Marketing is an important aspect of nearly all businesses. Today, that’s especially true of digital marketing. Hubspot reports that social media produces almost double the leads of direct mail, telemarketing, trade shows, or pay-per-click. And a survey from Duke University reveals that social media spending will increase 144 percent over the next few years.
That means Internet marketing experts are in high-demand. A Master’s in Internet Marketing will teach you to manage brands, develop your digital storytelling skills, and create strategic targeted marketing campaigns across online platforms. You’ll also hone your creativity, critical thinking, leadership skills, and ability to build business relationships.
Pursuing an online Master’s in Internet Marketing can equip you with in-demand skills, all while allowing you the flexibility to balance other career and life obligations.
What kind of online Master’s degree in Internet Marketing should you get?
Some online Master’s degrees are specific to Internet Marketing. Others are Master’s in Business Administration with a concentration or specialization in Internet Marketing. Additionally, some degrees focus on a specific aspect of Internet Marketing, such as Social Media.
The degree you choose to pursue depends on your background and career aspirations. For instance, if you already have a degree in business, you my want focus exclusively on digital marketing with a specialized degree. Otherwise, you can develop both your business acumen and your digital marketing skills through an MBA with a concentration.
These programs are available online and in person. Online programs provide flexibility that is perfect for working professionals or students with families. If you’re interested in an online program in a different subject, read our list of the “Best Online Colleges and Universities.”
How much money do people make with an online Master’s degree in Internet Marketing?
With a Master’s in Internet Marketing, you have a variety of career options. Below, we’ve listed the median annual salary for three related careers (per the Bureau of Labor Statistics).
- Social Media Specialist- $59,300
- Market Research Analyst- $63,230
- Marketing Manager- $129,380
Careers related to digital marketing are growing faster than average. Some are growing much faster. For example, the projected growth rate for market research analysts is 23 percent, almost triple the average growth rate.
What can you do with an online Master’s degree in Internet Marketing?
An online Master’s degree in Internet Marketing can lead to careers including Digital Marketing Manager, Internet Marketing Specialist, Marketing Manager, Social Media Manager, Social Media Specialist, or Social Media Strategist.
You can work for a marketing agency or as an in-house digital marketing manager/specialist for just about any business. After all, every product or service needs to be marketed. And in the modern world of business, this marketing needs to take place online. That means a Master’s in Internet Marketing can lead to an exciting, lucrative career in a wide variety of industries.
What are the requirements for an online Master’s degree in Internet Marketing?
To apply for these programs, you’ll need a bachelor’s degree. Some programs require that your degree is related to business or marketing. If that’s not the case, you may need to take some prerequisite courses first.
A 3.0 GPA or higher is often required. Applicants may be asked to submit transcripts, letters of recommendation, references, personal statements, and/or resumes. Some programs require GRE scores.
Most of these programs can be completed in two years or less and are 30-40 credits. You’ll take courses in business, marketing strategies, digital platforms, analytics, and more. In most cases, an internship or practicum is not required. Some of these programs are intended for current marketing professionals.
What are the best online Master’s in Internet Marketing degrees?
The ten degrees listed below are the best online Master’s in Internet Marketing. To identify the best of the best, we’ve evaluated school reputation, tuition, and overall return on investment. Every program on this list is accredited, meaning they’ve undergone a review process and successfully met specific academic criteria.
We use data from trusted sources including:
- U.S. News and World Report
- Princeton Review
- Bureau of Labor Statistics
- Official college and university websites
If you’re ready to dive into the challenging, in-demand career of Internet Marketing, these programs will give you the tools to succeed.
University of Illinois at Urbana-Champaign
College Choice Score: 100
Tution(In-state / Out-of-state): $15,186 / $28,773
Located in Champaign County, Illinois, the University of Illinois at Urbana-Champaign is a public research university. It was established in 1867 as a land-grant university. Today, the school is ranked as one of the top 20 public universities in the nation by U.S. News and World Report. Urbana-Champaign serves over 47,000 students and offers degrees in more than 150 areas of study. This includes an online MBA with a specialization in Digital Marketing.
The Master of Business Administration with a specialization in Digital Marketing gives students the skills to create effective, targeted promotional campaigns. They learn to apply marketing skills and tools in a digital environment. Students also learn how to employ marketing analytics and understand the use of digital channels. Courses include:
- Marketing in a Digital World
- Digital Analytics
- Digital Channels
Students also complete core business courses, developing leadership skills and business mastery. Course material is structured to mirror real-world experiences. Students join global classrooms and complete team projects, all for a highly affordable price.
Saint Mary's University of Minnesota
College Choice Score: 97.44
Tution(In-state / Out-of-state): $16,164 / $22,158
Saint Mary’s University of Minnesota is a private Catholic university based in Winona, Minnesota. Saint Mary’s offers over 59 degree programs across multiple campuses and online. The university delivers a relationship-based education focused on practical, hands-on experience. U.S. News and World Report ranks it a “Best Value” college and one of the best in the Midwest. Saint Mary’s offers an online MBA with an area of emphasis in Social Media Management and Marketing.
Saint Mary’s 30 credit Master of Administration program can be completed in as little as 18 months. Students choose from one of four MBA tracks, including Social Media Management and Marketing. The Social Media track helps candidates hone their digital storytelling skills, learn to build connections, and master the ability to manage brands. In this program, you’ll take courses like:
- Case Studies in Brand Strategy
- Digital Storytelling
- Ethics in Social Marketing
- Executive Communication
- Strategic Management Capstone
The curriculum for the Social Media Management track was created with the National Institute for Social Media and prepares students for social media strategy certification. Certification can help graduates increase their earnings by up to 20 percent. Students complete a capstone course in which they choose to apply their knowledge in either a domestic or international business setting.
College Choice Score: 96.78
Tution(In-state / Out-of-state): $8,217
Founded in 1884, Temple University is a top-ranked research university in Philadelphia, Pennsylvania. Temple consists of eight campuses, 17 schools and colleges, and hundreds of degree programs. The university enrolls over 38,000 students. Temple was originally founded as “an institution primarily for the benefit of working men,” and it continues to offer flexible options for busy students. One of these options is an MS in Digital Innovation in Marketing.
Students in the 30-credit Master of Science in Digital Innovation in Marketing program learn to not only use cutting-edge technology, but also to apply it to marketing. They learn to develop digital marketing plans, manage brands, effectively integrate social and content marketing, collect and analyze data, and apply the latest digital innovations to marketing campaigns. The program is part-time, and students complete courses like:
- Business Intelligence
- Process Improvement and Innovation
- Digital Innovation in Product Management and Branding
- Social Media Innovation
- Digital Innovation in Mobile Marketing and Communication
Applicants must submit a letter of reference and a statement of goals. The program culminates in a capstone course. Students work in teams to devise a solution to an opportunity presented by the market. They develop the digital tools and strategies needed to bring the solution to market.
College Choice Score: 96.58
Tution(In-state / Out-of-state): $11,833 / $17,355
Messiah College is a private Christian college in Mechanicsburg, Pennsylvania. The college was founded in 1909 and currently serves 3,375 students. It’s considered one of the North’s best colleges by both Princeton Review and U.S. News and World Report. Students receive a Christ-centered education, and the college emphasizes the liberal arts and applied arts and sciences. Among Messiah College’s 80+ degree programs is an online MBA with a concentration in Digital Marketing.
The Master of Business Administration program empowers students to develop ethical leadership skills that benefit employees, transform organizations, and enrich communities. With the Digital Marketing concentration, candidates are equipped with the latest digital marketing tools, techniques, and strategies to effectively reach target customers. The 36-credit program can be completed in two years and includes courses like:
- Digital Marketing
- Social Media Strategy
- Marketing Analytics
- Business Strategy and Execution
- Innovation and Entrepreneurship
Applicants are required to submit a personal statement of purpose, a recommendation, and a resume. All courses are six or eight weeks long. Students complete a culminating capstone project with a faculty member and organization of their choice. Faculties serve as mentors, and students receive abundant opportunities for networking and career development throughout the program.
College Choice Score: 94.92
Tution(In-state / Out-of-state): $11,610
A private non-profit Christian university, Liberty University is located in Lynchburg, Virginia. It’s the largest university in the state, enrolling over 110,000 students and offering more than 600 programs of study. Students are prepared with the values, knowledge, and skills needed to impact society. Liberty is also a pioneer in distance education, equipping online students with exceptional resources. One online option is an MS in Marketing.
The Master of Science in Marketing is a 36-credit program completed in an average of 18 months. Students may select a specialization in Digital Marketing and Advertising. In eight-week courses, students learn to create and manage strategic digital marketing campaigns. Students also complete core courses that equip them with critical thinking, leadership, and marketing skills. Courses include:
- Brand Management
- Media Technology and Communication Strategies
- Effective Social Media
- Strategic Communication Campaigns for the Digital Age
For admission in good standing, applicants must have a bachelor’s degree with a cumulative GPA of at least 3.0. Students have access to an online library, Online Writing Center, a partnership with Tutor.com, knowledgeable advisors, Online Student Life, and more. Current and former service members, as well as the spouses of service members or veterans, receive a tuition discount.
College Choice Score: 94.45
Tution(In-state / Out-of-state): $3,497 / $9,961
Brandeis University is a private research university located in Waltham, Massachusetts in the suburbs of Boston. Brandeis has a liberal arts focus and is dedicated to curiosity, innovation, and groundbreaking discovery. Publications like U.S. News and World Report and Princeton Review give Brandeis high marks for selectivity, impact, students involved in community service, and “best value.” Brandeis offers an online MS in Digital Marketing and Design.
The 30-credit Master of Science in Digital Marketing and Design teaches students to build a message or brand across a variety of digital channels. They gain the tools to design marketing campaigns, optimize these campaigns for digital audiences, and use analytics to inform marketing decisions. The program consists of three electives and seven required courses, including:
- Innovation and User-Centered Design
- Digital Marketing Strategy
- Principles of Search Engine Marketing
- Multichannel Marketing Campaigns
- Social, Web, and Marketing Analytics
Applicants should have a bachelor’s degree with at least two marketing courses and/or two years of related work experience. This program is part-time and highly affordable. Courses are taught by faculty with real-world expertise who are dedicated to helping students advance their career goals.
Ohio Christian University
College Choice Score: 93.64
Tution(In-state / Out-of-state): $16,888
Ohio Christian University is located in Circleville, Ohio and is affiliated with the Churches of Christ in Christian Union. The private college aims to develop students professionally, spiritually, and intellectually. Founded in 1948, OCU has expanded to offer campus locations throughout Ohio and Georgia, in addition to a wide range of online options. OCU students can complete an online MBA with a concentration in Digital Marketing.
OCU’s Master of Business Administration with a concentration in Digital Marketing is designed for marketing managers hoping to enhance their careers. The program equips students to lead strategic marketing development across varied digital channels. Courses are delivered in six-week intervals and include:
- Marketing and Advertising for Managers
- Digital Marketing
- Psychology of Marketing
- Product and Brand Development
- Global Business Environment
The MBA program consists of 36 semester credits, including 24 credits of the MBA core and 12 credits from the Digital Marketing concentration. MBA core courses emphasize business management, critical and strategic thinking, ethics, and real-world application. Students also learn to integrate Christian principles into their decision-making.
Fort Hays State University
College Choice Score: 92.32
Tution(In-state / Out-of-state): $8,244 / $22,950
Based in Hays, Kansas, Fort Hays State is a rapidly-growing public university that enrolls 15,000 students. FHSU is one of the Midwest’s leading universities and is known for innovation and entrepreneurship. Ninety-five percent of FHSU graduates successfully find employment or pursue graduate school. Fort Hays offer a wide variety of programs across 31 departments. This includes an MBA with a Digital Marketing concentration.
Available on campus or online, FHSU’s Master of Business Administration features a concentration in Digital Marketing. The MBA core curriculum supports the most critical aspects of business. The Digital Marketing concentration deepens students’ knowledge of brand strategy, building long-term customer relationships, and analyzing the market in a digital society. You can expect courses such as:
- Integrated Marketing Communications
- Database Marketing
- Strategic Electronic Marketing
- Social Media Marketing Content and Analytics
FHSU’s MBA program is ranked one of the best in the nation by U.S. News and World Report. Applicants must submit a resume, two letters of recommendation, and a personal statement indicating career goals and reasons for pursuing an MBA. GMAT scores and transcripts are also required.
Saint Leo University
College Choice Score: 89.52
Tution(In-state / Out-of-state): $18,810
Established in 1889, Saint Leo University is a private nonprofit Roman Catholic university with a liberal arts focus. The primary campus is located in St. Leo, Florida, but the university has 35 education centers in seven states. In total, the university enrolls 15,000 students. It’s consistently ranked one of the South’s top universities by U.S. News and World Report. Saint Leo’s offers an online MBA in Social Media Marketing.
The Master of Business Administration in Social Media Marketing enhances students’ knowledge of advanced marketing data analysis tools and frameworks. Students gain both foundational business knowledge and an in-depth understanding of digital marketing. Ultimately, they learn to integrate traditional and new online tools into comprehensive marketing strategies. Courses include:
- Strategic Management
- Marketing Research
- Digital Storytelling and Crisis Management
- Web Analytics
- Social Media Marketing
This 36-credit program can be completed in just 12 months if students take two classes per eight-week term. Saint Leo’s online MBA program is accredited by the Accreditation Council for Business Schools & Programs.
Montclair State University
College Choice Score: 89.44
Tution(In-state / Out-of-state): $9,990
Montclair State University is a public research university in Montclair, New Jersey. MSU serves over 21,000 students and offers more than 300 academic programs. The university is ranked by U.S. News and World Report as one of the top 100 in the nation. Even more impressive, MSU’s online graduate programs are ranked in the top 25 nationally. One of these challenging and exciting programs is an MBA with a concentration in Digital Marketing.
Montclair State’s Master of Business Administration with a concentration in Digital Marketing helps students blend their creativity and business savvy to succeed in digital advertising. The 39-credit program consists of MBA core classes, digital marketing courses, and a practicum in E-Commerce. Courses include:
- Social and Mobile Media: Fundamentals and Analytics
- Digital Customer Experience Management
- Integrated Digital Advertising Planning Across Multiscreen, Hyper-Targeted Media
- Digital Marketing Strategy and RODMI (Return On Digital Marketing Investment)
- Emerging Trends in Global Markets
Montclair State’s Feliciano School of Business is accredited by AACSB International, a distinction belonging to less than 5 percent of business schools. The program offers six start dates throughout the year.