Best Online Master’s in Marketing Degrees

Candidates interested in earning a master’s in marketing online should consider Northeastern University’s MBA with a marketing concentration. Through coursework in market focused strategy, international marketing, and brand and advertising management, candidates learn techniques to create stand-out brands for companies, services, and products. Learners may also choose a dual concentration where they study marketing, as well as either innovation entrepreneurship or international management. Applicants for this AACSB-accredited program must possess at least five years of professional experience. Online learners can use the school’s virtual library resources and explore marketing ideas, such as digital methods, through the school’s business blog.

Concordia University Wisconsin (CUW) delivers an MBA in strategic marketing that assists current marketing and advertising professionals, as well as candidates entering the field. To earn this online marketing master’s degree, candidates may need to complete in-person elements. For instance, the program’s industry leadership seminar series includes on-campus features. Students can finish the program with 39 credits and in under two years, but may also earn a dual degree. Additionally, the department allows candidates to obtain credit for internships. During the program, candidates may study abroad for one week in Austria or China. Students at CUW receive free counseling services and may use the school’s career services during the program and after graduating.

Students can earn an online marketing master’s degree through Lasell University’s MS in the field. The program requires 36 credits in marketing-related coursework, such as consumer behavior, global marketing, and integrated marketing communications. Additionally, degree seekers must complete a capstone, but can choose between a research project or internship. Learners can complete all program requirements in 1-2 years, and then enter careers as marketing specialists, product marketing managers, and marketing representatives. Students can benefit from the school’s career services that provide mock interviews and assistance for locating internships, as well as workshops on creating resumes, networking, and bargaining for better wages.

Southern New Hampshire University students can choose from concentrations in digital marketing, new media and communications, market research and analytics, and social media marketing when pursuing an MS in marketing. Courses for all concentrations include strategic internet marketing and marketing analytics, but concentrations influence other classes. For example, students going for a master’s in digital marketing online must complete online marketing channels, whereas a new media and communications students must take communication with media technology. All program tracks, however, require 36 credits and a capstone project. SNHU hosts an online writing center and online tutoring services that virtual learners can use, as well as free webinars and resources for career assistance.

Students who pursue Regent University’s 42-credit MBA in marketing explore public relations, media, ethics, and communication concepts to prepare for careers as marketing leaders, sales managers, and research analysts. Coursework for this online marketing master’s degree include viral marketing and program assessment. The Accreditation Council for Business Schools and Programs (ACBSP) accredits this program, and the U.S. News and World Report ranked the opportunity among the top five online MBA programs in Virginia for 2018. Regent University students can also obtain field experience through the Center for Entrepreneurship. This organization assists financially deficient communities by encouraging entrepreneurship in areas such as Nigeria, India, and South Africa.

The Florida Institute of Technology delivers a 36-credit MBA in marketing. Learners pursuing this online marketing master’s degree explore essentials of business development, strategic marketing, advanced market research, and consumer behavior strategies through 8-week courses, and must also finish a capstone component that involves case analysis and the development of competitive marketing plans. Learners may finish this program within two years, and can explore the school’s blog for advice on career pursuits, businesses with promising futures, and evolving technology. The program holds accreditation through the International Assembly for Collegiate Business Education.

Candidates pursuing an MBA at Tiffin University may concentrate on marketing to learn international business trends, concept analysis, and tactics for increased product awareness. This online marketing master’s degree holds accreditation through the Accreditation Council for Business Schools and Programs (ACBSP). University students may purchase software at discount prices, such as Windows 10, Norton Security Deluxe, and Adobe Creative Cloud. Learners may also use the institution’s career services to practice interview skills, explore employment opportunities, and obtain resume feedback. Career services also include seminars and workshops to provide career advancement insights. The university, furthermore, provides counseling opportunities that students near campus can use.

Saint Leo University offers an online marketing master’s degree by allowing MBA students to concentrate in marketing. Program curriculum introduces candidates to business, communication, leadership, and economic concepts that relate to marketing, with attention given to ethical field concerns. Learners complete 8-week courses, such as e-marketing and sales management, and may fulfill an internship for credit. Candidates can finish the minimum requirement of 36 credits in 1-5 years, and may add a secondary concentration area. The ACBSP accredits this program. University students can access online sources through the school’s library, and may benefit from online tutoring services.

Students pursuing an MBA with a marketing concentration at Colorado Technical University explore global marketing concepts to create and implement customer-concerned marketing strategies. Learners must complete 48 credits in core and concentration classes, such as international marketing and applied managerial finance, but may also need to fulfill three foundation courses in general business areas if they do not hold an undergraduate business degree. For this online marketing master’s degree, candidates complete a capstone course where, through simulation, they must oversee a multimillion dollar business. The ACBSP accredits this program, and U.S. News and World Report ranked the program among the top online MBA opportunities.

The American Intercontinental University offers an MBA with a marketing specialization that prepares students to explore product development opportunities, promote services, uncover solutions to marketing problems, and research consumer needs for marketing platforms. To earn this online marketing master’s degree, candidates must complete 24 credits in core classes, including strategic management and business research for decision making, and 24 credits in concentration courses, such as research methods in marketing and international marketing. This program holds ACBSP accreditation. Online learners can browse the school’s blog for tips on keeping up-to-date with coursework and editing techniques.

Fort Hays State University offers an MBA that U.S. News and World Report ranked among the top online MBA options in 2016 and 2018. The department delivers a marketing concentration where, in addition to MBA course requirements, students must take marketing research, consumer behavior, and strategic electronic marketing. Graduates who earn this online marketing master’s degree may work in sales, retail, and brand management, and benefit from life-long career assistance from the school. Additionally, university students may participate in graduate teaching assistantships, though these opportunities are on campus. The school also provides online tutoring and writing guidance.

Dallas Baptist University provides an MBA with a marketing concentration. Students earning this online marketing master’s degree must complete 36 credits in courses such as business development strategies, creative problem solving marketing decisions, and consumer and buyer behavior, and may need to complete additional business courses if prior coursework does not indicate field experience. Learners can also pursue dual degrees, which require 48 credits and can increase program length by one year. Possibilities for secondary programs for an MBA learner include a master of arts in communication, global leadership, and higher education. The program holds accreditation through the ACBSP.

Candidates interested in earning a master’s in marketing online can explore the Indiana Institute of Technology’s 36-credit MBA with a marketing concentration. Core classes include business statistics and executive management, and concentration courses involve business law and international marketing. The school offers learners several resources, including tutoring and guidance on cover letters and resumes. In fact, alumni of the program can continue to benefit from these career services through Skype, FaceTime, or phone appointments, regardless of location. Additional resources on the school’s website include tips for bargaining for better wages, information on volunteer opportunities, and webinars.

Post University’s MBA with a concentration in marketing builds communication skills, improves candidates’ understanding of organizations, encourages general ethics, and equips learners with insights for creating effective marketing plans. Students can complete the required 36 credits to earn this online marketing master’s degree, including a capstone project, within two years. Additional coursework involves business analytics for managers and strategic brand management. Graduates go on to become investment fund managers, cost estimators, supply chain managers, and chief executives. Online learners can benefit from the university’s career services, such as interviewing tips, by watching webinars through the Career Center’s YouTube channel.

Students at Regis University can earn an MS in marketing through the school’s 30-credit program. Candidates for this online marketing master’s degree take classes like global brand strategy and market opportunity assessment to gain skills for careers as public relations managers, marketing specialists, and advertising managers. The school maintains a Center for Workforce Ethics and Lifelong Learning that delivers podcasts online and allows learners to explore internship possibilities. Regis University alumni also use the Center for Career and Professional Development to search for jobs. Alumni also gain access to a LinkedIn group and can attend the center’s career fairs to explore open job opportunities.