Best Online Master’s in Marketing Degrees 2021

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Every day, consumers see advertisements in newspapers, on television, and on the internet. Marketing professionals create video and image advertisements based on market research. The profession includes numerous subfields. For example, digital marketers use targeted advertisements to help companies spread messages online.

Creative individuals with strong communication, research, and interpersonal skills often succeed in the marketing field. Responsibilities vary by position, but marketing professionals all need a passion for continued learning and skills development. Graduates of online marketing master’s programs often become marketing specialists, brand managers, and promotions directors.

Recent college graduates and working professionals with a bachelor’s degree can enroll in online marketing master’s programs. Many online programs feature benefits including flexible scheduling options and discounted tuition rates.

Top 10 Best Online Master's in Marketing Degrees

Rank School Location
1 University of Massachusetts Lowell Lowell, MA
2 University of Wisconsin Whitewater Whitewater, WI
3 Washington State University Pullman, WA
4 Indiana University Bloomington Bloomington, IN
5 Saint Joseph's University Philadelphia, PA
6 University of New Hampshire Durham, NH
7 University of Arizona Tucson, AZ
8 Drexel University Philadelphia, PA
9 University of North Carolina Chapel Hill, NC
10 Walsh University North Canton, OH
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FAQ

  • What is marketing?

    Marketing involves researching consumer preferences and using the results to create marketing campaigns. Marketing professionals often develop print advertisements, television commercials, and internet banners.

  • How long does it take to earn a master's in marketing?

    Full-time students typically finish online master’s in marketing programs in 1.5-2 years. Degree-seekers with transfer credit and learners in accelerated programs often graduate sooner.

  • What can I do with a master's in marketing?

    Graduating from one of the best marketing master’s online programs can qualify learners for management positions. Some master’s programs feature specialization options such as international marketing.

  • What is the difference between marketing and advertising?

    Advertising is a marketing subfield. Marketing professionals analyze the needs of their employer or client before planning an advertising campaign. Advertisers execute marketers’ plans by creating the advertisements that consumers see and hear.

  • What is the difference between marketing and sales?

    Sales involves contacting potential clients directly, by means such as telephone. Marketing campaigns involve passive advertisements that consumers see during the course of their daily activities.

 
 

Best Online Master’s in Marketing Degrees 2021

This section highlights the best online master’s in marketing degrees for 2021. The following ranking includes information about each program’s course and graduation requirements, admissions procedures, and financial aid opportunities. For more details, students can contact academic and admissions advisors at prospective schools.

  1. University of Massachusetts Lowell
    Location

    Lowell, MA

    Tuition

    $$$$$

    The University of Massachusetts Lowell delivers a 42-credit master’s in business administration (MBA) with a concentration in marketing. To earn this master’s in marketing online, candidates must complete marketing coursework, such as new product development and digital marketing, as well as foundations courses that include financial accounting and organizational behavior. The department, however, waives foundations courses for students who earned at least a B in undergraduate course equivalents in the last decade, which lowers the needed credit number to 30. Learners complete all coursework asynchronously and must finish this program in under five years. This program boasts accreditation from the Association to Advance Collegiate Schools of Business (AACSB).

  2. University of Wisconsin Whitewater
    Location

    Whitewater, WI

    Tuition

    $$$$$

    Candidates exploring online marketing master’s degrees should consider the University of Wisconsin-Whitewater’s MBA. For this degree, students can choose a marketing concentration with courses that include buyer behavior and internet marketing, and may also add a secondary emphasis area, such as data analysis and supply chain management. Learners must also complete prerequisites, core MBA classes, and electives. This degree requires at least 36 credits and guides learners in becoming ethical and persuasive leaders in the marketing field. The AACSB accredits this program, and The Princeton Review ranks the institution among the best business schools.

  3. Washington State University
    Location

    Pullman, WA

    Tuition

    $$$$$

    The MBA from Washington State University (WSU) allows candidates to concentrate in marketing. To earn this master’s in marketing online, learners complete foundation courses that include business law and managerial economics, as well as core classes such as marketing management and information systems management. Learners must also complete a capstone project and presentation to wrap up the program. Candidates can finish this degree in under two years, and may participate in international field studies in South Korea and China to examine international economies. This program holds AACSB accreditation. Additionally, U.S. News and World Report ranked WSU’s MBA program among the top 5% of virtual MBA opportunities.

  4. Indiana University Bloomington
    Location

    Bloomington, IN

    Tuition

    $$$$$

    The 30-credit master of science (MS) in marketing from Indiana University Bloomington trains candidates to research and interpret consumer tendencies, for the purpose of discerning solid marketing techniques. Coursework includes performance driven pricing, applied marketing research, and marketing in the era of digital technology. Candidates can graduate in less than three years, but must attend Kelley Connect Week on campus. Learners can also gain international experience through the Accelerating Global Immersion Leadership Education (AGILE) program. Past AGILE itineraries allowed candidates to gain hands-on problem-solving experience through trips to Cuba, China, Thailand, Brazil, South Africa, India, and Greece.

  5. Saint Joseph's University
    Location

    Philadelphia, PA

    Tuition

    $$$$$

    Students pursuing an MBA at Saint Joseph’s University can specialize in marketing. This program requires as many as 53 credits. However, the department may waive foundation courses for learners whose transcripts include course equivalents. This process can lead to candidates only needing one year of study to earn this online marketing master’s degree. Degree seekers must complete a capstone element that concerns global business strategy. Students may choose a second concentration, such as international business, to strengthen business knowledge. Candidates who already hold an MBA can also pursue a poster-MBA certificate in marketing by taking only four classes.

  6. University of New Hampshire
    Location

    Durham, NH

    Tuition

    $$$$$

    The University of New Hampshire delivers an MBA where students can specialize in marketing. This emphasis gives learners a strong grasp on digital marketing, analytics, and innovative products through classes such as strategic pricing, new product development, and international marketing. Candidates pursuing this online marketing master’s degree may study abroad for 10 days during the international management class. However, learners must fulfill degree components within three and a half years. This program boasts AACSB accreditation. Additionally, U.S. News and World Report ranked the program among the top online MBA options.

  7. University of Arizona
    Location

    Tucson, AZ

    Tuition

    $$$$$

    The 45-credit MBA from the University of Arizona offers several concentrations, including marketing. The department delivers asynchronous classes, such as health economics, business strategy, fundamental financial modeling, and customer focused entrepreneurship. Learners can complete this online marketing master’s degree in just over one year, but must complete all requirements within four years. Online MBA learners may attend on-campus events for networking and professional advancement. Students can also benefit from the MBA Career Management program’s guidance, job fairs, and interview connections, and can explore business-related news through the Eller Buzz online magazine.

  8. Drexel University
    Location

    Philadelphia, PA

    Tuition

    $$$$$

    Drexel University delivers an accelerated MBA with a marketing specialization. Students can complete this program in under two years, but may also explore a dual degree option where 15 credits can simultaneously apply toward an MBA and an MS. Learners must visit campus at the beginning of programs to network with other cohort members, and to attend orientation. Students can also explore international residency opportunities when approaching the end of the program. To finish this master’s in marketing online, candidates must complete a capstone. Students and alumni for this AACSB-accredited program may benefit from career guidance from the university.

  9. University of North Carolina
    Location

    Chapel Hill, NC

    Tuition

    $$$$$

    The MBA from the University of North Carolina requires 66 credits, and within 18-36 months, candidates can complete this MBA with a marketing specialization. However, learners must attend virtual, live classes. Degree seekers may gain hands-on experience in global marketing through three-day Global Immersions opportunities. Cities of past immersions include Mumbai, Singapore, London, and Shanghai, and previous participants boast professional experience with distinguished companies, such as ESPN, Citibank, and Google. Students pursuing this online marketing master’s degree may also participate in online and live events, including meet and greets, a career management information session, and coffee chats.

  10. Walsh University
    Location

    North Canton, OH

    Tuition

    $$$$$

    Walsh University provides an MBA in marketing that requires as many as 42 credits, and prepares learners for careers as market researchers, media managers, and marketing analysts. Coursework involves core classes, such as sustainable ethical leadership and information systems, and marketing concentration courses, including integrated marketing communications and social media marketing. Students take one 8-week course at a time, and must complete a capstone in marketing strategy to obtain this master’s in marketing online. Distance learners can benefit from the school’s blog that covers topics such as finance careers and program admissions, and connects site viewers to business webinars.


Career and Salary Outlook for Marketing Master’s Graduates

The best marketing master’s online programs prepare students for careers in advertising, promotions, and marketing. The Bureau of Labor Statistics (BLS) projects employment for these professionals to increase 6% from 2019-2029, faster than the median projected growth rate for all occupations. According to the BLS data, marketing managers earn a median annual salary of $135,900, which is more than three times the median annual salary for all careers.

Typical responsibilities of advertising, promotions, and marketing managers include collaborating with other management professionals to plan advertising campaigns. These individuals may create plans for promotions, billboards, and online media. Marketing professionals also evaluate websites’ effectiveness in attracting and retaining customers. Like managers in other fields, marketing managers play a significant role in hiring, training, and mentoring new staff members.

In addition to earning an online master’s in marketing, professionals can increase their earning potential by specializing in a certain area. Marketing managers research consumer needs, while promotions managers develop campaigns that include coupons and discounts. Advertising managers develop advertisements to increase revenue for their employer or client.

Advertising, Promotions, and Marketing Managers

Lowest 10% Median Annual Salary Highest 10%
Less than $61,930 $125,510 More than $208,000

Source: Bureau of Labor Statistics

Accreditation for Marketing

Universities that offer online master’s in marketing programs should hold regional accreditation from one of six agencies the U.S. Department of Education charters. These schools should also possess national accreditation from the Distance Education Accrediting Commission (DEAC). DEAC accreditation signifies that a school’s online and on-campus programs deliver the same educational experience and learning outcomes.

The Accreditation Council for Business Schools and Programs (ACBSP) grants programmatic accreditation to the best undergraduate and graduate marketing programs. The Council for Higher Education Accreditation maintains an online list of all ACBSP-accredited programs.


Courses in a Marketing Program

Online master’s in marketing programs emphasize in-demand skills such as analysis, planning, and critical thinking. Students complete coursework on topics such as marketing strategies, consumer behavior and marketing, and ethical and legal issues in marketing. Degree-seekers who select a concentration take advanced coursework in an area such as digital marketing or social media marketing.

The following sample curriculum highlights five courses common to many online master’s in making programs. Course titles and academic requirements vary by school, so learners should contact their prospective institution for details about course availability and requirements. Some schools also post course syllabi online.

  • Marketing Strategies

    This course examines various methods that companies use to determine and satisfy customers’ needs and wants. Students learn how to identify a market, perform research, and develop an appropriate product. Degree-seekers also explore steps for setting prices, creating advertisements, and handling distribution.

  • Consumer Behavior and Marketing

    Marketing professionals need in-depth knowledge of human psychology, sociology, and economics. This course explores topics that influence consumers’ purchasing decisions. Graduates can apply knowledge and skills from this class to develop effective marketing campaigns and advertisements.

  • Ethical and Legal Issues in Marketing

    Because marketing professionals influence people’s purchasing decisions, individuals in the field must follow the rules and regulations governing advertising, market research, and product liability. Degree-seekers in this class create a personal ethical framework that they can follow throughout their career.

  • Digital Marketing

    This class prepares students to create the marketing campaigns people see while browsing the internet. Course topics include funnel analysis, digital marketing trends, and lead generation. Degree-seekers also become proficient with the software that marketing managers use, which can make graduates more attractive job candidates.

  • Social Media Marketing

    Marketing managers often use social media to reach potential customers. This course explores the relationships between social media and marketing, brand communities, and audience engagement. Students learn how to analyze metrics and use the results to hone future social media marketing campaigns.


Scholarships for Marketing

Even students in the most affordable marketing master’s online programs can benefit from scholarships. Awards, such as those below, provide funding to degree-seekers in the field. Scholarship application materials typically include official transcripts and an essay. Learners should research each scholarship opportunity’s requirements and deadline before applying.

AfterCollege Business Student Scholarship

Who Can Apply: AfterCollege, Inc. awards this competitive scholarship to undergraduate and graduate students earning a business-related degree. Applicants submit transcripts and must hold a minimum 3.0 GPA. Interested learners should apply by March 31.

Amount: $500



Advancement of Women in Sports & Entertainment Scholarship

Who Can Apply: The Floyd Mayweather Jr. Foundation offers this scholarship to women preparing for a career in the sports or entertainment field. Applicants must be enrolled full time and need a minimum 2.75 undergraduate or graduate GPA.

Amount: $1,000



Graduate and Ph.D. Scholarships

Who Can Apply: The LAGRANT Foundation delivers these awards to members of minority groups who are studying marketing or a related subject. Applicants submit a resume, unofficial transcripts, and one recommendation letter. Scholarship winners also receive a free trip to New York City.

Amount: $3,750

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