a bachelor's degree in order to be considered for this program, but other requirements may apply. The program department can provide more application information, such as what documents to submit and how to do that.

Average Tuition
In-state
$7,941
Out-of-state
$34,190
Retention Rate
93%
Admission Rate
58%
Students Enrolled
68,726
Institution Type
Public
Percent Online Enrollment
14% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#3 Most Affordable Online Master’s In Marketing Degrees 2022

University of North Carolina at Chapel Hill

  • Chapel Hill, NC
  • 4 years
  • Online + Campus

The University of North Carolina at Chapel Hill is a public college with many programs to offer. With a total of 14 remote master's degrees available, the institution is a leader in online education for graduate students. One of these programs is the master of business administration in marketing for marketing master's degree-seekers.

Graduate learners can appreciate online education's flexibility and adaptability. Professionals, caretakers, and other workers can schedule their studies in the evenings, on weekends, and at other convenient times. The degree provides a rigorous education that does not sacrifice strong preparation for career advancement.

Based on their latest statistics, the school accepts about 23% of applicants each year. A bachelor’s degree in the field, or a related one, is the usual threshold for entry into a master’s program. Contact the program department, or admissions, to determine entrance and application requirements like transcripts and recommendation letters.

Average Tuition
In-state
$7,019
Out-of-state
$34,198
Retention Rate
96%
Admission Rate
23%
Students Enrolled
29,877
Institution Type
Public
Percent Online Enrollment
12% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#4 Most Affordable Online Master’s In Marketing Degrees 2022

Columbia Southern University

  • Orange Beach, AL
  • 4 years
  • Online

Earning a graduate marketing degree is achievable at Columbia Southern University because of an institutional emphasis on flexibility. The master of business administration in marketing is one of the top-ranked programs that attracts remote learners, who can choose from seven online master's programs at the Orange Beach, Alabama, school. This degree accommodates degree-seekers’ need for flexibility with a format that offers accessibility from anywhere they live.

Applicants typically need a bachelor’s degree in the same major or a related field. The many benefits of a master’s, such as the master of business administration in marketing program, include higher pay and more job opportunities, a big draw for a lot of people. Some degree recipients interested in research, academia, or related positions will pursue a Ph.D. after this program.

Competitive tuition rates are a key selling point at this school, which charges $3,780 per year. Many students help foot the bill by securing grants and scholarships from the institution and outside sources. Loans are another way to help pay for part or all of the program's tuition.

Average Tuition
In-state
$5,520
Out-of-state
$5,520
Retention Rate
62%
Admission Rate
Not provided
Students Enrolled
20,034
Institution Type
Private
Percent Online Enrollment
Not provided
Accreditation
Yes Distance Education Accrediting Commission

#5 Most Affordable Online Master’s In Marketing Degrees 2022

University of Maryland Global Campus

  • Adelphi, MD
  • 4 years
  • Online

University of Maryland Global Campus attracts graduate students who want extra flexibility to pursue degrees without significantly interrupting their lives. The school, located in Adelphi, Maryland, offers top-ranked degrees, such as the master of science in management with a marketing concentration among the 17 online master's programs. This adaptable degree is ideal for full-time workers, caregivers, and others who want to pursue graduate education but need flexibility to do it.

While criteria may vary depending on the degree, a bachelor’s is generally required to apply to a master’s program. Candidates in the program engage in intensive coursework that prepares them for more advanced career opportunities than undergraduate degrees allows. A Ph.D. is the next accomplishment for many holders with a master’s in their field.

Tuition differs depending on residency status, with residents of Maryland paying an average $8,640 per year in in-state tuition, and residents elsewhere paying $11,862. Learners can fund their education with institutional and external grants and scholarships. Another source of financial aid is loans, which students can pursue from the government or private banks.

Average Tuition
In-state
$7,200
Out-of-state
$11,976
Retention Rate
52%
Admission Rate
Not provided
Students Enrolled
58,281
Institution Type
Public
Percent Online Enrollment
90% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

#6 Most Affordable Online Master’s In Marketing Degrees 2022

Baker College

  • Owosso, MI
  • 4 years
  • Online + Campus

Baker College provides online learners with highly ranked graduate education they can complete from a distance. A notable option is the 4+1 BBA/MBA in marketing program, developed to provide degree-seekers with both a bachelor’s and master's in marketing in just five years. This program successfully blends a rigorous curriculum and a flexible online format.

Students in the marketing program study in classes with a 7-to-1 student-to-teacher ratio that is conducive to personalized learning. They acquire the advanced training employers want in potential hires knowledgeable about marketing best practices. The training participants receive is an important step for career advancement or a doctoral degree in this field and related ones.

Affordability is a top issue, and the school charges  $12,510 for tuition each year. Many applicants reduce this bill with grants and scholarships from the school and third parties. At the institution, about 58% of enrollees use student loans to finance all or part of their program.

Average Tuition
In-state
$9,720
Out-of-state
$9,720
Retention Rate
49%
Admission Rate
73%
Students Enrolled
7,606
Institution Type
Private
Percent Online Enrollment
62% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#7 Most Affordable Online Master’s In Marketing Degrees 2022

Indiana University-Bloomington

  • Bloomington, PA
  • 4 years
  • Online + Campus

Prospective graduate students searching for flexibility should consider Indiana University Bloomington for a degree. A master of science in marketing is among the five online master's degrees delivered from the Bloomington, Indiana, campus. Accessibility is a key determining factor for many degree-seekers exploring graduate school, and this degree addresses that concern with a flexible format.

A bachelor’s degree or the equivalent in marketing, or a related field, is usually required for admission unless otherwise stated. A master’s degree, such as the master of science in marketing program, is a worthy undertaking for many people because the investment often pays off with advanced job opportunities and potentially higher pay. The program also prepares the holder for a terminal degree, such as a Ph.D.

Tuition differs depending on residency status, with residents of Pennsylvania paying an average of $9,288 per year in in-state tuition, and residents elsewhere paying $13,932. An avenue for exploration when it comes to paying for tuition is grants and scholarships. Loans are another way to help pay for part or all of the program's tuition.

Average Tuition
In-state
$9,570
Out-of-state
$13,890
Retention Rate
72%
Admission Rate
93%
Students Enrolled
10,559
Institution Type
Public
Percent Online Enrollment
31% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

#8 Most Affordable Online Master’s In Marketing Degrees 2022

University of Wisconsin-Whitewater

  • Whitewater, WI
  • 4 years
  • Online + Campus

Marketing students from around the country attend the University of Wisconsin-Whitewater for the top-ranked online master of science in marketing, one of the best in its class. The master’s degree equips enrollees with advanced training valued by employers in their profession. The master's degree lays the foundation for even more advanced education, such as a doctorate.

This school’s online format attracts people who see the appeal of remote learning. The program is built to accommodate busy students, such as those who work and have pressing family obligations. Enrollees enjoy a student-focused environment whether they study remotely or on campus.

Though the department can provide more information, the application requirements include a bachelor’s degree and transcripts. School data show the acceptance rate stands at 79%, but some programs may differ. Degree-seekers can use financial aid, such as loans and grants, to pay the annual tuition, which is approximately $8,108 for Wisconsin residents.

Average Tuition
In-state
$6,519
Out-of-state
$15,240
Retention Rate
80%
Admission Rate
79%
Students Enrolled
12,452
Institution Type
Public
Percent Online Enrollment
38% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#9 Most Affordable Online Master’s In Marketing Degrees 2022

Arizona State University Online

  • Scottsdale, AZ
  • 4 years
  • Campus

Degree-seekers can choose from a variety of online graduate degrees at Arizona State University Online. One of these options is the master of business administration for degree-holders with a bachelor’s in marketing or a related field. This program successfully combines the rigor of graduate coursework with the flexibility of the online format.

Learners complete a strong curriculum in marketing delivered by faculty with industry expertise. This academic preparation is a prerequisite for higher-level careers in business and industry or a doctoral program in some cases.

Education costs can be high, so prospective students should speak with the financial aid office to explore different opportunities for funding. The scholarships and grants available to many degree-seekers help them reduce the price of tuition.

Average Tuition
In-state
Not provided
Out-of-state
Not provided
Retention Rate
Not provided
Admission Rate
Not provided
Students Enrolled
Not provided
Institution Type
Public
Percent Online Enrollment
Not provided
Accreditation
No

#10 Most Affordable Online Master’s In Marketing Degrees 2022

Wilmington University

  • New Castle, DE
  • 4 years
  • Online + Campus

Wilmington University has a reputation for developing rigorous online graduate programs. People with a bachelor’s in marketing may want to explore the top-ranked master of business administration (MBA) in marketing management. Enrollees complete a curriculum that is very rigorous using a flexible format that accommodates their schedules.

Students enrolled in the marketing management MBA benefit from the school's 12-to-1 student-to-teacher ratio. They acquire the advanced training employers want in potential hires knowledgeable about marketing best practices. Obtaining this degree is of great benefit to those who want to advance their careers and pursue higher-paying positions.

Students enrolled in the program pay a yearly average of $8,784 for tuition. The financial aid options available to qualifying learners include grants and scholarships to help fund their master’s degree. There are also student loans available, an option taken up by about 53% of enrollees at the institution.

Average Tuition
In-state
$11,430
Out-of-state
$11,430
Retention Rate
60%
Admission Rate
Not provided
Students Enrolled
14,730
Institution Type
Private
Percent Online Enrollment
75% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

#11 Most Affordable Online Master’s In Marketing Degrees 2022

University of Colorado Denver

  • Denver, CO
  • 4 years
  • Online + Campus

The University of Colorado Denver’s flexible programs allow graduate students to earn a degree while they work and maintain other obligations. The school offers a top-ranked master of science in marketing in its catalog of seven online master's programs. Full-time workers and others who want to earn a graduate degree but cannot relocate should consider this adaptable degree.

Applicants typically need a bachelor’s degree or a related credential to apply to master’s programs. Enrollees in the program complete rigorous coursework they couldn’t access in a bachelor’s degree alone. Preparation for a doctoral program is another benefit of this degree.

Students can expect to pay $13,912 per year in tuition if they reside in Colorado, and $24,438 if they are from another state. Paying for tuition is always a concern, and grants and scholarships are an avenue for exploration. Loans may also be available to help degree-seekers pay for all or part of the program.

Average Tuition
In-state
$9,284
Out-of-state
$20,082
Retention Rate
70%
Admission Rate
87%
Students Enrolled
12,807
Institution Type
Public
Percent Online Enrollment
38% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#12 Most Affordable Online Master’s In Marketing Degrees 2022

Capella University

  • Minneapolis, MN
  • 4 years
  • Online

Located in Minneapolis, Minnesota, Capella University is a private college with graduate programs in different fields. The institution’s 76 online master's degrees are a big draw to many people who want to study from wherever they live. One of these is the master of business administration for marketing degree-seekers.

Logistics is no barrier to earning this degree, which offers graduate students the freedom to learn at their convenience. Caretakers, workers, and other busy enrollees may find it easy to work this master’s degree into their schedules. A hallmark of this institution is a lot of experience providing rigorous degrees that emphasize both quality and flexible learning.

For consideration, degree-seekers usually need to have the requisite background like a bachelor’s in the major or a related field. Consult with the program to find out more about application requirements and deadlines.

Average Tuition
In-state
$14,148
Out-of-state
$14,148
Retention Rate
40%
Admission Rate
Not provided
Students Enrolled
37,859
Institution Type
Private
Percent Online Enrollment
Not provided
Accreditation
Yes Higher Learning Commission

#13 Most Affordable Online Master’s In Marketing Degrees 2022

Washington State University

  • Pullman, WA
  • 4 years
  • Online + Campus

Degree-seekers can choose from a variety of online graduate degrees at Washington State University. The master of business administration (MBA) in marketing is a very good option for people with a bachelor’s in marketing who want to earn an advanced degree online. This program successfully blends a rigorous curriculum and a flexible online format.

The benefits of a 16-to-1 student-to-teacher ratio that students enjoy include individualized attention, more room to collaborate, and faculty mentorship opportunities. Learners in the marketing MBA program complete specialized coursework and training focusing on advanced ideas and practices in the marketing field. This academic preparation is a prerequisite for higher-level careers in business and industry or a doctoral program in some cases.

Washington students enrolled in the program pay a yearly average of $11,493, while those elsewhere pay $25,248. Many degree-seekers reduce this bill with grants and scholarships from the school and third parties. Another option is student loans, and about 41% of enrollees use them to finance all or part of their degree.

Average Tuition
In-state
$9,953
Out-of-state
$24,531
Retention Rate
79%
Admission Rate
76%
Students Enrolled
31,607
Institution Type
Public
Percent Online Enrollment
21% Percentage of all students who are enrolled online.
Accreditation
Yes Northwest Commission on Colleges and Universities

#14 Most Affordable Online Master’s In Marketing Degrees 2022

University of the Southwest

  • Hobbs, NM
  • 4 years
  • Online + Campus

Many students attend schools such as University of the Southwest to earn degrees from a distance, and the private school develops programs with them in mind. People can choose from 19 master's degrees available online. The master of business administration in marketing is one such option for those interested in the marketing field.

Graduate learners can use online education's flexibility and adaptability to accomplish long-standing goals. They can do so by using video recordings available often and completing coursework in the evenings, on weekends, and at other convenient times that the program allows. Deep experience providing rigorous degrees that emphasize both quality and flexible learning is a hallmark of this institution.

An acceptance rate of 45% of applicants is the average, with some variations across programs. It’s typical for degree-seekers to need a bachelor's in the major or a related one to apply to a master’s program. They may also need to submit official transcripts and letters of recommendation, which the department outlines in its admissions policy.

Average Tuition
In-state
$16,000
Out-of-state
$16,000
Retention Rate
63%
Admission Rate
45%
Students Enrolled
875
Institution Type
Private
Percent Online Enrollment
100% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#15 Most Affordable Online Master’s In Marketing Degrees 2022

University of Massachusetts Global

  • Irvine, MA
  • 4 years
  • Campus

Without significantly interrupting their lives, graduate students can earn degrees at University of Massachusetts Global, an institution that emphasizes flexibility and accessibility. Degree-seekers with a bachelor's in marketing should consider the master of business administration in marketing. This degree does not require relocation or daily transportation, which contributes to the popularity among full-time workers and others who need flexible schedules.

Applicants to master's programs typically need a bachelor's or equivalent in the same or a similar field. Enrollees complete a rigorous curriculum that immerses them in advanced marketing knowledge and field preparation that a bachelor’s alone cannot provide. In addition to enhancing career prospects, this program prepares degree recipients for a doctoral degree.

Learners can use resources at the financial aid department to determine if they qualify for financial assistance, such as grants and scholarships. In addition to aid that doesn't requirement repayment, students may also want to consider federal or private loans.

Average Tuition
In-state
Not provided
Out-of-state
Not provided
Retention Rate
Not provided
Admission Rate
Not provided
Students Enrolled
Not provided
Institution Type
Public
Percent Online Enrollment
Not provided
Accreditation
No

Online College Resources

Helping you prepare and gain the most out of your educational experience.

Discover a program that is right for you.

Search schools to find the program that is right for you.