Best Online Master’s in Marketing Degrees

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Are you ready to find your fit?

Online masters in marketing degrees focus on marketing theory as well as the most current industry strategies and best practices.

According to the Bureau of Labor Statistics, the marketing field should experience an increase in career opportunities in the coming years. For instance, market research analysts positions should increase by 23% by 2026, while advertising, promotions, and marketing manager opportunities should grow by 10% by that same year. Both of these percentages represent faster than average growth, which indicates that an online marketing master;s degree is a lucrative investment.

The marketing field also includes ongoing innovation, due to changing technology and globalization. As an example, social media platforms require marketing steps that exist outside of more traditional marketing plans, such as hourly posts and hashtag usage. As technological and cultural changes occur, marketing experts must explore new marketing territory, which adds ongoing excitement to the field. This page explores master’s programs that can lead to these lucrative and innovative marketing professions.

A master’s in marketing gives you a flexible set of skills that you can apply to a variety of employment settings, making you more able to adapt to a changing job market.

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Advertisement CollegeChoice.net is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Recommended Online Programs

Top 10 Best Online Master’s in Marketing Degrees

Rank School Location
1 University of Massachusetts Lowell Lowell, MA
2 University of Wisconsin Whitewater Whitewater, WI
3 Washington State University Pullman, WA
4 Indiana University Bloomington Bloomington, IN
5 Saint Joseph's University Philadelphia, PA
6 University of New Hampshire Durham, NH
7 University of Arizona Tucson, AZ
8 Drexel University Philadelphia, PA
9 University of North Carolina Chapel Hill, NC
10 Walsh University North Canton, OH

Why Study Online?

There are many options for pursuing a Master’s in Marketing, but some will offer a better return on investment than others. Since the recession, student loan debt has sky-rocketed to an all-time record of $1.2 trillion.

Pursuing a Master’s degree online allows you to avoid becoming part of that statistic. Many programs are flexible enough that you can work and study simultaneously while taking advantage of tuition rates that are often lower than their campus-based counterparts.

Once you look at this list, take a glance at our ranking of the Best Online Colleges and Universities. You’ll be an even better informed student and consumer.

What Are the Best Online Master’s in Marketing Degrees?

We at College Choice have waded through piles of information – and our online Master’s in Marketing ranking takes into account key criteria like tuition, accreditation, national reputation scores, and early career earnings. We then weigh the information to come up with a composite score that reflects academic excellence and the projected return on your tuition investment.

Our Best Master’s in Marketing ranking includes a variety of Marketing programs – we’ve included both MBAs and MS in Management degrees (when they have Marketing concentrations), as well as MS in Marketing degrees.

As you browse our list, here are a few other things to keep in mind:

  • This College Choice ranking includes small colleges, large universities, private, public, for-profit and non-profit institutions – all of which are regionally accredited.
  • Many programs have additional accreditation from the AACSB, the ACBSP, or the IACBE – the three main Business School accrediting bodies.
  • Tuition is based on out-of-state, per-credit tuition listed on program websites. Be aware that some schools have additional fees, and some programs have a heavier credit load than others.

We hope this list helps you find a Marketing program that works for you!

Rankings

See our rankings methodology page.

  1. University of Massachusetts Lowell
    Location

    Lowell, MA

    Tuition

    $$$$$

    The University of Massachusetts Lowell delivers a 42-credit master’s in business administration (MBA) with a concentration in marketing. To earn this master’s in marketing online, candidates must complete marketing coursework, such as new product development and digital marketing, as well as foundations courses that include financial accounting and organizational behavior. The department, however, waives foundations courses for students who earned at least a B in undergraduate course equivalents in the last decade, which lowers the needed credit number to 30. Learners complete all coursework asynchronously and must finish this program in under five years. This program boasts accreditation from the Association to Advance Collegiate Schools of Business (AACSB).

  2. University of Wisconsin Whitewater
    Location

    Whitewater, WI

    Tuition

    $$$$$

    Candidates exploring online marketing master’s degrees should consider the University of Wisconsin-Whitewater’s MBA. For this degree, students can choose a marketing concentration with courses that include buyer behavior and internet marketing, and may also add a secondary emphasis area, such as data analysis and supply chain management. Learners must also complete prerequisites, core MBA classes, and electives. This degree requires at least 36 credits and guides learners in becoming ethical and persuasive leaders in the marketing field. The AACSB accredits this program, and The Princeton Review ranks the institution among the best business schools.

  3. Washington State University
    Location

    Pullman, WA

    Tuition

    $$$$$

    The MBA from Washington State University (WSU) allows candidates to concentrate in marketing. To earn this master’s in marketing online, learners complete foundation courses that include business law and managerial economics, as well as core classes such as marketing management and information systems management. Learners must also complete a capstone project and presentation to wrap up the program. Candidates can finish this degree in under two years, and may participate in international field studies in South Korea and China to examine international economies. This program holds AACSB accreditation. Additionally, U.S. News and World Report ranked WSU’s MBA program among the top 5% of virtual MBA opportunities.

  4. Indiana University Bloomington
    Location

    Bloomington, IN

    Tuition

    $$$$$

    The 30-credit master of science (MS) in marketing from Indiana University Bloomington trains candidates to research and interpret consumer tendencies, for the purpose of discerning solid marketing techniques. Coursework includes performance driven pricing, applied marketing research, and marketing in the era of digital technology. Candidates can graduate in less than three years, but must attend Kelley Connect Week on campus. Learners can also gain international experience through the Accelerating Global Immersion Leadership Education (AGILE) program. Past AGILE itineraries allowed candidates to gain hands-on problem-solving experience through trips to Cuba, China, Thailand, Brazil, South Africa, India, and Greece.

  5. Saint Joseph's University
    Location

    Philadelphia, PA

    Tuition

    $$$$$

    Students pursuing an MBA at Saint Joseph’s University can specialize in marketing. This program requires as many as 53 credits. However, the department may waive foundation courses for learners whose transcripts include course equivalents. This process can lead to candidates only needing one year of study to earn this online marketing master’s degree. Degree seekers must complete a capstone element that concerns global business strategy. Students may choose a second concentration, such as international business, to strengthen business knowledge. Candidates who already hold an MBA can also pursue a poster-MBA certificate in marketing by taking only four classes.

  6. University of New Hampshire
    Location

    Durham, NH

    Tuition

    $$$$$

    The University of New Hampshire delivers an MBA where students can specialize in marketing. This emphasis gives learners a strong grasp on digital marketing, analytics, and innovative products through classes such as strategic pricing, new product development, and international marketing. Candidates pursuing this online marketing master’s degree may study abroad for 10 days during the international management class. However, learners must fulfill degree components within three and a half years. This program boasts AACSB accreditation. Additionally, U.S. News and World Report ranked the program among the top online MBA options.

  7. University of Arizona
    Location

    Tucson, AZ

    Tuition

    $$$$$

    The 45-credit MBA from the University of Arizona offers several concentrations, including marketing. The department delivers asynchronous classes, such as health economics, business strategy, fundamental financial modeling, and customer focused entrepreneurship. Learners can complete this online marketing master’s degree in just over one year, but must complete all requirements within four years. Online MBA learners may attend on-campus events for networking and professional advancement. Students can also benefit from the MBA Career Management program’s guidance, job fairs, and interview connections, and can explore business-related news through the Eller Buzz online magazine.

  8. Drexel University
    Location

    Philadelphia, PA

    Tuition

    $$$$$

    Drexel University delivers an accelerated MBA with a marketing specialization. Students can complete this program in under two years, but may also explore a dual degree option where 15 credits can simultaneously apply toward an MBA and an MS. Learners must visit campus at the beginning of programs to network with other cohort members, and to attend orientation. Students can also explore international residency opportunities when approaching the end of the program. To finish this master’s in marketing online, candidates must complete a capstone. Students and alumni for this AACSB-accredited program may benefit from career guidance from the university.

  9. University of North Carolina
    Location

    Chapel Hill, NC

    Tuition

    $$$$$

    The MBA from the University of North Carolina requires 66 credits, and within 18-36 months, candidates can complete this MBA with a marketing specialization. However, learners must attend virtual, live classes. Degree seekers may gain hands-on experience in global marketing through three-day Global Immersions opportunities. Cities of past immersions include Mumbai, Singapore, London, and Shanghai, and previous participants boast professional experience with distinguished companies, such as ESPN, Citibank, and Google. Students pursuing this online marketing master’s degree may also participate in online and live events, including meet and greets, a career management information session, and coffee chats.

  10. Walsh University
    Location

    North Canton, OH

    Tuition

    $$$$$

    Walsh University provides an MBA in marketing that requires as many as 42 credits, and prepares learners for careers as market researchers, media managers, and marketing analysts. Coursework involves core classes, such as sustainable ethical leadership and information systems, and marketing concentration courses, including integrated marketing communications and social media marketing. Students take one 8-week course at a time, and must complete a capstone in marketing strategy to obtain this master’s in marketing online. Distance learners can benefit from the school’s blog that covers topics such as finance careers and program admissions, and connects site viewers to business webinars.

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