Marketing isn’t just about drinking afternoon cocktails while looking over ad layouts. The creative and relational nature of the career makes this a more exciting—not to mention, fulfilling—vocational choice than even seen in Mad Men. From building an entire brand ethos to developing a network of relationships with people equally committed to innovative and sustainable progress, a career in marketing has literally innumerable possibilities. The degree can be applied to nearly every aspect of the business industry as well as the non-profit, government, health, and education sectors. Whatever your passion, marketing can be easily combined with it.
The Bureau of Labor Statistics anticipates a 19 percent growth in marketing research analysis in the next ten years, and a 9 percent growth in marketing management. On average, those with bachelors degrees in marketing make around $62,000 annually; however, for those who go on to get a masters degree—either in marketing specifically, or a MBA with specialization in marketing—those numbers easily double. In juxtaposing the job growth with the return on investment, it becomes clear that obtaining a graduate degree in marketing will serve you now and in the long run.
A Masters in Marketing, or a MBA with specialization, is comprised of courses that cover business fundamentals as well as the current marketing trends and issues. Being able to collate and analyze consumer data, apply that data to your research, and from that develop a successful marketing strategy is the foundational experience and knowledge you will gain from your degree.
What Is the Best Masters in Marketing Degree Program?
Below are the 35 Best Masters of Science in Marketing degree programs in the country. We have collated the average credit hour cost, the amount of financial aid students receive, the academic reputation of the university, and PayScale’s average early career salary for the school’s graduates, and have thus arrived at, hands down, the country’s best programs. And, clearly, “best” for us means reputation, but also affordability, return on investment, and accessibility. Our information comes from PayScale, U.S. News & World Report, U.S. Department of Education, and the universities and colleges’ websites.
University of Pennsylvania
CC Score: 100
Annual Tuition: $31,068
The world’s very first collegiate school of Business, the Wharton School at the University of Pennsylvania is world-renowned for its excellence in business education. The MBA program is ranked first by Business Insider, for it produces a graduate population that has the highest average salary and employment rate of all business schools in the country. Students who wish to attain a masters degree in marketing can do so through Wharton’s MBA program. In fact, Wharton boasts one of the largest graduate-level marketing departments in the country, as well as the most prestigious.
As a Wharton MBA student you will have the option of two tracks: the marketing major or a joint major in marketing and operations management. The former introduces fundamental approaches to marketing, products, and management, with a unique emphasis on media, entertainment, and consulting. The latter is for those interested in marketing’s role in manufacturing and service, most notably in business-to-business sales. Whichever route you take, you can anticipate close relationships with a renowned faculty, a broad introduction to strategic and successful marketing, and obtaining one of the most prestigious MBAs in the world.
The University of Pennsylvania is accredited by the Middle States Commission on Higher Education and is a private, Ivy League institution located in Philadelphia. Comprised of approximately 25,000 students, evenly split among undergraduate and graduate programs, Penn is known for its multidisciplinary model and its achievements in research and academic excellence.
Texas A&M University
CC Score: 94.14
Annual Tuition: $15,125
Consistently ranked as one of the best public business schools in the country, the Mays Business School offers a Masters of Science in Marketing degree that can be completed in as little as sixteen months (or even twelve if you are a Texas A&M undergraduate student). There are many reasons to consider getting your marketing degree through Mays: their post-graduation employment rate hovers around 85 percent; all accepted students are automatically considered for scholarship and assistantship; the alumni group fosters a strong network of connections that help advance careers; and students have access to a number of resources and services that help them find internships and careers, and generally seek to serve them throughout their vocational lives.
The marketing curriculum at Texas A&M is comprised of classes on research, marketing engineering, leadership, analyzing consumer behavior, consulting, statistics, product innovation, branding and communication, and much more. In total, thirty-six credit hours are required to complete the degree.
A flagship university, Texas A&M is a land, sea, and space grant institution committed to its research in health, space, and aeronautics. It is accredited by the Southern Association of Colleges and Schools.
University of Texas–Austin
CC Score: 93.57
Annual Tuition: $20,762
Located in the heart of downtown Austin, the McCombs School of Business has about 12,000 enrolled students each year, around 2,000 of which are graduate students. McCombs, known for its research endeavors, is home to over twelve research institutes that specialize in the business and investment sectors. It is also consistently well ranked by Bloomberg Business, U.S. News & World Report, Forbes, Business Insider, Financial Times, and much more.
The Masters of Science in Marketing degree program at McCombs emphasizes the intersection of marketing and data. Students learn how to analyze, implement, and leverage data to influence marketing outcomes. Comprised of classes covering management, digital platforms, branding, dynamic pricing, and programming, this ten-month program is also markedly hands-on, as students connect with Austin-based innovative firms throughout their studies. Finally, Forbes has noted Austin as being first in the country for fostering new jobs.
The University of Texas at Austin is accredited by the Southern Association of Colleges and Schools. It is a world-renowned research university that is home to a number of Nobel and Pulitzer Prize winners, Turing Award winners, and National medalists. UT Austin is considered a Public Ivy and is ranked among the best universities in the nation.
Carnegie Mellon University
CC Score: 92.37
Annual Tuition: $40,625
Carnegie Mellon University’s Tepper School of Business is located in Pittsburgh, Pennsylvania and has among its alumni several award-winning economists. The MBA program stands out as one of their best, and offers concentrations in a number of areas, including marketing. The curriculum is comprised of accounting, strategy, management, economics, and finance classes, which can be taken either full- or part-time. Tepper also offers students the opportunity to take classes online.
Unique to Carnegie Mellon and Tepper is the focus on building students’ foundational knowledge and application of business fundamentals in the first year, then allowing students to pursue specialization in the second. Tepper also promotes a highly participatory approach to its education, holding a Venture Competition each year through its Center for Innovation and Entrepreneurship. The competition brings in teams from all over the world who compete for monetary awards and venture startup assistance.
Carnegie Mellon University is most known for its business, engineering, and computer science schools. Located in Pittsburgh and is accredited by the Middle States Commission on Higher Education. It is one of the top twenty-five best universities in the country.
University of Texas–Dallas
CC Score: 89.24
Annual Tuition: $22,282
At the University of Texas at Dallas you can attain a Masters of Science in Marketing in as few as twelve months. This program focuses on developing trends in business and marketing in an effort to prepare students for the ever-evolving atmosphere of the national and global marketplace. Thus, as a UT Dallas student you can expect many classes on e-commerce, digital search leverage, and ROIs. In fact, UT Dallas now has a digital marketing track that expands on these areas even further.
Other specializations at UT Dallas include consumer insights, advertising and branding, business development and sales, product management, marketing analytics, and management, among others. Graduates have gone on to earn over $50,000 in their first years out of the program, and nearly double that around five years out of the program. This and the high job placement rates for graduates are due to the university’s relationship with the American Marketing Association.
Accredited by the Southern Association of Colleges and Schools, the University of Texas at Dallas is a public research institute with affiliations with the National Academy of Science and the National Academy of Engineering. It ranks well for it business programs, among others.
CC Score: 88.4
Annual Tuition: $48,624
Through the Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University offers a full-time Masters in Integrated Marketing Communications (IMC) degree that specifically introduces students to the digital landscapes of marketing, preparing them for careers in an array of fields and industries. Students can further specialize in brand strategy, digital and interactive marketing, marketing analytics, strategic communications, content marketing, and media strategy.
Unique to the Northwestern program is its IMC immersion program, which allows students to work at top companies on real-world projects for a quarter of their studies. Similarly, IMC students can travel abroad through the global application program. There are opportunities for students to study and work in Asia, London, and Paris. The IMC degree can be completed in fifteen months and brings students from all over the country and over twenty countries.
Northwestern University is a private research university located outside of Chicago, Illinois and made up of over 20,000 students enrolled in one of the twelve schools and colleges. Northwestern is accredited by the North Central Association of Colleges and Schools.
University of Wisconsin–Madison
CC Score: 86.62
Annual Tuition: $24,054
Consistently recognized as one of the best in the nation, and ranked thirteenth by U.S. News & World Report, the Wisconsin School of Business specializes in MBA (Masters of Business Administration) degrees that specifically focus on career preparation, including their MBA in Marketing Research degree. Combining the fundamentals of a business administration program with specialized, in-depth research on marketing analytics and applications, this program is for those who want to become business strategists and consumer behavior analysts.
Most notable about the University of Wisconsin’s program, however, is that 100 percent of its last graduating class secured employment before graduation. Wisconsin School of Business graduates have gone on to work in applied security analysis, brand and product management, marketing research, and more. Several services and resources are put in place to ensure such high placement records, from their leadership development initiatives to global immersion opportunities.
The University of Wisconsin–Madison is accredited by the North Central Association of Colleges and Schools and it is a public research university recognized as a Public Ivy. It is nationally and globally ranked by ARWU, Forbes, U.S. News & World Report, and Times Higher Education.
CC Score: 86.19
Annual Tuition: $42,280
Located in the mecca of market, New York City, Columbia University’s business school has provided elite business training and education for over one-hundred years. It is one of six Ivy League business schools, and is therefore highly competitive and renowned. One of its five academic divisions is marketing, through which they offer a Masters of Science in Marketing degree that focuses on analytics.
Columbia marketing students are professionally trained to enter a range of business sectors, from consulting to nonprofits and government. This program requires the completion of thirty credit hours and can be completed in three semesters, making this one of the more efficient programs on our list. It is also one of the more student-focused programs, offering many networking services that connect students with other students, peer counselors, specialists, local business leaders, and more.
A private, Ivy League university, Columbia University is one of the oldest institutes of higher learning in the country. It is consistently ranked among the top ten universities in the country by Forbes, U.S. News & World Report, and ARWU. It is accredited by the Middle States Commission on Higher Education.
University of Washington
CC Score: 85.28
Annual Tuition: $27,255
The University of Washington’s Foster School of Business proffers a Masters in Marketing degree through its Department of Marketing and International Business department. Students take classes on advertising, consumer behavior, marketing management, product development, social media, and retail and sales management. Unique to Foster’s program is their integration of other disciplines, notably, economics, sociology, psychology, and statistics.
The Foster School of Business is nearly one-hundred years old and enrolls about 2,500 students each year. As an institution of professional development and formation, Foster is committed to cultivating and promoting diversity; from the curriculum to classroom discussion, diversity is incorporated in nearly every aspect of a student’s life at Foster. There are also numerous programs, clubs, and organizations for Foster students to engage in, including several that specifically serve women, veterans, black students, and more.
Based in Seattle, the University of Washington is one of the oldest schools on the West Coast, and is accredited by the Northwest Commission on Colleges and Universities. It is ranked among the top 100 universities in the country by ARWU, Forbes, U.S. News & World Report, and Washington Monthly.
University of Maryland–College Park
CC Score: 84.25
Annual Tuition: $24,534
Ranked as the fifth best public business school, fourth for its faculty, and sixth in intellectual capital, the Robert H. Smith School of Business at the University of Maryland offers a highly esteemed educational experience. Their Masters of Science in Marketing Analytics degree consists of thirty credit hours, six of which are application courses covering market forecasting, pricing analytics and strategies, web analytics, and customer equity management. Each student will also be required to complete an Action Learning Project worth two credit hours.
To fully prepare students for entering (or re-entering) the workforce, Smith provides numerous services, such as their one-on-one coaching and group coaching. They also have cross-industry programming and workshops, experiential programs, and employer events. Smith is also known for its commitment to inclusion, having instilled a Diversity Empowerment Council to represent the needs of its diverse student body.
The University of Maryland–College Park is accredited by the Middle States Commission on Higher Education. It is known for its research and its relationship with many federal agencies, such as the National Science Foundation, the National Institutes of Health, NASA, the Department of Homeland Security, and more. The University of Maryland is ranked among the top 100 universities in the country by ARWU, Forbes, U.S. News & World Report, and Washington Monthly.
University of Florida
CC Score: 83.28
Annual Tuition: $27,335
The full-time Masters of Business Administration degree at the University of Florida’s Warrington College of Business offers a concentration in marketing. This program explores consumer behavior with an eye to how marketplace phenomenon influence one’s interpretations, research, and strategies. Students take classes on international marketing, digital applications, product development, the art of pricing, customer relationship, and brand equity.
Students have three options for degree completion: the two-year degree, the one-year degree, and the one-year degree for all business majors. For those who have diverse academic backgrounds, the two-year option is best, as it allows for a deeper immersion into business and marketing fundamentals. The one-year program for all majors covers the same material as the two-year but at an accelerated pace. The one-year program for business students can be completed in ten months, and is for those who have graduated with a business undergraduate degree in the past seven years.
Accredited by the Southern Association of Colleges and Schools, the University of Florida is a public university based in Gainesville, Florida. Recognized for its huge contributions to research, it is also ranked by U.S. News & World Report as the fourteenth best public university in the country.
Louisiana State University
CC Score: 81.65
Annual Tuition: $8,813
Specifically designed for young professionals, the MBA degree program at Louisiana State University is for those new to their careers or those looking to vocationally transition to the business sector. Students can concentrate in marketing analytics and are supported by the university through graduate assistantships and professional employment. There are also merit-based scholarships specifically allocated to their MBA students.
The marketing program emphasizes the current, cultural move from product-focused business to a customer-centric approach. Therefore, students are trained on the emergence of big data and mining this data for customer insights, as well as the integration of technological and digital aspects of business and marketing. LSU students take classes on media allocation, product design, pricing optimization, supply chain management, customer retention, customer lifetime value, and much more.
LSU, located in Baton Rouge, is accredited by the Southern Association of Colleges and Schools and its E.J. Ourso College of Business is accredited by the Association to Advance Collegiate Schools of Business.
CC Score: 81.18
Annual Tuition: $43,620
Vanderbilt’s Owen Graduate School of Management is known for its MBA program, often ranked as among the best in the country (as is the business school, generally), and its emphasis on faculty and student relationships. It proffers a Masters of Marketing degree that can be completed in as few as ten months, yet fully provides its students with a comprehensive introduction to marketing fundamentals.
The program is broken up into three seasons with four mods. Students take classes on consumer analysis, statistics, professional development, advertising and social media, analytics, brand management, and industrial immersion. Students are also given access to one-on-one coaching and a huge Vanderbilt community network of alumni, who facilitate connections with recruiters. Many graduates have gone on to work in account management, marketing research, data analytics, and sales.
Accredited by the Southern Commission of Colleges and Schools, Vanderbilt University is a private, research university located in Nashville, Tennessee. It is ranked the fifteenth best university in the country by U.S. News & World Report, and thirty-fourth by ARWU.
Ohio State University
CC Score: 81.06
Annual Tuition: $31,032
Ohio State University is home to the Max Fisher College of Business, which offers a MBA that can be paired with nearly ten concentrations, one of which is marketing and another that allows students to creatively create their own focus. This program has been ranked eighth in the nation by U.S. News & World Report and third for creating new job opportunities by The Economist. This two-year program emphasizes business fundamentals in the first year then works with students individually in the second year to develop their specialities.
The Fisher College of Business sets itself apart in its experimental and global education. Fisher partners with local, regional, and national companies to give students a real-world working experience. Additionally, the Global Applied Projects and Global Business Expeditions give students the opportunity to meet with multinational companies, travel the world, and incorporate a global perspective in their studies.
The Ohio State University is a large public, research university based in Columbus, Ohio. It is accredited by the North Central Association of Colleges and Schools and known for its research across many disciplines and fields, from the work done in its Aeronautical Research Lab to the contributions made by the Center for Urban and Regional Analysis.
CC Score: 80.73
Annual Tuition: $21,042
You can attain a specialized Masters of Science in Marketing through Temple University’s Fox School of Business. The program, which can be completed through either part- or full-time study, is comprised of thirty credit hours and offers two specialization tracks: strategic communications or consumer insights.
Ideal for both professional marketers with past experience as well as those totally new to the field, students are able to tailor their learning experience and curricular structure. Whichever route you take, you will take classes on management, consumer and buyer behavior, communications, research techniques and applications, managerial decision making, electronic commerce, and product management, among others. Temple also offers its students (limited) scholarship opportunities.
Accredited by the Middle States Commission on Higher Education, Temple University is located in Philadelphia, Pennsylvania and is home to nearly 40,000 students, a quarter of which are graduate students. The Fox School of Business and Management is accredited by the prestigious accrediting agency, the Association to Advance Collegiate Schools of Business.
University of Southern California
CC Score: 78.14
Annual Tuition: $39,984
The University of Southern California’s Marshall School of Business proffers a Masters of Science in Marketing degree that coalesces courses covering management, strategy, and either business analytics or market demand and sales forecasting. Additional classes, that further delve into the practices and applications of marketing, include promotion management, branding, consumer behavior, marketing channels, new product development, and pricing strategy.
Students can either finish the degree in one year or in two years, studying part-time. Students are also able to take courses offered by other University of Southern California colleges, such as the School of Communication and Journalism, the School of Medicine, and the School of Public Policy. Other opportunities include participating in field leadership, close mentorship with a renowned faculty, and innumerable research opportunities.
The University of Southern California is accredited by the Western Association of Schools and Colleges. It is a private research university and one of the top fundraising universities in the world. With an emphasis on innovation and entrepreneurship, the University of Southern California is home to innumerable research centers, institutes, and initiatives.
Michigan State University
CC Score: 78.02
Annual Tuition: $31,674
Through Michigan State University’s Eli Broad College of Business, students interested in studying marketing have two degree options: they can earn a Masters in Business Administration degree with specialization in marketing or they can obtain a Masters in Marketing Research degree. The former is for future marketing executives who want to develop skills in problem-solving, discover opportunistic problems, collate data, and analyze information with an eye to creating solutions. This program requires full-time participation and takes twenty-one months to complete.
The Masters in Marketing Research degree can be achieved as a full-time, part-time, or online student. For those on-campus students, this degree takes only twelve months to complete (the online program takes nineteen months). This program, made up of specialized marketing research courses, has been consistently well-ranked among its competitors.
Accredited by the Western Association of Schools and Colleges, Michigan State University is a public research university located in Michigan’s capital, East Lansing. MSU is known for being a frontrunner in several business education disciplines, such as hospitality business, supply chain management, and communication.
CC Score: 75.8
Annual Tuition: $17,904
The Kellstadt Graduate School of Business offers a Masters of Science in Marketing degree that trains its students to identify and design services and products that fulfill customer needs. The faculty board is a mix of scholars and leaders in the business industry who introduce students to real-world marketing scenarios and guide them through strategies, tactics, and applicable digital and global marketing techniques.
The curriculum highlights a range of topics, including ethics, financial accounting, research, marketing planning, effective business communication, and how to make sustainable decisions in management. DePaul also offers a MBA with specialization in marketing, a MBA with specialization in marketing strategy and planning, and a MS in Marketing Analysis.
Located in Chicago, Illinois, DePaul University is a private university affiliated with the Catholic Church. It is comprised of several colleges and schools, and is known for its vibrant social environment, its theatre scene, and the Driehaus College of Business, the latter being the tenth oldest business school in the country. DePaul is accredited by the North Central Association of Colleges and Schools.
University of Utah
CC Score: 74.88
Annual Tuition: $21,991
You can achieve a MBA with concentration in marketing from the David Eccles School of Business, located at the University of Utah. They offer four routes to completion: full-time, professional, executive, and online.
The full-time MBA is twenty-one months long and provides maximum access to internships, dual-degree opportunities (with the engineering, law, and healthcare administration programs), and scholarships. The professional MBA is for the student who works full-time as well, so classes take place in the evenings and the degree takes two years to complete. The executive degree is similar to the professional but accelerated. And the online degree, which takes two years to complete as well, is for working students seeking flexibility. Whichever way you go, the curriculum remains nearly the same.
One of the top fifty best universities in the country according to U.S. News & World Report, the University of Utah is known for its commitment to sustainability, renewable energy, and a number of its academic programs, such as its biology, dentistry, engineering, pharmacology, and political science programs. The University of Utah is accredited by the Northwest Commission on Colleges and Universities.
Washington University in St. Louis
CC Score: 74.59
Annual Tuition: $47,300
Though not technically a marketing degree, the MS in Customer Analytics degree offered through Washington University’s Olin Business School immerses students in the culture of data and data-driven decision making. This program boasts a number of distinctions: it is STEM designated, is in partnership with the university’s engineering and applied sciences departments, and it is notably hands-on, requiring intensive industry projects for degree completion.
This thirty-nine credit hour degree can be attained in three semesters, and the curriculum is comprised of courses covering professional communications, quantitative decision making, marketing research, quantitative political methodology, data analysis, programming, pricing strategy, computer science, and much more.
Washington University is accredited by the Northwest Commission on Colleges and Universities. A private, research university, WU is relatively small (in terms of major, renowned universities) with approximately 15,000 students enrolled in one of its seven schools and colleges. Though small, it is mighty and boasts rankings from AWRU, Forbes, U.S. News & World Review, Washington Monthly, and more.
Southern Methodist University
CC Score: 74.02
Annual Tuition: $40,896
Through the Cox School of Business at Southern Methodist University, students can earn a Masters of Business Administration with either a minor or concentration in marketing. Additionally, MBA students have the opportunity to combine their degree with a second minor or concentration. Options include accounting, finance, business analytics, information and operations, management, real estate, and strategy and entrepreneurship.
In addition to the full-time MBA program, SMU offers a fast-track option for those early professionals who wish for a concentrated, accelerated version of the traditional curriculum. The fast-track program allows students to complete their degree in twelve months; however, students cannot take on a dual-minor if they are fast-tracking.
Southern Methodist University is accredited by the Southern Association of Colleges and Schools and is located in Dallas, Texas. It not only ranks as among the top 100 universities in the country, its Cox School of Business receives accolades from The Economist, BusinessWeek, and Entrepreneur Magazine. SMU is also home to the George W. Bush Presidential Center, a library and museum that holds a numbers of archives.
University of Alabama
CC Score: 73.39
Annual Tuition: $25,950
One of the few universities on our list to offer full undergraduate, masters, and doctoral degrees in marketing, the University of Alabama trains its students for a wide range of vocational opportunities. For those seeking a Masters in Marketing, they may further specialize in Marketing Analytics, though all students receive an education that emphasizes data management, analytics, and data mining. This Masters in Marketing program is not only one of the best in the country, it is one of the most flexible, as it can be achieved fully online!
Accredited by the prestigious AACSB, this program provides students with the ability to develop product, promotional initiatives, distribution systems, and financial strategies. Graduates—who have gone on to become everything from CEOs and CFOs to Deans and VP of Sales—leave the University of Alabama with a breadth of knowledge in sales, operations, research applications, import/export operations, and logistics.
Accredited by the Southern Association of Colleges and Schools, the University of Alabama is the flagship school in the University of Alabama system and is consistently recognized as one of the best public universities in the country, by Forbes, U.S. News & World Report, Washington Monthly, and QS World University Rankings.
University of Cincinnati
CC Score: 73.34
Annual Tuition: $25,532
Ranked as among the top seventy-five best graduate business schools in the nation, the Lindner College of Business at the University of Cincinnati offers a Masters of Science in Marketing degree that is equally as reputable. This program combines six areas of marketing—branding, strategy, marketing research, buyer behavior, product management, and international issues—to fully introduce to its students, both experienced and those new to the field, the fundamentals of marketing. Those who study full-time finish the degree in about nine months, making this the most efficient program on our list.
All accepted marketing students are automatically nominated for the prestigious Procter & Gamble Marketing Scholarship, which provides 10,000 dollars to one student. Scholarship winners are chosen based off their application materials.
A public research institution, and part of the University System of Ohio, the University of Cincinnati is accredited by the North Central Association of Colleges and Schools. It is well-regarded for its research contributions and its many well-ranked academic departments, including its aerospace engineering, criminal justice, design, paleontology, nursing, and pharmacy departments.
West Texas A&M University
CC Score: 73.33
Annual Tuition: $4,852
The AACSB-accredited Masters of Business Administration degree at West Texas A&M University allows students to specialize in marketing. Designed to be completed in two years, students may take classes on the Canyon campus, the Amarillo campus, or online. However you complete your degree, the curriculum remains the same across options: a number of foundational business courses, plus the MBA core courses, and then nine credit hours of marketing classes.
West Texas A&M emphasizes four objectives for its students: to develop professional communication skills, cultivate leadership qualities, understand the business environment (this includes its ethical, diversity, and global dimensions), and to integrate quantitative and qualitative techniques with traditional business models.
Part of the Texas A&M University system, West Texas A&M University is located in Canyon, Texas. Relatively small with under 10,000 students, the university still offers a wide range of degrees at both undergraduate and graduate levels. It also has a large distance learning platform. West Texas A&M is accredited by the Southern Association of Colleges and Schools.
University of Georgia
CC Score: 73.32
Annual Tuition: $24,090
The Terry College of Business proffers a Masters of Marketing Research (MMR) degree that focuses on providing hands-on experience to its students, while introducing them to strategic applications, data acquisitions, and insight extraction and dissemination. This forty-credit-hour program can be completed in as few as eleven months with an innovative curriculum that covers consumer behavior, discrete choice and conjoint analysis, econometrics, applied multivariate methods, and more.
A crucial part of the University of Georgia MMR degree is the Altria Executive Seminar Series. This program brings marketing research professionals to campus to share their insights into industry trends, practices, and strategies. A diverse array of speakers come to campus multiple times a month, giving students the opportunity to connect with and learn from these expert leaders.
Also accredited by the Southern Association of Colleges and Schools, the University of Georgia’s main campus is based in Athens. Ranked eighteenth among public national universities by U.S. News & World Report, Georgia is a flagship university comprised nearly 150 degree programs. It is also a member of the Association of Research Libraries.
Oklahoma State University
CC Score: 70.78
Annual Tuition: $18,858
Oklahoma State University’s Spears School of Business offers a MBA with concentration in Marketing degree that trains its students to cultivate, develop, and implement successful marketing initiatives. This degree combines business foundations and principles, preparing its students for management, while allowing students to specialize in an area of their choice and passion, including marketing. As a marketing student you will take classes on management systems, brand marketing, global initiatives, micromarketing, design management, consumer behavior, and research, among others.
This program is also remarkably hands-on, encouraging students to become involved with business clubs, as well as connecting with leaders in their field through internship and work experiences. Students can achieve this MBA either full- or part-time and they can choose to enroll in the dual-degree program, if they are interested in incorporating a healthcare or international focus.
Located in Stillwater, Oklahoma, Oklahoma State University is accredited by the North Central Association of Colleges and Schools. It is a public research university of approximately 23,000 students, and has a reputation for producing Truman scholars, for its Sun Grant Research Initiative programs, and its School of Entrepreneurship.
University of Connecticut
CC Score: 70.06
Annual Tuition: $33,812
One of the more niche degree programs on our ranking, the University of Connecticut’s School of Business has a full-time MBA degree that focuses on Digital Marketing with added speciality in Marketing Analytics. Courses include digital marketing, marketing and digital analytics, strategic brand management, big data and strategic management, pricing and revenue, service innovation and new product, and integrated communications in the digital age. This unique concentration is designed to present the student with the broadest foundation and application of marketing principles, from fomenting ideas and strategies to developing and selling product, while providing insight into the ever-changing digital world.
With an emphasis on business-to-business goods and services, consumer goods and services, and public sector services, UConn MBA marketing students are prepared for careers in a number of industries. And, in fact, graduates of UConn have gone on to work in sales management, marketing research, product and distribution management, retail, communications, and international marketing.
The University of Connecticut is a land grant institution located in Storrs. It is accredited by the New England Association of Schools and Colleges. UConn is highly ranked by many sources, including Forbes, U.S. News & World Report, ARWU, and Washington Monthly, and is known for its commitment to sustainability, affordability, and diversity of academic programs.
University of Massachusetts–Dartmouth
CC Score: 67.91
Annual Tuition: $8,099
Offered through the Charlton College of Business, the thirty-credit hour MBA with a marketing concentration at the University of Massachusetts–Dartmouth allows students to explore the ins-and-outs of successful management of marketing, including elements of the entire process, from development to research, distribution, promotion, sales, wholesaling, purchasing, and more. Students can also opt into the online MBA program, which is for those working professionals who need a more flexible academic experience. There is also a hybrid option, allowing students to take classes online and on-campus.
Because the marketing specialization is tied to the MBA, the curriculum and graduation pathway is clearly set out for its students, who can anticipate classes on managerial decision making, professional communications, organizational behavior, sales and consumer relationships, global marketing, business ethics, and a number of marketing electives. Students also have a number of research opportunities, as UMass Dartmouth is become a leader in its research endeavors and contributions.
UMass Dartmouth is situated in North Dartmouth and is home to approximately 8,000 students, most of whom are undergraduates. It has also staked its reputation on environmental responsibility, being the first university in the world to achieve a sustainability report that satisfied top standards. UMass Dartmouth is accredited by the New England Association of Schools and Colleges.
CC Score: 67.39
Annual Tuition: $21,456
Marketing graduate students, working toward a Masters of Science in Marketing, at Hofstra University take classes on retail, internet marketing, social media utilization, marketing across cultures, analytics, customer behavior, innovation and new product marketing, business-to-business marketing, and sustainability marketing. Most notably, Hofstra students are prepared to become leaders in middle- to upper-level positions in an range of business settings.
The program at Hofstra is unique in its emphasis on diversity and global perspective. Students are taught to communicate effectively, whatever the setting, to work well in teams, and to evaluate the social and ethical responsibilities of marketing in business organizations. They are also able to work and study outside of the traditional classroom and participate in several of real-world projects.
A private, non-profit university, Hofstra University is located on Long Island, New York and is accredited by the Middle States Commission on Higher Education. It’s nearly 10,000 students are enrolled in one of Hofstra’s ten schools, including their highly regarding School of Medicine and School of Law. There are also dozens of research centers, museums, and public service institutes located on campus.
University of Texas–Arlington
CC Score: 67.14
Annual Tuition: $14,713
Through their substantive marketing department in the College of Business, the University of Texas Arlington offers a Master of Science in Marketing Research degree for students who desire to gain diverse, global worldviews and implement strategic problem-solving in their careers. They are also given an array of opportunities at the College of Business. As a marketing student you will take classes covering accounting, economic analytics, management, business financial management, advanced statistical methods, buyer behavior and creative problem solving, qualitative research, and much more.
University of Texas at Arlington students are prepared not only by the curriculum and by faculty mentorship, but because most graduate with real connections and relationship with leaders in the industry. And most graduates earn at minimum an average of 55,000 dollars annually. The school also goes to great lengths to provide a holistic learning environment, providing a number of student services, as well as a number of competitive scholarships.
Accredited by the Southern Association of Colleges and Schools, the University of Texas at Arlington is a large, public research university that has received accolades for its academic and research contributions from Forbes, The Princeton Review, and U.S. News & World Report. Its highly reputable College of Business is one of the biggest and considered one of the most comprehensive in the country.
CC Score: 66.86
Annual Tuition: $47,422
Specifically designed for those who want a global perspective integrated into their graduate work, Boston University offers a Masters in International Marketing Management degree. Students have unique access to the university’s global learning initiatives, cultural programs, and international collaboration with other university students in Europe, South America, and Asia.
The curriculum at Boston is marked by a focus on e-commerce, web design, database analysis, advertising, marketing research, and developing promotional skills, making this degree one that readies its students for a technologically infused approach to marketing and business in the global, digital world. Graduates know how to develop, plan and commercialize innovations; they know how to evaluate marketing opportunities; they understand the legal and policy issues affiliated with venture; and they are prepared to create a new business enterprise that will be successful, sustainable, and wholly unique.
Boston University, a private research institution historically affiliated with the United Methodist Church, is accredited by the New England Association of Schools and Colleges. Their faculty and alumni have garnered Nobel Laureates, Pulitzer Prizes, MacArthur grants, Guggenheim fellowships, and Academy, Emmy, and Tony awards. Boston University is ranked thirty-ninth best university in the country by U.S. News & World Report.
University of Tampa
CC Score: 66.65
Annual Tuition: $10,314
The University of Tampa offers a marketing concentration that can be paired with any of their business degrees, though most students combine it with the MBA. As a University of Tampa marketing student you can anticipate classes that cover the economics of innovation, designing and leading innovative ventures, marketing analysis and research, creativity and developing innovative and new products, and consumer and buyer behavior. You will also learn by doing.
This program allows students to explore market growth, value creation, negotiation and presentation strategies, and other topics relevant to moving product in a global world. They also offer their students a number of scholarship programs, making this program one of the more affordable choices.
Though the University of Tampa has only approximately 8,000 students, there are over 200 programs of study across a diversity of majors, masters degrees, professional programs, and certificates programs. The University of Tampa is accredited by the Southern Association of Colleges and Schools. Students come from every state and from over 140 countries around the world.
Worcester Polytechnic Institute
CC Score: 66.45
Annual Tuition: $24,588
Combining classes on consumer behavior, customer focus and satisfaction, marketing strategy, and customer relationship management with business foundation courses, Worcester Polytechnic Institute offers a Masters of Science in Marketing and Innovation degree. This thirty-six credit-hour program is specifically for those who want to become marketing leaders in technology-oriented environments. Classes are taught both in the classroom and hosted on their online learning platform.
The MS in Marketing and Innovation curriculum is made up of classes such as user experience applications, global technology marketing, data mining, product and brand management, marketing research, supply chain analysis, selling and sales, and group and interpersonal dynamics in complex organizations. This is a perfect program for those looking to go into public relations, computer systems analysis, and promotions management.
A relatively small private research university, Worcester Polytechnic Institute has about 4,000 students in one of its engineering, science, technology, management, or social science programs. They have a project-based curriculum with four areas: global projects, humanities projects, interactive qualifying projects, and major qualifying projects. Worcester Polytech is accredited by the New England Association of Schools and Colleges.
Southern Arkansas University
CC Score: 66.37
Annual Tuition: $10,800
The MBA offered through Southern Arkansas University’s Rankin College of Business specializes in marketing and prepares its students for careers in all sectors, including business, industry, governmental, and non-profit organizations. Whichever route you take, you will be expected to take core marketing courses the cover the following: strategic marketing measurement, marketing analytics and business intelligence, new product development and launch, product management, marketing projects, and marketing strategies.
This twenty-four credit-hour program (accredited by the AACSB) takes two years or less to complete and it combines on-campus classes with online coursework. If you choose to further specialize, then you can choose between the agricultural business core or the chain management core. However you design your degree plan, you will be taught how to develop ethical, global, political, social, legal, and environmental perspectives to business and marketing.
Accredited by the Southern Association of Colleges and Schools, Southern Arkansas University is located in Magnolia, Arkansas. One of the smallest schools on our list with 3,200 undergraduates and 1,500 grad students, SAU has a low student-to-teacher ratio and is known for having an intimate campus environment. In addition to the dozens of undergraduate programs, SAU has nineteen graduate programs that are offered online, on-campus, or as a hybrid.
CC Score: 66.22
Annual Tuition: $11,070
The marketing degree at Valparaiso University is part of their Masters in Business Administration program. The Marketing Management Concentration is comprised of an array of issues and topics: international marketing, buyer behavior, supply chain management, brand management, market research, service marketing, integrated communications, and marketing policy.
There are three tracks to degree completion: the global MBA, the professional MBA, the JD/MBA. The global MBA is for those with a bachelors in business, who can then complete this degree in an accelerated format. The professional MBA is part-time and is for those who want to take evening classes. The JD/MBA is for those who wish to earn a JD degree in conjunction with the MBA, taking law courses during the day and business courses at night.
Valparaiso University is accredited by the North Central Association of Colleges and Schools. It is a private university based in Valparaiso, Indiana with strong regional rankings from Forbes, U.S. News & World Report, and Washington Monthly. Valparaiso’s campus has a reputation of being active, diverse, and committed to social justice.