Did you hear about that cool new app? How about the new Netflix series coming out next month?
If you answered yes to these questions, a marketing manager somewhere did their job well! If your answer was, “Huh?,” chances are a marketing manager somewhere dropped the ball!
Marketing managers—as well as their close cousins, advertising and promotions managers—generate interest in products and services. They work with just about everyone in an organization to do one thing really well: getting the word out!
That’s not always as easy as it sounds. In order to get the word out, marketers have to understand what their promoting as well as the demand that’s out there for it—or in some cases, isn’t out there at all!
There’s also the question of competition—in order to succeed, you have to know your enemy, and marketers will have intimate knowledge of their competitors’ products and services as well in order to best position themselves for success. They are also media wizards who use all sorts of mediums and platforms to get their message out.
There’s good news for the future of this profession, too. Nearly all sectors of marketing are slated to grow between 5 and 9 percent over the next several years according to the Bureau of Labor and Statistics, and pay continues to look rewarding with median annual wages holding steady between $95,000 and $130,000 per year. Not too shabby!
Marketers need to be skilled in lots of different areas—communications, business, people management, public relations, and more. We at College Choice believe the best way to get a handle on all the things you’ll need to succeed in a career in marketing is to invest a few years in a four-year degree. And that’s where we come in. We’ve compiled a list of the top 50 bachelor’s degrees in marketing with your needs in mind.
The first thing we want to know, like you, is the bottom line: how much is this going to set me back? So we’ve included the annual tuition for each school right up front for you. We’ve also included our College Choice Score, which is computed based on each school’s reputation in the field and its return on investment. The end result is a list of schools that balance cost, reputation, and, ultimately, what they can do for you and your unique goals. You can’t go wrong with any of them, of course, but these schools are leading the way.
What are the best bachelor’s in marketing degrees?
The rankings you’re about to read are based on a few important sources. The first source is actual college freshman polled during a nationwide survey published by the Higher Education Research Institute at UCLA. These students rated academic reputation, financial aid offerings, overall cost of school, and the survey also took into account graduate success rates ono the post-college job market. These factors were weighed equally alongside data from other publicly available sources, including U.S. News & World Report, the National Center for Education Statistics, and PayScale.com.
Now, what were you saying about that cool new app . . . ?
University of Pennsylvania
College Choice Score: 100.00
The University of Pennsylvania, located in Philadelphia, is a private, Ivy League university and was one of the original nine colonial colleges. UPenn was founded by Benjamin Franklin in 1740 and emphasized a balance between practical and theoretical education. The university includes North America’s first medical school, the first collegiate business school, and the first student union building and organization. Today, four undergraduate schools and 12 graduate schools provide an innovative, engaging, and flexible education for motivated students.
The Wharton School at the University of Pennsylvania offers undergraduate business programs that also incorporate the liberal arts and sciences as well as a focus on global business perspectives. Wharton’s curriculum provides a flexibility that allows students to customize their degrees by taking courses in other schools and studying abroad without falling behind in their programs of study. Dual degree, accelerated, and specialized programs are also available at UPenn’s business school.
Wharton offers several options for those interested in studying marketing. Students can choose a marketing concentration or a joint concentration in marketing and communications or marketing and operations management. A secondary concentration in retailing and a minor in consumer psychology are also available. Marketing students can participate in MUSE, the Marketing Undergraduate Student Establishment, as well as other student organizations.
College of William and Mary
College Choice Score: 97.26
Founded in 1693, the College of William & Mary is the second-oldest higher education institution in the United States. This public research university is located in Williamsburg, Virginia and enrolls around 8,000 undergraduate and graduate students. William & Mary collaborates in national and international joint degree programs with Columbia University and the University of St. Andrews. In addition to its various graduate programs, William & Mary also contains four professional schools in law, business, education, and marine science.
In the Raymond A. Mason School of Business at William & Mary both graduate and undergraduate degree programs are focused on high-quality in-class instruction, supplemented by mentorship and experiential learning. The school avoids limiting its students, allowing them to customize their bachelor business degree through an Individual Program of Study. Regardless of the business discipline students are interested in, they can tailor the degree to fit their own goals and even combine it with other majors and minors.
The spring semester of junior year, students can study abroad without having to put off graduation. This international education, along with internships, career planning services, and personalized research opportunities alongside faculty mentors, prepares business students for successful careers in marketing, management, finance, and other business disciplines.
University of Wisconsin
College Choice Score: 97.13
Founded in 1848, the University of Wisconsin is the state’s official university. It is the oldest and largest public university in Wisconsin, with more than 40,000 total students working toward bachelors, graduate, and professional degrees. The university’s 13 schools and colleges offer hundreds of different programs of study to choose from. UW is known as a Public Ivy university, providing a quality of education and experience comparable to an Ivy League university. UW offers programs in such specialized areas as veterinary medicine, library studies, and human ecology.
Wisconsin’s School of Business, founded in 1900, was one of the first five business programs in the United States. More than 2,500 students are enrolled in the school’s Bachelor of Business Administration program. With 541 corporate partners, Wisconsin’s business school gives students a good chance of being recruited for jobs in their areas of study. Ten majors and seven certificate programs are available, including actuarial science, management and human resources, real estate and land economics, accounting, marketing, and more.
The marketing major at the University of Wisconsin provides a broad foundation in the field, as well as flexibility to focus the degree in special areas of interest. Study abroad options are also available for marketing majors.
Pennsylvania State University
College Choice Score: 96.92
The Pennsylvania State University, founded in 1855, has several campuses around the state. The university’s mission includes teaching, research, and public service. Undergraduate, graduate, professional, and continuing education programs are offered. Known as a “Public Ivy” school, Penn State has a reputation for providing a quality of education similar to an Ivy League university. With nearly 47,000 total students at the University Park campus alone, Penn State is one of the largest universities in the United States. The school’s highly rated World Campus also allows students to enroll in degree programs online from anywhere in the world.
The Smeal College of Business at Penn State has awarded more than 75,000 degrees since its opening in 1953, and currently enrolls over 6,000 undergraduate and graduate students. Smeal is a highly sought out school for recruiting talent for businesses and organizations all over the world. The college holds itself to its strategic priorities of high-quality education, impactful research, integrity, diversity enhancement, and sustainability.
Undergraduate marketing majors can personalize the combination of courses they take within the major, or they can choose to follow a focus area in general marketing, brand management, consultative selling, digital marketing, marketing analytics, retail and merchandise management, or sports marketing.
University of Florida
College Choice Score: 96.81
Located on a 2,000-acre campus in the city of Gainesville, the University of Florida is a public research university and a senior member of the State University System of Florida. With nearly 50,000 students, UF is the third largest university in the state of Florida, and the eight largest single-campus university in the country. The school seeks to challenge convention, striving to see the potential in the world and make a positive difference. With some of the country’s top faculty, and a commitment to influential research, UF is an innovative, world-class university.
The University of Florida’s Warrington College of Business Administration comprises the Heavener School of Business, the Fisher School of Accounting, and the Hough Graduate School of Business. The Heavener School offers Bachelor of Science in Business Administration degrees with majors in finance, economics, management, information systems, and marketing.
The marketing major requires the completion of at least 120 credit hours, but students can also combine their undergraduate degree with a Master of International Business or a Master of Science in Information Systems by taking additional master’s-level courses. For students majoring in marketing, the school recommends considering a minor in fields such as communication studies, foreign languages, leadership, statistics, and entrepreneurship.
University of Washington
College Choice Score: 96.36
Founded in 1861, the University of Washington is one of the oldest universities on the west coast. The oldest and largest UW campus is located in Seattle, but there are two others in Tacoma and Bothell. More than 45,000 students are enrolled at the university, the majority being undergraduates. There are 16 colleges and schools at the University of Washington, each of which offers unique degree programs. Altogether, the university confers more than 12,000 bachelors, masters, doctoral, and professional degrees each year.
The University of Washington’s Michael G. Foster School of Business enrolls more than 2,500 students in its bachelors and masters programs. One fourth of first-year applicants at the university request majors within the Foster School. Opportunities such as leading student clubs, studying abroad while earning a certificate in International Studies in Business, and working in an internship setting make UW’s business programs beneficial for students seeking to develop their professional abilities.
Those pursuing a Bachelor of Arts in Business Administration at the University of Washington can design their own major from advanced business electives or choose from a predetermined course of study such as human resources, information systems, accounting, entrepreneurship, marketing, and more. Students interested in marketing have the option to earn a certificate through the Professional Sales Program.
Brigham Young University
College Choice Score: 96.16
Located in Provo, Utah, Brigham Young University is a private research institution operated by The Church of Jesus Christ of Latter-day Saints. BYU is the largest of any religious university, and 99 percent of its students are members of the LDS Church. There are 11 colleges and schools at the university’s Provo campus, in addition to its two satellite campuses in Salt Lake City and Jerusalem. Over 30,000 students are enrolled, representing more than 100 countries and all 50 states. The university is one of the most affordable of its kind, and its students tend to graduate with less debt than students at other institutions.
The Business Management major, available through Brigham Young’s Marriott School, is one of the most popular fields of study at the university. Of students graduating with a Bachelor of Science in Business Management, 96 percent find employment within three months of graduation. Available emphases include entrepreneurship, global supply chain, strategy, human resources, and marketing. Collaboration among students is emphasized within each program in the business major. Even so, BYU students receive individual attention from the university’s faculty. The business career center at Brigham Young’s Marriott School provides guidance for students in developing their careers, before and after graduation.
University of Maryland
College Choice Score: 96.04
The University of Maryland is a public research university located in College Park, about four miles from Washington, D.C. The school was founded in 1856 and is the flagship institution of the University System of Maryland. More than 37,000 students attend the university and study within 100 undergraduate majors and 120 graduate programs, making UM the largest university in Maryland as well as the largest in the Washington Metropolitan Area. Due to its proximity to the U.S. capital, the university has formed research partnerships with the federal government and connections with institutions such as NASA and the Department of Homeland Security.
UM’s Robert H. Smith School of Business offers programs in a variety of formats and at a variety of levels, including online, full-time, part-time, undergraduate, PhD, executive MBA, and more. In all these programs, the school provides a rigorous curriculum for motivated, hard-working students. Undergraduate business students can choose to major in management, information systems, international business, operations management & business analytics, accounting, finance, supply chain management, or marketing. Marketing majors take courses such as marketing policies and strategies, customer-centric innovation, and international marketing. An internship in the retailing and marketing field is also included in the marketing major curriculum.
University of Georgia
College Choice Score: 95.87
Founded in 1785, the University of Georgia is a public research university near Athens, Georgia, about an hour from Atlanta. UGA was the nation’s first state-chartered university and a forerunner in the American system of public higher education. The university consists of 17 schools and colleges, with three primary campuses and 13 nationally renowned research libraries. More than 35,000 students are enrolled at the University of Georgia, the majority being undergraduates. Learning, research, and public service are the cornerstone of the university’s mission to enhance the heritage of the state of Georgia and the entire country.
In the Terry College of Business at UGA, undergraduate curriculum consistently evolves to accommodate the needs of students entering a competitive job market. The school had an 86 percent job placement rate within three months of graduation in 2015. Several certificate and specialization programs are available, as are study abroad opportunities. Terry’s marketing major emphasizes analytical skills, requiring an array of courses to strengthen students’ abilities in this area.
The degree can be personalized by choosing an emphasis in either professional selling or digital marketing. A marketing degree from the University of Georgia can lead to a career in fields such as marketing research, digital management, advertising and promotion, and social media analytics. Louisville combines excellence and inclusiveness in its effort to serve and educate diverse populations in its community.
University of Miami
College Choice Score: 95.69
The University of Miami was established in 1925 as a private, nonsectarian research university. Nearly 17,000 students are enrolled in undergraduate and graduate programs in the university’s 12 colleges and schools. UM has developed a reputation for being highly competitive, accepting only a small percentage of the many applications received. The school’s freshman retention rate, on the other hand is notably high: 92 percent for the entering class of 2014. The university offers small class sizes, dual degree programs, honors programs, and study abroad opportunities in over 35 countries, including Argentina, Italy, South Africa, and the Czech Republic.
Miami’s School of Business Administration offers degree and certificate programs at the main Coral Gables campus, as well as at other locations throughout Florida and the world. Undergraduate students can earn either a Bachelor of Business Administration or a Bachelor of Science in Business Administration. Business major options include business analytics, business technology, health sector management and policy, international finance and marketing, legal studies, marketing, and many more.
A marketing major at the University of Miami prepares students to recognize the role of marketing within an organization and society, identify markets for goods and service, take responsibility for legal and ethical matters within the field, and utilize methods and procedures for planning and managing marketing decisions.
College Choice Score: 95.66
Located near Philadelphia, Villanova University is a private research institution and the oldest Catholic university in Pennsylvania. Villanova was founded by the Order of Saint Augustine in 1842, and continues its commitment to the Augustinian values of truth, unity, love, and service. The university provides a liberal arts education and an academic community where students are trained to think critically, act compassionately, and succeed while serving others. The 10,000 students at Villanova form a welcoming community held together by a shared commitment to the ideals of St. Augustine.
The Villanova School of Business offers a diverse and enriching educational experience. About 50 percent of courses taken by business majors are in the College of Liberal Arts and Sciences, which allows students to reinforce skills like critical insight, mature judgment, and independent thinking. Regardless of a student’s major, the chosen field of study is placed in a global business context.
Students can major or double major in marketing, business analytics, business law and corporate governance, among other options. An abundance of student societies exist at Villanova, sponsoring networking events, guest speakers, and other opportunities to get involved. Villanova’s marketing graduates have been hired by such companies as Abercrombie & Fitch, the New York Jets, and Pfizer.
University of Pittsburgh
College Choice Score: 95.28
The University of Pittsburgh, founded in 1787, was originally known as the Pittsburgh Academy and was later renamed the Western University of Pennsylvania. Until 1966, Pitt was a private institution, but it was made public when it became part of the Commonwealth System of Higher Education. The university’s 28,000 students are part of 17 undergraduate and graduate schools and colleges. Over 400 student clubs and organizations are available, as well as arts and athletic programs. The University of Pittsburgh also has four undergraduate schools in Bradford, Greensburg, Johnstown, and Titusville.
The University of Pittsburgh offers undergraduate, graduate, and executive education programs in various business fields. The College of Business Administration provides an undergraduate education based on enriching and challenging real-world experience. Internships, study abroad programs, and consulting projects are only part of this experience. The college also offers an extracurricular program specifically focused on developing 10 functional categories sought by recruiters. The marketing major at Pitt, leading to a Bachelor of Science in Business Administration, requires 120 credit hours, including courses in the arts and sciences, general business courses, and courses focused on developing skills and knowledge specifically suited for those preparing for a career in the field of marketing.
College Choice Score: 95.26
Clemson University, a public research institution in South Carolina, was founded in 1889 and today consists of seven colleges. Clemson is well-known for its athletic successes and traditions. Over 20,000 students are enrolled in the university’s 80 undergraduate majors and 110 graduate degree programs. Clemson values international education and has more than 1,000 students studying abroad every year.
The Bachelor of Science in Marketing at Clemson can be approached from a general or specialized perspective. The degree program is designed to develop a broad understanding of marketing principles and their place in the business world, but students can also choose to focus on particular subjects within the degree, such as promotional strategy, public and nonprofit marketing, entrepreneurship, and international marketing. Abundant opportunities are provided to maximize the impact of the time spent at Clemson, including internships, study abroad, and the option to complete an honors thesis.
Marketing students have the special chance to take a course in global markets while learning from industry professionals in New York City. During this exciting time, students examine the marketing approaches of various organizations, and many who have participated have ended the course with new internship or job offers from companies such as American Express and Sports Illustrated.
Southern Methodist University
College Choice Score: 94.48
Southern Methodist University was founded in 1911 by the Methodist Episcopal Church and is now owned by the United Methodist Church’s South Central Jurisdiction. The university has campuses in Dallas, University Park, and Highland Park, with satellite campuses in Plano, Texas, and Taos, New Mexico. SMU, made up of seven schools, enrolls over 11,000 students, about half of which are undergraduates. Small classes, varied research and leadership opportunities, international study, and community service characterize the educational experience at Southern Methodist University.
Students in SMU’s Cox School of Business benefit from world-class professors, high-quality curriculum, and the school’s location in Dallas, which is home to many successful businesses. SMU also offers the opportunity to participate in study abroad experiences and business-focused clubs. Cox offers a Bachelor of Business Administration in Marketing, boasting a program that is managerially focused and empirically driven.
Marketing major receive courses in general education, business core, and marketing core, as well as two marketing electives and one business elective. The entire program is focused on understanding the consumer, and thereby understanding how to best meet the needs of both consumers and businesses or organizations. Graduates of the marketing program at SMU have gone on to careers in sales, retail management and buying, marketing research, advertising, and general marketing management.
College Choice Score: 94.41
Syracuse University was established in 1870, although it has ties to the Genesee Wesleyan Seminary, which was founded in 1831. Syracuse identifies itself as nonsectarian, but still maintains a relationship with the United Methodist Church. The university includes 13 schools and colleges and enrolls more than 21,000 students. Syracuse has pioneered several customs throughout its history, including adopting only one official color, starting the first degree-granting college of fine arts in the United States, and opening the first iSchool to accommodate the educational needs of veterans.
The Whitman School of Management at Syracuse began in 1919 and is now a well-known, innovative and internationally focused business school. Internships, community service, and multidisciplinary education characterize the programs offered through the Whitman School. These programs include undergraduate, masters, doctoral, and executive degrees and certifications. Undergraduates have the choice of majoring in entrepreneurship, finance, accounting, management, real estate, supply chain management, and retail, as well as marketing.
The undergraduate marketing program prepares students for the challenges of a career in marketing, such as working in teams and thriving in a competitive context. The major can be combined with a minor or a second major, or integrated into an interdisciplinary dual major, depending on the needs and personal goals of each student.
University of Massachusetts
College Choice Score: 94.31
The University of Massachusetts, also called UMass, is a public research university located in the city of Amherst. The school was established in 1863 and is the flagship institution of the University of Massachusetts system. UMass is New England’s largest public university, with more than 29,000 students enrolled in bachelors, masters, and doctoral degree programs in its nine schools and colleges. The university’s location in a rural area near cultural centers like Boston and New York City allows students to enjoy and learn from diverse environments.
Having awarded around 42,000 degrees since its founding, the Isenberg School of Management at the University of Massachusetts boasts a large alumni network with a presence in 72 different countries. Undergraduate, masters, and doctoral degree programs are available to the school’s 42,000 students online, on campus, or through a blended format. Seven undergraduate majors are offered in the Isenberg School, including sport management, finance, marketing, and more. The marketing major trains students to sell products or points of view by learning to tell a compelling story, combining realism and creativity in an unconventional approach to marketing education. Skilled faculty, strong professional networks, and a variety of experiential learning opportunities are integral elements of the marketing major at UMass.
Binghamton University (SUNY)
College Choice Score: 93.95
Binghamton University, formally known as the State University of New York at Binghamton, is one of four universities in the SUNY system. Founded in 1946 as Triple Cities College, a small liberal arts institution, Binghamton has become a doctoral-granting institution made up of eight schools and colleges and nearly 17,000 students. Binghamton refers to the educational experience it offers as an active discovery, a journey in creating rather than collecting knowledge.
The School of Management as Binghamton offers undergraduate degrees in Accounting and Business Administration. Students who choose to pursue a Bachelor of Science degree in Business Administration gain a strong liberal arts background, a basic foundation in business management, and a depth of knowledge and experience in their chosen concentrations. In addition to marketing, concentration options include areas such as finance, entrepreneurship, leadership and consulting, and supply chain management.
Bingham provides internship and research opportunities outside of the classroom for all business majors, starting their freshman year. The school’s five-year program also allows students to earn an MBA in addition to an undergraduate degree in business. However, many undergraduate students receive multiple job offers upon graduating, as the job placement and starting salary for Binghamton’s School of Management is higher than the national average.
University of Delaware
College Choice Score: 93.83
The University of Delaware has its main campus in Newark, with satellite campuses in Dover, Georgetown, Lewes, and Wilmington. UD enrolls 23,000 undergraduate and graduate students, and is the largest university in the state. UD, originally founded as a private academy in 1743 and chartered as a higher learning institution in 1833, became, in 1923, the first American university to offer a study abroad program. The university has had a powerful impact on the history of the state and the nation, with three of its first ten students having gone on to sign the Declaration of Independence.
Through the University of Delaware’s Alfred Lerner College of Business & Economics, students at all degree levels have access to unique hands-on learning opportunities, accomplished faculty, and a variety of networking connections. The college’s 3,000 undergraduate students can choose from 15 majors and 12 minors, including fields such as economic education, entrepreneurship and technology innovation, financial planning, and hospitality industry management, as well as marketing.
Students pursuing a Bachelor of Science degree in Marketing at UD can be part of the Blue Hen Marketing Club, as well as other organizations that provide resources and real-world learning opportunities. UD marketing graduates have gone on to work for companies like Coca Cola, Black & Decker, and Discovery Channel, among others.
College Choice Score: 93.72
Miami University, established in 1809, is the state of Ohio’s second oldest university. Miami U enrolls more than 20,000 students, 16,000 of which study at the university’s main campus in Oxford. The school maintains a strong connection with the Miami Tribe, the Native American tribe that once inhabited the area where Miami University is located. More than 120 undergraduate areas of study are available, as well as 60 master’s and 13 doctoral degree programs. Miami is devoted to learning and discovery, offering a liberal arts education at the base of every degree program.
With small class sizes and focused faculty, the Farmer School of Business offers a world-class business education. The school emphasizes experiential learning, international study, and leadership development, preparing students to make a lasting impact on the community. The school’s Department of Marketing promotes creativity and curiosity, equipping students with the skills necessary for lifelong learning and success in the business world.
The marketing major at Miami provides field knowledge through courses such as supply chain management, marketing research, sales management and personal selling, and consumer behavior. Several practicum options are available for senior marketing majors, allowing them to graduate with essential skills and experience, prepared for a successful career in marketing.
The University of Tulsa
College Choice Score: 92.86
Founded in 1894, The University of Tulsa is a private, doctoral degree granting research institution with a foundation in the liberal arts. Around 4,000 undergraduate and graduate students are enrolled at TU. The university manages such assets as the Gilcrease Museum, and the Bob Dylan Archive is housed in TU’s Helmerich Center for American Research. With an average class size of 23, the university gives students the chance to interact with and learn from their professors. Above all, The University of Tulsa strives to promote excellence in scholarship, dedication to free inquiry, integrity of character, and commitment to humanity.
The Collins College of Business at The University of Tulsa unites the professional experiences and business skills necessary for career success. The school currently enrolls more than 1,300 students. By focusing on the effects of globalization and technological advancement, TU’s business college prepares students for an ever-changing environment. All business students have the chance to travel abroad and observe business practices throughout the world.
Business students who choose to major in marketing earn a Bachelor of Science in Business Administration degree, preparing them to be leaders in the field of marketing and sales, both domestically and internationally. A marketing minor is also available for those who choose to focus their primary studies in other areas.
Florida State University
College Choice Score: 92.67
A senior member of the State University System of Florida, Florida State University is a public research institution located in Tallahassee. The university was founded in 1851 and is the oldest continuous site of higher education in the state. More than 41,000 students, the majority of which are undergraduates, are enrolled in degree programs within FSU’s 16 distinct colleges. Through its variety of programs of study, the university seeks to instill strength, skill, and character through an education rooted in the liberal arts.
The Department of Marketing offers a Bachelor of Science degree that draws from areas such as psychology, sociology, and economics to develop an understanding of consumer motivation and organizational needs. Students can choose to major in Marketing, Professional Sales, or Retail Management. Each of these programs includes a challenging curriculum based on a relationship-centered approach. The Sales Institute Advisory Council helps the marketing program keep its curriculum up-to-date, while also allowing students to network with industry professionals.
Internships and international programs also enrich the experience of students pursuing a marketing degree. Graduates work in fields such as consumer products, distribution, service providers, and sports and entertainment. Florida State’s Marketing major is a limited-access program, meaning that students interested in completing the degree must first meet certain requirements for entry into the program.
Michigan State University
College Choice Score: 92.60
Michigan State University, located in East Lansing, was founded in 1855 and in 1862 became the first land-grant institution in the United States. Originally known as the Agricultural College of the State of Michigan, the university was the first higher learning institution to teach scientific agriculture and is now the ninth-largest university in the country. MSU is known for its highly rated academic programs, successful sports teams, and its residence hall system, which is the largest in the nation. More than 50,000 students are enrolled at Michigan State, representing all 50 states and about 140 countries worldwide.
Nearly 7,000 undergraduates study within Michigan State’s Eli Broad College of Business, choosing among seven majors offered through five academic departments. In addition to marketing, these majors include management, accounting, finance, human resource management, supply chain management, hospitality business, and general management. The marketing major allows students to master analysis, planning, implementation, and integration of marketing techniques with other areas of business operations.
Graduates are prepared for employment in areas such as market research, industrial sales, marketing management, and retail and sales management. Curriculum includes general business courses as well as more focused courses such as Consumer and Organizational Buyer Behavior, Personal Selling and Buying Processes, and Marketing Technology and Analytics.
College Choice Score: 92.45
American is a private research university located in Washington, D.C. Despite the university’s affiliation with the United Methodist Church, it maintains a secular curriculum. With six schools and around 13,000 students enrolled, American has become known in recent years for its increasingly competitive acceptance rate as well as being the most politically active university in the United States.
Undergraduate students who major in Business Administration through American’s Kogod School of Business earn a Bachelor of Science degree, specializing in a particular business discipline, such as finance, entrepreneurship, or marketing. Students interested in a more varied educational experience may also add a major or minor in a different academic area. The degree specialization includes 12 credit hours in the chosen field, and a specialization must be chosen before the end of junior year.
American also offers the opportunity to combine bachelors and masters degrees in business. Of AU’s Kogod School of Business alumni, 91 percent were working, enrolled in graduate school, or both within six months of graduation. The school’s emphasis on interactive and experience-based learning prepares students for the challenges of building a lasting career in marketing or other business disciplines. Internships are an integral part of this experiential focus, which is why around 89 percent of students take advantage of internship opportunities.
University of San Diego
College Choice Score: 91.69
The University of San Diego, a private Roman Catholic institution, consists of seven academic colleges. Around 6,000 undergraduates are enrolled, in addition to nearly 3,000 students who are pursuing masters and doctoral programs. The university opened in 1952 as the San Diego College for Women. Today, the University of San Diego emphasizes an atmosphere of open discussion and discovery in the context of a liberal arts education. The ultimate goal of the university is to prepare difference makers, through research, collaboration, community engagement, and global awareness, for their various roles in society.
In addition to its graduate programs, the School of Business at USD offers undergraduate degrees in an array of areas of study, such as real estate, supply chain management, information technology management, law ethics, economics, and marketing. Marketing majors get the chance to run advertising campaigns for real clients, as well as the option to take several marketing classes overseas. Depending on individual interests and career goals, students in the marketing major choose to concentrate in analytics, sales, product management, or advertising and digital marketing. Graduates of the program find jobs in and out of San Diego, as sales consultants, SEO analysts, account executives, brand managers, and more.
University of Denver
College Choice Score: 91.27
The University of Denver, founded in 1864, is the oldest independent private university in the Rocky Mountain Region. More than 11,000 undergraduate and graduate students attend the University of Denver, representing all regions of the United States, as well as 83 countries. DU offers about 100 undergraduate programs and 120 graduate and professional programs, each of which emphasizes collaborative, experiential learning to make a positive local and global impact. Several study abroad and international service learning programs are available for students who wish to serve and learn from other cultures.
The Daniels College of Business at the University of Denver equips students with not only the basic knowledge of business operations, but also of principles that make for good business practices. Consulting projects, event management, and executive and alumni mentoring allow students to practice handling real-world business issues and interact with experienced business leaders.
In addition to a Bachelor of Science in Accountancy and various minors for business or non-business majors, Daniels offers a Bachelor of Science in Business Administration degree, with the option to major in areas such as business information and analytics, international business, and marketing. The marketing program combines traditional and innovative marketing approaches, as well as international educational and real-world experience, to prepare students for diverse careers in the field of marketing.
University of Alabama
College Choice Score: 91.25
Located in Tuscaloosa, the University of Alabama is the oldest and largest public university in the state. The university has rich history, having been highly active during the American Civil War and the Civil Rights Movement. Today more than 37,000 students are enrolled, including 47 Goldwater Scholars, 15 Rhodes Scholars, 16 Truman Scholars, and 32 Hollings Scholars, as well as 151 National Merit and National Achievement Finalists. More than 2,500 of Alabama’s 7,500 freshmen are enrolled in the university’s Honors College. The university seeks to attract the best and brightest in the state, and to improve the quality of life for residents its local and national community.
Founded in 1919, UA’s Culverhouse College of Commerce is the oldest business school in Alabama and has awarded more than 40,000 degrees since its beginning. The school, though old, is not outdated. Its programs offer students access to technologically sophisticated classrooms laboratories, and library facilities, as well as high-quality curriculum and committed faculty. Undergraduate degree options include majors in operations management, finance, general business, management information systems, marketing, and more. Within the marketing major at UA, students can also choose to specialize in consumer marketing, global business marketing, professional selling, or supply chain management.
Michigan Technological University
College Choice Score: 91.13
Michigan Technological University, located in Houghton, was founded in 1885 as the first higher learning institution in Michigan’s Upper Peninsula. The university’s original focus was training mining engineers, but today Michigan Tech educates students in areas such as science, technology, forestry, business, and more. The university comprises five colleges and schools, and offers more than 130 degree programs. Its 7,000 students come from more than 50 different countries, and graduates have a 93 percent job placement rate.
The undergraduate marketing major at Michigan Tech, leading to a Bachelor of Science degree, provides foundational knowledge as well as flexibility to customize the degree through choose of electives such as global marketing, technical communication, econometrics, and more. For even more personalization, the marketing major can also be combined with minors in economics and global business. In only one additional year, students can also complete the Accelerated Master’s program, earning undergraduate and graduate degrees in a fraction of the typical time.
In addition to enriching courses like Business to Business Marketing and Integrated Marketing Communications, the major provides practical learning opportunities such as pitching a business in the New Venture Competition, developing a business plan for the Business Development Experience, and visiting Silicon Valley to tour companies and meet with successful entrepreneurs.
University of South Carolina
College Choice Score: 90.39
The University of South Carolina is a public research university located in downtown Columbia, South Carolina. The university was originally founded in 1801 as South Carolina College, and is the flagship institution of the University of South Carolina System. More than 350 undergraduate and graduate programs are available, and around 50,000 students are enrolled in these programs. USC has been highly ranked for its honors college, the number of its African-American graduates, and several of its graduate and undergraduate programs of study.
The Darla Moore School of Business at USC has awarded nearly 900 bachelor’s degrees and more than 350 masters degrees. The school is well known for its renowned undergraduate international business major and international MBA. Business students can major in areas like risk management and insurance, real estate, management science, and marketing. The Marketing Department at USC is known for its expertise in areas such as consumer psychology, behavioral pricing, research methods, and marketing communications and strategy.
Marketing students take courses like Creative Strategy in Advertising, Empirical Testing of Theoretical Propositions in Marketing, Managing Customer Satisfaction, and more. Many successful sales specialists, purchasing agents, research analysts, and other marketing professionals have begun their careers at USC’s Marketing Department.
Loyola University Chicago
College Choice Score: 90.25
Loyola University Chicago, founded by Jesuits in 1870, is one of the nation’s largest Catholic universities. The university consists of eleven colleges and schools, and enrolls around 16,000 students. In addition to its main campus along the shore of Lake Michigan, Loyola has several other campuses in the Chicago area, as well as a campus in Rome and programs in Beijing and Ho Chi Minh City.
Loyola’s Quinlan School of Business, located just off Michigan Avenue, works with other schools and departments to solve business and social challenges on the global and local levels. The school trains students to work to fulfill the positive potential businesses have in their communities. Undergraduate and graduate programs are offered, as well as executive education. Students can choose to earn a Bachelor of Business Administration in one of eleven undergraduate majors, including areas such as information systems, human resources, and economics, as well as marketing.
Combining strategic thinking and advanced technology, the undergraduate marketing program at Loyola equips students to strategically solve problems in the modern-day marketing world. The marketing major includes courses in various fields of business, general courses such as business ethics and writing, and 15 credit hours in courses focused specifically on principles of marketing.
University of Dayton
College Choice Score: 89.80
A private Roman Catholic research university, the University of Dayton was founded in 1850 by the Society of Mary, and today is one of three Marianist universities in the United States. The university began with only 14 students, one building, and a farm. With more than 10,000 students and a nearly 400-acre campus, UD is now the largest private university in Ohio. Dayton has also opened an institute in China. Students from across the United States and more than 40 countries come to study in the university’s 80 academic programs, and enjoy the intimate environment created by having a 16:1 faculty to student ratio.
The School of Business Administration at the University of Dayton offers not just an academic experience, but an educational experience for the whole person. The school’s programs and extracurricular opportunities foster deep connections with other students as well as business, community, and alumni partners, while fostering an attitude of service. Eight undergraduate majors are available through the University of Dayton’s business school, including economics, finance, accounting, international business management, operations and supply management, management information systems, entrepreneurship, and marketing. Marketing majors can choose to focus their degrees with an emphasis in sales management or product innovation.
University of San Francisco
College Choice Score: 89.69
The University of San Francisco, originally founded as St. Ignatius Academy in 1855, is a Jesuit university located between the Golden Gate Bridge and Golden Gate Park. USF was the first university in the city of San Francisco, and today offers classes at several northern California branches, as well as a southern California branch and downtown San Francisco. USF unites reason, religion, science, and spirituality in its vision to inspire students to create a more humane, just, and sustainable world. The university is intentionally diverse, allowing students to explore and discover new perspectives.
USF has three undergraduate schools, through which it offers 44 majors and 46 minors. All undergraduate students, regardless of major, take classes in the core curriculum, which gives students the chance to find and explore new passions, and challenge themselves to ask complex questions. USF’s McLaren School of Management offers Bachelor of Science degrees in Business Administration and in Management.
Students pursuing a BSBA degree can major in marketing, through which they build a strong foundation in understanding consumer preference and solving market challenges. Through its classes and extracurricular activities, the University of San Francisco’s marketing program emphasizes the delicate combination of market efficiency and social responsibility.
University of Arkansas
College Choice Score: 88.77
Founded in 1871 as Arkansas Industrial University, the University of Arkansas is a public research university with its flagship campus in the city of Fayetteville. The university has five additional campuses across the state. More than 26,000 students are enrolled in U of A’s 188 undergraduate, graduate, and professional programs. Students from all 50 states and 120 countries benefit from the university’s extremely high level of research through its 10 colleges and schools. The University of Arkansas intentionally maintains a low student to faculty ratio, allowing students access to the support they need.
U of A’s Sam M. Walton College of Business, founded in 1926, is now a competitive business school renowned in the state and throughout the country. Its location in northwest Arkansas gives students the opportunity to learn from important companies in the retail industry. The school offers a Bachelor of Science in Business Administration as well as a Bachelor of Science in International Business.
Both degrees include the option to major in marketing, although the BSIB degree includes an additional focus on foreign language and global economics, equipping students with the skills and expertise necessary for conducting international business relations. Some other major options include management, economics, supply chain management, and retail.
College Choice Score: 88.58
DePaul University, a Catholic institution in Chicago, was founded in 1898 and now has two main campuses in the city and a total student population of over 20,000. DePaul is the largest private university in the state of Illinois, and its Driehaus College of Business is the tenth oldest business school in the United States. Students at the university represent all 50 states and 87 countries, adding to the already diverse environment in Chicago. However, the university does not lack personal faculty attention, as the average class consists of fewer than 40 students.
DePaul’s Driehaus College of Business boasts the major advantage of being located in one of the largest business and financial districts in the country. Business classes at DePaul are taught by experienced scholars and professionals with a wealth of knowledge in various fields of business. The business college offers 10 majors, each leading to a Bachelor of Science in Business degree. In addition to marketing, some options are actuarial science, management information systems, and hospitality leadership. The marketing major includes the option of the standard or sales leadership concentration. While the standard concentration provides flexibility in courses and subject areas, the sales leadership track emphasizes real-world experiences, mentorship, and professional growth opportunities.
San Diego State University
College Choice Score: 88.27
Founded in 1897 as San Diego Normal School, San Diego State University is the third-oldest institution of California State University. Around 35,000 students attend SDSU, the majority of which are undergraduates. The university is strongly connected with the community in which it is located, as 60 percent of graduates remain in San Diego after finishing their studies. San Diego State is known for sponsoring the second highest number of Fulbright Scholars in the state of California, having produced 65 Fulbright Scholars since 2005.
The Fowler College of Business Administration at San Diego State seeks to be a leader and innovator in the field of business education, combining theoretical knowledge and practical experience to prepare its students for whatever they may face in their future careers. Undergraduate business students can choose from eight majors and more than 100 different course options.
In addition to marketing, major options include general business, accounting, finance, financial services, management, information systems, and real estate. An international business major is also offered as a joint degree program with the College of Arts and Letters. Marketing students can complete a major in general marketing, or they can choose to specialize in integrated marketing communications or professional selling and sales management.
College Choice Score: 87.50
Mercer University, located in Macon, Georgia, is the oldest private university in the state. Founded in 1833, Mercer now has three campuses, more than 8,500 students, 12 colleges and schools, and institutions such as teaching hospitals, a university press, and a performing arts center. The university has received a variety of accolades, including being rated in the top five most beautiful college campuses in North America. Although Mercer is no longer formally affiliated with the Baptist denomination as it was at its founding, the university still embraces intellectual and religious freedom, as well as Judeo-Christian values. Despite its great variety of programs, Mercer is known for its intimate, student-focused environment.
Mercer’s Stetson School of Business & Economics instills students with skills such as communication, critical thinking, problem-solving, and creativity, as well as the values of social responsibility and community service. Research opportunities and events such as the annual Entrepreneurial Festival enrich the business education experience at Mercer. The Stetson School offers a Bachelor of Business Administration degree, with majors in areas such as Business Information Systems, Sports Business, and Economics, as well as Marketing. Marketing majors learn to reach a variety of customers through courses such as event planning, social media marketing, consumer behavior, and advertising/media planning.
College Choice Score: 87.11
Hofstra University, originally established in 1935 as an extension of New York University, is a private, non-profit university located on Long Island. The university comprises 10 schools, in which more than 10,000 students are enrolled. About 140 undergraduate and 150 graduate programs are available at Hofstra. Hofstra is currently the only private college on Long Island to receive the Phi Beta Kappa distinction, and also boasts the highest number of students who earn graduate and professional degrees after graduating from the university.
Through Hofstra’s Frank G. Zarb School of Business, students can earn a Bachelor of Business Administration with a major in Marketing. Dual degree programs are also available, allowing students to earn a bachelor’s and a master’s degree at an accelerated pace. Regardless of the degree program, Hofstra’s Department of Marketing & International Business provides exposure to award-winning faculty, internships with well-known companies in a variety of industries, and study abroad options.
There is also an abundance of student organizations on campus, including the Hosfstra American Marketing Association, which organizes networking dinners with successful business professionals. Hofstra’s BBA requires the completion of at least 128 credit hours, including courses in liberal arts, general business credits, and courses in the chosen area of specialization.
University of South Florida
College Choice Score: 86.59
The University of South Florida, located in Tampa, is a member of the State University System of Florida. USF was founded in 1956, and with around 50,000 students is the fourth-largest public university in the state. The university includes 14 colleges, which offer more than 180 undergraduate majors, as well as graduate, specialist, and doctoral programs. Over USF has connections all over the world, enrolling students from more than 130 different countries. In all its programs and activities, the University of South Florida seeks to generate knowledge, foster intellectual development, and ensure student success in a global environment.
The focus of USF’s Muma College of Business is transforming business through training in creativity and analytics. Undergraduate business students can major in finance, advertising, accounting, management, information systems, international business, or marketing, choosing between a Bachelor of Arts and Bachelor of Science degree. In addition to learning through general education courses, core business courses, and specialized study within the major, students have the option to study abroad, comparing business practices in varying cultures and discovering ways to solve problems in a global marketplace. Marketing majors can also customize their degrees by pursuing a concentration in supply chain management, by taking marketing electives, or by participating in a marketing internship.
Maryville University of St. Louis
College Choice Score: 84.71
Maryville University of St. Louis, founded in 1872, is one of the oldest private institutions in the region. Nearly 7,000 students are enrolled, representing 55 countries and all 50 states. More than 90 degree programs are offered, but class sizes are small, with an average of only 15 students. In addition to its main campus, Maryville also has campuses in Lake St. Louis, Sunset Hills, and Scott Air Force Base in Illinois. The university boasts an increasingly diverse student population as well as corporate partnerships that can benefit students looking for internships or jobs.
The marketing major at Maryville helps students develop not only an academic foundation, but also practical skills in presenting and communicating their ideas. The school’s location in metropolitan St. Louis benefits graduates looking for jobs in the area, as well as current students in search of internship opportunities. Graduates have been hired in areas such as advertising, retailing, research, direct, internet, and international marketing.
The program emphasizes project based learning, challenging students to create marketing plans, conduct research, and develop specific marketing strategies. Opportunities such as the Maryville Business Organization and the Regional Business Council Mentoring Program allow marketing students to build connections with local businesses for networking and professional development.
Virginia Commonwealth University
College Choice Score: 84.63
Founded in 1838 as the medical department of Hampden-Sydney College, Virginia Commonwealth University took its current name when it merged with the Richmond Professional Institute. The university now consists of 13 schools and one college, enrolling more than 31,000 students in 226 degree and certificate programs. VCU’s student body represents 108 countries, the most common being Saudi Arabia, India, China, and Kuwait. More than 500 student clubs and organizations exist at VCU, as well as internships, service learning, and study abroad opportunities. The university has achieved important milestones, like opening the first school of social work in the South, performing the first organ transplants in Virginia, and operating the first American campus in Qatar.
The School of Business at Virginia Commonwealth University offers a Bachelor of Science degree in Marketing, with concentration options in General Marketing, Product & Brand Management, Integrated Marketing Communications, and Personal Selling and Business Marketing. The marketing major prepares students to conduct market analysis, understand the consequences of marketing decisions, and implement responsibilities in a variety of organizations. VCU marketing graduates have accepted jobs and internships with businesses such as Home Depot, Federal Reserve Bank of Richmond, Richmond Flying Squirrels, Style Weekly, Verizon, and Target Corporation.
University of Louisville
College Choice Score: 84.57
Founded in 1798, the University of Louisville was the first city-owned public university in the nation. The university’s medical school and hospital hold a place in history, being the first in the United States to provide services like a civilian ambulance, an emergency room, and a blood bank. About three miles from downtown Louisville, UofL’s main campus houses seven of the university’s 12 colleges and schools. Research, scholarship, creativity, and service are important standards for the University of Louisville. Around 22,000 students are currently enrolled, and more than 141,000 alumni are living in the United States and around the world.
Louisville’s College of Business offers degrees at the undergraduate and graduate levels. Undergraduate business students can participate in business competitions, student groups, study abroad, and the college’s honors program. A wide variety of majors are available, including marketing, management, economics, equine business, computer information systems, economics, accountancy, and finance.
Business minors and certificates are also offered. The marketing major leads to a Bachelor of Science in Business Administration degree, preparing students for successful marketing careers upon graduation. The Department of Marketing faculty at Louisville are actively involved with the local business community and professional research, keeping their knowledge and skills up-to-date.
Florida Intitute of Technology
College Choice Score: 84.25
The Florida Institute of Technology, also known as Florida Tech, is a private research university in Melbourne, Florida. Founded in 1958 as Brevard Engineering College, FIT now sits on a 130-acre campus near the Kennedy Space Center. The university focuses on STEM fields and aviation, with the majority of its 5,000 students study engineering and the sciences.
Florida Tech offers a Bachelor of Business Administration degree with a specialization in Marketing. The degree can be pursued on campus or online. The program is based on a liberal arts foundation and welcomes novices as well as experienced marketers and entrepreneurs. The degree includes 41 classes and takes four years to complete. Students learn skills such as understanding consumer perception, estimating product demand, setting prices, and managing growth.
The major includes diverse and useful classes such as Law, Writing, and Global Business Perspectives. FIT also offers Associate of Arts and Masters of Business Administration degrees in Marketing. Six start dates are available throughout the year, allowing prospective students flexibility in when they decide to apply. After graduating, alumni join the Alumni Association, where they can connect with over 60,000 former Florida Tech students who are living and work in more than 120 countries. The Alumni Association provides valuable networking opportunities for business graduates.
University of Central Florida
College Choice Score: 84.23
Founded by the Florida Legislature in 1963, the University of Central Florida was originally known as Florida Technological University and focused on preparing and providing personnel for the U.S. space program. Although the university has expanded its educational scope, now offering more than 200 academic majors, it maintains a connection with its original purpose, leading the NASA Florida Space Grant Consortium. UCF enrolls more than 60,000 students from all 50 states and 140 countries, making it the largest university in the United States by total enrollment as well as undergraduate enrollment. There are 12 satellite campuses in addition to UCF’s main campus near Orlando.
The College of Business Administration at UCF instills in its students the value of embracing risk, communicating and collaborating effectively, collecting and analyzing data to make decisions, and creatively solving problems. Within the college are 20 clubs and organizations to enrich the educational experience. Several business degrees are available at the University of Central Florida, including a Bachelor of Science in Business Administration and a Bachelor of Science in Economics, as well as a minor in sport business. Marketing majors earning a BSBA can choose between a general marketing track and a more focused professional selling track.
College Choice Score: 84.00
Founded in 1823, Union University is a private liberal arts university and the oldest institution affiliated with the Southern Baptist Convention. Union gets its name from the fact that it united several different schools, including West Tennessee College, Union University of Murfreesboro, Southwestern Baptist University, and Hall-Moody Junior College. The university is located in Jackson, Tennessee, and has additional campuses in Germantown and Hendersonville. Union enrolls around 3,500 students and has an incredibly low 10:1 student to faculty ratio. These students come from 44 states and 33 countries, and 100 percent of incoming freshmen receive financial aid to help pay for their studies. More than 100 programs of study are offered at Union, including degree programs in areas like the arts, education, nursing, pharmacy, and theology.
Union’s McAfee School of Business Administration provides an innovative business education within the context of Christian faith. The school boasts a high job placement rate, with 85 percent of graduates having accepted employment prior to graduation, and 90 percent within three months of graduating. In addition to study abroad and internship opportunities, Union has five business-centered organizations in which students can participate during their time at the university. Marketing is available as both a major and a minor within the McAfee School.
College Choice Score: 83.35
Lipscomb University, founded in 1891, is a private liberal arts college in the Green Hills neighborhood of Nashville, Tennessee. Originally known as Nashville Bible School, the university is affiliated with the Churches of Christ and gives attention to spiritual as well as academic growth. Lipscomb’s 4,500 students come from 49 states and 47 countries to pursue degrees in a variety of levels and subjects. The university also offers special programs such as study abroad and missions opportunities, an honors college, and a lifelong learning program.
Lipscomb’s College of Business prepares its students for a successful future by training them in business practices as well as business ethics. Through its various programs and activities, the College of Business seeks to embody the values of purpose, boldness, creativity, credibility, and servanthood. Lipscomb boasts the highest ranked undergraduate business program in the state of Tennessee. The college awards a Bachelor of Business Administration degree with the option of one of four majors: accounting, finance, management, and marketing.
Within the marketing major, students can choose a concentration in corporate marketing, digital marketing, marketing for entrepreneurs, or professional sales. A Marketing – Graphic Arts program is also available, leading to a Bachelor of Science and a professional portfolio showcasing graphic design abilities.
California State University Fullerton
College Choice Score: 82.11
Located in Orange County, California State University Fullerton is a public research university that offers more than 240 graduate and undergraduate degrees. Of the 23 campuses in the California State University system, Fullerton has the second largest student body, enrolling around 40,000 students. The university is nationally accredited not only in business, but also in art, athletic training, social work, teacher education, communicative disorders, and various other areas.
Fullerton’s Mihaylo College of Business and Economics, the largest accredited business school on the West Coast, operates all its programs based on three guiding principles: program quality, balancing theory and practice, and expanding outreach and visibility. The college boasts the production of globally aware business leaders through a diverse learning environment. In addition to masters degrees in business, Fullerton’s Mihaylo College offers a Bachelor of Arts in Business Administration, with the option of a concentration in marketing, as well as a Bachelor of Arts in International Business.
Several clubs and organizations exist to supplement the educational experience of business students, and the Center for International Business creates and supports study abroad programs for business students. Fullerton prepares marketing students for a successful career through internship opportunities and a variety of enriching courses.
East Carolina University
College Choice Score: 80.75
Founded as a teacher training school in 1907, East Carolina University is now a public research university in Greenville, North Carolina. With five properties and a total enrollment of more than 28,000 students, ECU is the third-largest university in the state. East Carolina consists of nine undergraduate colleges, a graduate school, and four professional schools. Over 300 registered clubs exist within the university, including social sororities and fraternities, historically black sororities and fraternities, and Native American sororities and fraternities.
ECU’s College of Business, one of the two institutions in North Carolina to have been continuously accredited by the AACSB since 1967, now enrolls more students than any other business school in the state. Outside of the Miller School of Entrepreneurship and the School of Hospitality Leadership, the College of Business offers several majors leading to a Bachelor of Science in Business Administration. These major options include Accounting, Finance, Management, Management Information Systems, and Marketing and Supply Chain Management.
Graduates who have studied Marketing and Supply Chain Management at ECU have gone on to careers in areas such as product planning, international marketing, research, distribution, and retail management. A concentration in Operations and Supply Chain Management is available for those who are interested in careers in sourcing, operations, and logistics.
Tennessee Technological University
College Choice Score: 80.63
Tennessee Technological University, formerly known as University of Dixie and later as Tennessee Polytechnic Institute, is a public university in Cookeville, Tennessee. Although the school emphasizes undergraduate education in engineering and technology, an array of other degree programs are also offered. Nearly 10,000 undergraduate students and about 1,000 graduate students are enrolled at Tennessee Tech. The university offers an intimate learning environment, with an average class size of 26 students.
Tennessee Tech’s College of Business seeks to provide technology-focused, innovative business education as well as diverse learning experiences. In addition to its MBA program, the business college offers Bachelor of Science in Business Administration degree with the option of majoring in fields such as business management, international business & cultures, and economics, as well as marketing. All business majors have the chance to take advantage of internship programs and services such as professional development.
The BSBA program at Tennessee Tech focuses on developing broad business competencies, critical reasoning skills, and professional awareness. Marketing majors, after taking courses in composition, humanities, history, and basic business topics, move on to more advanced courses in subjects like business strategy, marketing research, and business analytics. Upon graduating, Tennessee Tech marketing students are prepared for the various challenges that arise in a business career.
Nova Southeastern University
College Choice Score: 79.90
Established in 1964 as the Nova University of Advanced Technology, Nova Southeastern University is a private nonprofit university located in Davie, Florida. Since its merging with the Southeastern University of the Health Sciences in 1994, the university expanded its degree offerings. With 24,000 students and 172,000 alumni, NSU has a strong influence on the state of Florida, the U.S., and various countries around the world, including interdisciplinary research projects in health care, biotechnology, and environment and social sciences. NSU boasts attentive faculty, small class sizes, and over 150 programs of study to choose from.
The H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University is known for its stimulating and innovative environment. In addition to building a strong foundation in general business and marketing knowledge, undergraduate majors can also choose from a variety of concentrations, including marketing management, global markets, digital and social media, and more.
Many marketing students participate in competitive projects, internships, and professional student organizations, in which they can network with representatives from the Huizenga College’s corporate partners. Upon graduating, Nova Southeastern marketing students possess not only a Bachelor of Science in Business Administration degree, but also the experience and skills necessary to succeed in a marketing career.
Florida Atlantic University
College Choice Score: 78.79
Florida Atlantic University, one of the twelve campuses of the State University System of Florida, is a public institution in Boca Raton, Florida. FAU also has five satellite campuses across the state. More than 180 degree programs are offered at the undergraduate and graduate levels in Florida Atlantic’s 10 colleges. Starting in 1964 as southeast Florida’s first public university, FAU now enrolls over 30,000 students who represent 140 countries, all 50 states, and the District of Columbia. Recently Florida Atlantic has raised admissions standards, increased research funding, and partnered with major research institutions.
Students interested in entering a career in marketing can major in the field and earn a Bachelor of Business Administration degree. Another option is to pursue a BBA in Hospitality & Tourism Management. The Department of Marketing at FAU maintains strong connections with community members and business partners, allowing students access to valuable networking and learning opportunities.
In addition to learning about subjects such as digital marketing, pricing theory, brand design and development, and advertising, marketing majors gain abilities in the areas of creative thinking, data analysis, public speaking, and writing—all of which are marketable skills in any business career. Some scholarships are available for students in the College of Business.
Florida International University
College Choice Score: 78.62
Florida International University, located in Miami, is one of the twelve campuses included in the State University System of Florida. FIU is the second-largest university in the state of Florida and the fourth-largest in the United States. Over 54,000 undergraduate and graduate students are enrolled in Florida International’s 191 programs of study. Established in 1965, FIU is the first and only public research university in Miami. In all of its schools and colleges, the university seeks to promote creative activity and collaborative engagement with local and global communities, while following the core values or truth, freedom, respect, responsibility, and excellence.
The Department of Marketing at Florida International offers undergraduate majors in Marketing and Logistics and Supply Chain Management. While the latter focuses on the movement of information, goods, and people to provide for the communities served by an organization, the marketing major provides a broader background in marketing practices such as sales, advertising, and international marketing. Students pursuing the marketing major at FIU earn a Bachelor of Business Administration while learning to identify consumer behavior, calculate retail pricing, and analyze marketing strategy. The degree requires the completion of 120 credit hours and a grade of ‘C’ or above in all business pre-core courses.