Best Master’s in Marketing Degrees

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Best Master's in Marketing Badge

A master’s in marketing offers a versatile and valuable credential for professionals who want to work in business, advertising, and related fields. Graduates with marketing degrees can pursue roles in sales management, public relations, market research, and marketing management. A master’s in marketing also qualifies individuals to work in advertising, fundraising, media planning, and brand management. Many of these jobs boast high earning potential.

Top 10 Best Master’s in Marketing Degrees

Rank School Location
1 University of Colorado Denver Denver, CO
2 Johns Hopkins University Baltimore, MD
3 University of Southern California Los Angeles, CA
4 University of Florida Gainesville, FL
5 University of Illinois at Chicago Chicago, IL
6 Golden Gate University-San Francisco San Francisco, CA
7 University of South Florida Tampa, FL
8 Webster University Saint Louis, MO
9 Georgia State University Atlanta, GA
10 Florida International University Miami, FL
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What Are the Top Marketing Degrees?

According to the Bureau of Labor Statistics (BLS), advertising, promotions, and marketing managers earned an annual median salary of $132,620 in 2018. This pay rate more than doubles the nationwide median salary for all professions. The BLS projects jobs for marketing professionals to grow 8% between 2018 and 2028, which is faster than average.

All reputable marketing master’s programs share one crucial feature: accreditation. National and regional accrediting bodies conduct thorough, independent evaluations of a school or program’s academic quality. Accreditation is a must-have endorsement which guarantees that employers and other schools will recognize your degree.

Institutions with national accreditation usually feature for-profit structures or target their programs on practical or vocational training. Regional accreditation typically applies to nonprofit schools, state-run public colleges, and schools that focus on conventional academic fields. While both accreditation types are valid, many educators, employers, and students prefer scholastically oriented regional endorsements.

Programmatic accreditation is a third endorsement type. These credentials apply to specific programs or departments rather than the entire institution. Agencies such as the Digital Marketing Institute endorse marketing graduate programs. Some departments may also hold credentials from prestigious accreditors of business programs, including the Association to Advance Collegiate Schools of Business or the Accreditation Council for Business Schools and Programs.

Best Master’s in Marketing Degree Programs

School rankings help prospective students choose the right marketing master’s program. By reviewing rankings, learners can explore program options, entry requirements, sample curricula, tuition costs, and graduation requirements. Most of all, degree-seekers can use rankings to choose a master’s in marketing program that matches their goals and expectations.

See our rankings methodology page.

  1. University of Colorado Denver
    Location

    Denver, CO

    Tuition

    $$$$$

    The University of Colorado Denver traces its roots back to 1883 and the founding of its School of Medicine, which had two classrooms, two professors, and two students. CU Denver now serves approximately 18,000 students on two campuses.

    CU Denver's students can pursue a master's in marketing that requires 30 credits. The master of science program provides full-time and part-time enrollment and offers seven specializations in emerging areas such as brand communication in the digital era, marketing analytics in a big data world, high-tech entrepreneurial marketing, and marketing intelligence and strategy in the 21th century.

    Students who live in states participating in the Western Regional Graduate Program may qualify for in-state tuition.

    The University of Colorado Denver is regionally accredited by the Higher Learning Commission. The Business School at CU Denver is accredited by the Association to Advance Collegiate Schools of Business.

  2. Johns Hopkins University
    Location

    Baltimore, MD

    Tuition

    $$$$$

    Founded in 1876 and named after a Maryland philanthropist who helped establish the school, Johns Hopkins University serves over 24,000 undergraduate and graduate students and offers more than 260 programs across nine academic divisions.

    Students can pursue a master's in marketing at Johns Hopkins that requires 36 credits and includes a STEM-designated marketing analytics concentration. Full-time students typically graduate from the program in one year. The master of science program includes 26 credits of business foundation and core marketing courses and 10 credits of approved electives. Students take classes in consumer behavior, marketing analytics, strategic market intelligence, and pricing analysis.

    The program requires applicants to submit GMAT or GRE scores.

    Johns Hopkins University is regionally accredited by the Middle States Commission on Higher Education. The Carey Business School is accredited by the Association to Advance Collegiate Schools of Business.

  3. University of Southern California
    Location

    Los Angeles, CA

    Tuition

    $$$$$

    When the University of Southern California started out in 1880, it enrolled 53 students and maintained a 10-member faculty. Today, USC serves over 48,000 students and employs hundreds of full-time professors.

    The Marshall School of Business at USC offers a master's in marketing consisting of 30 credits and two specialization areas: consumer behavior and analytics. The analytics track is a STEM-certified program and ideal for students interested in the quantitative and data-driven aspects of marketing. Students more interested in the behavioral aspects of marketing typically choose the consumer behavior track.

    Regardless of which track students select, they must complete core courses such as marketing strategy, communication for management, marketing management, and business analytics. Students must also maintain a minimum cumulative of 3.0 in all their courses to earn the master of science degree.

    The University of Southern California is regionally accredited by the WASC Senior College and University Commission.

  4. University of Florida
    Location

    Gainesville, FL

    Tuition

    $$$$$

    The University of Florida traces its origins back to 1853 with the establishment of the East Florida Seminary in Ocala, Florida. UF currently serves approximately 54,000 students through 16 different schools.

    Students can pursue a master's in marketing at UF's Warrington College of Business. The master of science curriculum includes 20 credits of core coursework and 10 credits of business electives. The program delivers courses in an accelerated format, with each course lasting eight weeks. Core coursework covers topics such as customer analysis, web-based marketing, marketing ethics, and product development and management.

    Applicants must hold a bachelor's degree in business from an accredited institution with a GPA of 3.0 or higher for the last 60 credits. All applicants must submit GMAT or GRE scores.

    The University of Florida is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.

  5. University of Illinois at Chicago
    Location

    Chicago, IL

    Tuition

    $$$$$

    The University of Illinois at Chicago opened its doors as the result of the consolidation of several medical colleges. The university currently serves close to 32,000 students and offers 86 bachelor's, 111 master's, and 66 doctoral programs across 16 academic colleges.

    Students can pursue a master's in marketing through UIC's College of Business Administration. The master of science program offers three concentrations: advertising and marketing communications, global and multicultural marketing, and marketing research. Most full-time students graduate in one year. The 34-credit curriculum includes coursework in marketing research and analytics, digital and social media marketing, international marketing, and marketing management.

    All learners must complete a capstone course prior to graduation. The course gives students the chance to work on real-life scenarios to provide solutions that partner organizations can implement.

    The University of Illinois at Chicago is regionally accredited by the Higher Learning Commission.

  6. Golden Gate University-San Francisco
    Location

    San Francisco, CA

    Tuition

    $$$$$

    Although Golden Gate University officially opened its doors in 1901 with the establishment of a law school, its roots date back to 1881 to a San Francisco YWCA offering night classes in bookkeeping and stenography. Today, the university offers six undergraduate and 15 graduate programs and serves more than 2,500 students.

    GGU's master's in marketing curriculum requires 39 credits and offers concentrations in marketing analytics and digital marketing. Students may also create an individualized concentration. The curriculum combines foundational coursework in business and data analysis with advanced studies in integrated marketing communications, consumer behavior, and digital marketing and e-commerce.

    The master of science program requires students to complete a capstone course in marketing strategy and planning prior to graduation. The program does not require applicants to submit GRE or GMAT scores.

    Golden Gate University is regionally accredited by the WASC Senior College and University Commission.

  7. University of South Florida
    Location

    Tampa, FL

    Tuition

    $$$$$

    The University of South Florida opened in 1956 on the practice bombing range of a former World War II airfield. USF now serves approximately 44,000 students who choose from 180 programs across 14 schools and colleges.

    Students can earn a master's in marketing at USF's Muma College of Business.

    The MS program offers three emphasis areas: marketing analytics, digital and brand management, and supply chain management. All students must complete five core marketing courses: digital marketing, creativity in marketing, consumer behavior insights, marketing analytics, and marketing strategy. In most cases, the curriculum consists of 34 credits.

    The University of South Florida is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. The Muma College of Business is accredited by the Association to Advance Collegiate Schools of Business.

  8. Webster University
    Location

    Saint Louis, MO

    Tuition

    $$$$$

    Located in suburban St. Louis, Missouri, Webster serves nearly 15,000 students from all 50 states and over 100 different countries. The university offers several strong business-related programs, including a master's in marketing.

    The program's 36-credit curriculum includes required courses in marketing management, marketing analytics, and digital marketing. Students can personalize the program through electives in areas like data mining and branding. Webster also offers a 57-credit MBA/MS dual degree in marketing.

    Webster accepts applications on a rolling basis. All program applicants must hold a business-related bachelor's degree with a minimum 2.5 cumulative GPA. Students who do not meet this threshold but have a 2.0 GPA can earn provisional admission.

    Webster University is regionally accredited by the Higher Learning Commission.

  9. Georgia State University
    Location

    Atlanta, GA

    Tuition

    $$$$$

    Georgia State University, the Peach State's largest university in terms of student population, serves more than 53,000 students. Georgia State offers over 250 programs and consists of 11 schools and colleges.

    Students can pursue a master's in marketing at the J. Mack Robinson College of Business. The master of science program requires 30 credits. The curriculum includes classes in international marketing, applied marketing strategy, product management, and customer relationship marketing. Applicants without an undergraduate business background must complete additional foundational business courses. The program uses a cohort model, as students complete the same course sequence with the same peer group.

    Georgia State University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.

  10. Florida International University
    Location

    Miami, FL

    Tuition

    $$$$$

    Florida International University welcomed an initial class of 5,667 students when it opened in 1972. Today, FIU serves over 58,000 students and offers more than 200 programs across 11 schools and colleges.

    FIU's master's in marketing program uses a cohort model, with classes held every Saturday at the main campus or weekday nights at the downtown campus. Students complete the program in 10 months. Each course incorporates the program's emphasis on digital marketing, branding, and analytics. The 30-credit curriculum includes courses in social media marketing, brand management, consumer behavior, and integrated marketing communication.

    Students must complete an internship or a series of professional development seminars prior to graduation.

    Florida International University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. The Alvah H. Chapman, Jr. Graduate School of Business is accredited by the Association to Advance Collegiate Schools of Business

Why Are More Students Choosing College Online?

Online marketing master’s programs offer a level of flexibility and convenience that on-campus programs cannot provide. Most online programs feature asynchronous structures, meaning that you can complete coursework at your own pace. This makes it easy to balance your educational goals with family and professional commitments.

Studying online also saves students money. Some schools offer tuition rebates to those in fully online programs. Online learners also avoid room-and-board and commuting expenses. Another benefit of pursuing an MS in marketing online is time savings. Asynchronous learning often includes acceleration options that can reduce your degree completion timeline and get you on the path to a high-paying career sooner. Many online students graduate with less debt than peers who attend traditional in-class programs, in part because the flexibility allows them to continue working while earning their degree.

These factors speak to the soaring popularity of online learning. A 2019 Ruffalo Noel Levitz study found that online learners report high satisfaction rates. Poll data covering the 2016-2019 period found that 72% of fully online learners were happy with their educational experience — the highest mark of all polled groups, including graduate students, adult undergraduates, community college students, and learners at four-year public and private colleges.

What Are the Requirements for a Master’s Degree in Marketing?

Each MS in marketing program maintains its own entry requirements, and schools consider applicants on an individual basis. However, some universal considerations apply. First, you need a bachelor’s degree. Some institutions prefer candidates with educational backgrounds in marketing, business, or another related field. Others impose no restrictions and accept applicants with a bachelor’s degree in any subject.

Most master’s in marketing programs require applicants to meet minimum academic performance standards in their undergraduate studies. For instance, you may need a cumulative 3.0 GPA in some or all of your bachelor’s coursework, confirmed through your academic transcripts.

Additionally, schools often ask for GMAT or GRE scores earned within the past 3-5 years. Marketing programs also commonly request 1-2 recommendation letters from qualified individuals, along with a personal statement explaining your background and detailing your educational and professional goals.

What Can I Do With a Marketing Degree?

A marketing master’s allows you to pursue multiple exciting careers in various fields related to business, advertising, brand management, and market research. Learning outcomes deliver versatile, high-value skills with cross-disciplinary applications, opening multiple professional pathways.

Many graduates pursue professional opportunities leading to marketing manager positions, but you can also become a sales manager, social media manager, public relations specialist, market research analyst, or advertising sales agent. A master’s in marketing also provides an excellent academic framework to those considering careers in financial management. Creatively minded individuals can combine their marketing education with creative skills development to pursue jobs in graphic design, editing, copywriting, and art direction.

Beyond looking for positions with established companies, marketing graduates can start their own businesses. Their acute understanding of market analysis, market research, product positioning, branding, and the sales process translate well to entrepreneurship. For these reasons, educators widely consider marketing one of the best degrees a career-minded student can earn.

How Much Money Will I Make With a Degree in Marketing?

A marketing master’s can pave the way to a potentially lucrative career. Some of the highest-paying paths for those with graduate marketing degrees include sales management, public relations management, and financial management. According to BLS statistics from 2018, sales managers earn median annual salaries of $124,220, while PR managers make a median annual of $114,800. Financial managers typically bring home nearly $128,000.

You can further accelerate your earnings and growth potential by adding optional professional certifications to your resume. Digital marketing credentials represent a particularly appealing option, given the amount of money advertisers now commit to online channels. Many employers seek candidates with skills gained through Google Analytics IQ Certification, Google Ads Certification, Hootsuite Social Marketing Certification, and HubSpot Content Marketing Certification.

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