Best Master’s in Marketing Degrees 2020

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Best Master's in Marketing Badge

A master’s in marketing offers a versatile and valuable credential for professionals who want to work in business, advertising, and related fields. Graduates with marketing degrees can pursue roles in sales management, public relations, market research, and marketing management. A master’s in marketing also qualifies individuals to work in advertising, fundraising, media planning, and brand management. Many of these jobs boast high earning potential.

Top 10 Best Master’s in Marketing Degrees in 2020

Rank School Location
1 University of Colorado Denver Denver, CO
2 Johns Hopkins University Baltimore, MD
3 University of Southern California Los Angeles, CA
4 University of Florida Gainesville, FL
5 University of Illinois at Chicago Chicago, IL
6 Golden Gate University-San Francisco San Francisco, CA
7 University of South Florida Tampa, FL
8 Webster University Saint Louis, MO
9 Georgia State University Atlanta, GA
10 Florida International University Miami, FL
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What Are the Top Marketing Degrees?

According to the Bureau of Labor Statistics (BLS), advertising, promotions, and marketing managers earned an annual median salary of $132,620 in 2018. This pay rate more than doubles the nationwide median salary for all professions. The BLS projects jobs for marketing professionals to grow 8% between 2018 and 2028, which is faster than average.

All reputable marketing master’s programs share one crucial feature: accreditation. National and regional accrediting bodies conduct thorough, independent evaluations of a school or program’s academic quality. Accreditation is a must-have endorsement which guarantees that employers and other schools will recognize your degree.

Institutions with national accreditation usually feature for-profit structures or target their programs on practical or vocational training. Regional accreditation typically applies to nonprofit schools, state-run public colleges, and schools that focus on conventional academic fields. While both accreditation types are valid, many educators, employers, and students prefer scholastically oriented regional endorsements.

Programmatic accreditation is a third endorsement type. These credentials apply to specific programs or departments rather than the entire institution. Agencies such as the Digital Marketing Institute endorse marketing graduate programs. Some departments may also hold credentials from prestigious accreditors of business programs, including the Association to Advance Collegiate Schools of Business or the Accreditation Council for Business Schools and Programs.

Best Master’s in Marketing Degree Programs for 2020

School rankings help prospective students choose the right marketing master’s program. By reviewing rankings, learners can explore program options, entry requirements, sample curricula, tuition costs, and graduation requirements. Most of all, degree-seekers can use rankings to choose a master’s in marketing program that matches their goals and expectations.

See our rankings methodology page.

  1. University of Colorado Denver
    Location

    Denver, CO

    Tuition

    $$$$$

    The University of Colorado Denver traces its roots back to 1883 and the founding of its School of Medicine, which had two classrooms, two professors, and two students. CU Denver now serves approximately 18,000 students on two campuses.

    CU Denver's students can pursue a master's in marketing that requires 30 credits. The master of science program provides full-time and part-time enrollment and offers seven specializations in emerging areas such as brand communication in the digital era, marketing analytics in a big data world, high-tech entrepreneurial marketing, and marketing intelligence and strategy in the 21th century.

    Students who live in states participating in the Western Regional Graduate Program may qualify for in-state tuition.

    The University of Colorado Denver is regionally accredited by the Higher Learning Commission. The Business School at CU Denver is accredited by the Association to Advance Collegiate Schools of Business.

  2. Johns Hopkins University
    Location

    Baltimore, MD

    Tuition

    $$$$$

    Founded in 1876 and named after a Maryland philanthropist who helped establish the school, Johns Hopkins University serves over 24,000 undergraduate and graduate students and offers more than 260 programs across nine academic divisions.

    Students can pursue a master's in marketing at Johns Hopkins that requires 36 credits and includes a STEM-designated marketing analytics concentration. Full-time students typically graduate from the program in one year. The master of science program includes 26 credits of business foundation and core marketing courses and 10 credits of approved electives. Students take classes in consumer behavior, marketing analytics, strategic market intelligence, and pricing analysis.

    The program requires applicants to submit GMAT or GRE scores.

    Johns Hopkins University is regionally accredited by the Middle States Commission on Higher Education. The Carey Business School is accredited by the Association to Advance Collegiate Schools of Business.

  3. University of Southern California
    Location

    Los Angeles, CA

    Tuition

    $$$$$

    When the University of Southern California started out in 1880, it enrolled 53 students and maintained a 10-member faculty. Today, USC serves over 48,000 students and employs hundreds of full-time professors.

    The Marshall School of Business at USC offers a master's in marketing consisting of 30 credits and two specialization areas: consumer behavior and analytics. The analytics track is a STEM-certified program and ideal for students interested in the quantitative and data-driven aspects of marketing. Students more interested in the behavioral aspects of marketing typically choose the consumer behavior track.

    Regardless of which track students select, they must complete core courses such as marketing strategy, communication for management, marketing management, and business analytics. Students must also maintain a minimum cumulative of 3.0 in all their courses to earn the master of science degree.

    The University of Southern California is regionally accredited by the WASC Senior College and University Commission.

  4. University of Florida
    Location

    Gainesville, FL

    Tuition

    $$$$$

    The University of Florida traces its origins back to 1853 with the establishment of the East Florida Seminary in Ocala, Florida. UF currently serves approximately 54,000 students through 16 different schools.

    Students can pursue a master's in marketing at UF's Warrington College of Business. The master of science curriculum includes 20 credits of core coursework and 10 credits of business electives. The program delivers courses in an accelerated format, with each course lasting eight weeks. Core coursework covers topics such as customer analysis, web-based marketing, marketing ethics, and product development and management.

    Applicants must hold a bachelor's degree in business from an accredited institution with a GPA of 3.0 or higher for the last 60 credits. All applicants must submit GMAT or GRE scores.

    The University of Florida is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.

  5. University of Illinois at Chicago
    Location

    Chicago, IL

    Tuition

    $$$$$

    The University of Illinois at Chicago opened its doors as the result of the consolidation of several medical colleges. The university currently serves close to 32,000 students and offers 86 bachelor's, 111 master's, and 66 doctoral programs across 16 academic colleges.

    Students can pursue a master's in marketing through UIC's College of Business Administration. The master of science program offers three concentrations: advertising and marketing communications, global and multicultural marketing, and marketing research. Most full-time students graduate in one year. The 34-credit curriculum includes coursework in marketing research and analytics, digital and social media marketing, international marketing, and marketing management.

    All learners must complete a capstone course prior to graduation. The course gives students the chance to work on real-life scenarios to provide solutions that partner organizations can implement.

    The University of Illinois at Chicago is regionally accredited by the Higher Learning Commission.

  6. Golden Gate University-San Francisco
    Location

    San Francisco, CA

    Tuition

    $$$$$

    Although Golden Gate University officially opened its doors in 1901 with the establishment of a law school, its roots date back to 1881 to a San Francisco YWCA offering night classes in bookkeeping and stenography. Today, the university offers six undergraduate and 15 graduate programs and serves more than 2,500 students.

    GGU's master's in marketing curriculum requires 39 credits and offers concentrations in marketing analytics and digital marketing. Students may also create an individualized concentration. The curriculum combines foundational coursework in business and data analysis with advanced studies in integrated marketing communications, consumer behavior, and digital marketing and e-commerce.

    The master of science program requires students to complete a capstone course in marketing strategy and planning prior to graduation. The program does not require applicants to submit GRE or GMAT scores.

    Golden Gate University is regionally accredited by the WASC Senior College and University Commission.

  7. University of South Florida
    Location

    Tampa, FL

    Tuition

    $$$$$

    The University of South Florida opened in 1956 on the practice bombing range of a former World War II airfield. USF now serves approximately 44,000 students who choose from 180 programs across 14 schools and colleges.

    Students can earn a master's in marketing at USF's Muma College of Business.

    The MS program offers three emphasis areas: marketing analytics, digital and brand management, and supply chain management. All students must complete five core marketing courses: digital marketing, creativity in marketing, consumer behavior insights, marketing analytics, and marketing strategy. In most cases, the curriculum consists of 34 credits.

    The University of South Florida is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. The Muma College of Business is accredited by the Association to Advance Collegiate Schools of Business.

  8. Webster University
    Location

    Saint Louis, MO

    Tuition

    $$$$$

    Located in suburban St. Louis, Missouri, Webster serves nearly 15,000 students from all 50 states and over 100 different countries. The university offers several strong business-related programs, including a master's in marketing.

    The program's 36-credit curriculum includes required courses in marketing management, marketing analytics, and digital marketing. Students can personalize the program through electives in areas like data mining and branding. Webster also offers a 57-credit MBA/MS dual degree in marketing.

    Webster accepts applications on a rolling basis. All program applicants must hold a business-related bachelor's degree with a minimum 2.5 cumulative GPA. Students who do not meet this threshold but have a 2.0 GPA can earn provisional admission.

    Webster University is regionally accredited by the Higher Learning Commission.

  9. Georgia State University
    Location

    Atlanta, GA

    Tuition

    $$$$$

    Georgia State University, the Peach State's largest university in terms of student population, serves more than 53,000 students. Georgia State offers over 250 programs and consists of 11 schools and colleges.

    Students can pursue a master's in marketing at the J. Mack Robinson College of Business. The master of science program requires 30 credits. The curriculum includes classes in international marketing, applied marketing strategy, product management, and customer relationship marketing. Applicants without an undergraduate business background must complete additional foundational business courses. The program uses a cohort model, as students complete the same course sequence with the same peer group.

    Georgia State University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.

  10. Florida International University
    Location

    Miami, FL

    Tuition

    $$$$$

    Florida International University welcomed an initial class of 5,667 students when it opened in 1972. Today, FIU serves over 58,000 students and offers more than 200 programs across 11 schools and colleges.

    FIU's master's in marketing program uses a cohort model, with classes held every Saturday at the main campus or weekday nights at the downtown campus. Students complete the program in 10 months. Each course incorporates the program's emphasis on digital marketing, branding, and analytics. The 30-credit curriculum includes courses in social media marketing, brand management, consumer behavior, and integrated marketing communication.

    Students must complete an internship or a series of professional development seminars prior to graduation.

    Florida International University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. The Alvah H. Chapman, Jr. Graduate School of Business is accredited by the Association to Advance Collegiate Schools of Business

  11. Northwestern University
    Location

    Evanston, IL

    Tuition

    $$$$$

    Northwestern University opened in 1855 with 10 students and a two-member faculty. The university currently serves more than 21,000 undergraduate and graduate students and comprises 11 schools and colleges.

    Northwestern's Medill School of Journalism, Media, and Integrated Marketing Communications offers a master's in marketing that usually takes five quarters (15 months) to complete. Students enroll in five core classes: consumer insight, financial accounting, marketing strategy, strategic process, and marketing research.

    The program requires all students to complete an immersion quarter. The intensive 10-week immersion experience gives students the chance to work as a group at a local company and provide marketing communication solutions that enhance the company's overall performance and output. All program applicants must submit GMAT or GRE scores.

    Northwestern University is regionally accredited by the Higher Learning Commission.

  12. Drexel University
    Location

    Philadelphia, PA

    Tuition

    $$$$$

    Although Drexel University traces its roots back to 1891 and the establishment of the Drexel Institute of Art, Science and Industry, a non-degree granting institution. Today, Drexel offers more than 200 programs to approximately 24,000 students.

    Drexel's LeBow College of Business offers a master's in marketing with three specialty tracks: digital marketing, marketing leadership, and marketing analytics. Students can also complete a minor. Students can enroll in the program full time or part time, with full-time students graduating in 18 months and part-time students earning their degrees in 24 months.

    The master of science program consists of 51-54 quarter credits (34-36 semester credits). The curriculum includes courses in marketing strategy and planning, buyer behavior theory, statistics for business analytics, and marketing information management and research.

    Drexel University is regionally accredited by the Middle States Commission on Higher Education.

  13. Texas A & M University-College Station
    Location

    College Station, TX

    Tuition

    $$$$$

    Texas A&M University opened in 1876 as the Lone Star State's first public institution for higher education. Today, the university serves more than 69,000 students

    Texas A&M's students can enroll in a master's in marketing at the Mays Business School. The program takes 10 months to complete. Students enroll in 12 credits each for the fall and winter terms, nine credits during the five-week summer term, and three credits during the three-week winter session. The 36-credit curriculum includes coursework in marketing strategy and innovation, data visualization, marketing metrics and accountability, and data-driven marketing. Applicants must submit GMAT or GRE scores.

    Texas A&M University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.

  14. Vanderbilt University
    Location

    Nashville, TN

    Tuition

    $$$$$

    Founded in 1873, Vanderbilt University began under the auspices of the Methodist Episcopal Church until it pursued an independent path in 1914. The university currently serves approximately 13,000 students and operates 10 different schools.

    Vanderbilt's Owen Graduate School of Management offers a master's in marketing that takes 10 months to complete. The program's 31-credit curriculum consists of modules. Each module lasts for seven weeks, and two modules equal one semester. Courses include new product development, pricing strategies, quantitative analysis for marketing decision-making, and selling strategy (promotions, persuasions, and public relations).

    The program requires students to complete two immersion experiences that involve in-depth study of an industry or company over one or two semesters.

    Vanderbilt University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.

  15. Florida State University
    Location

    Tallahassee, FL

    Tuition

    $$$$$

    Established in 1851, Florida State University is the oldest institution of higher education in the State University System of Florida. FSU serves approximately 42,000 students through 300 different programs.

    FSU offers a master's in marketing through its College of Communication and Information. The master's in integrated marketing communication consists of 33-36 credits depending on a student's academic background entering the program. All students enroll in five core courses: research methods, account planning, statistical methods in communication research, media consumer behavior, and foundations of integrated marketing communication.

    Students can complete the program's capstone requirement through a residency, a capstone course, a thesis, or a creative project. Students who choose the residency must enroll in another course to meet the credit requirement for the degree.

    Florida State University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.

  16. Illinois Institute of Technology
    Location

    Chicago, IL

    Tuition

    $$$$$

    IIT serves approximately 7,000 students and offers over 100 programs.

    Students can earn a master's in marketing at IIT's Stuart School of Business. The master of science in marketing analytics offers concentrations in marketing communication and marketing analytics. The degree requires 33 credits, including 24 credits of core coursework and nine concentration credits.

    The 24-credit core curriculum includes courses in business statistics, strategic marketing management, digital marketing, and marketing research. Students must complete a capstone course in business strategy prior to graduation. The course gives students the chance to work with companies and business owners to identify problems and challenges within their organizations and implement solutions.

    Illinois Institute of Technology is regionally accredited by the Higher Learning Commission.

  17. Regis University
    Location

    Denver, CO

    Tuition

    $$$$$

    More than 10,000 students currently call Regis home, and the university's five academic colleges offer more than 180 degrees at the bachelor's, master's, and doctoral levels.

    Students can pursue a master's in marketing at Regis' Anderson College of Business. The master of science degree consists of 30 credits: nine credits of core classes, 18 credits of marketing coursework, and a three-credit capstone course. Marketing courses cover subjects like brand management in a global marketplace, product design and development, developing and managing customer relationships, and marketing strategy. The program requires students to complete a capstone course in product management prior to graduation.

    Each course lasts eight weeks, and students can choose from six start dates per school year.

    Regis University is regionally accredited by the Higher Learning Commission.

  18. DePaul University
    Location

    Chicago, IL

    Tuition

    $$$$$

    Starting out in 1898 as St. Vincent's College, DePaul University opened with an initial enrollment of 70 students. Today, the university serves almost 23,000 students from all 50 states and 114 countries.

    Students who wish to earn a master's in marketing can enroll at DePaul's Kellstadt Graduate School of Business. The master of science degree consists of a core marketing curriculum (seven courses) and electives (five courses). Students can choose from three emphasis areas: sales leadership, digital marketing, and marketing strategy and planning. Core marketing courses include effective business communication, consumer behavior, analytical tools for marketers, and managing for effective and ethical organizational behavior.

    The MS program does not require applicants to submit GMAT or GRE scores. Accepted students must complete all coursework within six years from their initial enrollment in the program.

    DePaul University is regionally accredited by the Higher Learning Commission.

  19. University of Denver
    Location

    Denver, CO

    Tuition

    $$$$$

    The University of Denver started out as a Methodist seminary in 1864. Today, the university serves almost 12,000 undergraduate and graduate students.

    DU offers a master's in marketing through its Daniels College of Business. The master of science program requires 45-47 quarter credits (30 semester credits). Students complete 33 quarter credits of core coursework, with elective classes making up the remaining required credits. The core curriculum includes coursework in integrated marketing communication, marketing research and analysis, digital strategies, and marketing metrics.

    The program runs on 10-week quarters. Full-time students can earn their degrees in nine months. Applicants must submit GMAT scores. The program prefers applicants with relevant work experience.

    The University of Denver is regionally accredited by the Higher Learning Commission.

  20. Texas A & M University-Commerce
    Location

    Commerce, TX

    Tuition

    $$$$$

    Originally founded as East Texas Normal College in 1889, Texas A&M University-Commerce has grown to become the second-largest institution in the Texas A&M University System. It currently serves approximately 12,000 undergraduate and graduate students and consists of six schools and colleges.

    Students can pursue a 30-credit master's in marketing at TAMUC's College of Business. The curriculum includes courses in product innovation and supply chains, interactive and digital marketing, integrated marketing communication and promotion, and marketing analytics and intelligence. Program applicants must submit GMAT or GRE. Prospective students with a 3.0 GPA during their final 60 undergraduate credits can apply for a GMAT/GRE waiver.

    Texas A&M University-Commerce is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. TAMUC's business programs are accredited by the Association to Advance Collegiate Schools of Business.

  21. University of Houston
    Location

    Houston, TX

    Tuition

    $$$$$

    Established in 1927, the University of Houston started out as a junior college with 232 students and a 12-member faculty. Today, the university serves more than 46,000 students and comprises 16 schools and colleges.

    The C.T. Bauer College of Business at the University of Houston offers a 30-credit master's in marketing. Learners begin the program by enrolling in four foundational courses: financial accounting, marketing administration, quantitative analysis for business decisions, and practical marketing analysis. The program offers focus areas in digital marketing, product management, marketing analytics, selling and sales management, consulting, and entrepreneurship and technology.

    Applicants must submit GMAT or GRE scores. Full-time students complete the program in 12 months, while part-time learners graduate in 22 months.

    The University of Houston is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.

  22. The University of Texas at Dallas
    Location

    Richardson, TX

    Tuition

    $$$$$

    The University of Texas at Dallas serves approximately 29,000 undergraduate and graduate students and offers more than 140 programs across eight schools and colleges.

    Students can pursue a master's in marketing at the university's Naveen Jindal School of Management. The master of science program comprises 36 credits and six specialty areas, including advertising and branding, business development and sales, and product management. Students complete 15 credits of core marketing coursework and 21 credits of specialization courses.

    The University of Texas Dallas is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. The Naveen Jindal School of Management is accredited by the Association to Advance Collegiate Schools of Business

  23. Temple University
    Location

    Philadelphia, PA

    Tuition

    $$$$$

    Founded in 1884 as a night school for working-class students, Temple University has grown to an institution comprising 17 schools and colleges and serving close to 40,000 undergraduate and graduate students.

    Temple's Fox School of Business offers a 30-credit master's in marketing that accepts both full-time and part-time learners. The program offers concentrations in three areas: enterprise marketing management, marketing research and insights, and strategic advertising and marketing. Regardless of their concentration, students must complete core courses in consumer and buyer behavior, marketing strategy, and marketing research. The program also requires students to complete a capstone course in data and financially driven marketing.

    The program accepts up to six transfer credits earned with a minimum 3.0 GPA.

    Temple University is regionally accredited by the Middle States Commission on Higher Education.

  24. University of Arizona
    Location

    Tucson, AZ

    Tuition

    $$$$$

    Two years after it was chartered by the Arizona Territory Legislature in 1885, and 27 years before Arizona officially became a state, the University of Arizona opened in Tucson with 32 students. Today, the university serves over 45,000 students and consists of 21 schools and colleges.

    Students can enroll in a master's in marketing program at UArizona's Eller College of Management. The only program of its kind in Arizona, the master of science degree comprises 30 credits and takes 12 months of full-time study to complete. The curriculum includes courses in pricing strategy and tactics, introductory statistics for managers, product strategy, and marketing visual analytics and relationship marketing. Students must complete a summer internship in a company of their choosing prior to graduation.

    The program does not require standardized test scores or work experience for admission.

    The University of Arizona is regionally accredited by the Higher Learning Commission.

  25. University of Cincinnati
    Location

    Cincinnati, OH

    Tuition

    $$$$$

    The University of Cincinnati began as Cincinnati College in 1819. The university currently serves more than 46,000 students from all 50 states and 114 countries and offers more than 400 programs.

    UC's Carl H. Lindner College of Business at the University of Cincinnati offers a 32-credit master's in marketing that takes full-time students 12 months to complete. Students enroll in 16 credits of core coursework and 16 credits of electives, including 10 credits of marketing courses. The curriculum includes courses in marketing ethics, international marketing for managers, buyer behavior, and marketing research. The program culminates in a capstone course.

    Students can transfer up to 12 credits earned at another institution accredited by the Association to Advance Collegiate Schools of Business as long as they earned a minimum 3.0 GPA.

    The University of Cincinnati is regionally accredited by the Higher Learning Commission.

Why Are More Students Choosing College Online?

Online marketing master’s programs offer a level of flexibility and convenience that on-campus programs cannot provide. Most online programs feature asynchronous structures, meaning that you can complete coursework at your own pace. This makes it easy to balance your educational goals with family and professional commitments.

Studying online also saves students money. Some schools offer tuition rebates to those in fully online programs. Online learners also avoid room-and-board and commuting expenses. Another benefit of pursuing an MS in marketing online is time savings. Asynchronous learning often includes acceleration options that can reduce your degree completion timeline and get you on the path to a high-paying career sooner. Many online students graduate with less debt than peers who attend traditional in-class programs, in part because the flexibility allows them to continue working while earning their degree.

These factors speak to the soaring popularity of online learning. A 2019 Ruffalo Noel Levitz study found that online learners report high satisfaction rates. Poll data covering the 2016-2019 period found that 72% of fully online learners were happy with their educational experience — the highest mark of all polled groups, including graduate students, adult undergraduates, community college students, and learners at four-year public and private colleges.

What Are the Requirements for a Master’s Degree in Marketing?

Each MS in marketing program maintains its own entry requirements, and schools consider applicants on an individual basis. However, some universal considerations apply. First, you need a bachelor’s degree. Some institutions prefer candidates with educational backgrounds in marketing, business, or another related field. Others impose no restrictions and accept applicants with a bachelor’s degree in any subject.

Most master’s in marketing programs require applicants to meet minimum academic performance standards in their undergraduate studies. For instance, you may need a cumulative 3.0 GPA in some or all of your bachelor’s coursework, confirmed through your academic transcripts.

Additionally, schools often ask for GMAT or GRE scores earned within the past 3-5 years. Marketing programs also commonly request 1-2 recommendation letters from qualified individuals, along with a personal statement explaining your background and detailing your educational and professional goals.

What Can I Do With a Marketing Degree?

A marketing master’s allows you to pursue multiple exciting careers in various fields related to business, advertising, brand management, and market research. Learning outcomes deliver versatile, high-value skills with cross-disciplinary applications, opening multiple professional pathways.

Many graduates pursue professional opportunities leading to marketing manager positions, but you can also become a sales manager, social media manager, public relations specialist, market research analyst, or advertising sales agent. A master’s in marketing also provides an excellent academic framework to those considering careers in financial management. Creatively minded individuals can combine their marketing education with creative skills development to pursue jobs in graphic design, editing, copywriting, and art direction.

Beyond looking for positions with established companies, marketing graduates can start their own businesses. Their acute understanding of market analysis, market research, product positioning, branding, and the sales process translate well to entrepreneurship. For these reasons, educators widely consider marketing one of the best degrees a career-minded student can earn.

How Much Money Will I Make With a Degree in Marketing?

A marketing master’s can pave the way to a potentially lucrative career. Some of the highest-paying paths for those with graduate marketing degrees include sales management, public relations management, and financial management. According to BLS statistics from 2018, sales managers earn median annual salaries of $124,220, while PR managers make a median annual of $114,800. Financial managers typically bring home nearly $128,000.

You can further accelerate your earnings and growth potential by adding optional professional certifications to your resume. Digital marketing credentials represent a particularly appealing option, given the amount of money advertisers now commit to online channels. Many employers seek candidates with skills gained through Google Analytics IQ Certification, Google Ads Certification, Hootsuite Social Marketing Certification, and HubSpot Content Marketing Certification.

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