Best Online Masters in Marketing Degrees 1“It used to be that people needed products to survive. Now products need people to survive.”

Nicholas Johnson wrote those words 45 years ago when the average American saw an estimate of 500 advertisements per day. That seemed shocking then, but today, the number is ten times that – and behind every marketing campaign are teams of marketers: researching, strategizing, and crafting the reputation of their products. [1]

Of course, marketing involves a lot more than playing Don Draper and coming up with cool ads. In fact, marketing is one of the more diverse areas of business study and includes a range of related fields from management, psychology, and strategy to research, sociology, publicity, and ethics.

A Master’s in Marketing gives you a flexible set of skills that you can apply to a variety of employment settings, making you more able to adapt to a changing job market.

Why Study Online?

There are many options for pursuing a Master’s in Marketing, but some will offer a better return on investment than others. Since the recession, student loan debt has sky-rocketed to an all-time record of $1.2 trillion. [2]

Pursuing a Master’s degree online allows you to avoid becoming part of that statistic. Many programs are flexible enough that you can work and study simultaneously while taking advantage of tuition rates that are often lower than their campus-based counterparts.

Once you look at this list, take a glance at our ranking of the Best Online Colleges and Universities. You’ll be an even better informed student and consumer.

What Are the Best Online Master’s in Marketing Degrees?

We at College Choice have waded through piles of information – and our online Master’s in Marketing ranking takes into account key criteria like tuition, accreditation, national reputation scores, and early career earnings. We then weigh the information to come up with a composite score that reflects academic excellence and the projected return on your tuition investment.

Our Best Master’s in Marketing ranking includes a variety of Marketing programs – we’ve included both MBAs and MS in Management degrees (when they have Marketing concentrations), as well as MS in Marketing degrees.

As you browse our list, here are a few other things to keep in mind:

  • This College Choice ranking includes small colleges, large universities, private, public, for-profit and non-profit institutions – all of which are regionally accredited.
  • Many programs have additional accreditation from the AACSB, the ACBSP, or the IACBE – the three main Business School accrediting bodies.
  • Tuition is based on out-of-state, per-credit tuition listed on program websites. Be aware that some schools have additional fees, and some programs have a heavier credit load than others.

We hope this list helps you find a Marketing program that works for you!

1

Lehigh University

College Choice Score: 100.00

Average Tuition: $1,075.00

Program Website

Overview

Located in the city of Bethlehem, Pennsylvania, Lehigh University is a historic private research university that has been called one of the “Hidden Ivies” of the Northeastern United States. The school ranks highly among other regional colleges in the area and is also considered to be a “Best Value” in higher education (US News and World Report). Their online MBA program ranks among the best in the country.

Program Features

Lehigh’s College of Business and Economics offers an AACSB-accredited Flex MBA with a concentration in Marketing which exposes students to a wide range of issues – from global strategies to branding methods. The goal of the program is to prepare leaders that are business savvy – as well as globally aware and economically and environmentally conscious.  Courses in the Marketing concentration include:

  • Creating Breakthrough Innovations
  • Marketing Research and Analysis
  • Sales Management

Details

Lehigh’s Flex MBA is a 36 credit program which is designed for professionals who want to complete an MBA program while continuing to work. The rigorous curriculum is comprised of 21 credits of core courses, with 15 credits in the chosen concentration. Courses can be taken on a part time or accelerated basis, on-campus or online (or a combination of both).

2

University of Massachusetts Lowell

College Choice Score: 96.88

Average Tuition: $575.00

Program Website

Overview

Located in Lowell, Massachusetts, the University of Massachusetts Lowell (UMass Lowell) is a nationally recognized public research university with a reputation for providing one of the best values in higher education and a high return on investment (Payscale.com). The school ranks among the best public schools nationally, and their online MBA program is one of the best.

Program Features

UMass Lowell’s Manning School of Business offers an AACSB-accredited online MBA program with a concentration in Marketing that integrates theory and practice through real-world projects and case studies applicable to a variety of for-profit and non-profit settings. Courses in UMass Lowell’s online programs are taught by full-time faculty who are experts in their fields, and by adjunct faculty who, as practicing professionals, bring real-world experience to the online class discussions. Courses in the Marketing focus area include:

  • Market Research
  • International Marketing
  • Sustainable/Green Marketing

Details

UMass Lowell’s online MBA program is comprised of between 30 and 42 credits (10-16 courses depending on how many core foundation courses a student has completed as part of their undergraduate work) – the Marketing focus area is comprised of 3 courses (9 credits). The program is available entirely online or as a mix of online and on campus courses.

3

University of Wisconsin Whitewater

College Choice Score: 96.23

Average Tuition: $637.00

Program Website

Overview

A member of the University of Wisconsin system, the University of Wisconsin – Whitewater (or UW-Whitewater) is a public comprehensive university that ranks among the top 50 regional colleges in the Midwest as well as the top ten public schools in the region (US News and World Report). Their online MBA ranks among the best nationally and the Princeton Review has named their College of Business and Economics one of the “Best Business Schools.”

Program Features

UW Whitewater’s College of Business and Economics offers an online, AACSB-accredited MBA program with an emphasis in Marketing. The program has a three-pronged orientation towards learning to think globally, behave ethically, and lead innovation. Students develop skills in project management and practice the skills of negotiating and strategic decision making. Courses in the Marketing emphasis include:

  • Advertising and Promotion Management
  • Strategic Marketing for Entrepreneurs
  • Product Innovation and Pricing

Details

The UW-Whitewater MBA is comprised of a minimum of 36 credits – with nine credits in the chosen emphasis area (some students may need to complete more credits, depending on their undergraduate preparation). Most courses are 16 weeks during Fall and Spring semesters with 6-week consecutive sessions during the Summer term. Courses are asynchronous, so there is no mandatory time to log on.

4

Washington State University

College Choice Score: 93.40

Average Tuition: $775.00

Program Website

Overview

Situated in the city of Pullman, WA with regional campuses throughout the state, Washington State University (WSU) is a public research university that was founded in 1890. With a high commitment to research and public service, the school cultivates a strong educational foundation in an engaged learning environment. WSU’s online MBA program ranks at #29 nationally (US News and World Report).

Program Features

WSU’s Carson College of Business offers an online, AACSB-accredited MBA program with a concentration in Marketing that has an international perspective built into the curriculum. Beginning with the idea that in today’s current market, all business is global business, WSU’s MBA equips students with the tactics and theoretical knowledge used by today’s foremost business leaders and the cross-cultural fluency to use them in any setting. Courses in the Marketing concentration include:

  • International Marketing Management
  • New Product Marketing
  • Promotional Management

Details

WSU’s online MBA program is comprised of a minimum of 36 credits of coursework (with up to 16 extra credits of foundational courses for students without an academic business background). The Marketing concentration is three courses (9 credits of coursework) of the total ten courses. All coursework is entirely online and may be completed in as few as 22-29 months.

5

Indiana University Bloomington

College Choice Score: 92.39

Average Tuition: $1,300.00

Program Website

Overview

With an ambition to provide an “ideal college experience” for students, Indiana University Bloomington (IU Bloomington) is a large public research university located in Bloomington, Indiana. The school is the flagship campus of the IU system and ranks among the top 100 public schools in the country. Notably, in 2017 US News and World Report ranked the school’s online Graduate Business programs as the best in the country.  

Program Features

IU Bloomington’s Kelley School of Business offers an online, AACSB-accredited Master of Science in Marketing that will provide a deep understanding of the multiple facets of marketing.  Students will apply insights from research and consumer data analysis to marketing strategies in contexts like new product development. Courses include:

  • Business Marketing Strategy
  • Advertising and Promotion Management
  • Marketing in the Era of Digital Technology

Details

IU Bloomington’s online MS in Marketing is a 30 credit program that is comprised of three core courses (9 credits), and seven electives (21 credits). All courses are available online, and students can take from 15 months to five years to complete the program. There is also a dual degree option for students who wish to pursue an MBA simultaneously.

6

Saint Joseph's University

College Choice Score: 90.87

Average Tuition: $1,023.00

Program Website

Overview

Founded in 1850 by the Jesuit order, Saint Joseph’s University is a nationally recognized private Catholic university that ranks very highly among regional colleges in the North. With an AACSB-accredited School of Business, the school boasts a high-quality curriculum, expert faculty, and a talented student body. According to US News and World Report, Saint Joseph’s online MBA ranks among the top 100 nationally.

Program Features

Saint Joseph’s University’s Haub School of Business offers an online, AACSB-accredited MBA with a concentration in Marketing as well as an MS in Marketing. These programs promise to expand business knowledge and develop your leadership and managerial acumen. With faculty who adhere to the Jesuit ideal of attending to the whole person, both programs aim to help students succeed in the classroom as well as in the rest of life.

MS In Marketing Details

Designed for students to complete in 24 months (though you can set your own pace), the MS in Marketing equips students with essential marketing competencies. The online program is attached to the Customer Analytics and Insights specialization.

MBA with Marketing Concentration Details

Saint Joseph’s MBA aims to be uniquely flexible – the program works with your schedule by allowing you to take classes part-time, full-time, on campus, and online. You can graduate in as little as one-year, or take up to six years to complete your degree.

7

University of New Hampshire

College Choice Score: 87.67

Average Tuition: $880.00

Program Website

Overview

A public research university in the University System of New Hampshire, the University of New Hampshire is located in the town of Durham and ranks among the Best Value schools nationally (US News and World Report). With a robust online presence, the school is home to an online MBA program which ranks among the top 100 nationally.

Program Features

The University of New Hampshire’s Paul College of Business and Economics offers an AACSB-accredited online MBA program that is designed for the highly motivated working professional. The program helps students become thoughtful, well-rounded leaders through rigorous academics taught by leading industry experts and researchers. And the innovative online MBA curriculum helps students progress rapidly through the rigorous course material. Courses in the Marketing concentration include:

  • New Product Development
  • Marketing Research
  • Digital Marketing

Details

The online MBA program at the University of New Hampshire is a 48 credit (16 course) program which can be completed in two to six years, depending on your chosen workload. All courses are delivered online in asynchronous format (no required log-in times), with no visitation requirements. There is also a hybrid option for students who can attend the Durham or Manchester campuses.

8

University of Arizona

College Choice Score: 87.64

Average Tuition: $1,000.00

Program Website

Overview

Founded in 1855, the University of Arizona is a large public research institution located in Tucson, Arizona. The school ranks among the top public schools in the nation (US News and World Report) and is home to two medical schools as well as several other nationally ranked graduate schools – including the Eller College of Management which offers an online MBA program that ranks among the top 100 in the country.

Program Features

The University of Arizona’s Eller College of Management offers an online, AACSB-accredited MBA program with a concentration in Marketing designed to fit around students’ professional demands and personal commitments. Students at Eller are encouraged to be co-creators of their MBA experience, working with faculty to gain the skills and experience needed to fit their own professional aspirations. Courses in the Marketing concentration include:

  • Social Media Marketing
  • Integrated Marketing Communications
  • Marketing Research for Managers

Details

With six starts per year, Eller’s online MBA program can be completed in as little as 14 months, or can take up to four years. The program is delivered in two sessions per fall, spring and summer semesters. During each session, two core courses and two or more electives will be offered. There are no campus visitation requirements, but online students may visit when they are able and can take advantage of professional talks and networking events on campus.

9

Drexel University

College Choice Score: 85.84

Average Tuition: $1,306.00

Program Website

Overview

Located in in Philadelphia, PA, Drexel University is a private university with a reputation for being a highly innovative technological university. The school was the first to have a completely wireless campus, and its LeBow College of Business is home to highly ranked online Graduate Business programs. Drexel consistently ranks among the best-value schools in the nation.

Program Features

The LeBow College of Business at Drexel University offers a flexible online, AACSB-accredited MBA with a specialization in Marketing that prepares students to develop successful business strategies. Taught by highly experienced faculty, students research and identify audience trends, learning to lead with distinction in the marketing field. Courses in the Marketing concentration include:

  • Customer Analytics
  • Marketing Experiments
  • Buyer Behavior Theory

Details

Drexel’s 49-credit, online MBA program aims to be uniquely flexible with the option of taking part in a cohort-based online program (which is completed in 24 months) or following your own schedule in a non-cohort program. Both programs have residency components (including an optional international residency), so students must be able to travel to campus at the beginning of the program.

10

University of North Carolina

College Choice Score: 85.36

Average Tuition: $1,728.00

Program Website

Overview

A historic public research university located in Chapel Hill, NC, the University of North Carolina at Chapel Hill is home to the highly respected Kenan-Flagler Business School which offers one of the top five online MBA programs in the country (US News and World Report. The school also has a reputation for being a “best value” in higher education.

Program Features

UNC’s Kenan-Flagler School of Business offers an online, AACSB-accredited MBA program that specializes in Marketing. Kenan-Flager’s Marketing MBA promises a career-focused curriculum, hands-on learning opportunities, personalized career and leadership services, and connections with the UNC Kenan-Flagler alumni network. Students will gain skills to identify consumer purchasing trends, leverage new technologies and analyze large volumes of analytics data to develop and execute competitive marketing strategies. Courses include:

  • Business Strategy
  • Global Marketing
  • Digital Marketing

Details

Led by faculty members with extensive experience in consulting, global marketing and branding, UNC’s Marketing MBA is comprised of 66 credit hours. Depending on the chosen course sequence and pace of study, students generally take between 18 and 36 months to complete the program. Online courses are highly interactive, and MBA students also have the opportunity to travel to quarterly Global Immersions held in cities worldwide.

11

Walsh University

College Choice Score: 85.28

Average Tuition: $685.00

Program Website

Overview

Situated in North Canton, Ohio, Walsh University is a small, private, Catholic liberal arts college with a mission to make higher education accessible to all socio-economic segments of the country. The school maintains a focus on career preparation and to that end has a robust online presence that delivers highly regarded (and ranked) undergraduate and graduate programs.

Program Features

Walsh University offers an online, AACSB-accredited MBA Marketing program that prepares professionals to foresee changes in the marketplace and then develop strategic and customer focused approaches in current and emerging businesses. Walsh’s Marketing MBA curriculum blends e-commerce with other emerging social marketing opportunities, providing an understanding of the role and importance of the media and technology. Courses include:

  • Sustainable Ethical Leadership
  • Marketing
  • Social Media Marketing

Details

Walsh’s MBA Marketing program is comprised of 36 credits (or 42 credits for students without an academic background in business), 18 of which are devoted to the Marketing specialty. Courses are 100% online and delivered in accelerated, 8-week terms with six start dates per year. Students can complete the entire program in as little as one year, or take longer if more time is needed.

12

Northeastern University

College Choice Score: 85.26

Average Tuition: $1,560.00

Program Website

Overview

A private research university located in Boston, MA, Northeastern University first opened its doors in 1898. The school ranks among the top 100 National universities and  the top ten most innovative schools in the country. Additionally, their online programs have gained national attention, with their Graduate Business degrees ranking among the top 50 nationally (US News and World Report).

Program Features

Northeastern’s D’Amore-McKim School of Business offers an online, AACSB-accredited MBA with a concentration in Marketing that prepares students to make an immediate impact on challenges faced by organizations today. With a rigorous, experiential learning model, Northeastern’s MBA curriculum blends academics with practice to provide relevant, real-world skills that students can apply to their own professional settings. Marketing courses include:

  • International Marketing
  • New Product Development
  • Market Focused Strategy

Details

Northeastern’s online MBA program is comprised of 50 credits, divided into 16 core courses and five courses in the Marketing concentration. Courses are delivered 100% online, though MBA students have the option to participate in domestic and international residency courses as well. The school’s admission process focuses on professional experience, so there is no GMAT/GRE requirement.

13

Concordia University Wisconsin

College Choice Score: 83.22

Average Tuition: $682.00

Program Website

Overview

Located in the city of Mequon, Wisconsin, Concordia University Wisconsin is a small, private, Lutheran-affiliated liberal arts university that is part of the ten school Concordia University System. Established in the late nineteenth century, the school’s programs are centered in the Christian philosophy with a Lutheran emphasis. Concordia is also home to top ranking online Business programs (US News and World Report).

Program Features

Concordia University Wisconsin offers an IACBE-accredited online MBA in Strategic Marketing that is ideally suited for those in the advertising business or related fields looking to advance their careers. The program promises personalized attention from highly qualified and experienced faculty and a curriculum that covers social, direct, and international marketing, as well as the management of sales and advertising operations. Courses include:

  • Strategic Marketing
  • Advertising Management
  • Marketing Research and Intelligence

Details

Concordia’s online MBA in Strategic Marketing is a 39 credit program (15 credits of elective courses) which students can start at any time. The Concordia University Online School of Business does not require graduate students to take the GMAT or GRE or to write a thesis as part of their admission process. Instead, a Capstone course is required at the end of your program to prove your skill level.

 

14

Lasell College

College Choice Score: 82.92

Average Tuition: $600.00

Program Website

Overview

Founded in 1851, Lasell College is a small, private, liberal arts college located in Newton, Connecticut (less than 10 miles from Boston). In 2017, US News and World Report ranked the school at #131 among regional universities in the North. Through their Department of Graduate and Professional Studies, the school offers several accredited, online programs for working adults.

Program Features

The Department of Graduate and Professional Studies at Lasell College offers an online Master of Science in Management with a concentration in Marketing that promises to help you plan and communicate integrated marketing strategies, analyze buyer behavior, and more. The curriculum covers a range of topics including marketing, sales, and product development. Courses in the Marketing concentration include:

  • Consumer Behavior
  • Marketing Research
  • Global Marketing

Details

Lasell College’s online MS in Managment: Marketing is a 36 credit program which is comprised of 21 credits of core program courses, nine credits in the Marketing concentration, and six flexible electives. Most of Lasell’s online courses are offered in accelerated, 8-week terms. The program also includes an internship or a capstone project. No GRE/ GMAT scores are necessary for admission.

15

Southern New Hampshire University

College Choice Score: 82.41

Average Tuition: $627.00

Program Website

Overview

Situated in Hookset, NH, Southern New Hampshire University is an innovative private, non-profit university which has proven to be a leader in adult education nationally. The school, which was founded in 1932, provides students with three pathways of access to their programs: at their traditional campus in Hookset, at one of their five regional centers, or through their accredited, and often nationally ranked, online programs.

Program Features

SNHU offers an online, ACBSP-accredited Master of Science in Marketing program that will prepare students to provide creative marketing solutions and advance in your industry. The online MS in Marketing curriculum helps students develop skills in brand management, customer loyalty, and audience engagement through diverse media and comprehensive marketing plans. Students acquire essential analytical, critical-thinking, communication and decision-making skills. The Program offers four concentration options:

  • Digital Marketing
  • New Media and Communications
  • Marketing Research and Analytics
  • Social Media Marketing

Details

Southern New Hampshire University’s MS in Marketing is a 36-credit (12 course) program with multiple start dates throughout the year. Courses take place in ten-week terms, and students can complete the entire degree program in as few as 15 months by enrolling in two classes per term. No GMAT or GRE is necessary for admission.

16

Regent University

College Choice Score: 80.30

Average Tuition: $650.00

Program Website

Overview

Situated in Virginia Beach, Virginia, Regent University is a private, Christian research university. The school is committed to developing highly trained Christian leaders and is one of a select group to receive an “A” rating for its undergraduate liberal arts curriculum by the American Council of Trustees and Alumni. Regent University has been offering online degrees since 2003, and the school’s online Graduate Business programs rank in the top 100 nationally.

Program Features

The School of Business and Leadership at Regent University offers an online, ASBSP-accredited MBA with a concentration in Marketing which promises to prepare students for an advanced leadership role in a variety of business settings. The curriculum has a Christian foundation and explores the forces that shape consumer behavior as well as how to achieve advertising success and effective marketing campaigns. Courses include:

  • Advertising and Promotions
  • Managing People
  • Consumer Behavior

Details

Regent University’s online MBA is a 42 credit program delivered in asynchronous online format. Regent’s online courses are accelerated, with short, 8-week terms which allow students to progress quickly through the material. With multiple start dates throughout the year, students in Regent’s online programs benefit from a highly flexible program. No GMAT / GRE is necessary for admission.

17

Florida Institute of Technology

College Choice Score: 79.06

Average Tuition: $896.00

Program Website

Overview

Situated in Melbourne, Florida, the Florida Institute of Technology (commonly referred to as Florida Tech) is a relatively young private institution that was founded in 1948. Primarily known as a Technological University, the school’s original purpose was to train space industry workers at the nearby Kennedy Space Center. The school now offers a wide range of degree options, with several highly ranked online programs.

Program Features

Florida Tech’s Bisk College of Business offers an online, IACBE-accredited MBA program with a specialization in Marketing that will help students identify marketing opportunities and develop successful strategies. Students also learn to brand and build equity, use statistical and economic data to identify and manage risk, and integrate financial, personnel, operations and marketing initiatives. Courses include:

  • Managerial Economics
  • Marketing Management
  • Consumer Behavior Strategies

Details

Florida Tech’s online MBA in Marketing program is comprised of 12 courses (36 credits) which includes a Capstone project, and four courses specific to the Marketing specialization. Online courses take place in short, 8-week terms, with six start dates throughout the year. The entire program takes two years to complete. There is no application fee, and no GMAT or GRE required.

18

Tiffin University

College Choice Score: 78.76

Average Tuition: $440.00

Program Website

Overview

Located in Tiffin, Ohio, Tiffin University is a private university with a history of providing a “personal and practical” education since its founding in 1888. The school now offers accredited undergraduate and graduate programs in several disciplines from its main campus in Tiffin, as well as other locations throughout the state and through online programs.

Program Features

Tiffin University’s School of Business offers an ACBSP-accredited, online MBA with a concentration in Marketing that provides students with the advanced knowledge in marketing products and services. The curriculum focuses on strategic brand and global marketing, as well as information systems and field analysis. Students are encouraged to draw on their own backgrounds as they gain skills in leadership and teamwork, communication skills, and managerial decision-making and problem-solving. Courses include:

  • Information Systems for Marketing
  • Strategic Brand Management
  • Global Marketing Management

Details

Tiffin University’s MBA in Marketing is a 36-credit program, with 28 credits devoted to the core MBA curriculum, and eight credit hours in the Marketing concentration. Online courses are offered in two 7-week terms per semester with six start dates throughout the year. The MBA program at Tiffin University is also accredited by the ECBE (European Council for Business Education).

19

Saint Leo University

College Choice Score: 78.24

Average Tuition: $720.00

Program Website

Overview

Located in the small town of St. Leo, Florida,  Saint Leo University is a Catholic, liberal arts school which welcomes learners of all faiths. A private institution with a student body of just over 6,000 students at its St. Leo campus, Saint Leo University is ranked among the best regional schools in the South (US News and World Report). With their several regional centers and strong online presence, Saint Leo is also one of the largest Catholic universities in the US.

Program Features

Saint Leo University’s School of Business offers an online, ACBSP-accredited MBA with a Marketing concentration that offers students an understanding of business fundamentals as well marketing concepts and theories to become a successful business leader. The curriculum provides a broad background in business as well as covering sales, promotions, brand management, marketing research, and e-marketing. Courses include:

  • Global Marketing
  • Sales Management
  • Marketing Research

Details

Saint Leo’s online Marketing is a 36-credit program with seven core courses and five in the Marketing concentration. Students who take two courses per 8-week term may complete the degree in a year. MBA Internships are also an option – students, along with faculty members, may arrange for full- or part-time jobs in fields related to their MBA curriculum.

20

Colorado Technical University

College Choice Score: 77.48

Average Tuition: $585.00

Program Website

Overview

Headquartered in Colorado Springs, CO, Colorado Technical University is one of a few regionally accredited, for-profit universities whose high-quality programs have been garnering recognition in the educational world.  With an initial focus on training former military personnel, Colorado Technical University now offers several highly ranked online programs  – their online MBA ranked at #160 in 2017(US News and World Report).

Program Features

Colorado Technical University offers an online, ACBSP-accredited MBA in Marketing program that builds on a foundation of core management concepts with industry-relevant practices in the areas of marketing research and digital marketing. CTU’s MBA curriculum offers students with experience in business the opportunity to grow their knowledge in the field of Marketing. Courses include:

  • Marketing Research Methods
  • Marketing in the Digital Age
  • International Marketing

Details

Colorado Technical University’s online Marketing MBA is a 48-credit (twelve course) program with eight core MBA courses, and four related to the Marketing concentration. Students entering the MBA program without an undergraduate degree in business will be required to complete three additional MBA foundation courses. CTU offers multiple start dates throughout the year.

21

American Intercontinental University

College Choice Score: 75.97

Average Tuition: $582.00

Program Website

Overview

Originally founded in 1970 Lucerne, Switzerland, American Intercontinental University is a private, for-profit institution now headquartered in Hoffman Estates Illinois and has several other branch campuses throughout the US (and internationally). The school focuses on providing accredited, career-focused programs and their online programs have garnered national attention.

Program Features

American Intercontinental University offers an online, ACBSP-accredited MBA program with a specialization in Marketing that provides an advanced understanding of the role marketing plays in business strategy, operations, finance, and management. This professionally focused MBA program immerses students in product, brand, and strategic management as well as market research methods and international marketing tactics. Courses include:

  • Strategic Marketing
  • Research Methods in Marketing
  • Product and Brand Management

Details

American Intercontinental University’s Marketing MBA program is comprised of 48 credits (eight 6-credit courses) which are split evenly between the business core and the Marketing specialization. AIU has several start dates per year, and the school offers an accelerated one-year MBA program that allows students to progress quickly through program courses.

22

Fort Hays State University

College Choice Score: 74.32

Average Tuition: $400.00

Program Website

Overview

Located in the town of Hays, on the plains of western Kansas, Fort Hays State University is a public institution that was founded in 1902. Fort Hays has been a pioneer in online learning, and several of their online programs have been ranked among the best in the nation. Their online MBA program ranks in the top 100 nationally.

Program Features

Fort Hays State University’s Virtual College offers an affordable, online MBA program with a specialization in Marketing that prepares professionals to lead, make challenging decisions, and to succeed. The core curriculum covers all key aspects of modern business theory and practice while giving students the ability to dig deeply into the subject area of Marketing. Courses include:

  • Marketing Research
  • Consumer Behavior
  • Strategic Electronic Marketing

Details

FHSU’s online MBA in Marketing is a very flexible program, comprised of 36-48 credits depending on a student’s academic background (students with a non-business background take 12 extra credits). The program can be completed on either a part-time or full-time basis, and there is no residency requirement.  

23

Dallas Baptist University

College Choice Score: 73.52

Average Tuition: $906.00

Program Website

Overview

Located just southwest of downtown Dallas, Texas, Dallas Baptist University is a nationally ranked Christian liberal arts college. The school takes a Christ-centered approach to education in which students are encouraged to integrate their faith into their academic and daily lives. DBU’s investment in online learning has paid off as its online programs have taken places on national rankings – their online MBA program ranks at #175 nationally.

Program Features

Dallas Baptist University’s Graduate School of Business offers an ACBSP-accredited, online MBA program with a concentration in Marketing that prepares students for visionary careers in today’s global business environment. The curriculum focuses on building rigorous problem solving and analytical skills, versatile social aptitudes, and foundational business knowledge through practical, real-world projects. Courses in the Marketing concentration include:

  • International Marketing
  • Marketing Analysis
  • Advanced Marketing Strategies

Details

DBU’s online MBA is a 36-credit program, divided between 24 credit hours of MBA core curriculum and 12 credits in the Marketing concentration. For students with multiple interests, the DBU Graduate School of Business offers a number of dual degree options, combining a Master of Business Administration with master’s degrees in global leadership, ministry, communication, or education.

 

24

Indiana Institute of Technology

College Choice Score: 73.44

Average Tuition: $505.00

Program Website

Overview

Founded in 1930, Indiana Institute of Technology is a private, PhD-granting university that focuses on delivering a professional education through its five colleges. The school is situated in Fort Wayne, IN and strives to make their programs as accessible as possible, maintaining regional centers throughout the state (as well as in Kentucky and Illinois) as well as having a strong presence online.

Program Features

The College of Business at Indiana Tech offers an IACBE-accredited, online MBA in Marketing which focuses on examining an organization from a functional strategic approach – examining the core functional areas of an organization as well as market research and international marketing topics. The curriculum covers multiple areas of marketing – from sales to advertizing and public relations -while gaining strategies in real-world business applications. Courses in the Marketing concentration include:

  • Marketing Management
  • Marketing Research
  • International Marketing

Details

Indiana Tech’s online Marketing MBA is a 36-credit program, with eighteen credits of core curriculum, six credits of approved electives, and twelve credits in the area of Marketing. There is no residency requirement for the program. Online classes are offered in an accelerated, interactive format that allows you to progress quickly while working from anywhere. Most graduate classes span six weeks.

25

Post University

College Choice Score: 73.05

Average Tuition: $730.00

Program Website

Overview

Originally founded in 1890, Post University is a regionally accredited, private, for-profit university in Waterbury, Connecticut. The school strives to provide accessible, career-driven undergraduate and graduate degrees either on-campus or through their accelerated online programs which are designed for working adults.

Program Features

Post University offers an online, ACBSP-accredited MBA with a concentration in Marketing which will equip students with the skills to conduct strategic business planning supported by current market analysis. The Marketing concentration develops skills in writing marketing plans, developing new products and services, matching value propositions to buyers and management of marketing organizations. Courses include:

  • New Product Development
  • Matching Value Propositions to Buyers
  • Integrated Marketing for Managers

Details

Post University’s online MBA program is comprised of 45 credits total, with 27 credits of foundation and core courses, twelve credits in the Marketing concentration, and six credits for a Capstone course and Culminating Experience. There is no residency requirement for this program, and all courses are available in an interactive, accelerated, online format.

26

Regis University

College Choice Score: 70.74

Average Tuition: $850.00

Program Website

Overview

Founded in 1877, Regis University is a private, Catholic university located in Denver, Colorado.  The school ranks highly among regional universities in the West (#23 according to US News and World Report). Comprised of five colleges, the school has been offering online degrees since 1997 and has several online programs that rank among the best in the nation.

Program Features

The College of Business and Economics at Regis University offers an online, Professional MBA program with a Specialization in Marketing that will prepare students to lead with ethical considerations and sound business practice. Regis’ Professional MBA program prepares students for a variety of roles in nearly any industry. Students develop skills to work alongside business, technology and development teams, coming together to create solutions. Courses include:

  • Marketing Principles
  • Entrepreneurial Innovation
  • Market Opportunity Assessment

Details

Regis’s Online Professional MBA in Marketing program is comprised of 42-48 credit hours, with 30 credits of core curriculum, six credits of electives, and between six and twelve credits in the Marketing concentration. For students with no academic business background, fifteen credits of foundational courses may be necessary. Regis delivers classes in an accelerated, eight-week format.

27

University of Saint Mary

College Choice Score: 69.01

Average Tuition: $615.00

Program Website

Overview

Located in the city of Leavenworth, Kansas, the University of Saint Mary is a private, Catholic, liberal arts college. Grounded in the tradition of liberal arts, the University of Saint Mary instills within its students the decision-making and critical-thinking skills employers desire. Currently, the school offers a diverse student body 26 bachelor’s degree programs and six master’s degree programs in both campus-based format and online.

Program Features

The University of Saint Mary offers an online, IACBE-accredited MBA in Marketing and Advertising which will deliver the skills to lead a team in creating and implementing successful marketing and advertizing strategies. This intensive, one-year program covers the concepts of market research and strategy, buyer behavior, and planning. Students will gain a range of skills from analysis of consumer studies to creating competitive pricing strategies. Courses include:

  • The Advertising Industry in the 21st Century
  • Buyer Behavior and Marketing Research
  • Advanced Marketing Strategy and Planning

Details

The University of Saint Mary’s online MBA in Marketing and Advertising is a 36-credit program, with 27 credits (nine courses) of core MBA coursework, and nine credits (three courses) in the Marketing concentration. The entire program can be completed in one year by taking two accelerated courses per term (students can also study part-time). Students may transfer up to nine credit hours of comparable coursework from another graduate or professional degree program.

28

Rivier University

College Choice Score: 68.22

Average Tuition: $567.00

Program Website

Overview

Founded in 1933 in Nashua, NH, Rivier University is a small, private, Catholic university that is a member of the New Hampshire College & University Council. The school is committed to supporting the intellectual, social, moral, and spiritual development of their students. Rivier has also developed a robust online presence and offers several accredited undergraduate and graduate degrees through Rivier Online.

Program Features

Rivier University Online offers an online MBA with a concentration in Marketing that promises to deliver the skills to succeed in today’s competitive marketplace, and to thrive in the industries of tomorrow. The curriculum provides a broad-based competency in leadership, problem solving, and strategic management, as well as specialized education in advertising, sales management, and marketing strategy and policy. Courses include:

  • Digital Marketing and Analytics
  • Sales Management
  • Strategic Brand Management

Details

Rivier University online MBA in Marketing is a 36-credit program, divided between 27 credits of Core MBA courses, and nine credits in the Marketing concentration. Rivier University’s online courses are delivered in accelerated, seven week terms and the program takes about two years to complete. There are multiple start dates throughout the year, and the school has a generous transfer policy.

 

29

Liberty University

College Choice Score: 67.75

Average Tuition: $615.00

Program Website

Overview

Established in 1971, Liberty University is a private, evangelical Christian university located in Lynchburg, VA. The University has an extensive online program (100,000 students were enrolled in 2016) with several programs that have been placed on national rankings – US News and World Report ranks their online Bachelor’s program in the top 100 nationally.

Program Features

Liberty University’s School of Business offers an affordable online Master of Science in Marketing: Digital Marketing and Advertising program that delivers the skills to create and implement strategic digital marketing campaigns. The curriculum is taught from a Christian perspective and covers strategic communication for the digital age, media technologies, communication strategies, and the principles of effective social media campaigns – courses include:

  • Marketing Research
  • Brand Management
  • Effective Social Media

Details

Liberty University’s online MS in Marketing is a 36-credit program with 27 credits (nine courses) in of core Marketing courses, and nine credits (three courses) in the Digital Marketing and Advertising concentration. Students may transfer up to 50% of approved courses from other graduate programs. There is no GMAT/GRE necessary for admission.

30

University of Maryland University College

College Choice Score: 67.46

Average Tuition: $659.00

Program Website

Overview

As part of the University of Maryland University System, University of Maryland University College (UMUC) is a public university that is also one of the largest distance learning institutions in the world. Headquartered in Adelphi, MD, the school has more than 140 worldwide locations as well as extensive online programs which keep the non-traditional learner at its center.

Program Features

The University of Maryland University College offers an online Master of Science in Management with a concentration in Marketing that can help you move toward a senior position in your organization – public or private. UMUC’s curriculum covers  brand management, consumer behavior, international marketing, and financial decision making for managers, among other topics. Courses include:

  • Marketing Management
  • Legal and Ethical Issues in Global Communications
  • Brand Management

Details

UMUC’s online MS in Management: Marketing concentration is comprised of 36 credits, including twelve credits in core course material, 21 credits in the Marketing concentration, and three credits for a Capstone project. UMUC allows students to transfer up to six credits of approved coursework from another program. Students without an academic background in Business, may need to take additional coursework.

31

Texas A&M University Commerce

College Choice Score: 67.34

Average Tuition: $1,020.00

Program Website

Overview

Since  1889, the Texas A&M University in Commerce has been providing education programs for the people of Texas. Texas A&M-Commerce is a public university and the second largest school in the Texas A&M University System. The school has a strong online presence, extending the reach of its “personal, accessible, and affordable” programs.

Program Features

The College of Business at Texas A&M University – Commerce offers an online, AACSB-accredited Master of Science in Marketing program that prepares students for higher level positions in marketing as well as for further graduate work. The curriculum covers marketing concepts and theories of marketing management, business-to-business (B2B), marketing, international marketing, and marketing research in a variety of organizations. Courses include:

  • Management and Organizational Behaviour
  • Global Marketing Management
  • Business to Business Marketing

Details

The online MS in Marketing offered by Texas A&M University-Commerce is a 30-39 credit program depending on the academic background of the student – nine credits of foundational study are required for students who did not complete an undergraduate business degree. The remaining 30 credits are comprised of 24 credits of core coursework and a research component, as well as six electives Marketing. Students can complete the program in either one or two years.

32

Bellevue University

College Choice Score: 66.40

Average Tuition: $565.00

Program Website

Overview

Bellevue University is a private, non-profit university located in Bellevue, Nebraska which has focused on providing quality, affordable education for working adults since its opening in 1966. The university has over 10,000 students enrolled in their undergraduate and graduate programs and is home to robust and nationally ranked online programs.

Program Features

Bellevue University offers an online Master of Science in Strategic Marketing program that prepares students to strategically determine the demand for products and services offered by an organization, identify potential customers, and recognize new market opportunities. Students will practice and apply their knowledge throughout the program, gaining knowledge and skills in key areas such as advertising and promotion (both digital and traditional), and development of pricing strategies. Courses include:

  • Marketing Strategies
  • Buyer Behavior
  • Marketing Analytics

Details

Bellevue University’s online MS in Strategic Marketing is a 36 credit, cohort-based program. Students progress through course material together, taking one class at a time. Unlike programs where students have more flexibility in choosing their plan of study, students in a cohort take classes in a set order. What they lose in flexibility they gain in support, with each participant contributing a unique professional background and set of experiences.

33

Nova Southeastern University

College Choice Score: 66.26

Average Tuition: $895.00

Program Website

Overview

Located in Ft. Lauderdale, Florida, Nova Southeastern University is a young, innovative, private research institution with a focus on the physical and social sciences. Founded in 1964, the school has expanded the reach of its high quality-programs through several online degree programs that further the career aspirations of non-traditional learners.

Program Features

The Huizenga College of Business at Nova Southeastern University offers an online,  IACBE-accredited MBA with a concentration in Marketing that delivers crucial marketing skills for a wide range of business endeavors. The needs of different industries are incorporated into the MBA Marketing curriculum, and students will gain tools for strategic thinking and skills that can translate into business success. Courses include:

  • Cases in Strategic Marketing
  • Marketing Research
  • Global Marketing

Details

Nova Southeastern’s online MBA in Marketing is a 39-credit program with 21 credits of core MBA courses and 18 credits in the Marketing concentration. All MBA in Marketing courses are offered 100% online with no residency requirements. Nova Southeastern’s online programs have five start dates throughout the year, and students can finish the program in 21 months.

34

Brandman University

College Choice Score: 64.43

Average Tuition: $640.00

Program Website

Overview

Founded in 1958 on a military base in Southern California, Brandman University is a private, nonprofit university with a mission to provide high-quality, career-oriented higher education to working adults and military students. The school delivers degree programs through 26 regional centers in California, and through their nationally ranked online programs. Brandman University’s online MBA program ranked at #152 nationally by US News and World Report.

Program Features

Brandman University’s School of Business and Professional Studies offers an online MBA in Marketing which will help students navigate through the consumer landscape and build effective marketing campaigns. Brandman’s MBA curriculum centers around the themes of leadership, corporate responsibility, ethics and sustainability and promises to deliver the skills that will move your organization’s brand forward. Marketing courses include:

  • Marketing Research
  • New Product Development
  • Advertising and Promotion

Details

Brandman University’s online Marketing MBA is a 36-48 credit program (depending on a student’s academic business background or lack thereof) which is divided into two parts. The first part is 24-36 credits of core MBA coursework, while the latter half is twelve credits of coursework in the Marketing concentration. The school also offers a flexible admissions policy with four different admission tracks for students with different academic and professional backgrounds.  

35

Grand Canyon University

College Choice Score: 63.80

Average Tuition: $560.00

Program Website

Overview

Located in Phoenix, AZ, Grand Canyon University is a private, for-profit, Christian liberal arts university that is regionally accredited by the Higher Learning Commission. Originally founded by Arizona Southern Baptists, the school now offers undergraduate and graduate (including doctoral) programs through its eight colleges to both traditional students and working professionals.

Program Features

Grand Canyon University’s Colangelo College of Business offers an online MBA program with a concentration in Marketing that incorporates technology and scholarly research to help you make an impact in corporate marketing. Integrating ethical business practices and a spirit of creativity, the curriculum is embedded in strategy development and offers a global perspective that embraces diversity.  Courses include:

  • Strategic Management
  • Services Marketing
  • International Marketing

Details

Grand Canyon University’s online MBA in Marketing is a 54 credit program  (with 14 required courses) that cover Business Administration coursework as well as courses specific to the Marketing concentration. Courses at GCU are delivered 100% online in accelerated seven-week terms which allow students to move quickly through the program requirements. GCU also has a generous transfer policy which allows students to transfer up to twelve approved credits into the program.

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