Digital marketing professionals are in high-demand. As more companies move away from print advertisement and toward digital media, such as mobile ads and applications, social media marketing, and digital analytics, they are seeking sharp, forward-thinking professionals to help them manage their marketing campaigns.
Are you ready to meet that demand? If so, you should pursue an affordable online degree in Digital Marketing so that you can hone your skills while staying employed in your current job.
What kind of digital marketing degree should you get?
While marketing used to be about print and television ads, the modern climate of this field is rapidly changing. Marketing is driven by an online audience, and as a result, industries are seeking talented graduates with skills in business, public relations, and mobile marketing.
An online degree will allow you to complete your studies while still working at your current job. Online degrees are often more affordable, offering low tuition rates and excellent course selection. If you’re unsure of whether a degree in digital marketing is the exact choice for you, be sure you check out our list of the Most Affordable Online Colleges.
How much money do people make with a degree in digital marketing?
While digital marketing is a relatively fledgling field, Advertising, Promotions, and Marketing Managers make high starting salaries, according to the Bureau of Labor Statistics. These salaries are only expected to grow as companies expand their reach to new markets with the advent and mastery of new digital technologies. On average, marketing professionals earn around $129,380 per year.
This field is expected to see a massive jump in the number of jobs available, with a growth rate projected at over 10 percent by 2026. This is much faster than average in the American job market and is primarily due to the high demand for skilled and technologically proficient communicators.
What can you do with a degree in digital marketing?
As a digital marketer, you likely won’t have two days that are ever the same. This highly variable, interesting job allows you to plan marketing programs to generate public interest in various products, services, or messages. You could work for a private organization or in direct sales, with high-paying jobs available all around the country.
Better yet, with a degree in digital marketing, you grant yourself the flexibility to direct your own career. You could start your own home-based digital marketing agency, or freelance to help earn some extra cash on the side. With a degree in digital marketing, your options are virtually limitless.
What are the requirements for a degree in digital marketing?
While you don’t need any specific training to begin your studies in internet marketing, you should have a strong background in technology and communication. While enrolled, you will take classes in critical foundational business concepts, as well as topics such as public relations.
Most importantly, you will take a variety of classes covering areas like social media marketing, mobile applications, and search engine optimization. These classes will prepare you to work with any existing internet marketing strategies or technology, and will also give you the skills necessary to work with future technologies and techniques.
What are the best internet marketing degrees?
The best internet marketing degrees are those that can be easily obtained online – after all, what good is a program about the internet if it can’t be completed on the internet? You should look for a degree that offers a high level of business readiness, as well as the ability to specialize in specific topics, such as media relations.
When we were compiling our list of the top ten colleges for digital marketing, we looked at those that were affordable regarding their overall tuition cost and scholarship opportunities. We considered post-graduate job search success, as well as the overall quality of instruction offered at each institution. These schools offer some of the highest return on investment, along with excellent student support services.
Our figures and information come from the university and colleges’ websites, PayScale, and nationally recognized U.S. News & World Report. Average Net Tuition comes from The National Center for Education Statistics, which includes school fees and average financial aid.
See our rankings methodology page.
New England College of Business
Average Net Price: $10,400
The New England College of Business, a private college in Boston, is dedicated solely to online education. This college offers degrees and certificates in business, international business, and digital marketing to undergraduate and graduate degrees. The online Bachelor of Science in Digital Marketing at the New England College of Business and Finance is designed for students seeking equal levels of experience in business and marketing.
Students will receive a strong foundation in digital advertising, SEO, and mobile marketing, among other crucial topics. Candidates have the option to specialize in topics such as Viral Marketing and Email Marketing, among others. Regardless of the specialty chosen, each graduate will have taken classes such as:
- Digital Advertising
- Laws, Ethics, and Social Responsibility in a Digital Age
- Search Engine Optimization
- Fundamentals of Web Design
This university has been offering distance education for over 15 years and has received multiple recognitions for its digital programs. Most notably, the school won a Gold Practice Award for Distance Learning from the U.S. Distance Learning Association. Best yet, this degree is within reach of any student, regardless of their background or budget.
University of Maryland University College
Average Net Price: $12,483
With a total enrollment of roughly 57,000 students, the University of Maryland at University College has all the prestige of a large, public institution, with the affordability and overall value of a private college. The university offers over 90 degrees and certificates, all in high demand fields. The online Marketing degree is affordable and provides students with a high value for minimal expense.
The online Marketing degree at the University of Maryland – University College is designed to prepare students for an increasingly competitive global market. This degree is highly versatile, enabling students to pursue careers in management, marketing research, or sales at the private or public level. Required classes include:
- Business Ethics
- Global Marketing
- Managing Customer Relationships
- Marketing Research
- Nonprofit Marketing
This university, which offers a flexible rolling admissions policy, is incredibly affordable. The University of Maryland is a leading provider of online education, as well as education services to the U.S. Military. This college offers campuses in over 20 countries and territories and offers excellent student support services, including 24-hour technical support, online writing centers, and career advising.
Granite State College
Average Net Price: $13,922
Granite State College is part of the expensive New Hampshire State University System, offering a campus in Concord, New Hampshire as well as additional locations all over the state. In addition to a dynamic degree in Digital and Social Media, Granite State also offers related programs in Marketing, Management, Leadership, Communications and Media, and more.
Granite State offers future digital marketers one of the most creative programs, emphasizing the importance of design in this fully online curriculum. While each student’s schedule will vary, a sample schedule might include:
- Design Fundamentals
- Web Development
- Consumer Behavior
- Media and Strategic Communication
- Living in a Digital Democracy
This college boasts one of the lowest tuition rates in all of New England, with online degrees that are ranked as some of the best by U.S. News and World Report. Even better, Granite State offers course credit for prior military, workplace, and volunteer-based training, as well as life experiences. This flexibility helps you to finish a college degree with less time and money spent in a traditional classroom setting.
University of Wisconsin-Stout
Average Net Price: $14,038
Located in Menomonie, Wisconsin, the University of Wisconsin – Stout offers one of the top professional degrees in Digital Marketing Technology. This university, with a strong emphasis on polytechnics, provides students with an education that is career-focused, giving them the skills necessary to be successful in any setting. The University of Wisconsin – Stout is a leader in preparing students for exciting, challenging jobs, boasting a 97 percent career placement rate.
This degree focuses closely on the technical aspects of digital marketing, with students engaging in collaborative computing, web technologies, and related subjects. It is highly flexible and gives students experience in HTML5, CSS3, and even social media marketing. The program includes a summer cooperative experience and hands-on projects. A variety of classes are offered, including:
- Information and Communication Technologies Analytics
- Web Production and Distribution
- Information Systems for Enterprise
The University of Wisconsin – Stout receives a high amount of research funding and overall recognition, allowing them to provide all students, including undergraduates, with ample research and project-based experience. As a result of this factor, as well as the university’s overall affordability and value, the school is top-ranked by multiple affiliates, having received recognition as a Top Public School, Best Value School, and Best College for Veterans by U.S. News and World Report in 2018.
University of Phoenix
Average Net Price: $18,062
The University of Phoenix, a proprietary university dedicated solely to distance learning programs, offers several degrees in Digital Marketing. Students may choose to pursue a Bachelor of Science in Business with a Marketing Certificate or a Master of Business Administration with a Concentration in Marketing. The curriculum of this program was designed and approved by chief marketing officers, CEOs, and other top experts, with students taking multiple classes in consumer behavior, business, and brand management.
Students with previously-earned credits, as well as those with related practical work experience, may be able to get credit for material they already know. The program requires 120 total credit-hours, with core courses frontloaded at the beginning of the degree program. Students will take classes such as:
- Small Business Marketing
- Public Relations
- Hospitality Marketing
- Consumer Behavior
Tuition and fees at the University of Phoenix are shockingly low, with tuition starting at just $398 per credit-hour. Even better, this program has a no-nonsense approach to education, allowing students to study the most important material at the times that are most convenient to them – there’s no filling in a schedule with classes that don’t advance your career at this university. Courses are short, offered in just five-week chunks.
Average Net Price: $19,044
Post University, a private university located in Waterbury, Connecticut, offers 30 different undergraduate and graduate degrees, with most studying entirely online. Post’s distance learning programs are some of the best-ranked in the entire country. This university was one of the first in the nation to offer degrees entirely online, and as a result, provides some of the most well-rounded and career-focused curricula.
The Marketing degree allows students to specialize in a medley of options, including Digital Marketing, International Marketing, Market Research, Integrated Marketing Communications, Sports Marketing, and many others. Regardless of the concentration, required classes include:
- Consumer Behavior
- Retail Merchandising and Management
- Marketing Management
- Strategic Marketing
Post is ranked as one of the best providers of distance learning programs by U.S. News and World Report. High praise has been given to the university, especially in regards to its ease of access, availability of student services, and especially its affordability. Post offers small class sizes, with students having the option to complete courses at nights, on the weekends, and at an accelerated pace.
Colorado Technical University
Average Net Price: $19,856
Colorado Technical University is well-known for its contributions to online learning, with over 90 percent of its students studying online. The Bachelor of Business Administration degrees offers a concentration in Digital Marketing that gives students experience in traditional marketing as well as newer online topics, such as data analysis and social media marketing.
This university is unique in that it offers a CTU Fast Track model, a curriculum structure that enables students to move quickly through a series of mini-modules. This means that students are assessed and can progress based on what they know and can do, instead of on their status in a given term’s timeline. A sample schedule might include classes like:
- Branding and Visual Marketing
- Search Engine Optimization and Web Design
- Consumer Behavior Fundamentals
- Marketing and the Virtual Marketplace
This university, which is almost wholly funded by the US government (including the Department of Defense), is ranked as one of the most veteran-friendly in the nation. This is due partly to the university’s commitment to student services, ease of access, and overall affordability. Tuition starts at just $325 per credit-hour. As a result, U.S. News and World Report has ranked the online degrees at Colorado Technical University as among the top 100 in the nation.
Average Net Price: $22,377
National University is headquartered in idyllic La Jolla, California, and offers campuses throughout the state as well as a booming online campus. The school consists of four professional schools and two colleges, offering a wide range of degrees to students from all backgrounds. The Bachelor of Arts in Integrated Marketing Communications is highly interdisciplinary, giving students a well-rounded blend of marketing and advertising courses, as well as those necessary to enhance their communication and leadership skills.
This program is highly customizable, allowing students to diversify their studies through electives such as Global Marketing and Communication. Most students will take around 180 quarter units, at least 76 of which are at the upper-division level. In general, students will take classes such as:
- Intercultural Communication
- Professional Presentations
- Channel and Value Networks
- Communication Campaigns
National University was founded by a retired military member, and as a result is one of the most veteran-friendly universities in the country. The school has a coveted Yellow Ribbon distinction and offers programs to students in all 50 states and nearly 65 countries. Today, the school has over 150,000 alumni worldwide, providing current students with more bang for their buck while also ensuring them that they will be supported in their careers by a robust network of proud past graduates.
Average Net Price: $25,183
Strayer University, located in Washington, DC, was founded in 1892 and offers an incredibly low tuition rate – under $13,000 per year. This school was designed with adult students in mind and provides a variety of business, information technology, and other programs entirely online as well as at 78 other campuses across the country.
With 40 courses to degree completion, this degree offers a flexible curriculum that allows students to specialize in areas such as digital analytics and social media marketing. Required classes include:
- Consumer Behavior
- Social Media Marketing
- Management Concepts
- Business Ethics
- Marketing Research and Digital Analysis
Strayer is top-ranked among its peers, with students raving about its support services, academic quality, and affordability. Nine out of ten Strayer students would recommend the university to a friend or family member. In addition to a low overall tuition rate, Strayer also offers a variety of financial aid options, including scholarships and a unique Graduation Fund that allows students to build up financing for their last few undergraduate classes.
Average Net Price: $26,240
Independence University has no physical campus, offering all of its programs entirely online. This school, which is affiliated with Stevens-Henager College, offers programs in graphic arts, technology, healthcare, and business. Its Bachelor of Science in Business Administration comes with an optional New Media Marketing concentration, allowing students to gain experience in areas such as business management and social media development.
This program can be completed in as little as 20 months, allowing students a fast-track to a rewarding career. The curriculum focuses on key business areas, like accounting finances, sales, and marketing, and includes hands-on projects and research along with theoretical coursework. Students will gain experience in areas such as:
- Social Media for Business
- Technology in Marketing
- Retail Marketing
- Operations Management
This convenient program is employment-focused, with Independence offering students nationwide professional connections to industry partners like Brand Makers, Holzer Health Systems, and MassMutual Financial Group, among many others. Students receive access to personalized support services, along with employment assistance to ease the transition from college to the workforce. Tuition at Independence includes the use of a tablet or laptop device and starts at around $16,000 per year.