What Specializations Are Available in Business & Management?

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Are you ready to find your fit?

If you go by the different concentrations that you can choose for business degree programs, there are dozens upon dozens of possible Business and Management specializations. And when you look at actual real-world job titles, the possible areas of focus seem to be virtually limitless.

Take a look at the field’s sheer breadth on our Business & Management homepage.

In fact, Business and Management degrees have so much variety that we’ve broken out a few areas of specialization into their own hubs. Check them out if you’re looking for information about careers in Accounting or getting your Master’s in Business Administration (MBA)!

On this page, we’ve highlighted four of the most important degree concentrations. Many of the niche specializations in Business and Management fall under (or are closely related to) these categories.


When you get a bachelor’s in business administration (BBA) with a focus in marketing, you’ll learn all about advertising, sales, and marketing, and you’ll be prepared to develop marketing strategies based on trend forecasts and market research.

A great job title that you can get with a marketing BBA is Regional Sales Manager. In this role, you’ll be responsible for directing an organization’s sales teams handling an entire region. The median salary for this challenging career is around $79,000 per year.


With a BBA in finance, you’ll learn to analyze financial statements and create accurate financial forecasts. Your coursework will also familiarize you with topics like portfolio management, corporate finance, and global finance.

Finance manager is one example of a high-earning job title you could hold with this degree. Finance managers are responsible for their organization’s budgets, creating and monitoring them to promote the financial health of the company. In this job, you can expect to earn a salary close to the median of $87,497 per year.

Human Resources

If you want a career that will allow you to use your business acumen to directly impact people’s lives for the better, human resources (HR) could be a great specialization for you. With a BBA in HR, you’ll learn about topics like organizational development, labor relations, and regulatory requirements.

One example of a job that you could get with this degree is director of HR. In this role, you would have the ultimate responsibility for recruiting, retaining and training the personnel in your organization. And HR directors make a great living, earning a median salary of $84,981 per year.

Management Information Systems

If you want to build a career that combines Business and Management skills with technological know-how, a concentration in Management Information Systems (MIS) would be a great choice for you. In a BBA program with an MIS emphasis, you’ll learn about the technical side of information technology and systems, as well as how to manage these systems as resources within your organization.

What can you do with this area of focus? Information technology (IT) director is one example of a great job you can get in this specialization. IT directors are responsible for all IT operations within their organizations, and with a median salary of $112,970, this is a great career for people who want to develop their business, leadership, and technological skills.

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