Last Update: December 1, 2016
Do you find you are one of those people always thinking about the bigger picture? Are you eager to help develop the direction, ethos, and branding of that picture? Then marketing may be the career for you. It doesn’t matter what industry you are drawn to, as all sectors of the working world—from healthcare and non-profit organizations to big business and digital start-ups—depend on marketers to help make their companies and organizations successful.
Perhaps you are simultaneously detail-oriented and big-picture focused, then you should look into marketing research degrees and career options. Data mining is increasingly in demand, and analysts with bachelor’s degrees make on average $62,150 annually. Or perhaps you see yourself as a leader, motivating groups of people toward a common goal. Advertising, promotions, and marketing managers with bachelor’s degrees make on average $124,850 annually. However you decided to use your degree in marketing, you can anticipate an undergraduate experience that fully prepares you to face global demands, analyze consumer behavior, and develop ethical, sustainable, and customer-oriented approaches to marketing.
If you find yourself in a situation that makes going back to school or enrolling for the first time either logistically or financially problematic, then getting an online degree can be a great option for you. Despite the stigma online programs once held, they have mostly shed those stereotypes and have increasingly solid reputations, in large part because online programs are developed and taught by the same faculty who teach the traditional, on-campus courses. And in most cases, the diploma looks exactly the same those garnered by “traditional students,” yet it was obtained at half the price.
What Is the Best Online Bachelors in Marketing Degree Program?
Below are the 15 Best Online Bachelors in Marketing degree programs in the country. We have collated the average credit hour cost, the amount of financial aid students receive, the academic reputation of the university, and PayScale’s average early career salary for the school’s graduates, and have thus arrived at, hands down, the country’s best online marketing programs. And, clearly, “best” for us means reputation, but also affordability, return on investment, and accessibility. Our information comes from PayScale, U.S. News & World Report, U.S. Department of Education, and the universities and colleges’ websites.
University of Minnesota–Twin Cities
CC Score: 100
Annual Tuition: $15,371
The online marketing degree at the University of Minnesota–Twin Cities (UM) is comprised of 120 credit hours, all of which can be fully obtained from a distance. This Bachelor of Science in Marketing program is markedly hands-on, teaching students how to identify customer demands, face global challenges, and develop critical thinking skills. UM offers an array of online marketing classes that cover sales promotions, consumer behavior, marketing research, internet marketing, ethics, strategic marketing, and personal selling.
As a UM online college student you have the choice of building a curriculum that is completely online or you can create a hybrid learning format, in which you spend between 30 to 50 percent of your time on campus. Either way, UM fully supports their online students, providing tech help, access to all the same library resources as traditional students, training on software, and academic advising and guidance. Graduates from UM’s online bachelor in marketing program have gone on to become account and promotion managers, sales reps, marketing managers, copywriters, event planners, marketing directors, consumer reps, public relations analysts, and research analysts, among others.
The University of Minnesota–Twin Cities in not just the state’s flagship university; it is a land, sea, and space grant institution that makes major contributions to research every year. Across academic programs and the university as a whole are consistently ranked well by Forbes, U.S. News & World Report, Higher Times, ARWU, and more. It is accredited by the North Central Association of Colleges and Schools.
Pennsylvania State University - World Campus
CC Score: 99.13
Annual Tuition: $24,992
Accredited by the Middle States Commission on Higher Education, Pennsylvania State University has a large, established online college, through which students can obtain an online degree in a number of offered majors, including the Bachelor of Science in Marketing degree. The program trains students for a successful career in the manufacturing and service industries, non-profit work, and in the public sector. The curriculum includes courses on retailing, advertising, sales, management, research, e-commerce, and more.
If you’re looking for an online marketing degree that places an emphasis on business, Penn State’s program is for you. The degree is accredited by the AACSB (the Association to Advance Collegiate Schools of Business), an honor given only to the top 5 percent of business programs. And the online coursework includes work on understanding business operations, analytics, and finance. As a senior you will be required to construct a final capstone project that encourages you to combine your skills, research, and experience to develop a fully integrated marketing plan. This will become part of your vocational portfolio, serving you in your job search and throughout your career.
Penn State’s accolades are many. It is ranked among the best colleges and universities on regional, national, and global levels. And recently, The Wall Street Journal ranked it as being the best at preparing undergraduates for the workforce. Penn State is also recognized for its research activity, centers, contributions, and leaders.
University of Massachusetts–Amherst
CC Score: 91.2
Annual Tuition: $19,109
Part of the renowned Isenberg School of Management, the online marketing degree at the University of Massachusetts–Amherst (UMass Amherst) allows you to specialize in one of seven areas: accounting, finance, hospitality and tourism management, management, operations and information management, school of management, and sport management.
UMass Amherst encourages their students to get involved in their industry of interest early, making accessible a number of programs and resources so students may make connections and build experience. Specifically, the university connects students with the American Marketing Association, the Product Development and Management Association, and the Word of Mouth Marketing Association. Additionally, online students can partake in academic advising, which gives personalized guidance through any and all aspects of Isenberg academia.
With assistance from the Chase Career Career, UMass Amherst graduates from the online marketing program have gone on to find work—with huge companies and with soaring start-ups—in sales, retaining, marketing research, and advertising.
New York University
CC Score: 90.65
Annual Tuition: $35,106
Want to receive a marketing degree from a prestigious university located in the mecca of advertisement, marketing, and public relations? But maybe you want to avoid some of the bustle of New York? Getting an online marketing degree from New York University is a great choice. They offer a Bachelors in Science in Marketing Analytics, an accredited online degree, that is often combined with on-campus classes at the NYU Midtown Center.
Online marketing classes cover topics and techniques such as data warehousing and data mining, customer relationship management, web analytics, social media marketing and analytics, and marketing foundations. Students learn how to identify consumer opportunities and cultivate and implement strategic marketing campaigns. By emphasizing communication and relationships, NYU’s online marketing degree readies its students for a highly personal approach to marketing.
Accredited by the Middle States Commission on Higher Education, New York University is comprised of many renowned and well-ranked schools and colleges, including their business school. NYU is also marked by its highly active and involved student population, its commitment to research, and its award-winning faculty.
University of Alabama
CC Score: 87.99
Annual Tuition: $18,814
Though not strictly a degree in marketing, the University of Alabama’s online Bachelors of Science in Commerce allows for specialization in marketing. The curriculum is made up of core classes, business fundamentals, and principles of marketing, preparing its students for careers in a range of fields, from general marketing to sales, public relationships, and product management.
The University of Alabama has an extensive, strong distance learning platform. Online classes come in a number of formats, so you can choose what works best for you, modifying as you need. There’s video-streaming and conferencing, evening classes, weekend courses, and an off-campus education and research center. You can get your degree fully online or design a hybrid curriculum that incorporates on-campus course work.
Accredited by the AACSB, this online degree in commerce is a great option for those of you wishing to combine marketing and business. It is also offers a relatively affordable tuition rate as well as several scholarship opportunities, making this online bachelor’s degree both affordable and convenient.
University of Arkansas
CC Score: 84.54
Annual Tuition: $14,693
At the University of Arkansas you can earn an online Bachelors of Arts in Communication with specialization in marketing, making this program perfect for those who desire a broader academic base and a more inclusive approach to marketing. Furthermore, the Department of Communications at the University of Arkansas, accredited by the North Central Association of Colleges and Schools, is nationally recognized.
As a student of the University of Arkansas’s online college you can anticipate online classes that emphasize communication and cover public relations, media and social media consultation, corporate training, sales and management, fundraising and development, project management, marketing campaigns, non-profit organization work, and applications government.
This fully accredited online degree delivers the same high-quality education as traditional, on-campus students. Students receive the same support and access to the same resources, as well. The University of Arkansas has garnered many accolades for its distance learning and for many of its academic departments’ academic reputation.
CC Score: 83.86
Annual Tuition: $20,236
Located in Philadelphia, Pennsylvania with Baptist roots, Temple University is a public research university known for its breadth of academic programs (there are over 400), multiple campuses, distance learning, and its competitive rankings, often listed among the best by U.S. News & World Report, The Princeton Review, and QS World University Rankings.
Temple’s Fox School of Business is nearly a century old and is one of the largest business schools in the country. It also receives praise from The Economist, Financial Times, and U.S. News. Through Fox’s online program, you can earn a Bachelors in Business Marketing that is comprised of online classes covering data analytics, international and global marketing principles, customer relationship, management, research, digital marketing, wholesaling and retail management, advertising, and more.
Perhaps one of the biggest incentives for applying to Temple’s online marketing program is that you can complete it a whole year faster than typical, traditional programs. Many students have chosen to accelerate the degree and have thus finished in three years. Finally, Temple makes a number of interesting minors available, so you can pair your marketing degree with another area of interest and specialty, such as sales, management, or digital marketing.
University of Houston-Victoria
CC Score: 83.67
Annual Tuition: $14,059
At the University of Houston-Victoria you can earn an Applied Arts and Sciences with concentration in Marketing degree. This fully online bachelors degree is perfect for those students who already have an associates degree or a number of transferable credits, as the program is designed as a degree completion.
The online learning format is marked by flexibility, affordability, and ease of use. As an online marketing student you will be able to work around your schedule and learn from anywhere in the world. And tuition rates won’t break the bank, with costs saved on tuition and transportation. Their online platform is super easy to navigate, access, and utilize, and can be used on many devices. You also have the option to fill out your marketing degree with a minor. Several are offered, across many disciplines, such as computer information systems, digital gaming, Spanish, criminal justice, and political science, among others.
Accredited by the Southern Association of Colleges and Schools Commission, the University of Houston–Victoria is a relatively small state university with approximately 2,600 undergraduates enrolled in one of the three schools: the School of Arts & Sciences, the School of Business Administration, and the School of Education and Human Development.
Florida International University
CC Score: 83.59
Annual Tuition: $11,326
You can obtain a Bachelors of Business Administration in Marketing degree through Florida International University’s Kirk Landon School of Business. Receiving this fully accredited online marketing degree means you will gain a solid marketing foundation. You will take online classes that cover consumer behavior, sales, research, presentation strategies, how to market products, and best practices in service. Upon graduation you will be able to develop unique brand image, analyze marketing and sales strategies with an eye for innovative alternatives, calculate risks and profits, and you will have cultivated an insight into consumer behavior.
Florida International University takes online learning seriously. They pair all students with a success coach, who guides them through online classes and access, and FSU allows new students to start in Spring, Summer, or Fall, making this a highly flexible program. And even though FSU’s marketing major is online, you will have the opportunity to connect and collaborate with other marketing students; you can even join the Honors College.
Florida International University is accredited by the Southern Association of Colleges and Schools. It enrolls over 54,000 students and is located in University Park, Florida.
University of Memphis
CC Score: 81.4
Annual Tuition: $11,508
Like many of the universities and colleges on this list, the University of Memphis offers an online Bachelors in Business Administration in Marketing Management. This is for students who are primarily interested in product development, consumer behavior, sales strategies, advertising management, and supply chain management. The University of Memphis also provides academic advisors, who work with students to set and achieve goals, connect to career and academic resources, and assist in time management.
As an online marketing student at the University of Memphis you have the option to build a curriculum that incorporates only online marketing courses, or you can design a hybrid academic experience, in which you can blend online and on-campus courses. Either way, the degree requires 120 credit hours, all of which are asynchronous, meaning you can complete work based on deadlines, not assigned class meetings.
The University of Memphis is made up of over a dozen colleges, schools, and research centers. It is accredited by the Southern Association of Colleges and Schools, and is also known for its commitment to environmentalism, its vibrant student life, and its many campus traditions.
Florida Atlantic University
CC Score: 79.25
Annual Tuition: $12,177
Florida Atlantic University’s College of Business is AACSB accredited and offers a 120-credit-hour online bachelors degree in marketing. Proffered through their Bachelors of Business Administration program, the marketing major can be completed in as little as two years for those students with transfer credits. Otherwise, it will take approximately three to four years to complete.
Florida Atlantic students can anticipate an online course load that covers business fundamentals—accounting, macro and micro-economics, statistics—and marketing principles: advertising, digital marketing, promotion management, global strategy and policy, plus a marketing internship. Graduates are well-prepared, through Florida Atlantic’s renowned business college training, to attain professional careers in advertising and administration. With a notably hands-on curriculum that emphasizes taking part in internships, study abroad opportunities, and organizational membership, Florida Atlantic is consistently lauded for its post-graduation job placement, as well as its affordability, accessibility, and flexibility.
Florida Atlantic University, accredited by the Southern Association of Colleges and Schools, is a large public university located in Boca Raton, Florida. It is known for high research activity, particularly in engineering, biotechnology, and renewable energy.
SUNY at Oswego
CC Score: 78.26
Annual Tuition: $14,254
At SUNY (State University of New York) in Oswego you can earn a Bachelors of Science in Business and Marketing Education online degree that is specially designed for those who wish to gain a broad understanding of marketing and utilize their experience and knowledge to teach. This program is completely online, so you will not be expected to attend any classes. You will have access to live lectures, so the online marketing classes are nearly identical to those on-campus. You will learn from the same faculty who teach on-campus. And, as an online undergraduate, you will have total access to academic tutors and a “personal concierge,” someone who can answer your questions and guide you through the program.
SUNY is known for its Open Suny+ program, that is, its distance education program that provides 24/7 support to its students, integrates industry-leading teaching practices, and connects its student population to employers, recruiters, and industry leaders. As a part of SUNY Oswego you will have the opportunity to participate in the honors, study abroad, and independent study programs.
Accredited by the Middle States Association of Colleges and Schools, SUNY Oswego is comprised of nearly 8,000 undergraduates and offers over one hundred academic degree programs, and it boasts one of the largest overseas study programs in its region.
New Mexico State University
CC Score: 77.92
Annual Tuition: $10,501
New Mexico State University has a distance education program that specifically seeks out students who may not be able to obtain a degree through traditional means, whether there are financial or logistical hurdles. The College of Business partners with this program to offer an online Bachelor of Business Administration in Marketing degree. This is a degree completion program, so it is expected that students will transfer with completed credits covering freshman and sophomore-level coursework.
Students of this online marketing degree learn how to connect with customers, in both profit and nonprofit settings, how to analyze market demands, how to design and implement unique products, and how to best deliver quality and economical service. Graduates from New Mexico State University have gone on to work in nearly all industry sectors, including big business, government, small start-up business, nonprofits, and much more.
New Mexico State University is accredited by the North Central Association of Colleges and Schools. It is a public, land-grant, research institute located in Las Cruces, New Mexico. It is home to nearly 15,000 undergraduate students who are enrolled in one of its eight colleges and schools.
Minot State University
CC Score: 77.89
Annual Tuition: $10,756
Minot State University, with its main campus in Minot, North Dakota, combines a liberal arts focus with professional emphasis. They offer three ways of studying marketing online: a Bachelors of Science in Business Administration with a Marketing Major, a marketing minor, or a marketing concentration for non-business majors. All of these can be taken fully online.
The online marketing classes at Minot are a mix of business fundamentals, communications, economics, strategy, applied research, consumer behavior, and managerial accounting. Students are encouraged to opt into the internship program, and they can even (with departmental approval) design and implement their own internship experience.
Graduates from Minot’s program have attained positions in sales, advertising, and public relationships, having been trained to be team leaders with a broad range of skills, including communication, organization, innovation, and creative risk-taking. Unique to Minot’s Business College is the Slaaten Learning Center, which provides hands-on learning experience to both its traditional and online students. It is home to a financial trading lab, digital meeting rooms, and video-conferencing technology.
Comprised of its Arts and Sciences College, its College of Business, its College of Education & Health Sciences, and its Graduate School, Minot State is accredited by the North Central Association of Colleges and Schools.
CC Score: 77.81
Annual Tuition: $9,350
Troy University is one of the few on our list to offer an online Bachelor of Science in Business Administration in Global Business degree with specialization in Marketing. This program is for those who wish to gain working knowledge of how marketing’s role in an organization affects global contexts. Through the Sorrell College of Business, students pursuing this degree take online marketing classes in management, branding, entrepreneurship, distribution, global contexts, research and analytics, promotion management, and personal selling and retail management. Students can take classes full or part-time, and most of the degree is online, but some on-campus courses are required.
Graduates of Troy’s online marketing degree have gone on to become account representatives, customer service managers, import/export managers, promotion service directors, brand builders, product analysts, and much more. Trained to become leaders in dynamic, global workplaces, these graduates were prepared to face the array of challenges of creating and implementing successful, sustainable, and innovative marketing strategies in the twenty-first century.
Based in Troy, Alabama, Troy University is a public institution and the flagship university in the Troy University System. It is accredited by the Southern Association of Colleges and Schools Commission on Colleges.